Mirroring made in Germany : what German business needs
- This article aims to give an overview of what German business needs in current times. By illustrating the Made in Germany label as a perceived image in sales, specific attributes are being evaluated to explain better the challenges German businesses are currently facing: Digitization, Education, Environment, and Quality & China.
| Author of HS Reutlingen | Schmäh, Marco; Tricolici, Madalina; Bitzer, Kai; Breukel, Emma; Digiovinazzo, Chiara; Mayorga Dávila, Andrés; Goll, Micha; Peña, Alisson |
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| URN: | urn:nbn:de:bsz:rt2-opus4-39630 |
| DOI: | https://doi.org/10.33642/ijbass.v8n12p1 |
| ISSN: | 2469-6501 |
| Erschienen in: | International journal of business and applied social science |
| Publisher: | Center for Promoting Education and Research |
| Place of publication: | New York |
| Document Type: | Journal article |
| Language: | English |
| Publication year: | 2022 |
| Tag: | German business environment; digitization, education; quality management; sales |
| Volume: | 8 |
| Issue: | 12 |
| Page Number: | 5 |
| First Page: | 1 |
| Last Page: | 5 |
| DDC classes: | 650 Management |
| Open access?: | Ja |
| Licence (German): |  Creative Commons - CC BY - Namensnennung 4.0 International |
