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Elevating software quality through product discovery techniques : key findings from a grey literature review

  • In the era of digital transformation, the notion of software quality transcends its traditional boundaries, necessitating an expansion to encompass the realms of value creation for customers and the business. Merely optimizing technical aspects of software quality can result in diminishing returns. Product discovery techniques can be seen as a powerful mechanism for crafting products that align with an expanded concept of quality - one that incorporates value creation. Previous research has shown that companies struggle to determine appropriate product discovery techniques for generating, validating, and prioritizing ideas for new products or features to ensure they meet the needs and desires of the customers and the business. For this reason, we conducted a grey literature review to identify various techniques for product discovery. First, the article provides an overview of different techniques and assesses how frequently they are mentioned in the literature review. Second, we mapped these techniques to an existing product discovery process from previous research to provide concrete guidelines for establishing product discovery in their organizations. The analysis shows, among other things, the increasing importance of techniques to structure the problem exploration process and the product strategy process. The results are interpreted regarding the importance of the techniques to practical applications and recognizable trends.

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Author of HS ReutlingenMünch, Jürgen; Trieflinger, Stefan; Weiss, Lukas
Erschienen in:Quality of Information and Communications Technology : 16th International Conference, QUATIC 2023, Aveiro, Portugal, September 11–13, 2023, Proceedings
Place of publication:Cham
Editor:José Maria Fernandes, Guilherme Travassos
Document Type:Conference proceeding
Publication year:2023
Tag:digital transformation; product discovery; product management; software quality; user experience
Page Number:15
First Page:45
Last Page:59
DDC classes:004 Informatik
Open access?:Nein
Licence (German):License Logo  In Copyright - Urheberrechtlich geschützt