Volltext-Downloads (blau) und Frontdoor-Views (grau)

The case of the soccer world cup 2022 in Qatar and sustainability: comparison of FIFA's plan (target) and public perception (actual)

  • No other mega sporting event has ever been as controversial as the 2022 soccer World Cup in Qatar. This paper does not look at how the World Cup was awarded to Qatar and the role played by corruption and the power of money. Instead, this case study will take a closer look at the sustainability of the event. Was it possible to keep the promises made by Fédération Internationale de Football Association (FIFA) and the state of Qatar in the run-up to the event? To what extent do FIFA's self-image and the public's perception of it match? In the analysis (target/actual comparison), the dialectical three-step method (with thesis, antithesis, and synthesis) is used.

Download full text files

Export metadata

Additional Services

Search Google Scholar


Author of HS ReutlingenNufer, Gerd
Erschienen in:International journal of business and applied social science
Publisher:Center for Promoting Education and Research
Place of publication:New York
Document Type:Journal article
Publication year:2024
Tag:Soccer World Cup; case study; dialectical three-step approach; sports management; sports marketing; sportswashing; sustainability; target/actual comparison
Page Number:7
First Page:29
Last Page:35
DDC classes:650 Management
Open access?:Ja
Licence (German):License Logo  Creative Commons - CC BY - Namensnennung 4.0 International