Theoretische Grundlagen und praktische Perspektiven des Ambush Marketing
| Author of HS Reutlingen | Nufer, Gerd |
|---|---|
| ISBN: | 978-3-7560-0865-0 |
| ISBN: | 978-3-7489-1607-9 |
| Published in: | Sportmanagement : Praxishandbuch |
| Publisher: | Nomos |
| Place of publication: | Baden-Baden |
| Editor: | Albert Galli, Markus Breuer, Rainer Cherkeh, Christian Keller |
| Document Type: | Book chapter |
| Language: | German |
| Publication year: | 2025 |
| Edition: | 3. Auflage |
| Page Number: | 18 |
| First Page: | 535 |
| Last Page: | 552 |
| DDC classes: | 650 Management |
| Open access?: | Nein |
