Capturing value in the metaverse: a systematic literature review of business models in AR and VR
- The chapter explores the resurgence of the metaverse, driven by advancements in augmented and virtual reality technologies. Despite various companies experimenting with virtual space use cases, profitability remains elusive, raising questions about value capture. The academic literature on business models within the metaverse is limited and lacks a comprehensive overview. This chapter addresses this gap by conducting a systematic literature review to assess current knowledge of metaverse business models. The review identifies 14 distinct business model patterns, categorised by targeted customers and value capture mechanisms. By synthesising scattered insights into a cohesive framework, this work enhances academic understanding and provides a comprehensive overview of business models in the metaverse, offering valuable insights for both scholars and practitioners interested in strategic, managerial, and marketing impacts.
| Author of HS Reutlingen | Schlegel, Dennis; Kantas, Nico |
|---|---|
| DOI: | https://doi.org/10.1007/978-3-032-03492-2_9 |
| ISBN: | 9783032034915 |
| ISSN: | 3059-2038 |
| Published in: | Advanced Technologies in Business, Volume II. Industry, Policy and Societal Impacts |
| Publisher: | Springer Nature |
| Place of publication: | Cham |
| Editor: | Shahriar Akter, Afnan Hossain, Hélène Yildiz, Demetris Vrontis, Alkis Thrassou |
| Document Type: | Book chapter |
| Language: | English |
| Publication year: | 2026 |
| Page Number: | 25 |
| First Page: | 249 |
| Last Page: | 273 |
| DDC classes: | 004 Informatik |
| 330 Wirtschaft | |
| Open access?: | Nein |
| Licence (German): |  In Copyright - Urheberrechtlich geschützt |
