Refine
Year of publication
- 2021 (297) (remove)
Document Type
- Journal article (158)
- Conference proceeding (86)
- Book chapter (29)
- Book (7)
- Report (5)
- Doctoral Thesis (3)
- Anthology (3)
- Issue of a journal (2)
- Working Paper (2)
- Patent / Standard / Guidelines (1)
Is part of the Bibliography
- yes (297)
Institute
- ESB Business School (113)
- Informatik (83)
- Life Sciences (44)
- Technik (37)
- Texoversum (12)
- Zentrale Einrichtungen (5)
Publisher
- Springer (61)
- Elsevier (31)
- MDPI (24)
- IEEE (17)
- Wiley (11)
- De Gruyter (10)
- American Chemical Society (8)
- VDE Verlag (7)
- Hochschule Reutlingen (6)
- Association for Information Systems (5)
- Association for Computing Machinery (4)
- Deutsches Textilforschungszentrum Nord-West (3)
- Fraunhofer-Institut für Arbeitswirtschaft und Organisation (3)
- IARIA (3)
- MIM, Marken-Institut München (3)
- Taylor & Francis (3)
- VDI Fachmedien (3)
- Verlag IFZ – Hochschule Luzern (3)
- Duncker & Humblot (2)
- Fachmedien Otto Schmidt (2)
- Gesellschaft für Informatik e.V (2)
- Hochschule Nordhausen (2)
- International Society for Photogrammetry and Remote Sensing (2)
- Kluwer (2)
- Lange (2)
- Leibniz-Universität Hannover (2)
- Schäffer-Poeschel (2)
- University of Hawai'i at Manoa (2)
- University of Portsmouth (2)
- dfv Mediengruppe (2)
- ADL Romania (1)
- AG der Landes- und Universitätsbibliotheken in Baden-Württemberg (1)
- AIMS Press (1)
- AOK-Bundesverband (1)
- Academy of Management (1)
- American Marketing Association (1)
- Auto e Design Srl (1)
- CIDR (1)
- Center for Promoting Education and Research (1)
- Common Ground Publishing (1)
- Cornell University (1)
- DUZ Medienhaus (1)
- Deutsche Aktuarvereinigung (DAV) e.V. (1)
- Deutsche Gesellschaft für Computer- und Roboterassistierte Chirurgie e.V. (1)
- Dnipro University of Technology (1)
- EMW (1)
- Emerald (1)
- Ernst Klett (1)
- EuroMed Press (1)
- FDPW (1)
- Fachausschuß Management der Anwendungsentwicklung und -wartung (1)
- Fachverband ...textil..e.V. (1)
- Frontiers Media (1)
- GITO Verlag (1)
- Handelsblatt Fachmedien GmbH (1)
- Haufe-Lexware (1)
- Heizungs-Journal Verlags-GmbH (1)
- Hindawi (1)
- Hochschulrektorenkonferenz (1)
- IACSIT Press (1)
- IADIS Press (1)
- IGI Publishing (1)
- IIAR (1)
- IUP Publications (1)
- IdW-Verlag (1)
- Infonomics Society (1)
- International Society for Professional Innovation Management (1)
- JMIR Publications (1)
- Knapp (1)
- Kogan Page (1)
- Kohlhammer (1)
- Mediengruppe Oberfranken (1)
- Metropolis-Verlag (1)
- New Business Verlag (1)
- Nomos Verlagsgesellschaft (1)
- Pabst Science Publishers (1)
- Routledge (1)
- Royal Society of Chemistry (1)
- Sage Publishing (1)
- SciTePress (1)
- Shaker Verlag (1)
- Solutions by Handelsblatt Media Group GmbH (1)
- Springer Nature (1)
- Tomas Bata University in Zlín (1)
- Ulrich Scholze (1)
- University of Hawaii at Manoa (1)
- University of Novi Sad (1)
- Universität Hohenheim (1)
- VCW (1)
- Vahlen (1)
- Vogel Business Media AG (1)
- Warsaw School of Economics, Department of Human Capital Development (1)
- World Scientific Publishing (1)
- b.i.t. Verlag (1)
- eceee (1)
- edition sigma (1)
- managerSeminare Verlags GmbH (1)
In the upcoming years, huge benefits are expected from Artificial Intelligence (AI). However, there are also risks involved in the technology, such as accidents of autonomous vehicles or discrimination by AI-based recruitment systems. This study aims to investigate public perception of these risks, focusing on realistic risks of Narrow AI, i.e., the type of AI that is already productive today. Based on perceived risk theory, several risk scenarios are examined using data from an exploratory survey. This research shows that AI is perceived positively overall. The participants, however, do evaluate AI critically when being confronted with specific risk scenarios. Furthermore, a strong positive relationship between knowledge about AI and perceived risk could be shown. This study contributes to knowledge by advancing our understanding of the awareness and evaluation of the risks by consumers and has important implications for product development, marketing and society.