Refine
Year of publication
- 2022 (102) (remove)
Document Type
- Conference proceeding (102) (remove)
Is part of the Bibliography
- yes (102)
Institute
- Informatik (50)
- Technik (26)
- ESB Business School (22)
- Texoversum (2)
- Life Sciences (1)
- Zentrale Einrichtungen (1)
Publisher
- IEEE (19)
- Springer (17)
- Hochschule Reutlingen (13)
- ACM (4)
- Association for Information Systems (AIS) (4)
- SSRN (4)
- University of Colorado (4)
- University of Hawai'i at Manoa (4)
- VDE Verlag GmbH (3)
- SciTePress (2)
Context: Companies that operate in the software-intensive business are confronted with high market dynamics, rapidly evolving technologies as well as fast-changing customer behavior. Traditional product roadmapping practices, such as fixed-time-based charts including detailed planned features, products, or services typically fail in such environments. Until now, the underlying reasons for the failure of product roadmaps in a dynamic and uncertain market environment are not widely analyzed and understood.
Objective: This paper aims to identify current challenges and pitfalls practitioners face when developing and handling product roadmaps in a dynamic and uncertain market environment.
Method: To reach our objective we conducted a grey literature review (GLR).
Results: Overall, we identified 40 relevant papers, from which we could extract 11 challenges of the application of product roadmapping in a dynamic and uncertain market environment. The analysis of the articles showed that the major challenges for practitioners originate from overcoming a feature-driven mindset, not including a lot of details in the product roadmap, and ensuring that the content of the roadmap is not driven by management or expert opinion.