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Automated stabilization of loading capacity of coal shearer screw with controlled cutting drive
(2015)
A solution of topical scientific problem of coal shearer output increase providing minimum specific power supply for coal cutting, transportation, and loading in terms of thin seams has been proposed. The solution is based on the use of earlier proposed criterion of screw gumming for optimum cutting velocity-coal shearer feed rate ratio in the context of increased screw rotation owing to phase voltage frequency increase. Simulation results of automated control system for coal shearer operations with frequency-controlled cutting drive within thin seams have confirmed the efficiency of the system using proposed algorithm of smart analysis of coal shearer power signal.
Purpose: The purpose of this paper is to assess the state of the art concerning the information demand of the sustainable consumer focusing on the characterization of the sustainable customer, the demanded information content with regard to fashion products and the expected information frame.
Findings: Key findings of this paper are that sustainable consumers share certain psychographics such as sustainable knowledge and perceived customer effectiveness. So demanded information content is about general sustainable knowledge and the concrete impact of sustainable purchase behavior. Fashion product attributes demanded are details about production, material and the after-purchase use. Concerning the information frame, consumers expect information to be credible, transparent and comprehensible. Eco-labels play an important role within the information frame.
Purpose: This paper is to show what sustainable fashion is and how it has developed in recent years. Also the paper discusses which factors are important in order to be sustainable. Above all, it's about customers who show a lot interest in sustainable fashion. Child labor, working conditions, poor quality and poisonous substances are stricty rejected by these consumers. Amazingly, fashion companies that repeatedly hit the headlines with bad properties are very successful. It's about the sustainable oxymoron, the act and want of the consumer.
Findings: It is difficult to be sustainable. The reasons for that are the consumption, not much transparency in textile chains, fast fashion and much more. It's almost impossible for a product to achieve the 100 percent sustainability. On one hand the consumers want to have sustainable products, on the other hand they purchase for newness and cheap clothes. It has become clear that they buy in a conflict.
Purpose: The purpose of this paper is to analyze the importance of word-of-mouth for fashion companies and to answer the research questions if fashion companies should integrate their customers actively in their marketing communication and if so, how can they approach the conversion of their customers into promoters?
Findings: The integraton of the customer into the marketing mix is inevitable in today's marketplace. Customers are heavily influencing the fashion industry escpecially the transmission of trends. Thereof, a redefinition and proactive integration of the customer as promoter is necessary.
Purpose: The purpose of this paper is to analyse the main elements of successful customer loyalty programs in general and emotional components of the buying process in order to determine loyalty programs for fashion retailers.
Findings: The results of this study indicate that loyalty programs in fashion retail require considerable non-monetary benefits such as sense of exclusive membership and enhanced status to distinguish from competitors customer loyalty programs.
Purpose: This research paper deals with the question how the degree of transparency of a payment method influences the buying decision in fashion business. Therefore, consumer behavior and the decision-making process in fashion business are reviewed. Furthermore, the impact different degrees of payment transparency have on consumer behavior in general are compiled and evaluated.
Findings: It is assumed that the degree of transparency of a payment method has an impact on consumption in fashion business. Transparency relates positively to the pain of paying, which functions as a self-regulation tool by sending out signals about the conceivable consequences of spending money. Hence, the less transparent a payment is, the higher the willingness to spend will be. Moreover, it is assumed that transparency not only has an impact on consumption in fashion business, but the effect is also reinforced by consumer behavior.
Purpose: The purpose of this paper is to elaborate if video marketing enhance emotional involvement. Therefore a literature research is done in two parts. Firstly there is a review on the development of marketing communication and video marketing. In the second part of the review the focus is set on emotions itself, how emotional involvement is generated and how emotions influence consumption behavior.
Findings: The key finding of this paper is that videos can enhance emotions through their multi-sensory character in an efficient way. Furthermore there could be identified that especially viral videos create emotional enhancement and meet the direct marketing approach.
Purpose: This research paper provides a general assessment and analysis of social media in digital marketing context and highlights its current use, risks, but also its enormous potential for companies to extent their customer reach by using such new channels, which has not been broadly established yet.
Findings: Key findings demonstrate the importance of social media engagement for companies and present respective difficulties in designing a social media strategy. Since marketers are under constant pressure to justify social media spending, measurement methods need to be established. Expressing the return on social media spending in actual numbers has so far represented major obstacle for firms.