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Effektiver Altruismus
(2022)
Bei altruistischem Handeln erscheint es ungewöhnlich, eine Kosten-Nutzen-Abwägung vorzunehmen. Sollte, wer Geld spendet, wirklich abwägen, wo seine Spende am meisten Nutzen stiftet? Vertreter des effektiven Altruismus (EA) finden solche Überlegungen nicht abwegig. Wenn jemand seine Ressourcen einsetzen möchte, um Gutes zu tun, ist eine rationale Abwägung, wie man damit am meisten Gutes tun kann (oder am wenigsten schaden kann), durchaus eine Überlegung wert.
Customer orientation should be the core engine of every organisation. Information technology can be considered as the enabler to generate competitive advantages through customer processes in marketing, sales and service. The impact of information technologies is the biggest risk and at the same time a huge opportunity for any organisation. Research shows that Customer Relationship Management (CRM) enables organisations to perform better and focus more on their customers (e.g. market capitalisation of Amazon). While global enterprises are shaping the future of customer centricity and information technology, the question arises how German B2B organisations can shift their value contribution from product-centric to customer-centric. Therefore, these organisations are attempting to implement CRM software and putting their customers more into focus. However, the question remains, how organisations are approaching the implementation of CRM and if these attempts are paying off in terms of business performance.
Contributing to this highly topical discussion, this thesis contributes to the body of knowledge about the implementation of CRM in the German B2B sector and how it impacts their business performance. First, theoretical frameworks have been developed based on an extensive literature review. Hereby different aspects of CRM are worked-out and mapped against three dimensions of business performance, namely process efficiency, customer satisfaction and financial performance. Based on the theory, a conceptual framework was developed to test the relationships between CRM and Business Performance (BP). Therefore, a survey with 500 participants has been conducted. Based on this a measurement model was developed to test five main hypotheses.
The findings of these hypotheses suggest, that the implementation of CRM positively impacts business performance. In specific, the usage of analytical CRM and the establishment of a dedicated CRM success measurement correlate with the performance of German B2B organisations. In addition to these main findings, various key statements could be derived from the research and a measurement model was developed, which can be used for different organisational characteristics assessing BP. As a result, CRM implementations can be enhanced, and business performance can be improved.
Recently, practitioners have begun appraising an effective customer journey design (CJD) as an important source of customer value in increasingly complex and digitalized consumer markets. Research, however, has neither investigated what constitutes the effectiveness of CJD from a consumer perspective nor empirically tested how it affects important variables of consumer behavior. The authors define an effective CJD as the extent to which consumers perceive multiple brand-owned touchpoints as designed in a thematically cohesive, consistent, and context-sensitive way. Analyzing consumer data from studies in two countries (4814 consumers in total), they provide evidence of the positive influence of an effective CJD on customer loyalty through brand attitude — over and above the effects of brand experience. Importantly, an effective CJD more strongly influences utilitarian brand attitudes, while brand experience more strongly affects hedonic brand attitudes. These underlying mechanisms are also prevalent when testing for the contingency factors services versus goods, perceived switching costs, and brand involvement.
Für Educational Excellence muss die Ausbildung angehender Akademiker den Spagat zwischen Wissenschaft und Praxis meistern. Einfache Praktika u. a. klassische Ansätze reichen für Educational Excellence, angelehnt an die Anforderungen der Operational Excellence, nicht aus. Vorgestellt wird das an der ESB Business School der Hochschule Reutlingen seit vielen Jahren in der Wirtschaftsingenieurausbildung für Produktion und Logistik in einem Projekt-Masterstudiengang mit vielen Industriepartnern praktizierte kooperative Modell der Educational Excellence.
Die "économie des conventions" (EC) leistet einen wertvollen Beitrag dazu, das Geschehen in und zwischen Organisationen zu erklären und kann Führungskräfte dabei unterstützen, reflektierte und fundierte Entscheidungen zu treffen. Der Beitrag zeigt dies exemplarisch anhand einer Personalentscheidung auf. Dadurch bekommen interessierte PraktikerInnen, denen diese Theorie bislang fremd ist, einen ersten Einblick in die Relevanz der "économie des conventions" (EC) für ihre Arbeit.
This article focuses on potential economic implications of a free trade agreement (FTA) between the European Union (EU) and the Indian Federation. The economic implications are evaluated by estimating an Extended gravity model for all existing FTAs with the Indian Federation. Moreover, we control for the trade contribution of EU member countries in our econometric model during the period from 1990 until 2008. The results show a significant increase in trade, if there is a free trade agreement between India and another country. Interestingly, we find that India has the largest positive impact from FTAs with more advanced economies. Thus, we reaffirm the potential benefits of trade relationships between the EU and India.
EBIT & Co.
(2017)
Eine ganze Reihe von Kennzahlen wird in der Betriebswirtschaftslehre zur Ermittlung und Steuerung des Unternehmensgewinns verwendet. Doch nicht alle eignen sich für denselben Zweck. Je nach Fragestellung sollten unterschiedliche Kennzahlen herangezogen werden. Ihre Interpretation muss nicht zuletzt auch branchenspezifisch erfolgen.
In its 100+ years of company history, IBM reinvented itself multiple times. In the last 20 years, IBM had shifted from individual products to integrated solutions and moved to become a globally integrated enterprise with standardized processes. In 2014, the expanding adoption of social, mobile, analytics, and cloud (SMAC) technologies generated excitement in the industry. IBM believed these technologies presented a huge growth opportunity. Simultaneously, management viewed SMAC technologies as disruptive forces demanding transformative changes to how IBM worked. And introducing new ways of working to 400,000 employees in 175 countries was a daunting task.
Based on personal interviews with 17 IBM business and IT executives, the case illustrates organizational challenges of introducing current technologies that even providers of these technologies face – in other words, when they “eat their own cooking.” It demonstrates the difficulties large companies face when implementing technologies that students use daily and take for granted.
Early exposure makes the entrepreneur: how economics education in school influences entrepreneurship
(2022)
Many countries that seek to boost their economy share the goal of promoting entrepreneurship. Whereas there is ample research on the predictors of entrepreneurship during adulthood, we know little about how pre-adulthood experience influences entrepreneurship later in life. Using a natural experiment, this paper examines whether introducing economics classes in school enhances entrepreneurial behavior in adulthood. Our difference-in-differences approach exploits curricula reforms across German states that introduced compulsory economics education classes in secondary schools. Using information on school and labor market careers for more than 10,000 individuals from 1984 to 2019, we find that the reform increases students’ entrepreneurial activities by three percentage points. Examining gender differences, we find that economics classes equally benefit female and male students. Our results advance our understanding of how pre-adulthood experiences shape individuals’ entrepreneurial behavior.
Die Entwicklung dynamischer Balanced Scorecards in enger Zusammenarbeit mit Kunden zählt zum Beratungsgebiet der PA Consulting Group. Das Anwendungsbeispiel beschreibt eine dynamische Balanced Scorecard eines europäischen Automobilherstellers. Dieser verfolgt von jeher das Ziel, internationale Standards bei Technologie, Stil, Design und Leistung zu setzen. Das Unternehmen sah sich allerdings einem zunehmenden asiatischen Wettbeweb ausgesetzt, dem es mit neu entwickelten Fahrzeugen begegnen wollte. Um diese vor der Konkurrenz in den Markt einzuführen, sollten die Entwicklungsprozesse beträchtlich gestrafft werden. Zugleich sollten die Fahrzeuge zu attraktiven Preisen mit wettbewerbsfähiger und qualitativ hochwertier Ausstattung angeboten und die unternehmensweiten Profitabilitätsziele erreicht werden.