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Real estate markets are known to fluctuate. The real estate market in Stuttgart, Germany, has been booming for more than a decade: square-meter price hit top levels and real estate agents claim that market prices will continue to increase. In this paper, we test this market understanding by developing and analyzing a system dynamics model that depicts the Stuttgart real estate market. Simulating the model explains oscillating behavior arising from significant time delays and endogenous feedback structures – and not necessarily oscillating interest rates, as market experts assume. Scenarios provide insights into the system's behavior reacting to changes exogenous to the model. The first scenario tests the market development under increasing interest rates. The other scenario deals with possible effects on the real estate market if the regional automotive economy suffers from intense competition with new market players entering with alternative fuel vehicles and new technologies. With a policy run we test market structure changes to eliminate cyclical effects. The paper confirms that the business cycle in the Stuttgart real estate market arises from within the system's underlying structure, thus emphasizing the importance of understanding feedback structures.
Weltweit und in Deutschland erreicht das Thema Inflation neue Höchststände in der Aufmerksamkeit (Google-Trends 2022). Nach einer vielbeachteten und millionenfach angesehenen Online-Weihnachtsvorlesung aus dem Jahre 2020 hat der Ökonomieprofessor Hans-Werner Sinn das Buch mit gleichnamigem Titel „Die wundersame Geldvermehrung“ veröffentlicht. Abermals könnte es dem Autor gelingen die politische Öffentlichkeit damit aufzurütteln.
In daily life, people tend to use mental shortcuts to simplify and speed up their decision-making processes. A halo effect exists if the impression created by a dominant attribute influences how other attributes of an object or subject are judged. It involves a cognitive bias that leads to distorted assessments. However, the halo effect has barely been researched in a sports-related context, although it can substantially contribute to understanding how sport fans think and behave. The objective of this paper is to answer the question that is of interest for both theory and practice of sports marketing: Is there a halo effect in sports? Does the sporting success or failure of a professional soccer team radiate or even outshine other sports related and non-sports aspects and influence or distort how the club is perceived by its fans? Fans of six soccer clubs selected from the first German soccer league Bundesliga were interviewed. This paper presents the results of an empirical study based on a data set consisting of a total of 4,180 cases. The results of the analyses substantiate the distortion of the fans’ perception with regard to a very diverse range of aspects that is triggered by the sporting success or failure of their favorite club.
Stetiger Wandel macht auch vor dem Vertriebsprozess deutscher KMU nicht Halt. Evolutive Umwelteinflüsse sowie revolutionäres Handeln stehen im Zentrum eines Umbruchs im Vertrieb. Ergebnisse aus einem quantitativen Stimmungsbarometer deutscher KMU ermöglichen das Ableiten unternehmerischer Handlungsempfehlungen für Vertriebsorganisationen.
Today 40 Gbps is in development at IEEE 802.3bq over four pair balanced cabling. In this paper, we describe a transmission experiment of 25 Gbps enabling either a single pair transmission of 25 Gbps over a 30 meter balanced cabling channel, or a 100 Gbps transmission via a four-pair balanced channel. A scalable matrix modeling tool is introduced which allows the prediction of transmission characteristics of a channel taking mode conversion into account . We applied this tool to characterize PCB-channels including the magnetics and PCB for a four-pair 100 Gbps transmission. We evaluated prototype cables and connecting hardware for frequencies up to 2 GHz and beyond. Finally we investigated possible line encoding schemes and provide measurement results of a transmission over 30 m with a data rate of 25 Gbps per twisted pair.
The 21st century: an era where emojis and hashtags find their way into every sentence, where taking selfies, live tweeting and mining bitcoin are the norm, and where Insta-culture dictates what we say and do. This is the era into which the digital native was born. With so many changes in every aspect of our lives, how is it that one of the most influential aspects, our education, has remained unchanged? Our education system not only fails to appeal to today’s students, but more importantly, it fails to equip them with the skills required in the 21st Century. It is thus of no surprise that industries feel graduates entering the workplace lack skills in critical thinking, problem solving and self-directed learning. AI, machine learning and big data: Tools and mechanisms we so eagerly incorporate to create smart factories yet are hesitant to use elsewhere. Gamification and games have shown great results in education and training; with most research suggesting a stronger focus on personalization and adaptation. When combined with analytics and machine learning, the potential of games is yet to be realized. A real-time adaptive game would not only always present an appropriate degree of challenge for the individual but would allow for a shift in focus from the recitation of facts, to the application of information filtered to solve the particular problem at hand. South Africa, a country faced with a severe skills gap, could benefit greatly from games. If used correctly, they may just offer a desperately needed contribution toward equipping both current and future employees with the skills needed to survive in the 21st century. This paper explores the feasibility of using such games for enhanced knowledge dissemination and the upskilling of the workforce.
Academic research is vital for innovation and industrial growth. However, a potential burden of processing ever more knowledge could be affecting research output and researchers’ careers. We look at a dataset of researchers who have published in journals in the field of economics during a period of 45 years. For a subset of these researchers, we amass data from journals listed in the EconLit database, supplemented with years of birth from public sources. Our results show an increase in the age of researchers at their first publication, in the number of articles referenced in debut articles, and in the number of co-authors. Simultaneously, we observe a decline in the probability of researchers changing research fields. Our findings extend earlier findings on patents and hint at a burden of knowledge pervading different areas of human progress. Moreover, our results indicate that researchers develop strategies of specialisation to deal with this challenge.
This article analyses and compares the performance of regulators in the fields of finance and sport, especially cycling. I hypothesize that the courses of crises or scandals is the best time to study the lessons of regulatory response. First, I take into account the differences in both finance and cycling by looking at the nature of the rules and institutions governing the field. Second, I estimate the attention effect on new regulation in response to crises or scandals. The interest of the paper is in the alignment of incentives to prevent regulatory capture and to ensure accountability and enforceability. The paper concludes that the differences hold important lessons that call for the reform of rules and institutions governing finance and cycling alike.
A closed-loop control for a cooperative innovation culture in interorganizational R&D projects
(2022)
Since project managers only have a limited authority in interorganizational R&D projects a cooperative innovation culture is essential for team cohesion and thus for achieving project scope in time and cost. For its development different factors depending on underlying values are essential. These factors must be learned iteratively by the project members so that they are living the values of a cooperative innovation culture. Hence, this paper raises the following research question: “How to control living the values of a cooperative innovation culture in interorganizational R&D projects?” To answer this question, a closed-loop control for a cooperative innovation culture is developed. The developed closed-loop control system includes several different functional units which show essential roles and several different variables which show what to consider and design in the control system. In addition, the developed closed-loop control system is generalized for other types of projects such as intraorganizational projects.
Towards a sustainable future, looking beyond the system boundaries of a single manufacturing company is necessary to promote meaningful collaborations in terms of circular economy principles. In this context digital data processing technologies to connect the potential collaborators are seen as enablers to make use of proven collaborative circular business models (CCBMs). Since most of such data processing technologies rely on features to describe the entities involved, it is essential to provide guidance for identifying and selecting the relevant and most appropriate ones. Defining critical success factors (CSFs) is considered a suitable instrument to describe the decisive factors. A systematic literature review (SLR), followed by a qualitative synthesis is investigating two scientific fields of work, namely (1) the general relevant features of CCBMs and, (2) methodologies for determining CSFs. This results in the development of a conceptual framework which provides guidance for digital applications that perform further digital processing based on the relevant CSFs relating to the specific CCBM.
In smart factories, maintenance is still an important aspect to safeguard the performance of their production. Especially in case of failures of machine components diagnosis is a time-consuming task. This paper presents an approach for a cyber-physical failure management system, which uses information from machines such as programmable logic controller or sensor data and IT systems to support the diagnosis and repairing process. Key element is a model combining the different information sources to detect deviations and to determine a probable failed component. Furthermore, the approach is prototypically implemented for leakage detection in compressed air networks.
This paper presents the concept of the system architecture of a flexible cyber-physical factory control system. The system allows the automation of process structures using cyber-physical fractal nodes. These nodes have a functional and independent form and can be clustered to larger structures. This makes it possible to equip the factory with a flexible, freely scalable, modular system. The description of this system architecture and the associated rules and conditions is outlined in the concept.
The maintenance of railway infrastructure remains a challenge. Data acquisition technologies have evolved because of Industry 4.0, expanding the capabilities of predictive maintenance. Despite the advances, the potential of these emerging technologies has not been fully realised. This paper presents a technology selection framework in support of railway infrastructure predictive maintenance, which is based on qualitative methods. It consists of three stages, including the mapping of the infrastructure characteristics with the identified technologies, the evaluation of the most appropriate technologies, and the sourcing thereof. This presents the collective decision support output of the framework.
Intralogistics operations in automotive OEMs increasingly confront problems of overcomplexity caused by a customer-centred production that requires customisation and, thus, high product variability, short-notice changes in orders and the handling of an overwhelming number of parts. To alleviate the pressure on intralogistics without sacrificing performance objectives, the speed and flexibility of logistical operations have to be increased. One approach to this is to utilise three-dimensional space through drone technology. This doctoral thesis aims at establishing a framework for implementing aerial drones in automotive OEM logistic operations.
As of yet, there is no research on implementing drones in automotive OEM logistic operations. To contribute to filling this gap, this thesis develops a framework for Drone Implementation in Automotive Logistics Operations (DIALOOP) that allows for a close interaction between the strategic and the operative level and can lead automotive companies through a decision and selection process regarding drone technology.
A preliminary version of the framework was developed on a theoretical basis and was then revised using qualitative-empirical data from semi-structured interviews with two groups of experts, i.e. drone experts and automotive experts. The drone expert interviews contributed a current overview of drone capabilities. The automotive experts interview were used to identify intralogistics operations in which drones can be implemented along with the performance measures that can be improved by drone usage.
Furthermore, all interviews explored developments and changes with a foreseeable influence on drone implementation.
The revised framework was then validated using participant validation interviews with automotive experts.
The finalised framework defines a step-by-step process leading from strategic decisions and considerations over the identification of logistics processes suitable for drone implementation and the relevant performance measures to the choice of appropriate drone types based on a drone classification specifically developed in this thesis for an automotive context.
Maintenance is an increasingly complex and knowledge-intensive field. In order to address these challenges, assistance systems based on augmented, mixed, or virtual reality can be applied. Therefore, the objective of this paper is to present a framework that can be used to identify, select, and implement an assistance system based on reality technology in the maintenance environment. The development of the framework is based on a systematic literature review and subject matter expert interviews. The framework provides the best technological and economic solution in several steps. The validation of the framework is carried out through a case study.
Rapidly growing population and increasing amount of shipments induced by the e-commerce are two of the main reasons for the constantly rising urban freight traffic. Cities are therefore overwhelmed by a growing stream of goods and the available infrastructure, shared between people and goods traffic, often reached its maximum capacity. Phenomena such as traffic congestion, pollution and lack of space are direct consequences of this trend and their impact on the quality of life in the city is not negligible. City administrations are keen to evaluate innovative city logistics concepts and adopt alternative solutions, to overcome the challenges posed by such a dynamic environment, constrained in existing infrastructure. In this paper, a heuristic method based on the utility analysis is presented. Thanks to a modular approach accounting for stakeholders´ requirements, possible different scenarios and available technologies, the development of new city logistic concepts is supported. The proposed method is then applied to a case study concerning the city of Reutlingen (Germany). Results are presented and a brief discussion leads to the conclusion.
Condition monitoring supported with artificial intelligence, cloud computing, and industrial internet of things (IIoT) technologies increases the feasibility of predictive maintenance. However, the cost of traditional sensors, data acquisition systems, and the required information technology expert-knowledge challenge the industry. This paper presents a hybrid condition monitoring system (CMS) architecture consisting of a distributed, low-cost IIoT-sensor solution. The CMS uses micro-electro-mechanical system (MEMS) microphones for data acquisition, edge computing for signal preprocessing, and cloud computing, including artificial neural networks (ANN) for higher-level information processing. The system's feasibility is validated using a testbed for reciprocating linear-motion axes.
The members of the European TRIZ Campus (ETC) have been learning from and working together with many honorable members of MATRIZ Official for many years and feel very connected to the official International TRIZ Association.
To further spread the TRIZ methodology and TRIZ teaching in the European area in the past 12 months the ETC has put a lot of thought in how making TRIZ accessible to a broader audi-ence and getting more professionals in touch with the methodology was one of the focal points.
To this end, we have developed new formats such as the "Trainer Day" to support trainers on their way into practice. We have drawn up detailed quality guidelines for the teaching of the TRIZ methodology, which are intended to provide orientation for the design of training classes and docu-mentation. We strive for exchange with representatives of "neighbouring" methods such as Six sigma, Lean, DFMA and Design Thinking to indicate synergies and added value among methods and approaches of different kinds. We are testing formats for community building, in order to connect users of all places more strongly with the TRIZ methodology through communication and information of-fers. If TRIZ users feel alone in their organizations, the exchange outside their organi-zation helps them to keep up with the TRIZ methodology. Moreover, the ETC strives to increase the ability to communicate the benefits of TRIZ-usage inside organizations. We discuss, how to reach teachers and students of all age, to make them the unique way of inventive thinking accessible.
In our paper we want to give other MATRIZ Official members insights and share our experi-ences and best practices with our fellow MO members.
In recent years, machine learning algorithms have made a huge development in performance and applicability in industry and especially maintenance. Their application enables predictive maintenance and thus offers efficiency increases. However, a successful implementation of such solutions still requires high effort in data preparation to obtain the right information, interdisciplinarity in teams as well as a good communication to employees. Here, small and medium sized enterprises (SME) often lack in experience, competence and capacity. This paper presents a systematic and practice-oriented method for an implementation of machine learning solutions for predictive maintenance in SME, which has already been validated.
The high system flexibility necessary for the full automation of complex and unstructured tasks leads to increased complexity, thus higher costs. On the other hand, the effectiveness and performance of such systems decrease, explaining the unfulfilled potential of robotcs in sectors such as intralogistics, where the benefits of a robotic solution rarely justify its costs. Taking the distance from the false idea that a task should be either fully automated, or fully manual, this aper presents a method for design of a lean human-robot interaction (HRI) withe the objective of the "right level of automation", where functions are divided among human and automated agends, so that the overall process gains in performances and/or costs. ... The 10 progressive steps of the method are presented and discussed with reference to their graphical tool: the House of Quality Interaction.
Parallel grippers offer multiple applications thanks to their flexibility. Their application field ranges from aerospace and automotive to medicine and communication technologies. However, the application of grippers has the problem of exhibition wear and errors during the execution of their operation. This affects the performance of the gripper. In this context, the remaining useful life (RUL) defines the remaining lifespan until failure for an asset at a particular time of operation occurs. The exact lifespan of an asset is uncertain, thus the RUL model and estimation must be derived from available sources of information. This paper presents a method for the estimation of the RUL for a two-jaw parallel gripper. After the introduction to the topic, an overview of existing literature and RUL methods are presented. Subsequently, the method for estimating the RUL of grippers is explained. Finally, the results are summarized and discussed before the outlook and further challenges are presented.
The financial crisis of 2007-2010 was probably one of the greatest, most lustrous black-swan events that people of our generation(s) will experience – and at its heart, it was a dynamic phenomenon. It is stated in the vision of the System Dynamics Society that we aspire to transform society by influencing decision-making. Yet, it seems as if system dynamics did not play any significant role in this crisis: we did not examine the markets, we did not provide insights to banks, and we did not warn governments or the people. In our presentation we describe the dynamics involved in a housing bubble, and describe what made the last one different. With the insights gained from this exercise we conclude that, from a system dynamics perspective, the dimension of the financial crisis of 2007-2009 was eminently foreseeable, which will lead us to pose the following question: where were we as a field while this crisis was unfolding, why were we not active players? We present a range of potential answers to this question, hoping to provoke some reflection… and maybe some (re)action.
This paper studies whether a monetary union needs a fical union in particular in the Eurozone. On 1 January 1999, despite controversial debates, the rule-based Economic and Monetary Union (EMU) started without a fiscal union. I show that there is weak economic convergence in the EMU since 18 years. In addition, I argue that a fiscal union does not solve the past disintegration failures.
I demonstrate that the major flaws are domestic policy failures and not institutional failures in the euro area. Consequently, establishing a monetary union without having a political union is a risky strategy. Indeed, the rule-based architecture of Maastricht is not guilty for the crisis alone. The root causes are the political flaws aligned with the rather weak enforcement of the rules. I propose a genuine redesign of the rule-based paradigm without a fiscal union. Yet a monetary union without a fiscal union works effectively if the rule enforcement is more automatic and independent of domestic and European policy-making.
In recent years, the numer of hybrid work systems using human robot collaboration (HRC) increased in industrial production environments - enhancing productivity while reducing work-related burden. Despite growing availability of HRC-suitable manipulation and safety technology, tools and techniques facilitating the design, planning and implementation process are still lacking. System engineers who strive to implement technically feasible, ergonomically meaningful and economically beneficial HRC application need to make design and technology decisions in various subject areas, whereas the design alternatives per morphological analysis is applied to establish a description model that can serve as both a supporting design guideline for future HRC application of value-adding, industrial quality as well as a tool to characterize and compare existing applications. It focuses on HRC within assembly processes, and illustrates the complexity of HRC applications in a comprehensible manner through its multi-dimensional structure. The morphology has been validated through its application on various existing industrial HRC applications, research demonstrators and interviews of experts from academia.
This article is a review of the book "Brain computation as hierarchical abstraction" by Dana H. Ballard published by MIT press in 2015. The book series computational neuroscience familiarizes the reader with the computational aspects of brain functions based on neuroscientific evidence. It provides an excellent introduction of the functioning, i.e. the structure, the network and the routines of the brain in our daily life. The final chapters even discuss behavioral elements such as decision-making, emotions and consciousness. These topics are of high relevance in other sciences such as economics and philosophy. Overall, Ballard’s book stimulates a scientifically well-founded debate and, more importantly, reveals the need of an interdisciplinary dialogue towards social sciences.
This paper is a brief review on the book ‘Capital in the Twenty-First Century’ by the French scholar Thomas Piketty. The book has started a new debate about inequality and capital taxation in Europe. It provides interesting empirical facts and develops a theory of the functioning of capitalist economies. However, I personally think the book is less convincing than recognized in the public debate. The demonstrated theory of economic growth in the book is elusive and lacks a psychological and behavioral underpinning. In fact, I do think that the increasing inequality and economic divergence are caused by capitalism but the psychological and behavioral aspects of humans are of similar or greater significance. Therefore, Piketty’s argument does not stimulate an open and scientifically founded debate in all aspects.
This paper is a commentary on the book ‘Probability and stochastic processes’ from Ionut Florescu. The book is an excellent introduction to both probability theory and stochastic processes. It provides a comprehensive discussion of the main statistical concepts including the theorems and proofs. The introduction to probability theory is easy accessible and a perfect starting point for undergraduate students even with majors in other subjects than science, such as business or engineering. The book is also up-to-date because it includes programming code for simulations. However, the book has some weaknesses. It is less convincing in more advanced topics of stochastic theory and it does not include solutions to excises and recent research trends.
A seamless convergence of the digital and physical factory aiming in personalized Product Emergence Process (PPEP) for smart products within ESB Logistics Learning Factory at Reutlingen University.
A completely new business model with reference to Industrie4.0 and facilitated by 3D experience software in today's networked society in which customers expect immediate responses, delightful experience and simple solutions is one of the mission scenarios in the ESB Logistics Learning Factory at ESB Business School (Reutlingen University).
The business experience platform provides software solutions for every organization in the company respectively in the factory. An interface with dashboards, project management apps, 3D - design and construction apps with high end visualization, manufacturing and simulation apps as well as intelligence and social network apps in a collaborative interactive environment help the user to learn the creation of a value end to end process for a personalized virtual and later real produced product.
Instead of traditional ways of working and a conventional operating factory real workers and robots work semi-intuitive together. Centerpiece in the self-planned interim factory is the smart personalized product, uniquely identifiable and locatable at all times during the production process – a scooter with an individual colored mobile phone – holder for any smart phone produced with a 3D printer in lot size one. Smart products have in the future solutions incorporated internet based services – designed and manufactured - at the costs of mass products. Additionally the scooter is equipped with a retrievable declarative product memory. Monitoring and control is handled by sensor tags and a raspberry positioned on the product. The engineering design and implementation of a changeable production system is guided by a self-execution system that independently find amongst others esplanade workplaces.
The imparted competences to students and professionals are project management method SCRUM, customization of workflows by Industrie4.0 principles, the enhancements of products with new personalized intelligent parts, electrical and electronic selfprogrammed components and the control of access of the product memory information, to plan in a digital engineering environment and set up of the physical factory to produce customer orders. The gained action-orientated experience refers to the chances and requirements for holistic digital and physical systems.
Many scientific reports have warned about the catastrophic consequences of unchecked climate change, with the latest international report calling for emissions of climate pollutants to reach net zero by around 2050 (IPCC, 2018). Limiting warming to 1.5°C could save more than 100 million people from water shortages, as many as 2 billion people from dangerous heatwaves, and the majority of species from climate change extinction risks (IPCC, 2018; Warren et al., 2018). The actions taken to achieve these climate outcomes would generate benefits of more than $20 trillion while easing global economic inequality (Burke et al., 2018). Scientists make it clear that it is physically possible to meet these goals using today’s technologies (Holz et al., 2018). Yet emissions of climate pollutants continue to grow, reaching a new record high in 2018 (Jackson et al., 2018). Clearly, scientific evidence has failed to spark needed climate action. The question now is: what can?
The usage of webinars is witnessing a resurgence in popularity, especially since the COVID-19 pandemic. It is now revealing itself to be an actual shift in how buyers and sellers do business in the future. Therefore, this study aims to investigate whether webinars will continue to be a valuable tool in B2B sales in the future. Specifically, it aims to gain a deeper understanding of how the role of webinars evolved in recent years and analyze its future potential.
Webinars are an essential tool for a wide variety of different use cases. While they have been around for over a decade, webinars recently have seen a resurgence in popularity. As the COVID-19 pandemic strictly limited contact between people and made them work from home as an only option, hosting and participating in webinars has become more common than ever - whether in business, education, or leisure.
Webinars can be effective for various purposes as they are held in real-time and allow multiple engagement opportunities between attendees and hosts. Moreover, because of their remote nature, webinars are more cost-effective and time-saving in organizing and supervising. Consequently, it is cheaper and more convenient to reach your desired target group as a webinar host than to hold a seminar in physical form. Among other reasons, convenience and interaction seem to be the most potent aspects of cementing webinars as a tool in the digital world. Nevertheless, where exactly are they used, and how do they create value in their respective usage fields?
Using predictive maintenance, more efficient processes can be implemented, leading to fewer maintenance costs and increased availability. The development of a predictive maintenance solution currently requires high efforts in time and capacity as well as often interdisciplinary cooperation. This paper presents a standardized model to describe a predictive maintenance use case. The description model is used to collect, present, and document the required information for the implementation of predictive maintenance use cases by and for different stakeholders. Based on this model, predictive maintenance solutions can be introduced more efficiently. The method is validated across departments in the automotive sector.
While academia and industry see large potential for human-robot collaboration (HRC), only a small number of realized HRC application is currently found in industry. To gather more data about current hindrances to wider implementation of collaborative robots, a study among 15 robot manufactureres and 14 system integrators of collaborative robot technology has been conducted through a predesigned questionnaire procedure. Additionally, five industrial users of human-robot collaboration have been interviewed on the main challenges they experienced during the initial implementation process. The quantitative data has been analyzed using the Wilcoxon-Signed-Rank-Test. Accoring to the study participants, the main challenges within the implementation currently are the identification of HRC-suitable processes, the application of relevant safety norms (such as ISO 10218, ISO/TS 15066) and the application-individual risk assessment.
This paper examines the determinants of Google search in the banking area. The weekly Google data from 2004 to 2013 used for this study consists of the 30 largest banks, the Federal Reserve, and the European Central Bank. To my knowledge, this is the first study on the determinants of Google data. Firstly the paper shows that Google searches are correlated with several performance variables and market data, such as asset prices and trading volume. Secondly it demonstrates that banks´ internal performance data has a major influence whereas market data is rather insignificant. Moreover it is shown that Google search for central banks is largely determined by the level of interest rates as well as the inflation and output gap. This is evidence that central bank attention is primarily driven by the policy targets. Accordingly Google data can be applied to analyze the timely impact of monetary policy.
Additive manufacturing is a key technology which applies the ideas of Industry 4.0 in order to enable the production of personalized and highly customized products economically. Especially small and medium sized companies often lack the competence and experience to evaluate objectively and profoundly the potential of additive manufacturing technologies in small and medium sized companies. Furthermore, the method has been validated in a small medical technology company evaluating the additive manufacturing potential of an existing surgery tool.
Blockchain is a technology for the secure processing and verification of data transactions based on a distributed peer-to-peer network that uses cryptographic processes, consensus algorithms, and backward-linked blocks to make transactions virtually immutable. Within supply chain management, blockchain technology offer potentials in increasing supply chain transparency, visibility, automation, and efficiency. However, its complexity requires future employees to have comprehensive knowledge regarding the functionality of blockchain-based applications in order to be able to apply their benefits to scenarios in supply chain and production. Learning factories represent a suitable environment allowing learners to experience new technologies and to apply them to virtual and physical processes throughout value chains. This paper presents a concept to practically transfer knowledge about the technical functionality of blockchain technology to future engineers and software developers working within supply chains and production operations to sensitize them regarding the advantages of decentralized applications. First, the concept proposes methods to playfully convey immutable backward-linked blocks and the embedment of blockchain smart contracts. Subsequently, the students use this knowledge to develop blockchain-based application scenarios by means of an exemplary product in a learning factory environment. Finally, the developed solutions are implemented with the help of a prototypical decentralized application, which enables a holistic mapping of supply chain events.
For many companies, it is major international sporting events (in particular the Football World Cup or the Olympic Games) that constitute the ideal platform for the integration of their target group-specific marketing communication into an attractive sports environment. Sports event organizers sell exclusive marketing rights for their events to official sponsors, who, in return, acquire exclusive options to utilize the event for their own advertising purposes. Ambush marketing is the method used by companies that do not hold marketin rights to an event, but still use their marketing activities in diverse ways to establish a connection to it. There is still whidespread debate and confusion about the topic. Ambush marketing is often defined in different ways, by different people, according to their position as either supporters of opponents of the practice.
This white paper builds a new financial theory of euro area sovereign bond markets under stress. The theory explains the abnormal bond pricing and increasing spreads during the recent market turmoil. We find that the strong disconnect of bond spreads from the respective bonds’ underlying fundamental values in 2010 was triggered by an increase in asymmetric information and weak reputation of government policies. Both factors cause a normal bond market to switch into a crisis mode. Finally, those markets are prone to self-fulfilling bubbles in which the economic effects are amplified by herding behaviour arising from animal spirits. Altogether, this produces contagious effects and multiple equilibria. Thus, we argue that government bond markets in a monetary union are more fragile and vulnerable to liquidity and solvency crises. Consequently, the systemic mispricing of sovereign debt creates more macroeconomic instability and bubbles in the euro area than in a single country. In other words, financial markets are partly blind to national default risks in a currency union. Therefore, the current European institutional framework puts the wrong incentives in place and needs structural changes soon. To tackle the root causes we suggest more market incentives via consistent rules, pre-emptive austerity measures in good economic times, and a resolution scheme for heavily indebted countries. In summary, our paper enhances the bond market theory and provides new insights into the recent bond market turmoil in Europe.
Die weiterhin hohen Schulden in einigen Staaten der Europäischen Wirtschafts- und Währungsunion lassen nach wie vor staatliche Insolvenzen befürchten. Um die entstandenen Probleme zu bewältigen, aber auch damit eine solche Situation erst gar nicht eintritt, hält der Autor eine staatliche Insovenzordnung – mit Bail-out durch die anderen Mitgliedstaaten nur in Notfällen – für erforderlich. Er schlägt einen staatlichen Abwicklungsmechanismus für überschuldete Euro-Länder vor, der auf einem Konzept des Sachverständigenrates für Wirtschaft von 2016 beruht.
The influence of trust on the adherence to investment recommendations in the context of robo-advisors is under-researched. This relationship needs to be better understood because robo-advice lacks a critical element of trust: human interaction. Theory suggests that ability, integrity, and benevolence are key factors in building trust in human advisors. Using an experimental study design, our research examines the relationship between a robo-advisor's trust attributes and the acceptance of its investment advice. The results show that trust in a robo-advisor increases the propensity to follow its recommendations. While ability and integrity are significant, benevolence is not. The study contributes to the research on technology acceptance, trust, and the adoption of technology-based recommendations by improving the understanding of the relationship between trust and the acceptance of automated investment recommendations.
Lean Management hat in viele Unternehmen Einzug gehalten. Lean Konzepte stellen neue Anforderungen an die Art und Struktur der benötigten Kosteninformation, welche von traditionallen Kostenrechnungssystemen nicht unmittelbar erfüllt werden. Vertreter eines „Lean Accounting“ schlagen deshalb teils radikale Änderungen und eine Vereinfachung der Kostenrechnung vor. Der Beitrag diskutiert die Beschränkungen der traditionellen Kostenrechnung bei der Umsetzung von Lean Management und stellt ausgewählte Ansätze eines „Accounting for Lean“ vor. Die Analyse zeigt, dass Ansätze des Lean Accounting zu eng fokussiert sind und die in der Praxis vorhandene Pluralität der Kostenrechnungsfunktionen nicht adäquat abbilden können. Eine radikale Neugestaltung bestehender Kostenrechnungssysteme wird deshalb als unrealistisch und unbegründet verworfen. Der Beitrag entwickelt alternative Vorschläge, wie Konzepte des Lean Managements und die dafür benötigte Kosteninformation in traditionellen Kostenrechnungssystemen integriert werden können.
In dieser Arbeit wird ein Ansatz zur Unterstützung von Werkern, Meistern und Instandhaltern vorgestellt, der es ermöglicht, aus der auftretenden Situation heraus (ad hoc), auf aktuelle notwendige Informationen und die Zusammenhänge in einer variantenreichen Serienfertigung zuzugreifen. Schwerpunkt bildet das unternehmensneutrale Gesamtkonzept des fertigungsnahen Kontextinformationssystems, das aus dem Produktionsumgebungsmodell und der Systemarchitektur besteht. Das Produktionsumgebungsmodell beschreibt und vernetzt enthaltene Informationen und Zusammenhänge einer variantenreichen Serienfertigung. Hauptordnungskriterien sind hier die Zugehörigkeit zu einer bestimmten Gruppe (Typ), die Identität eines Gegenstands, dessen Ort und Betriebszustand über die Zeit. Die Systemarchitektur ist modular aufgebaut. Die Module werden in Erfassungsmodule, Kontextverwaltungsmodule, Funktionsmodule zur automatischen und manuellen Informationsfilterung sowie Präsentationsmodule untergliedert und kommunizieren über eine einheitliche Schnittstelle.
Adaptation of the business model canvas template to develop business models for the circular economy
(2021)
The Business Model Canvas as a template for strategic management serves the development of new or the documentation of existing linear business models. However, the change towards a Circular Economy requires new value creation structures and thus changed business models. To develop business models for circular economies, it is necessary to adapt the existing template, since the actors involved along the value chain take on changed roles. In the context of this paper, a template is presented, based on the existing Business Model Canvas, which allows to develop and document business models for a Circular Economy.
Am 12. Juni beginnt mit dem Eröffnungspiel Brasilien gegen Kroation die Fußball-Weltmeisterschaft 2014 in Brasilien. Doch ein anderer Wettstreit begann schon viel früher: die Schlacht der Ausrüster. Adidas und Nike liefern sich einen erbitterten Kampf um Trikots und Schuhe der Stars. Fairness wird dabei oftmals nur klein geschrieben. Der vorliegenden Beitrag gibt einen Einblick in den "Krieg der Schuhe und Trikots".
The aim of this work is to establish and generalize a relationship between fractional partial differential equations (fPDEs) and stochastic differential equations (SDEs) to a wider class of stochastic processes, including fractional Brownian motions and sub-fractional Brownian motions with Hurst parameter H ∈ (1/2,1). We start by establishing the connection between a fPDE and SDE via the Feynman-Kac Theorem, which provides a stochastic representation of a general Cauchy problem. In hindsight, we extend this connection by assuming SDEs with fractional and sub-fractional Brownian motions and prove the generalized Feynman-Kac formulas under a (sub-)fractional Brownian motion. An application of the theorem demonstrates, as a by-product, the solution of a fractional integral, which has relevance in probability theory.
Affordable Luxury Sports Cars in Germany : Investigating the Determinants of Customer Experience
(2022)
The article discusses the factors affecting the customer experience when buying affordable luxury sports cars in Germany by identifying differences between first-time and experienced buyers. It emphasizes the need for the creation of two different customer journeys based on different customer experience clusters, a touchpoint analysis from the customer perspective identified differences in purchase stages, and staff behaviour and brand trust for customer satisfaction and brand identification.
Im Fokus der AG stand in erster Linie die Auseinandersetzung mit Konzepten und Praxismodellen aus den Lehrangeboten der Sprachzentren ... Es ging ... um Themen und Aspekte, die noch nicht in den GER aufgenommen und beschrieben sind, um die Grenzen und Lücken des GER; die das Thema des 6. Bremer Symposiums waren : interkulturelle, soziale, strategische und mediatorische Kompetenzen.
Parteien streiten oft darüber, ob sich Käufer bei Mängeln der Kaufsache vom Vertrag lösen können. Der Verkäufer will das meistens verhindern: Fallen die Preise, kann sich der Käufer etwa nach dem Rücktritt die Ware am Markt preiswerter verschaffen. Die Ware ist dann zum ursprünglichen Preis nicht mehr handelbar. Steigen die Preise, droht zusätzlich eine Schadensersatzforderung: Der Käufer muss sich die Ware zu einemhöheren Preis bei einem anderen Verkäufer verschaffen. Auch können beim Verkäufer zusätzliche Kosten–etwa Transport-oder Lagerkosten–entstehen. Verkaufsbedingungen machen es dem Käufer deshalb besonders schwer, sich vom Vertrag zu lösen, während Einkaufsbedingungen daran nur geringe Anforderungen stellen.
Wer Ein- und Verkaufsbedingungen für das Auslandsgeschäft gestaltet, muss wissen, wo der Gesetzgeber der Gestaltungsfreiheit Grenzen gesetzt hat. Gelten BGB/HGB, lässt die deutsche Inhaltskontrolle überschaubare Spielräume, beim Rücktritts-recht des Käufers von den gesetzlichen Regeln abzuweichen. Weitgehend ungeklärt ist bislang, welche Vertragsaufhebungsklauseln in AGB wirksam sind, wenn UN-Kaufrecht gilt: Zwar kann sich in diesen Fällen die Inhaltskontrolle wegen Art. 4Satz 2 lit. a) CISG auch nach § 307 Abs. 1 BGB richten. Dann ist aber bei der Klauselkontrolle auch den Wertungen Rechnung zu tragen, die dem UN-Kaufrecht–und eben nicht dem BGB–zugrunde liegen und in dessen Bestimmungen ihren Niederschlag gefunden haben. Bei der Gestaltung von AGB kann dies Freiräume schaffen.
With the digital transformation, companies will experience a change that focuses on shaping the organization into an agile organizational form. In today's competitive and fast-moving business environment, it is necessary to react quickly to changing market conditions. Agility represents a promising option for overcoming these challenges. The path to an agile organization represents a development process that requires consideration of countless levels of the enterprise. This paper examines the impact of digital transformation on agile working practices and the benefits that can be achieved through technology. To enable a solution for today's so-called VUCA (Volatility, Uncertainty, Complexity und Ambiguity) world, agile ways of working can be applied project management requires adaptation. In the qualitative study, expert interviews were conducted and analyzed using the grounded theory method. As a result, a model can be presented that shows the influencing factors and potentials of agile management in the context of the digital transformation of medium-sized companies.
Digitalization changes the manufacturing dramatically. In regard of employees’ demands, global trends and the technological vision of future factories, automotive manufacturing faces a huge number of diverse challenges. Currently, research focuses on technological aspects of future factories in terms of digitalization. New ways of work and new organizational models for future factories have not been described yet. There are assumptions on how to develop the organization of work in a future factory but up to now, literature shows deficits in scientifically substantiated answers in this research area. Consequently, the objective of this paper is to present an approach on a work organization design for automotive Industry 4.0 manufacturing. Future requirements were analyzed and deducted to criteria that determine future agile organization design. These criteria were then transformed into functional mechanisms, which define the approach for shopfloor organization design
Unternehmen, die restriktiv keinerlei Adaptionen innerhalb der Strukturen vornehmen, können angesichts der verschärften Wettbewerbssituation im tagtäglichen Business nicht bestehen. Warum Agilität ein geeignetes Tool für die Umsetzung einer innovativen Anpassung beschreibt und in zukunftsorientierten Unternehmen als Katalysator agiert, soll in diesem Artikel näher erläutert werden.
The production environment experiences copious challenges, but likewise discovers many new potential opportunities. To meet the new requirements, caused by the developments towards mass-customization, human-robot-cooperation (HRC) was identified as a key piece of technology and is becoming more and more important. HRC combines the strengths of robots, such as reliability, endurance and repeatability, with the strengths of humans, for instance flexibility and decision-making skills. Notwithstanding the high potential of HRC applications, the technology has not achieved a breakthrough in production so far. Studies have shown that one of the biggest obstacles for implementing HRC is the allocation of tasks. Another key technology that offers various opportunities to improve the production environment is Artificial Intelligence (AI). Therefore, this paper describes an AI supported method to improve the work organization in HRC in regards to the task-allocation. The aim of this method is to build a dynamic, semi-autonomous group work environment which keeps not just employee motivation at a high level, but also the product quality due to a decreased failure rate. The AI helps to detect the perfect condition in which the employee delivers the best performance and also supports at identifying the time when the worker leaves this optimal state. As soon as the employee reaches this trigger event, the allocation of the tasks adapts based on the identified stress. This adaptation aims to return the employee to the state of the optimal performance. In order to realize such a dynamic allocation, this method describes the creation of a pool with various interaction scenarios, as well as the AI supported recognition of the defined trigger event.
Die Faszination des "Touchpoint Airport" und der Trend hin zu immer mehr Mobilität machen Flughäfen für die werbungtreibende Wirtschaft zunehmend interessanter. Das belegen die Wachstumsraten der Out-of-Home-Werbung an Flughäfen und die Investitionen der Airports in analoge wie innovative digitale Medien. Der Grund dafür ist einfach: überdurchschnittlich kaufkräftige Zielgruppen lassen sich mit Flughafenwerbung über ihre gesamte Customer-Journey in einem besonderen Umfeld emotional ansprechen. Starken Brands bieten Airports die ideale Bühne für eine nachhaltige Markeninszenierung. Doch wie genau funktioniert Airport-Werbung, für welche Unternehmen eignet sich ein werblicher Auftritt am Flughafen, welche Zielgruppen lassen sich am Airport erreichen und wer sind die kompetenten Ansprechpartner für Airport-Werbung? Diese und viele weitere Fragen beantwortet das Jahrhuch Aiport Marketing 2020.
Um sich im Kommunikationswettbewerb zu profilieren und Streuverluste zu minimieren, bedienen sich Unternehmen vermehrt den sogenannten "nicht klassischen" Kommunikationsinstrumenten. Sponsoring stellt dabei einen erfolgsversprechenden Ansatz dar, da Sponsoring in einem attraktiven, emotional- aufgeladenen und nicht -kommerziellen Umfeld stattfindet. Aufgrund der zunehmenden Reizüberflutung der Konsumenten erscheint die Erreichung gesteckter Sponsoringziele durch bloße Sichtbarkeit jedoch nicht mehr zufriedenstellend realisierbar. Der vorliegende Beitrag behandelt das Thema Aktuelle Trends im Sponsoring im Sport. Die Analyse der aktuellen Entwicklungen zeigt, dass sich die Wirkungsvoraussetzungen des Sponsoring im Zeitverlauf verändert haben. Es bedarf neuer und innovativer Aktivierungsmaßmahmen, um die Reizüberflutung der Konsumenten zu überwinden und die Potentiale des Sponsorings zu nutzen. Die Darstellung praktischer Beispiele aus dem Sportmarketing zeigt, dass die handelnden Akteure die neuen Herausforderungen des Sponsorings erkannt haben. Es werden die aktuellen Entwicklungen hinsichtlich Digitalisierung, Internationalisierung, Professionalisierung und unkonventionaller Aktivierung aufgezeigt.
Angesichts großer globaler Herausforderungen wie z.B. dem Klimawandel befindet sich die Entwicklungszusammenarbeit im Wandel und sieht sich zunehmend der Frage ihrer Wirksamkeit gegenübergestellt. Dieser Beitrag diskutiert, welchen Beitrag Sustainable Entrepreneurship zu einer Verbesserung ihrer Wirksamkeit leisten kann. Im Rahmen dessen wird zunächst die Ethik Albert Schweitzers und ihre Bezüge zu Konzepten der Nachhaltigen Entwicklung beleuchtet und im nächsten Schritt kriteriengeleitet diskutiert, inwieweit Albert Schweitzer als Prototyp eines Sustainable Entrepreneurs bezeichnet werden kann und was dies für die Konzeption und Ausrichtung der Entwicklungszusammenarbeit bedeuten könnte. Ebenso wird diskutiert, inwieweit Nachhaltige Entwicklung, insb. die Nachhaltigkeitsziele der Vereinten Nationen (SDG) als Orientierungsrahmen für die Entwicklungszusammenarbeit dienen kann. Ausgehend von dem Befund, dass für Sustainable Entrepreneurs die Finanzierung ihrer Aktivitäten ein erheblicher Engpassfaktor darstellt, wird diskutiert, inwiefern Sustainable Finance-Instrumente dazu beitragen können, die Finanzierungsbedingungen für Sustainable Entrepreneurs und damit den Impact ihrer Aktivitäten zu verbessern. Abschließend wird anhand eines aktuellen Fallbeispiels der Impact aufgezeigt, den Sustainable Entrepreneurs, die nach dem Vorbild Albert Schweitzers agieren, erzielen können.
Bei großen Sportereignissen wie der diesjährigen Fußball- Europameisterschaft oder den Olympischen Sommerspielen geht es für Verbände und offizielle Sponsoren um Millionen, entsprechend scharf verteidigen sie ihre Werberechte. Burger King zeigt, wie sich dieses "Monopol" kreativ umgehen lässt. Im vorliegenden Beitrag werden exemplarisch zwei Ambush Marketing-Aktivitäten von Burger King im Rahmen der Fußball-Europameisterschaften 2016 vorgestellt. Nicht Sponsor Burger King setzte Ambush Marketing dabei gezielt und kreativ im Rahmen der EM ein, um gegen den offiziellen UEFA-Sponsor und Marktführer McDonald's Punkte zu sammeln.
Ambush Marketing im Sport
(2013)
Vor dem Hintergrund enormer Kosten im Sportsponsoring setzen Unternehmen verstärkt auf Ambush Marketing. Doch der Grat zwischen innovativer Kommunikationspolitik und der Verletzung von Sponsorenrechten ist dabei äußerst schmal. Gerd Nufer stellt sowohl die Sicht der Veranstalter und offiziellen Sponsoren von Sport-Events als auch die Perspektive der Ambusher vor.
Vor dem Hintergrund enormer Kosten im Sportsponsoring setzen Unternehmen verstärkt auf Ambush Marketing. Dabei wird in der Unternehmenskommunikation die mediale Aufmerksamkeit von Sport-Events genutzt, ohne jedoch Vermarktungsrechte hierfür erworben zu haben. Der Grat zwischen innovativer Kommunikationspolitik und der Verletzung von Sponsorenrechten ist dabei äußerst schmal. Gerd Nufer stellt in diesem Buch sowohl die Sicht der Veranstalter und offiziellen Sponsoren von Sport-Events als auch die Perspektive der Ambusher vor.
Ambush Marketing im Sport : wie Nicht-Sponsoren Sportveranstaltungen zur Markenkommunikation nutzen
(2014)
Insbesondere internationale sportliche Großereignisse wie Fußball-Welt- und Europameisterschaften oder Olympische Spiele bilden für zahlreiche Unternehmen die ideale Plattform, um ihr Markenmanagement und ihre kommunikative Zielgruppenansprache in ein attraktives sportliches Umfeld einzubetten. Sport-Event-Veranstalter verkaufen deshalb privilegierte Vermarktungsrechte ihres Events an offizielle Sponsoren, die im Gegenzug exklusive Möglichkeiten erwerben, das Event werblich für sich zu nutzen. Ambush Marketing dagegen kennzeichnet die Vorgehensweise von Unternehmen, die keine Vermarktungsrechte an einer Veranstaltung besitzen, aber dennoch durch ihre Marketingmaßnahmen in unterschiedlicher Art und Weise eine Verbindung zu diesem Event aufbauen. Der Grat zwischen der Verletzung von Sponsorenrechten und kreativ-innovativer Kommunikationspolitik ist dabei oft sehr schmal, weswegen Ambush Marketing kontrovers diskutiert…diskutiert wird.
Im Folgenden werden exemplarisch zwei Ambush-Marketing-Aktivitäten des Fast-Food-Anbieters Burger King im Rahmen der Fußball-Europameisterschaften 2016 vorgestellt. Nicht-Sponsor Burger King setzte Ambush Marketing dabei gezielt im Rahmen der EM ein,um gegen den offiziellen UEFA-Sponsor und Marktführer McDonald's Punkte zu sammeln.
Ambush marketing in sports
(2013)
Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee. It has become a particular concern in the marketing of major sports events, with international sponsorship and branding properties worth many millions of dollars. Ambush Marketing in Sports is the first book to offer comprehensive analysis of the theoretical and practical implications of ambush marketing.
Drawing on cutting-edge empirical research data, the book outlines an innovative model for understanding ambush marketing and offers practical advice for all stakeholders, from sponsors and event organisers to media organisations. The book examines the opportunities and the risks of ambush marketing, assesses the legal, ethical and business dimensions, and offers advice for preventing ambush marketing in a range of contexts. Fully supported throughout with examples and cases from major international sports events, such as the FIFA World Cup and the Olympic Games, this book is important reading for any student, researcher or practitioner with an interest in sport marketing, sport business or event management.
Ambush marketing in sports
(2014)
A sports event organizer sells exclusive marketing rights for his event to official sponsors, who, in return, acquire exclusive options to utilize the event for their own advertising purposes. Ambush marketing is the practice by companies of using their own marketing, particularly marketing communications activities, to create an impression of an association with the event to the event audience, although the companies in question have no legal or only underprivileged or non-exclusive marketing rights for this event sponsored by third parties. So, the objective of ambush marketing is to benefit from the success of sports sponsorship without having the duties of an official sponsor.
It is fine line between creative marketing communication and infringing on sponsorship rights. From the perspective of the event organizers and sports sponsors ambush marketing represents an understandable threat, while from the perspective of the ambushers it offers the opportunity to reach the target audience in an attractive environment and at affordable cost. The paper defines and structures the phenomenon of ambush marketing and analyses the impacts of ambush marketing in sports. The results of an empirical study on the effects of ambush marketing in the frame of the FIFA Soccer World cup are presented and discussed.
Purpose: The purpose of this paper is to comprehensively characterise the interdisciplinary phenomenon of ambush marketing in sports, structure its manifestations, illustrate the consequences associated with ambush marketing and provide a critical evaluation from an objective perspective.
Design/methodology/approach: Various approaches to the definition of ambush marketing are presented and the objectives pursued with ambush marketing are identified. In this paper a new approach has been developed to structure the strategies and manifestations of ambush marketing.
Findings: It is a fine line between creative marketing and infringing on sponsorship rights. So the interdisciplinary phenomenon ambush marketing is discussed controversially. Ambush marketing is situated at the intersection of two opposing spheres of interest conducting a battle for shares of the marketing potential of a sports event. On one side there is the disparaging view of ambush marketing founded on legal and/or ethical considerations. On the other, the author has the respectful assessment of ambushers characterised by their innovative, creative marketing.
Practical implications: The analysis conducted in this paper leads to the conclusion that a general evaluation or condemnation of ambush marketing is not feasible. A four-field matrix emerges from the combination of a legal statutory consideration on one hand and an ethical-moral assessment on the other.
Originality/value: The paper describes and structures ambush marketing in a novel form and discusses illustrating examples from major sporting events. Ambush marketing is evaluated from a neutral perspective by summarising the opportunities and threats of ambush marketing which leads to a nuanced contemplation of ambush marketing.
Die Idee des Ambush Marketing ist es, von den Erfolgen des Sponsoring zu profitieren, ohne die Pflichten eines offiziellen Sponsors einzugehen. Ambusher besitzen keine Vermarktungsrechte an einer Veranstaltung, bauen aber dennoch durch ihre Marketingmaßnahmen eine Verbindung zu einem Event auf. Der Grat zwischen der Verletzung von Sponsorenrechten und kreativ-innovativer Kommunikationspolitik ist dabei oft sehr schmal, weswegen Ambush Marketing kontrovers diskutiert wird.
Bei großen Sportereignissen geht es für Verbände und Sponsoren um Millionen, entsprechend scharf verteidigen sie ihre Marketingrechte. Verschiedene Unternehmen zeigen, wie sich dieses "Monopol" kreativ umgehen lässt. Im vorliegenden Beitrag werden die Grundlagen des Ambush Markting präsentiert und exemplarisch Ambush Aktivitäten von Kulula, Bruno Banani und Burger King vorgestellt, die gezielt Ambush Marketing einsetzten, um im Wettstreit mit ihren Konkurrenten und gegen offizielle Sponsoren Punkte zu sammeln.
This study empirically analyzes and compares return data from developed and emerging market data based on the Fama French five-factor model and compares it to previous results from the Fama French three-factor model by Kostin, Runge and Adams (2021). It researches whether the addition of the profitability and investment pattern factors show superior results in the assessment of emerging markets during the COVID-19 pandemic compared to developed markets. We use panel data covering eight indices of developed and emerging countries as well as a selection of eight companies from these markets, covering a period from 2000 to 2020. Our findings suggest that emerging markets do not generally outperform developed markets. The results underscore the need to reconsider the assumption that adding more factors to regression models automatically yields results that are more reliable. Our study contributes to the extant literature by broadening this research area. It is the first study to compare the performance of the Fama French three-factor model and the Fama French five-factor model in the cost of equity calculation for developed and emerging countries during the COVID-19 pandemic and other crisis events of the past two decades.
Global trade is plagued by slow and inefficient manual processes associated with physical documents. Firms are constantly looking for new ways to improve transparency and increase the resilience of their supply chains. This can be solved by the digitalisation of supply chains and the automation of document- and information-sharing processes. Blockchain is touted as a solution to these issues due to its unique combination of features, such as immutability, decentralisation and transparency. A lack of business cases that quantify the costs and benefits causes uncertainty regarding the truth of these claims. This paper explores how the costs and benefits of a blockchain-based solution for digitalising and automating documentation flows in cross-border supply chains compare to a conventional centralised relational database solution. The research described in this paper uses primary data collected through semi-structured interviews with industry experts, as well as secondary data from literature. Two models based on existing services were developed and the costs and benefits compared and then analysed using the Architecture Trade-off Analysis Method (ATAM) and the Analytic Network Process (ANP). Findings from the analysis show that a consortium blockchain solution like TradeLens is the favourable solution for digitalising and automating information flows in cross-border supply chains.
Increasing complexity in manufacturing processes poses new challenges for industrial maintenance. In addition, advanced machine monitoring and lifetime forecasting options expand the tools and maintenance strategies available. Today, maintenance strategy selection is performed sequentially usually based on prioritised machines and components. These selections are optimized locally for each machine isolated, not considering the context of other machines within the value-adding network. To overcome these challenges, this paper presents an approach for an integrated maintenance strategy selection in one-step by an integrated model considering possible machine failures and the context of other machines within the value-adding network in parallel.
Usually financial crises go along with bubbles in asset prices, such as the housing bubble in the US in 2007. This paper attempts to build a mathematical model of financial bubbles from an econophysics, and thus a new perspective. I find that agents identify bubbles only with a time delay. Furthermore, I demonstrate that the detection of bubbles is different on either the individual or collective point of view. Second, I utilize the findings for a new definition of asset bubbles in finance. Finally, I extend the model to the study of asset price dynamics with news. In conclusion, the model provides unique insights into the properties and developments of financial bubbles.
An empirical study on management accountants’ roles and role perceptions: a German perspective
(2022)
The ongoing discussion on roles of management accountants (MAs) leads often to perceive the business partner (BP) role as the role of choice. Yet, many scholars and practitioners seem to assume that this role is clear to managers and MAs, that it makes sense for them and that all managers and MAs agree on it and implement it. Inconsistencies between actual roles, perceived, and expected roles might cause identity and role conflicts. However, we lack evidence of whether managers and MAs perceive, expect and act in the BP role and if tensions and conflicts might exist. This paper is based on a quantitative empirical study of a large German high-tech firm in 2019 whose top management decided to implement the BP role. We found several areas of tension in this role discussion and contribute to the literature on MAs’ roles with a more nuanced view of the interaction between managers and MAs regarding MAs’ roles. The study shows that there are mainly differences in business managers’ expectations of MAs to the role of the BP, which the MAs do not know exactly how to fulfill.
A halo effect can lead to significantly biased and distorted judgments in numerous situations and settings in daily life. However, its impact has barely been researched in the sporting environment, although it might help a great deal in understanding how sport fans think and behave. This paper provides an empirical study based on two German soccer clubs, VfB Stuttgart and FC Bayern Munich, analyzing the presence of halo effects. The purpose of this study is to answer the question that is interesting for both theory and practice: Does a halo effect exist in professional soccer?
Railway operators are being challenged by increasing complexity and safeguarding the availability of passenger rolling stock, bringing maintenance and especially emerging technologies into the focus. This paper presents a model for selection and implementation of Industry 4.0 technologies in rolling stock maintenance. The model consists of different stages and considers the main components of rolling stock, the related appropriate maintenance strategies and Industry 4.0 technologies considering the maturity level of the railway operators. Relevant criteria and main prerequisites of the technologies were identified. The model proposes relevant activities and was validated by industry experts.
Decreasing batch sizes in production in line with Industrie 4.0 will lead to tremendous changes of the control of logistic processes in future production systems. Intelligent bins are crucial enablers to establish decentrally controlled material flow systems in value chain networks as well as at the intralogistics level. These intelligent bins have to be integrated into an overall decentralized monitoring and control approach and have to interact with humans and other entities just like other cyber-physical systems (CPS) within the cyber-physical production system (CPPS). To realize a decentralized material supply following the overall aim of a decentralized control of all production and logistics processes, an intelligent bin system is currently developed at the ESB Logistics Learning Factory. This intelligent bin system will be integrated into the self developed, cloud-based and event-oriented SES system (so-called “Self Execution System”) which goes beyond the common functionalities and capabilities of traditional manufacturing execution systems (MES).
To ensure a holistic integration of the intelligent bin for different material types into the SES framework, the required hard- and software components for the decentrally controlled bin system will be split into a common and an adaptable component. The common component represents the localization and network layer which is common for every bin, whereas the flexible component will be customizable to different requirements, like to the specific characteristics of the parts.
The supply of customer-specific products is leading to the increasing technical complexity of machines and plants in the manufacturing process. In order to ensure the availability of the machines and plants, maintenance is considered as an essential key. The application of cyber-physical systems enables the complexity to be mastered by improving the availability of information, implementing predictive maintenance strategies and the provision of all relevant information in real-time. The present research project deals with the development of a cost-effective and retrofittable smart maintenance system for the application of ultraviolet (UV) lamps. UV lamps are used in a variety of applications such as curing of materials and water disinfection, where UV lamps are still used instead of UV LED due to their higher effectiveness. The smart maintenance system enables continuous condition monitoring of the UV lamp through the integration of sensors. The data obtained are compared with data from existing lifetime models of UV lamps to provide information about the remaining useful lifetime of the UV lamp. This ensures needs-based maintenance measures and more efficient use of UV lamps. Furthermore, it is important to have accurate information on the remaining useful lifetime of a UV lamp, as the unplanned breakdown of a UV lamp can have far-reaching consequences. The key element is the functional model of the envisioned cyber-physical system, describing the dependencies between the sensors and actuator, the condition monitoring system as well as the IoT platform. Based on the requirements developed and the functional model, the necessary hardware and software are selected. Finally, the system is developed and retrofitted to a simulated curing process of a 3D printer to validate its functional capability. The developed system leads to improved information availability of the condition of UV lamps, predictive maintenance measures and context-related provision of information.
Today's logistics systems are characterized by uncertainty and constantly changing requirements. Rising demand for customized products, short product life cycles and a large number of variants increases the complexity of these systems enormously. In particular, intralogistics material flow systems must be able to adapt to changing conditions at short notice, with little effort and at low cost. To fulfil these requirements, the material flow system needs to be flexible in three important parameters, namely layout, throughput and product. While the scope of the flexibility parameters is described in literature, the respective effects on an intralogistics material flow system and the influencing factors are mostly unknown. This paper describes how flexibility parameters of an intralogistics system can be determined using a multi-method simulation. The study was conducted in the learning factory “Werk150” on the campus of Reutlingen University with its different means of transport and processes and validated in terms of practical experiments.
A major lesson of the recent financial crisis is that money market freezes have major macroeconomic implications. This paper develops a tractable model in which we analyze the microeconomic and macroeconomic implications of a systemic banking crisis. In particular, we consider how the systemic crisis affects the optimal allocation of funding for businesses. We show that a central bank should reduce the interest rate to manage a systemic shock and hence smooth the macroeconomic consequences. Moreover, the analysis offers insight on the rational of bank behavior and the role of markets in a systemic crisis. We find that the failure to adopt the optimal policy can lead to economic fragility.
This paper provides a quantitative approach to measuring the effectiveness of ambush marketing by using Google data. To our knowledge, it is one of the first studies that develop an empirical approach that directly measures the attention effect of ambush marketing in sports. The new data consists of 14 ambushers (treatment group) and 26 official sponsors (control group) and covers the time period of 2004 to 2012. These firms conducted marketing activities during the past football World Cups and European Championships. The innovation in our paper is the measurement method of attention by means of Google. The results are as follows: First ambush marketing increases product attention significantly. Second the product awareness of ambushers is greater or the same to that of official sponsors. Finally, we demonstrate that ambush marketing has positive impacts on the company's performance. Overall, we conclude that Google provide new insights for the analysis of ambush marketing.
This paper provides new evidence on the formation and anchoring of inflation expectations. I conduct a game experiment and analyze the adjustment as well as the impact of credible targets on expectations. In addition, I evaluate the idiosyncratic determinants on the formation of expectations. The analysis reveals six results: First, I find evidence that long-term inflation expectations are firmly anchored to a credible target. Second, a temporary deviation due to unexpected monetary policy might trigger a decline in credibility, and third a de-anchoring of expectations due to uncertainty. Fourth, I find that people change their expectations little if a credible target exists. Fifth, expectations exhibit a large degree of time-variance only in environments without a target. Sixth, the dynamic adjustment to an ‘incomplete’ equilibrium, which is theoretically unstable, is nevertheless rapid and persistent in case of credible targets. All in all, I demonstrate a unique game setup with contributions to both experimental and monetary economics.
In dieser Arbeit werden Anforderungen an ein digitales Referenzmodell der Cell and Gene Therapy (CGT) Supply Chain mittels systematischer Literaturrecherche unter partieller Anwendung der Preferred-Reporting-Items-for-Systematic-Reviews-and-Meta-Analyses(PRISMA)-2020-Methode erarbeitet und erläutert. Die Ergebnisse der Literaturrecherche untermauern, dass die CGT Supply Chain standardisierte und automatisierte Prozesse benötigt, gewissen Transportanforderungen gerecht werden sowie eine lückenlose Rückverfolgbarkeit gewährleisten können muss. Die Anforderungen an das Referenzmodell lehnen sich z. T. an die Anforderungen des klassischen Supply-Chain-Operations-Reference(SCOR)-Modells an, bedürfen jedoch einer Veränderung und Weiterentwicklung unter Beachtung der Besonderheiten der CGT Supply Chain. Auf Basis eines Referenzmodells für die CGT Supply Chain, das die aus dieser Arbeit identifizierten Anforderungen beachtet, kann eine übergeordnete Managementplattform aufgebaut werden. Mit der digitalen Abbildung und Vernetzung aller Aktivitäten ist der Grundstein für die Integration in ein Enterprise-Resource-Planning(ERP)-System zum effektiven Data und Process Mining gelegt. Durch eine zunehmend bessere Datenqualität und -quantität entlang der Prozesse der CGT Supply Chain lassen sich verstärkt Informationen über die Prozesse selbst generieren, aus denen weitere Verbesserungsansätze hervorgehen. Eine CGT-Managementplattform bildet demnach die Grundlage für alle Prozesse innerhalb der CGT Supply Chain für einen kontinuierlichen Verbesserungsprozess.
Im Rahmen der wissenschaftlichen Vertiefung an der Hochschule Reutlingen befasst sich diese Arbeit mit der Untersuchung der Anforderungen und der Machbarkeit zur computergestützten Erkennung der Deutschen Gebärdensprache (DGS) und des deutschen Fingeralphabets. Die Erkenntnisse aus dieser Arbeit dienen als Grundlage zur Entwicklung eines Systems zur Übersetzung von Gebärden der DGS oder des Fingeralphabets in die deutsche Schriftsprache. Zunächst werden grundlegende Informationen zu Geschichte, Aufbau und Grammatik der DGS und des Fingeralphabets aufgeführt. Die Erkennung der Gebärden soll durch optische Bewegungssensoren erfolgen. Hierfür werden unterschieliche Sensortypen betrachtet und verglichen. Im weiteren Verlauf erfolgt die Analyse der benutzerspezifischen und technischen Anforderungen. Erstere basieren auf der Befragung einer Fokusgruppe aus gehörlosen und hörenden Menschen aus dem Bereich der Gehörlosen-, Schwerhörigen- und Sprachbehindertenpädagogik. Abgeleitet aus den Informationen der Anforderungsanalyse ergibt sich, bis zu einem gewissen Grad, die Machbarkeit aus technischer und benutzerspezifischer Sicht. Abschließend erfolgen die Zusammenfassung der Anforderungen, welche an das zu entwickelnde System gestllt werden, sowie eine Handlungsempfehlung für die Entwicklung eines Prototyps.
Wollen Unternehmen sozial und ökologisch nachhaltiger werden, beginnt es meistens mit Ankündigungen: Wir werden mehr Mitarbeiter dazu bewegen, mit dem Fahrrad zu kommen! Wir schaffen die Currywurst in der Kantine ab! Wir werden benachteilige Jugendliche stärker fördern! Solche Ankündigungen werden in der Forschung zu Environment, Social und Governance (ESG) als „Aspirational Talk“ bezeichnet. Sie zeigen den Anspruch eines Unternehmens auf: „Wir erkennen die Herausforderungen an und wollen sie meistern.“ Den Ankündigungen sollten dann freilich Taten folgen. Was aber passiert, wenn die Mitarbeiter zwischen dem, was angekündigt wurde, und dem, was gemacht wird, eine Lücke wahrnehmen?
Die anwendungsneutrale und vorsorgliche Verkabelung gibt es bereits seit über 25 Jahren. Die Materie ist zunehmend komplexer geworden. Das ursprünglich für die informationstechnische Vernetzung von Büros vorgesehene Konzept hat sich mit den Jahren auf weitere Anwendungsbereiche, z. B. in Rechenzentren und in industriell oder privat genutzten Bereichen ausgeweitet. Dabei hat jeder Anwendungsbereich neben einem allgemeinen Anforderungsprofil auch ein eigenes, spezifisches Regelwerk. Aufgrund der fortschreitenden Digitalisierung ist zudem eine ständige technologische Anpassung und Weiterentwicklung des Leistungsvermögens vonnöten. Vor diesem Hintergrund wird es zunehmend schwierig, die umfangreichen Normenwerke zu lesen, im Zusammenspiel zu begreifen und optimal anzuwenden.
Und genau hier setzt das Buch an! In dem vorliegenden Buch wird die Kommunikationskabelanlage von der Idee über die Planung, die Spezifizierung, Realisierung, Inbetriebnahme bis hin zur Wartung anschaulich und im Zusammenhang erläutert. Kernstück ist die Vorstellung und Beschreibung der aktuellen Normenreihen DIN EN 50173 (VDE 0800-173) und DIN EN 50174 (VDE 0800-174). Nachdem zunächst auf die Standortvoraussetzungen eingegangen wird, folgen die allgemeinen und spezifischen Anforderungen an informationstechnische Verkabelungen und die verwendeten Komponenten, Kabel bzw. Steckverbinder und zu guter Letzt die Planung, Spezifizierung, Umsetzung und messtechnische Bewertung der Installation. Den Autoren ist es dabei ein Anliegen, nicht nur das Grundverständnis zu den relevanten Anforderungsprofilen zu vermitteln, sondern auch den Blick für den Gesamtzusammenhang, beispielsweise zur Zukunftssicherheit und zum Einfluss unterschiedlicher Umweltbedingungen auf die Auslegung der Verkabelungskomponenten, zu behalten.
The aim of this paper is to show to what extent Artificial Intelligence can be used to optimize forecasting capability in procurement as well as to compare AI with traditional statistic methods. At the same time this article presents the status quo of the research project ANIMATE. The project applies Artificial Intelligence to forecast customer orders in medium-sized companies.
Precise forecasts are essential for companies. For planning, decision making and controlling. Forecasts are applied, e.g. in the areas of supply chain, production or purchasing. Medium-sized companies have major challenges in using suitable methods to improve their forecasting ability.
Companies often use proven methods such as classical statistics as the ARIMA algorithm. However, simple statistics often fail while applied for complex non-linear predictions.
Initial results show that even a simple MLP ANN produces better results than traditional statistic methods. Furthermore, a baseline (Implicit Sales Expectation) of the company was used to compare the performance. This comparison also shows that the proposed AI method is superior.
Until the developed method becomes part of corporate practice, it must be further optimized. The model has difficulties with strong declines, for example due to holidays. The authors are certain that the model can be further improved. For example, through more advanced methods, such as a FilterNet, but also through more data, such as external data on holiday periods.
Applied mathematical theory for monetary-fiscal interaction in a supranational monetary union
(2014)
I utilize a differentiable dynamical system á la Lotka-Voletrra and explain monetary and fiscal interaction in a supranational monetary union. The paper demonstrates an applied mathematical approach that provides useful insights about the interaction mechanisms in theoretical economics in general and a monetary union in particular. I find that a common central bank is necessary but not sufficient to tackle the new interaction problems in a supranational monetary union, such as the free-riding behaviour of fiscal policies. Moreover, I show that upranational institutions, rules or laws are essential to mitigate violations of decentralized fiscal policies.
This paper analyzes governance mechanisms for different group sizes. The European sovereign debt crisis has demonstrated the need of efficient governance for different group sizes. I find that self-governance only works for sufficiently homogenous and small neighbourhoods. Second, as long as the union expands, the effect of credible self-governance decreases. Third, spill-over effects amplify the size effect. Fourth, I show that sufficiently large monetary unions, are better off with costly but external governance or a free market mechanism. Finally, intermediate-size unions are most difficult to govern efficiently.
This paper develops a linear and tractable model of financial bubbles. I demonstrate the application of the linear model and study the root causes of financial bubbles. Moreover, I derive leading properties of bubbles. This model enables investors and regulators to react to market dynamics in a timely manner. In conclusion, the linear model is helpful for the empirical verification and detection of financial bubbles.
Military organizations have special features like following different organizational laws in times of peace and war and their specific embeddedness in society and politics. Especially the latter aspect has made the military an important object of study since the beginnings of modern sociology. In the wake of establishing specific sociological accounts, military sociology has been developed, dedicated to the different facets of the military. This research is based on different theoretical perspectives, but has hardly embraced the frameworks from economics and sociology of conventions (EC/SC) so far. The aim of the chapter is to explore and demonstrate the potentials of this approach. In a first step, the state of the art of military sociology research is outlined, and potential avenues for analyzing military forces based on EC/SC are identified. It is argued that especially the connection to organizational theory (military as organization) and civil-military relations, including leadership and professionalism, offer starting points. After introducing existing studies addressing military-related topics with reference to EC/SC, relevant concepts and approaches of convention theory that prove to be particularly enriching for military research are discussed. An outlook on possible further fields and topics of research is given to concretize how an inclusion of the perspective of EC/SC could look like.
Due to Industry 4.0, the full value creation has the chance to undergo a fundamental technological transformation, the realisation of which, however, requires the commitment of every company for its own benefit. The new approaches of Industry 4.0 are often hardly evaluated, let alone proven, so that SMEs in particular often cannot properly estimate the potentials and risks, and often waiting too long with the migration towards Industry 4.0. In addition, they often do not pursue an integrated concept in order to identify possible potentials through changes in their business models. . As part of the research project "GEN-I 4.0 – Geschäftsmodell-Entwicklung für die Industrie 4.0” ", the ESB Business School at Reutlingen University of Applied Sciences and the Fraunhofer Institute for Industrial Engineering and Organization FHG IAO were engaged by the Baden-Württemberg Foundation from 2016 to 2018 to develop tools and an approach how the local economy can develop digital business models for itself in a methodical, beneficial and targeted manner. Through international analyses and interviews GEN-I 4.0 gained and concretized the knowledge required for the evaluation and selection of solutions and approaches for the transfer to develop digital business models. Together with the know-how of the project partners on Industry 4.0 and business model development, the findings were incorporated into the development of two software tools with which SMEs are shown the potentials of Industry 4.0 for their individual business model, online and in selfassessment, and given a comprehensive structured, concrete approach to development, as well as their individual risk. Users of the tools are supported by the selected platform for the networking of different players to implement innovative business models accompanied by coaching concepts for the companies in the follow-up and implementation of the assessment results.
It has not yet been possible to achieve the desired aim of decoupling economic growth from global material demand. Small and medium sized enterprises (SMEs) represent the backbone of most industrialized economies. Although material efficiency is of vital importance for many SMEs, few of them actually treat it as their top priority. There is a cornucopia of tools and methods available which can be used for material efficiency purposes. These, however, have gained little ground in the SME-field. This work deals with the enabling factors for material efficiency improvements in manufacturing SMEs and projections towards aspects of supply chain and circular economy. A multi-disciplinary decoupling approach for manufacturing SMEs and an implementation roadmap for further practical development are proposed. The approach combines appropriate complexity of technology and socio-economic considerations. It enables a connection of existing methods and the implementation of established information technologies.
It has not yet been possible to achieve the desired aim of decoupling economic growth from global material demand. Small and medium sized enterprises (SMEs) represent the backbone of most industrialized economies. Although material efficiency is of vital importance for many SMEs, few of them actually treat it as their top priority. There is a cornucopia of tools and methods available, which can be used for material efficiency purposes. These, however, have gained little groud in the SME-field. This work deals with the enabling factors for material efficiency improvements in manufacturing SMEs and projections towards aspects of supply chain and circular economy. A multi-disciplinary decoupling approach for manufacturing SMEs and an implementation roadmap for further practical development are proposed. The approach combines appropriate complexity of technology and socio-economic considerations. It enables a connection to existing methods and the implementation of established information technologies.
The early involvement of experiences gained through intelligence and data analysis is becoming increasingly important in order to develop new products, leading to a completely different conception of product creation, development and engineering processes using the advantages that the dedication of the digital twin entails. Introducing a novel stage gate process in order to be holistically anchored in learning factories adopting idea generation and idea screening in an early stage, beta testing of first prototypes, technical implementation in real production scenarios, business analysis, market evaluation, pricing, service models as well as innovative social media portals. Corresponding product modelling in the sense of sustainability, circular economy, and data analytics forecasts the product on the market both before and after market launch with the interlinking of data interpretation nearby in real-time. The digital twin represents the link between the digital model and the digital shadow. Additionally, the connection of the digital twin with the product provides constantly updated operating status and process data as well as mapping of technical properties and real-world behaviours. A future-networking product, by embedded information technology with the ability to initiate and carry out one's own further development, is able to interact with people and environments and thus is relevant to the way of life of future generations. In today's development work for this new product creation approach, on one hand, "Werk150" is the object of the development itself and on the other hand the validation environment. In the next step, new learning modules and scenarios for trainings at master level will be derived from these findings.
Zukünftige Montagearbeitsplätze müssen veränderten Herausforderungen, wie z. B. der zunehmenden Anzahl von Mensch Roboter-Kollaborationen, gerecht werden. Die Virtual Reality (VR)-Technik bietet im Rahmen der Arbeitsplatzgestaltung neue Möglichkeiten, diesen veränderten Planungsherausforderungen gerecht zu werden. Die Ausarbeitung stellt eine Methode zur Bewertung des sinnvollen Einsatzes der VR-Technik für einen spezifischen Arbeitsplatz vor. Außerdem wird aufgezeigt, wie die VR-Technik in den Prozess der Arbeitsplatzgestaltung integriert werden kann.
Das Arbeitsrecht für Führungskräfte ist verzwickt: Auf der einen Seite üben sie tägliche geschäftsleitende Aufgaben im Rahmen der festgelegten Unternehmenspolitik aus. Auf der anderen Seite sehen viele Rechtssysteme Führungskräfte als Arbeitnehmer an und integrieren sie in das Arbeitnehmerrecht mit seinen sozialen Schutzvorschriften. In Deutschland wurde z. B. ein spezielles Arbeitsrecht für Arbeitnehmer mit Führungsverantwortung geschaffen, um der Doppelfunktion gerecht zu werden.
Gerade bei Entsendungen von Führungskräften in das Ausland oder vor Entscheidungen über den Kauf von ausländischen Unternehmen ist entscheidend, wie die verschiedenen Rechtssysteme ausgestaltet sind.
Das neue Handbuch gibt entscheidende Hinweise zur arbeitsrechtlichen Stellung von Führungskräften in Belgien, Brasilien, Großbritannien, Frankreich, Deutschland, Italien, Japan, Spanien und den USA.
Arbeitswelten strategisch entwicklen: mit den DigiTraIn-Instrumenten zur digitalen Transformation
(2021)
Der Weg in die digitale Arbeitswelt ist für viele Unternehmen eine herausfordernde und komplexe Transformation. Um diesen Weg erfolgreich zu beschreiten, benötigen Unternehmen funktionierende Managementinstrumente. Im Projekt DigiTraIn 4.0 wurden vier Instrumente für eine gelingende Transformation in das digitale Arbeiten entwickelt und in der Unternehmenspraxis erprobt. Diese Instrumente werden im vorliegenden Beitrag, ausgehend von der Zielsetzung des Projekts, einführend dargestellt. Zudem wird ein Überblick über die weiteren Beiträge in diesem Buch gegeben, in denen die Instrumente im Detail erläutert werden und spezifische Aspekte des Wandels in die digitale Arbeitswelt im Fokus stehen.
To deliver on a digital value proposition, companies must fundamentally re-architect. In other words, they must redesign their processes, systems, roles, data, and habits to allow them to iteratively create, enhance, an replace digital offerings. This briefing examines how Royal Philips is transforming its value proposition - and its entire company - to seize the opportunities presented by digital technologies.