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In this paper we describe an interactive web-based visual analysis tool for Formula one races. It first provides an overview about all races on a yearly basis in a calendar-like representation. From this starting point, races can be selected and visually inspected in detail. We support a dynamic race position diagram as well as a more detailed lap times line plot for showing the drivers’ lap times in comparison. Many interaction techniques are supported like selections, filtering, highlighting, color coding, or details-on demand. We illustrate the usefulness of our visualization tool by applying it to a Formula one dataset while we describe the different dynamic visual racing patterns for a number of selected races and drivers.
Based on well-established robotic concepts of autonomous localization and navigation we present a system prototype to assist camera-based indoor navigation for human utilization implemented in the Robot Operating System (ROS). Our prototype takes advantage of state-of-the-art computer vision and robotic methods. Our system is designed for assistive indoor guidance. We employ a vibro tactile belt to serve as a guiding device to render derived motion suggestions to the user via vibration patterns. We evaluated the effectiveness of a variety of vibro-tactile feedback patterns for guidance of blindfolded users. Our prototype demonstrates that a vision-based system can support human navigation, and may also assist the visually impaired in a human-centered way.
This study examines the phenomenon of Virtual Influencer (VI) marketing and its impact on customer purchase behavior. The aim is to understand the scope and impact of VI marketing. The study compares VI marketing to traditional Human Influencer (HI) marketing and identifies the unique benefits and challenges associated with VIs. A survey was conducted to gain insight into consumer attitudes and behaviors toward VIs. Key findings reveal varying levels of trust and acceptance of VIs among consumers. While some participants expressed openness to buying products promoted by VIs, others had reservations about their authenticity. The study also explores the potential role of VIs in the metaverse, highlighting business opportunities and challenges in this evolving digital landscape. Overall, this research sheds light on the growing influence of VIs and the need for further research in the field of marketing.
Today the optimization of metal forming processes is done using advanced simulation tools in a virtual process, e.g. FEM-studies. The modification of the free parameters represents the different variants to be analysed. So experienced engineers may derive useful proposals in an acceptable time if good initial proposals are available. As soon as the number of free parameters growths or the total process takes long times and uses different succeeding forming steps it might be quite difficult to find promising initial ideas. In metal forming another problem has to be considered. The optimization using a series of local improvements, often called a gradient approach may find a local optimum, but this could be far away from a satisfactory solution. Therefore non-deterministic approaches, e.g. Bionic Optimization have to be used. These approaches like Evolutionary Optimization or Particle Swarm Optimization are capable to cover a large range of high dimensional optimization spaces and discover many local optima. So the chance to include the global optimum increases when using such non-deterministic methods. Unfortunately these bionic methods require large numbers of studies of different variants of the process to be optimized. The number of studies tends to increase exponentially with the number of free parameters of the forming process. As the time for one single study might be not too small as well, the total time demand will be inacceptable, taking weeks to months even if high performance computing will be used. Therefore the optimization process needs to be accelerated. Among the many ideas to reduce the time and computer power requirement Meta- and Hybrid Optimization seem to produce the most efficient results. Hybrid Optimization often consists of global searches of promising regions within the parameter space. As soon as the studies indicate that there could be a local optimum, a deterministic study tries to identify this local region. If it shows better performance than other optima found until now, it is preserved for a more detailed analysis. If it performs worse than other optima the region is excluded from further search. Meta-Optimization is often understood as the derivation of Response Surfaces of the functions of free parameters. Once there are enough studies performed, the optimization is done using the Response Surfaces as representatives e.g. for the goal and the restrictions of the optimization problem. Having found regions where interesting solutions are to be expected, the studies available up to now are used to define the Response Surfaces. In many cases low degree polynomials are used, defining their coefficients by least square methods. Both proposals Hybrid Optimization and Meta-Optimization, sometimes used in combination often help to reduce the total optimization processes by large numbers of variants to be studied. In consequence they are highly recommended when dealing with time consuming optimization studies.
In diesem Beitrag wird ein neuer Ansatz vorgestellt, welcher eine schwerkraftreduzierte Navigation innerhalb einer VR-Umgebung erlaubt, wie beispielsweise ein simulierter Mondspaziergang. Zur Navigation in der VR-Umgebung wird der Cyberith Virtualizer ein-gesetzt. Die Schwerkraftsimulation erfolgt mittels eines einstellbaren Gurtsystems, das anelastischen Seilen aufgehängt wird und abgestufte Schwerkraftkompensationen erlaubt. Als Umgebung wurde ein Raumschiffszenario sowie eine Mondoberfläche generiert. Hier sind in der aktuellen Anwendung einfache Interaktionen möglich. In Anlehnung an existierende Gravity Offload Systeme wird die Lösung ViRGOS bezeichnet. ViRGOS wurde bereits bei verschiedenen Besuchsterminen und Hochschulevents eingesetzt, so dass erste Rückmeldungen von Nutzern eingeholt werden konnten.
"Wer nicht vielfältig denkt, denkt einfältig". Mit diesem Spruch machen Studierende der Hochschule Reutlingen in einem Videoclip auf das Thema Diversity aufmerksam. Doch was verstehen wir eigentlich darunter? Seit September letzten Jahres ist Professorin Dr. Gabriela Tullius Vizepräsidentin der Hochschule Reutlingen und widmet sich unter anderem diesem Bereich. GEA-Campus hat nachgefragt, worum es bei Diversity geht und warum dieser Bereich die Hochschule beschäftigt.
Schnittschutzhosen stellen ein wesentliches Element der persönlichen Schutzausrüstung des Forstwirts dar, da sie schwerwiegende Verletzungen bei der Motorsägenarbeit verhindern können. Dies setzt aber eine entsprechende Pflege voraus. Welche Veränderungen die Fasern der Schnittschutzeinlage durch Waschvorgänge erfahren und welche Auswirkungen sich dadurch auf die Schnittsicherheit ergeben, wurde im Rahmen eines Forschungsprojektes untersucht
Das Interview geht der Frage nach: Verändern neue Geschäftsmodelle die Unternehmenssteuerung? Dazu machen die Diskussionspartner am Beispiel der Automobilbranche auf vielfältige Veränderungen und Entwicklungen aufmerksam. Zentral ist die Herausbildung neuer Geschäftsmodelle, die die Funktionsweise und den Marktauftritt der Unternehmen zeitgerecht und wirtschaftlich erfolgreich gestalten sollen. Ebenso wichtig ist die Zusammenfassung der vielfältigen Steuerungsaktivitäten in einem Steuerungsmodell und deren fortlaufende Abstimmung mit den sich aus dem Geschäftsmodell jeweils ergebenden Steuerungsanforderungen.
Eine der Hauptaufgaben der Ethik als wissenschaftlicher Disziplin ist es, dem Menschen Entscheidungshilfen für Situationen zu geben, in denen jede denkbare Handlungsalternative Vor- und/oder Nachteile hat, die ohne Weiteres nicht gegeneinander abgewogen werden können. Diese Situation wird als "Dilemma" bezeichnet.
Dilemma-Situationen treten immer dann auf, wenn sich die moralisch-ethische Bewertung einer Situation von der Bewertung unterscheidet, die durch korrekte Anwendung der gesetzlichen Grundlagen vorgeschrieben wird. Menschen in der Verwaltung sind daher in besonderem Maße der Gefahr von Zielkonflikten ausgesetzt.
Vertrieb geht heute anders
(2015)
Welche Kompetenzen befähigen der Vertrieb an sich und den einzelnen Vertriebsmitarbeiter, den internetaffinen, hochinformierten, kritischen und anspruchsvollen "Kunden 3.0" zu erreichen und zu überzeugen? Die Antworten auf diese Frage fußen auf den Ergebnissen einer Studie, die wir an der ESB Business School Reutlingen durchgeführt haben.
Der Beitrag gibt einen Überblick zum Stand der Vertrauensforschung in Marketing und Vertrieb. Dabei ist Vertrauen als Gegenstand der Forschung innerhalb des Relationship Marketing Ansatzes sehr gut etabliert. Bei der Definition des Vertrauensbegriffs stützt sich das Marketing auf die Erkenntnisse der sozialwirtschaftlichen Nachbardisziplinen. Soweit Kunden ihren Anbietern vertrauen, gehen sie grundsätzlich ein Risiko ein und machen sich hierdurch angreifbar. Man vertraut in einen Anbieter, ohne vorab genau zu wissen, ob das gewünschte Resultat einer Kooperation mit Sicherheit eintritt. Dies gilt umgekehrt auch für den Anbieter, der zum Teil erhebliche Vorinvestitionen tätigen muss, ohne vorab zu wissen, ob tatsächlich eine Geschäftsbeziehung mit einem Kunden entsteht. Vertrauen ist daher v.a. in komplexen und langfristigen Beziehungen zwischen Anbietern und Kunden eine wesentliche Ressource. Entsprechend thematisiert der Beitrag die Bedingungen und Auswirkungen von Vertrauen auf unterschiedlichen Ebenen. Dabei dominiert in Marketing und Vertrieb noch immer eine interpersonale Perspektive. Die Potentiale organisationaler Beziehungsstrategien sind zum gegenwärtigen Zeitpunkt eher schwach beleuchtet, jedoch greift der Beitrag einige Trends für die weitere Ausrichtung der Vertrauensforschung auf, die zukünftig stärker an Bedeutung gewinnen werden. Dabei ist grundsätzlich davon auszugehen, dass bei zunehmend volatilen Rahmenbedingungen das Interesse an Vertrauensfragen auch in Marketing und Vertrieb weiter zunimmt.
Vertragsstrafen und Schadenspauschalen wegen verspäteter Lieferung in CISG-Einkaufsbedingungen
(2023)
Der Käufer will in seinen Einkaufsbedingungen die Folgen verspäteter Lieferungen regeln. Er will sicherstellen, dass der Verkäufer die Nachteile, die durch die Verspätung entstehen, voll ausgleichen muss. Das deutsche AGB-Recht setzt hier dem Käufer rechtliche Grenzen. Sie gelten grundsätzlich auch, wenn UN-Kaufrecht Anwendung findet und Rechtswahl oder Kollisionsrecht des Forumstaates auf deutsches Recht verweisen. Die Wirksamkeit der Klauseln hängt dann von den Wertungen ab, die dem UN-Kaufrecht zugrunde liegen. Bei der Gestaltung von Einkaufsbedingungen hat das Vorteile: Das UN-Kaufrecht schafft Freiräume, die man nicht hat, wenn nur das BGB gilt.
Einkaufsbedingungen weichen mitunter von der gesetzlichen Regelung der Folgen der verspäteten Lieferung ab: Hier finden sich oft Klauseln, die fixe Summen vorsehen. Mit ihnen will der Käufer sicherstellen, mindestens diese Summe vom Verkäufer bei verspäteter Lieferung zu erhalten. Das ist aber nicht das einzige Ziel, das der Käufer mit den fixen Summen verfolgt. Auch will er, dass der Verkäufer ihm Schäden ersetzt, die über diese fixe Summe hinausgehen. Darüber hinaus will der Käufer sich und sein Unternehmen nicht mit zusätzlichen Formalien belasten, etwa mit einer Pflicht, sich bei Annahme verspäteter Lieferungen weitergehende Rechte vorbehalten zu müssen. Beiden fixen Summen, die der Käufer wählen kann, ist zwischen Schadenspauschale und Vertragsstrafe zu unterscheiden. Die Vertragsstrafe soll als „Druckmittel“ die rechtzeitige Belieferung des Käufers sicherstellen, die Schadenspauschale soll dem Käufer helfen, seinen Schaden einfacher gerichtlich durchsetzen zu können. Gilt UN-Kaufrecht, ist die Vereinbarung von Vertragsstrafe oder Schadenspauschale zulässig. Das kann auch durch Einkaufsbedingungen geschehen.
Für den Unternehmer wichtig ist, binnen welcher Fristen er als Käufer seine Rechte bei Sachmängeln geltend machen muss. Ist der Unternehmer Verkäufer, kann er sich erst nach Verjährungsvollendung endgültig zurücklehnen und sicher sein, dass keine Gewährleistungsansprüche gegen ihn mehr geltend gemacht werden können. Im nationalen Rechtsverkehr hat man sich auf Verkäufer- und Käuferseite mittlerweile an die zweijährige Regelfrist im BGB gewöhnt. Welche Fristen im Auslandsgeschäft gelten, ist dagegen oft unklar, weil sich die nationalen Verjährungsfristen oft unterscheiden: Allein in Europa gibt es bei der kaufrechtlichen Gewährleistung Verjährungsfristen zwischen sechs Monaten und sechs Jahren.
The present study investigated the possibilities and limitations of using a low-cost NIR spectrometer for the verification of the presence of the declared active pharmaceutical ingredients (APIs) in tablet formulations, especially for medicine screening studies in low-resource settings. Spectra from 950 to 1650 nm were recorded for 170 pharmaceutical products representing 41 different APIs, API combinations or placebos. Most of the products, including 20 falsified medicines, had been collected in medicine quality studies in African countries. After exploratory principal component analysis, models were built using data-driven soft independent modelling of class analogy (DD-SIMCA), a one-class classifier algorithm, for tablet products of penicillin V, sulfamethoxazole/trimethoprim, ciprofloxacin, furosemide, metronidazole, metformin, hydrochlorothiazide, and doxycycline. Spectra of amoxicillin and amoxicillin/clavulanic acid tablets were combined into a single model. Models were tested using Procrustes cross-validation and by projection of spectra of tablets containing the same or different APIs. Tablets containing no or different APIs could be identified with 100 % specificity in all models. A separation of the spectra of amoxicillin and amoxicillin/clavulanic acid tablets was achieved by partial least squares discriminant analysis. 15 out of 19 external validation products (79 %) representing different brands of the same APIs were correctly identified as members of the target class; three of the four rejected samples showed an API mass percentage of the total tablet weight that was out of the range covered in the respective calibration set. Therefore, in future investigations larger and more representative spectral libraries are required for model building. Falsified medicines containing no API, incorrect APIs, or grossly incorrect amounts of the declared APIs could be readily identified. Variation between different NIR-S-G1 spectroscopic devices led to a loss of accuracy if spectra recorded with different devices were pooled. Therefore, piecewise direct standardization was applied for calibration transfer. The investigated method is a promising tool for medicine screening studies in low-resource settings.
Verification of an active time constant tuning technique for continuous-time delta-sigma modulators
(2022)
In this work we present a technique to compensate the effects of R-C / g m -C time-constant (TC) errors due to process variation in continuous-time delta-sigma modulators. Local TC error compensation factors are shifted around in the modulator loop to positions where they can be implemented efficiently with finely tunable circuit structures, such as current-steering digital-to-analog converters (DAC). We apply our technique to a third-order, single-bit, low-pass continuous-time delta-sigma modulator in cascaded integrator feedback structure, implemented in a 0.35-μm CMOS process. A tuning scheme for the reference currents of the feedback DACs is derived as a function of the individual TC errors and verified by circuit simulations. We confirm the tuning technique experimentally on the fabricated circuit over a TC parameter variation range of ±20%. Stable modulator operation is achieved for all parameter sets. The measured performances satisfy the expectations from our theoretical calculations and circuit-level simulations.
Vergleichende Analyse des YouTube-Auftritts von privat- und öffentlich-rechtlichen Sendegruppen
(2020)
Lange wurde das Internet als Antagonismus zum Fernsehen gesehen. Es wurde dementsprechend zur Zuschauerrück- bzw. -gewinnung genutzt, was sich allerdings als ineffizient erwies. Inzwischen haben die einzelnen Sendegruppen das Internet jedoch als mediale Erweiterung erkannt und genutzt. Durch diese späte Akzeptanz zeigen sich starke Unterschiede im Umfang und der Vorgehensweise hinsichtlich der Nutzung des Internets als zusätzliches Medium. Am besten lässt sich dies in einem Vergleich in Bezug auf die wichtigste videotechnische Social Media Plattform YouTube darstellen.
In diesem Vergleich sollen die einzelnen Sendegruppen hinsichtlich ihrer wahrgenommenen Vorteile, Nachteile und Attraktivität bezogen auf das Nutzerverhalten und die Nutzermeinung bewertet werden. Die zielgruppenorientierte Optimierung des YouTube-Auftrittes ist von außerordentlich hoher Bedeutung für die zukünftige Marktdurchdringung.
(57) Zusammenfassung: Die Erfindung betrifft ein Verfahren zur konstruktionslosen Schnittgestaltung für wenigstens ein Bekleidungsstück (250) einer Bekleidungskollektion, wobei ein Modellkörper verwendet wird, auf dem wenigstens ein Markierungspunkt (203) und/oder wenigstens eine Schnittlinie (202) vorhanden ist oder angebracht wird, wobei von dem Modellkörper durch Oberflächenabrollen Schnittteile (204) erhalten werden, wobei als Modellkörper ein Optimalkörper (200) verwendet wird, der eine Soll-Innenkontur (212) eines herzustellenden Bekleidungsstückes (250) repräsentiert. Die Erfindung betrifft ferner den Optimalkörper (200) sowie einen 3D-Datensatz des Optimalkörpers (200) sowie ein Verfahren zum Erzeugen des Optimalkörpers (200).
Marketing-Events emotionalisieren das Publikum auf besondere Art und Weise. Einstellungsänderungen bzw. Imageverbesserungen stellen deshalb die zentralen Zielsetzungen des Event-Marketing dar. Aufbauend auf den wesentlichen Grundlagen des Event-Marketing fokussiert dieses Kapitel auf das Controlling im Event-Marketing. Eingegangen wird auf die Erfolgskontrolle und die Wirkungsforschung im Event-Marketing. Es werden die Bedingungen für das Zustandekommen eines Imagetransfers von einem Event auf eine Marke bzw. ein Unternehmen erläutert und Verfahren zur Imagemessung vorgestellt.
Venture capital and the innovative power of a state : econometric study including Google data
(2015)
This article focuses on venture capital investments and the innovative power of a state defined by its public infrastructure. The economic implications are evaluated by estimating several panel regression models. The novelty is twofold: on the one hand the research approach and on the other hand the new data set. The data ranges from 1995 to 2014 and consists of 10 European countries plus the US and Canada. For the first time we include Google search data on Venture Capital. The results show a significant increase in Venture Capital is mainly determined by economic conditions such as real GDP growth. The impact of the innovative power of a state is not significant. We find that Google data is positively related and significant in respect to Venture Capital investments too. Consequently, we confirm that private business investments cannot be created by government policy alone rather via solid macroeconomic conditions.
Redirected walking techniques allow people to walk in a larger virtual space than the physical extents of the laboratory. We describe two experiments conducted to investigate human sensitivity to walking on a curved path and to validate a new redirected walking technique. In a psychophysical experiment, we found that sensitivity to walking on a curved path was significantly lower for slower walking speeds (radius of 10 meters versus 22 meters). In an applied study, we investigated the influence of a velocity-dependent dynamic gain controller and an avatar controller on the average distance that participants were able to freely walk before needing to be reoriented. The mean walked distance was significantly greater in the dynamic gain controller condition, as compared to the static controller (22 meters versus 15 meters). Our results demonstrate that perceptually motivated dynamic redirected walking techniques, in combination with reorientation techniques, allow for unaided exploration of a large virtual city model.
Eine zukunftsfähige Ausrichtung der betrieblichen Abläufe nach den Prinzipien des nachhaltigen Wirtschaftens erhöht die Wettbewerbsfähigkeit, die Innovationskraft und die Glaubwürdigkeit des Unternehmens bei allen Interessengruppen. Zudem zeigt die Praxis, dass Unternehmen damit nicht nur ökologische und soziale Aspekte angehen können, sondern auch ökonomisch besser aufgestellt sind, zum Beispiel durch Einsparungen an Ressourcen, einer höheren Akzeptanz im Markt und in der Gesellschaft oder einer besseren Mitarbeitermotivation. In der VDI 4070 Blatt 1 wurde eine Handlungsanleitung gegeben und eine strukturierte Vorgehensweise beschrieben, um Betriebe systematisch an ein nachhaltiges Wirtschaften heranzuführen. In Ergänzung dazu werden in Blatt 2 beispielhafte Methoden sowie bewährte und innovative Instrumente vorgestellt und praktische Anwendungshilfen und Beispiele aufgezeigt. Die Richtlinie richtet sich an Behörden, Beratungsunternehmen, kleine und mittelständische Unternehmen.
Values Management System
(2022)
The ValuesManagementSystem (VWS) is a management standard to “provide a sustainable safeguard of a firm and its development, in all dimensions (legal, economic, ecological, social)” (VWSZfW, p. 4). It includes a framework for values-driven governance through self-commitment and self-binding mechanisms. Values promote a sense of identity and give organizations guidance in decision-making. This is especially important in decision-making processes where topics are not clearly ruled by laws and regulations.
VMSZfW must be embedded in the specific business strategy, structure, and culture of an organization. The following four steps describe the implementation of the ValuesManagementSystemZfW: (i) Codify core values of an organization, for instance, with a “mission, vision and values statement” or Code of Ethics, (ii) implement guidelines such as Code of Conduct and specific policies and procedures, (iii) systematize these by establishing management systems such as Compliance and CSR management systems, and (iv) finally organize and establish structures to ensure the strategic direction and operational implementation and review of these processes. The top management shows that values management is taken seriously by their self-commitment to the core values of the company.
Das Value-Engineering in der Kundenkommunikation ist eine strukturierte Methode, Kommunikationsprozesse zwischen Unternehmen zu verbessern. Das Konzept greift bewährte Elemente der technischen Wertanalyse und der Gemeinkosten-Wertanalyse auf und überträgt sie auf die Kundenkommunikation. Der Ansatz bietet eine systematische Vorgehensweise, Kommunikationsprozesse zwischen Anbieter und Kunde zu durchleuchten und neu zu gestalten. Value-Engineering in der Kundenkommunikation schafft somit Wettbewerbsvorteile durch eine Optimierung der Kommunikation.
Private equity (PE) firms are investment firms that acquire equity shares in companies. The goal of PE firms is to exit the investment after few years with a substantial increase in value. PE firms often claim to outperform the market, i.e. to create alpha.
The overall aim of this paper is to unravel the mystery of value creation in the PE industry. First, the author presents a conceptual framework for value creation in the PE industry based on a multiple valuation model that breaks down value creation into different elements. Second, the paper evaluates whether PE firms really create value by analysing and combining results from prior empirical studies based on the conceptual framework.
The results show that existing empirical evidence is mixed but that there is indeed a tendency toward a positive evidence that PE firms create economic value in average. However, there are methodological difficulties in measuring the value creation and studies are often subject to bias. Finally, it is pointed out that the question whether PE firms really create value has to be viewed from different perspectives such as the perspective of the PE firm, the investors and the portfolio companies.
Artificial Intelligence enables innovative applications, and applications based on Artificial Intelligence are increasingly important for all aspects of the Digital Economy. However, the question of how AI resources such as tools and data can be linked to provide an AI-capability and create business value is still open. Therefore, this paper identifies the value-creating mechanisms of connectionist artificial intelligence using a capability-oriented view and points out the connections to different kinds of business value. The analysis supports an agenda that identifies areas that need further research to understand the mechanism of value creation in connectionist artificial intelligence.
This article investigates the fundamental value of digital platforms, such as Facebook and Google. Despite the transformative nature of digital technologies, it is challenging to value digital services, given that the usage is free of charge. Applying the methodology of discrete choice experiments, we estimated the value of digital free goods. For the first time in the literature, we obtained data for the willingness-to-pay and willingness-to-accept, together with socio-economic variables. The customer´s valuation of free digital services is on average, for Google, 121 € per week and Facebook, 28 €.
Product engineering and subsequent phases of product lifecycles are predominantly managed in isolation. Companies therefore do not fully exploit potentials through using data from smart factories and product usage. The novel intelligent and integrated Product Lifecycle Management (i²PLM) describes an approach that uses these data for product engineering. This paper describes the i²PLM, shows the cause-and-effect relationships in this context and presents in detail the validation of the approach. The i²PLM is applied and validated on a smart product in an industrial research environment. Here, the subsequent generation of a smart lunchbox is developed based on production and sensor data. The results of the validation give indications for further improvements of the i²PLM. This paper describes how to integrate the i²PLM into a learning factory.
Sleep disorders can impact daily life, affecting physical, emotional, and cognitive well-being. Due to the time-consuming, highly obtrusive, and expensive nature of using the standard approaches such as polysomnography, it is of great interest to develop a noninvasive and unobtrusive in-home sleep monitoring system that can reliably and accurately measure cardiorespiratory parameters while causing minimal discomfort to the user’s sleep. We developed a low-cost Out of Center Sleep Testing (OCST) system with low complexity to measure cardiorespiratory parameters. We tested and validated two force-sensitive resistor strip sensors under the bed mattress covering the thoracic and abdominal regions. Twenty subjects were recruited, including 12 males and 8 females. The ballistocardiogram signal was processed using the 4th smooth level of the discrete wavelet transform and the 2nd order of the Butterworth bandpass filter to measure the heart rate and respiration rate, respectively. We reached a total error (concerning the reference sensors) of 3.24 beats per minute and 2.32 rates for heart rate and respiration rate, respectively. For males and females, heart rate errors were 3.47 and 2.68, and respiration rate errors were 2.32 and 2.33, respectively. We developed and verified the reliability and applicability of the system. It showed a minor dependency on sleeping positions, one of the major cumbersome sleep measurements. We identified the sensor under the thoracic region as the optimal configuration for cardiorespiratory measurement. Although testing the system with healthy subjects and regular patterns of cardiorespiratory parameters showed promising results, further investigation is required with the bandwidth frequency and validation of the system with larger groups of subjects, including patients.
Hyperspectral imaging and reflectance spectroscopy in the range from 200–380 nm were used to rapidly detect and characterize copper oxidation states and their layer thicknesses on direct bonded copper in a non-destructive way. Single-point UV reflectance spectroscopy, as a well-established method, was utilized to compare the quality of the hyperspectral imaging results. For the laterally resolved measurements of the copper surfaces an UV hyperspectral imaging setup based on a pushbroom imager was used. Six different types of direct bonded copper were studied. Each type had a different oxide layer thickness and was analyzed by depth profiling using X-ray photoelectron spectroscopy. In total, 28 samples were measured to develop multivariate models to characterize and predict the oxide layer thicknesses. The principal component analysis models (PCA) enabled a general differentiation between the sample types on the first two PCs with 100.0% and 96% explained variance for UV spectroscopy and hyperspectral imaging, respectively. Partial least squares regression (PLS-R) models showed reliable performance with R2c = 0.94 and 0.94 and RMSEC = 1.64 nm and 1.76 nm, respectively. The developed in-line prototype system combined with multivariate data modeling shows high potential for further development of this technique towards real large-scale processes.
Applications often need to be deployed in different variants due to different customer requirements. However, since modern applications often need to be deployed using multiple deployment technologies in combination, such as Ansible and Terraform, the deployment variability must be considered in a holistic way. To tackle this, we previously developed Variability4TOSCA and the prototype OpenTOSCA Vintner, which is a TOSCA preprocessing and management layer that implements Variability4TOSCA. In this demonstration, we present a detailed case study that shows how to model a deployment using Variability4TOSCA, how to resolve the variability using Vintner, and how the result can be deployed.
Despite the unstoppable global drive towards electric mobility, the electrification of sub-Saharan Africa’s ubiquitous informal multi-passenger minibus taxis raises substantial concerns. This is due to a constrained electricity system, both in terms of generation capacity and distribution networks. Without careful planning and mitigation, the additional load of charging hundreds of thousands of electric minibus taxis during peak demand times could prove catastrophic. This paper assesses the impact of charging 202 of these taxis in Johannesburg, South Africa. The potential of using external stationary battery storage and solar PV generation is assessed to reduce both peak grid demand and total energy drawn from the grid. With the addition of stationary battery storage of an equivalent of 60 kWh/taxi and a solar plant of an equivalent of 9.45 kWpk/taxi, the grid load impact is reduced by 66%, from 12 kW/taxi to 4 kW/taxi, and the daily grid energy by 58% from 87 kWh/taxi to 47 kWh/taxi. The country’s dependence on coal to generate electricity, including the solar PV supply, also reduces greenhouse gas emissions by 58%.
The purpose of this paper is to determine the relevance of social media for luxury brand management. It employs both a multi-methodological approach: After analyzing the online performance of the three luxury brands Burberry, Louis Vuitton and Gucci, the empirical research includes a survey as well as an eye tracking test executed with Tobii Studio. The findings reveal that online and social media have given luxury fashion businesses the opportunity to establish a sustainable interaction with their customers and distinguish themselves from the competition. Still, the online business holds many challenges for luxury companies to overcome. This paper gives instructions as to how social media can be effectively incorporated into a luxury company.
Recognizing actions of humans, reliably inferring their meaning and being able to potentially exchange mutual social information are core challenges for autonomous systems when they directly share the same space with humans. Today’s technical perception solutions have been developed and tested mostly on standard vision benchmark datasets where manual labeling of sensory ground truth is a tedious but necessary task. Furthermore, rarely occurring human activities are underrepresented in such data leading to algorithms not recognizing such activities. For this purpose, we introduce a modular simulation framework which offers to train and validate algorithms on various environmental conditions. For this paper we created a dataset, containing rare human activities in urban areas, on which a current state of the art algorithm for pose estimation fails and demonstrate how to train such rare poses with simulated data only.
Engineers of the research project “Digital Product Life-Cycle” are using a graph-based design language to model all aspects of the product they are working on. This abstract model is the base for all further investigations, developments and implementations. In particular at early stages of development, collaborative decision making is very important. We propose a semantic augmented knowledge space by means of mixed reality technology, to support engineering teams. Therefore we present an interaction prototype consisting of a pico projector and a camera. In our usage scenario engineers are augmenting different artefacts in a virtual working environment. The concept of our prototype contains both an interaction and a technical concept. To realise implicit and natural interactions, we conducted two prototype tests: (1) A test with a low-fidelity prototype and (2) a test by using the method Wizard of Oz. As a result, we present a prototype with interaction selection using augmentation spotlighting and an interaction zoom as a semantic zoom.
The desire to combine advanced user friendly interfaces with a product personality communicating environmental friendliness to customers poses new challenges for car interior designers, as little research has been carried out in this field to date. In this paper, the creation of three personas aimed at defining key German car users with pro environmental behaviour is presented. After collecting ethnographic data of potential drivers through literature review, information about generation and Euro car segment led to the definition of three key user groups. The resulting personas were applied to determine the most important interaction points in car interior. Finally, present design cues of eco-friendly product personality developed in the field of automotive design were explored. Our work presents three strategic directions for the design development of future in-car user interfaces named as a) foster multimodal mobility; b) emphasize the interlinkage economy - sustainable driving; and c) highlight new technological developments. The presented results are meant as an impulse for developers to fit the needs of green customers and drivers when designing user-friendly HMI components.
Using measurement and simulation for understanding distributed development processes in the Cloud
(2017)
Organizations increasingly develop software in a distributed manner. The Cloud provides an environment to create and maintain software-based products and services. Currently, it is widely unknown which software processes are suited for Cloud-based development and what their effects in specific contexts are. This paper presents a process simulation to study distributed development in the Cloud. We contribute a simulation model, which helps analyzing different project parameters and their impact on projects carried out in the Cloud. The simulator helps reproducing activities, developers, issues and events in the project, and it generates statistics, e.g., on throughput, total time, and lead and cycle time. The aim of this simulation model is thus to analyze the tradeoffs regarding throughput, total time, project size, and team size. Furthermore, the modified simulation model aims to help project managers select the most suitable planning alternative. Based on observed projects in Finland and Spain, we simulated a distributed project using artificial and real data. Particularly, we studied the variables project size, team size, throughput, and total project duration. A comparison of the real project data with the results obtained from the simulation shows the simulation producing results close to the real data, and we could successfully replicate a distributed software project. By improving the understanding of distributed development processes, our simulation model thus supports project managers in their decision-making.
A sequence of transactions represents a complex and multi dimensional type of data. Feature construction can be used to reduce the data´s dimensionality to find behavioural patterns within such sequences. The patterns can be expressed using the blue prints of the constructed relevant features. These blue prints can then be used for real time classification on other sequences.
Digital light microscopy techniques are among the most widely used methods in cell biology and medical research. Despite that, the automated classification of objects such as cells or specific parts of tissues in images is difficult. We present an approach to classify confluent cell layers in microscopy images by learned deep correlation features using deep neural networks. These deep correlation features are generated through the use of gram-based correlation features and are input to a neural network for learning the correlation between them. In this work we wanted to prove if a representation of cell data based on this is suitable for its classification as has been done for artworks with respect to their artistic period. The method generates images that contain recognizable characteristics of a specific cell type, for example, the average size and the ordered pattern.
Process quality has reached a high level on mass production, utilizing well known methods like the DoE. The drawback of the unterlying statistical methods is the need for tests under real production conditions, which cause high costs due to the lost output. Research over the last decade let to methods for correcting a process by using in-situ data to correct the process parameters, but still a lot of pre-production is necessary to get this working. This paper presents a new approach in improving the product quality in process chains by using context data - which in part are gathered by using Industry 4.0 devices - to reduce the necessary pre-production.
Software evolvability is an important quality attribute, yet one difficult to grasp. A certain base level of it is allegedly provided by service- and microservice-based systems, but many software professionals lack systematic understanding of the reasons and preconditions for this. We address this issue via the proxy of architectural modifiability tactics. By qualitatively mapping principles and patterns of Service Oriented Architecture (SOA) and microservices onto tactics and analyzing the results, we cannot only generate insights into service-oriented evolution qualities, but can also provide a modifiability comparison of the two popular service-based architectural styles. The results suggest that both SOA and microservices possess several inherent qualities beneficial for software evolution. While both focus strongly on loose coupling and encapsulation, there are also differences in the way they strive for modifiability (e.g. governance vs. evolutionary design). To leverage the insights of this research, however, it is necessary to find practical ways to incorporate the results as guidance into the software development process.
Vehicles have been so far improved in terms of energy-efficiency and safety mainly by optimising the engine and the power train. However, there are opportunities to increase energy-efficiency and safety by adapting the individual driving behaviour in the given driving situation. In this paper, an improved rule match algorithm is introduced, which is used in the expert system of a human-centred driving system. The goal of the driving system is to optimise the driving behaviour in terms of energy-efficiency and safety by giving recommendations to the driver. The improved rule match algorithm checks the incoming information against the driving rules to recognise any breakings of a driving rule. The needed information is obtained by monitoring the driver, the current driving situation as well as the car, using in-vehicle sensors and serial-bus systems. On the basis of the detected broken driving rules, the expert system will create individual recommendations in terms of energy-efficiency and safety, which will allow eliminating bad driving habits, while considering the driver needs.
The coupling of the heat and power sector is required as supply and demand in the German electricity mix drift further and further apart with a high percentage of renewable energy. Heat pumps in combination with thermal energy storage systems can be a useful way to couple the heat and power sectors. This paper presents a hardware-in the-loop test bench for experimental investigation of optimized control strategies for heat pumps. 24-hour experiments are carried out to test whether the heat pump is able to serve optimized schedules generated by a MATLAB algorithm. The results show that the heat pump is capable of following the generated schedules, and the maximum deviation of the operational time between schedule and experiment is only 3%. Additionally, the system can serve the demand for space heating and DHW at any time.
The paper explains a workflow to simulate the food energy water (FEW) nexus for an urban district combining various data sources like 3D city models, particularly the City Geography Markup Language (CityGML) data model from the Open Geospatial Consortium, Open StreetMap and Census data. A long term vision is to extend the CityGML data model by developing a FEW Application Domain Extension (FEW ADE) to support future FEW simulation workflows such as the one explained in this paper. Together with the mentioned simulation workflow, this paper also identifies some necessary FEW related parameters for the future development of a FEW ADE. Furthermore, relevant key performance indicators are investigated, and the relevant datasets necessary to calculate these indicators are studied. Finally, different calculations are performed for the downtown borough Ville-Marie in the city of Montréal (Canada) for the domains of food waste (FW) and wastewater (WW) generation. For this study, a workflow is developed to calculate the energy generation from anaerobic digestion of FW and WW. In the first step, the data collection and preparation was done. Here relevant data for georeferencing, data for model set-up, and data for creating the required usage libraries, like food waste and wastewater generation per person, were collected. The next step was the data integration and calculation of the relevant parameters, and lastly, the results were visualized for analysis purposes. As a use case to support such calculations, the CityGML level of detail two model of Montréal is enriched with information such as building functions and building usages from OpenStreetMap. The calculation of the total residents based on the CityGML model as the main input for Ville-Marie results in a population of 72,606. The statistical value for 2016 was 89,170, which corresponds to a deviation of 15.3%. The energy recovery potential of FW is about 24,024 GJ/year, and that of wastewater is about 1,629 GJ/year, adding up to 25,653 GJ/year. Relating values to the calculated number of inhabitants in Ville-Marie results in 330.9 kWh/year for FW and 22.4 kWh/year for wastewater, respectively.
Avatars are in use when interacting in virtual environments in different contexts, in collaborative work, as well as in gaming and also in virtual meetings with friends. Therefore it is important to understand how the relationship between user and avatar works. In this study, an online survey is used to determine how the perception of an avatar changes in different contexts by relating it to existing avatar relationship typologies. Additionally, it is determined whether in each context a realistic, abstract or comic-like representation is preferred by the participants. One result was a preference of low poly representations in the work context, which are associated with the perception of the avatar as a tool. In the context of meeting friends, a realistic representation is perceived as more appropriate, which is perceived as an accurate self-representation. In the gaming context, the results are less clear, which can be attributed to different gaming preferences. Here, unlike in the other contexts, a comic-like representation is also perceived as appropriate, which is associated with the perception of the avatar as a friend. A symbiotic user-avatar relationship is not directly related to any form of representation, but always lies in the midfield, which is attributed to the fact that it represents a whole spectrum between other categories.
Going forward with the requirements of missions to the Moon and further into deep space, the European Space Agency is investigating new methods of astronaut training that can help accelerate learning, increase availability and reduce complexity and cost in comparison to currently used methods. To achieve this, technologies such as virtual reality may be utilized. In this paper, an investigation into the benefits of using virtual reality as a means for extravehicular activity training in comparison to conventional training methods, such as neutral buoyancy pools is given. To help determine the requirements and current uses of virtual reality for extravehicular activity training first hand tests of currently available software as well as expert interviews are utilized. With this knowledge a concept is developed that may be used to further advance training methods in virtual reality. The resulting concept is used as a basis for development of a prototype to showcase user interactions and locomotion in microgravity simulations.
The stimulation of user engagement has received significant attention in extant research. However, the theory of antecedents for user engagement with an initial electronic word-of-mouth (eWoM) communication is relatively less developed. In an investigation of 576 unique user postings across independent Facebook (FB) communities for two German firms, we contribute to the extant knowledge on user engagement in two different ways. First, we explicate senders’ prior usage experience and the extent of their acquaintance with other community members as the two key drivers of user engagement across a product and a service community. Second, we reveal that these main effects differ according to the type of community. In service communities, experience has a stronger impact on user engagement; whereas, in product communities, acquaintance is more important.
Managerial accountants spend a large part of their working time on more operational activities in cost accounting, reporting, and operational planning and budgeting. In all these areas, there has been increasing discussion in recent years, both in theory and practice, about using more digital technologies. For reporting, this means not only an intensified discussion of technologies such as RPA and AI but also more intensive changes to existing reporting systems. In particular, management information systems (MIS), which are maintained by managerial accountants and used by managers for corporate management, should be mentioned here. Based on an empirical survey in a large German company, this article discusses the requirements and assessments of users when switching from a regular MIS to a cloud-based system.
To correctly assess the cleanliness of technical surfaces in a production process, corresponding online monitoring systems must provide sufficient data. A promising method for fast, large-area, and non-contact monitoring is hyperspectral imaging (HSI), which was used in this paper for the detection and quantification of organic surface contaminations. Depending on the cleaning parameter constellation, different levels of organic residues remained on the surface. Afterwards, the cleanliness was determined by the carbon content in the atom percent on the sample surfaces, characterized by XPS and AES. The HSI data and the XPS measurements were correlated, using machine learning methods, to generate a predictive model for the carbon content of the surface. The regression algorithms elastic net, random forest regression, and support vector machine regression were used. Overall, the developed method was able to quantify organic contaminations on technical surfaces. The best regression model found was a random forest model, which achieved an R2 of 0.7 and an RMSE of 7.65 At.-% C. Due to the easy-to-use measurement and the fast evaluation by machine learning, the method seems suitable for an online monitoring system. However, the results also show that further experiments are necessary to improve the quality of the prediction models.
This paper examines the efficacy of social media systems in customer complaint handling. The emergence of social media, as a useful complement and (possibly) a viable alternative to the traditional channels of service delivery, motivates this research. The theoretical framework, developed from literature on social media and complaint handling, is tested against data collected from two different channels (hotline and social media) of a German telecommunication services provider, in order to gain insights into channel efficacy in complaint handling. We contribute to the understanding of firm’s technology usage for complaint handling in two ways:
(a) by conceptualizing and evaluating complaint handling quality across traditional and social media channels and (b) by comparing the impact of complaint handling quality on key performance outcomes such as customer loyalty, positive word-of-mouth, and crosspurchase intentions across traditional and social media channels.
Durch das stetige Wachstum an neuen Technologien und Möglichkeiten steht der Verschmelzung von Technologien mit dem Menschen kaum noch etwas im Wege. Die Untersuchung der Implantate und die damit verbundenen Risiken sind ein Teil dieser Arbeit. Von Bedeutung sind hier die Funktionsweise und die IT-Sicherheitsaspekte. Alle in dieser Arbeit dargestellten Implantate benötigen eine Kommunikation nach außen. Diese Kommunikationsmöglichkeit birgt Risiken, die nicht nur auf die Daten der Träger beschränkt sind, sondern auch gesundheitliche Risiken beinhalten.
Hauptziel des Projektes war zum einen die Entwicklung einer validen Testmethode auf Grundlage vorliegender Normen, welche die in der betrieblichen Praxis auftretende Degradation abreinigbarer Filtermedien (hohe Temperaturen, aggressive chemische Atmosphären) praxisnah abbilden kann. Die Methode sollte auch die mechanische Alterung der Medien durch Staubbeaufschlagung sowie Abreinigungs Druckstöße berücksichtigen (DIN ISO 11057). Innerhalb des Projektes konnten umfangreiche Praxiserfahrungen mit der Inbetriebnahme und dem Betrieb einer schadgasbeaufschlagten, temperierbaren Testkammer zur chemischen Alterung von Filtermedien auf Grundlage der Vorgaben der DIN EN ISO 16891 gewonnen werden. Sollen vergleichbare Prüfdaten für mehrere Proben verlässlich ermittelt werden, sind bei den Untersuchungen demnach umfangreiche Randbedingungen zu beachten. Insbesondere zeigten die Untersuchungen den hohen technischen Aufwand zur Durchführung der Filtertests auf, welche nicht zuletzt auch aufgrund der erforderlichen Sicherheitstechnik und langen Untersuchungsdauer eine Umsetzung insbesondere bei KMU aus wirtschaftlichen Gründen erschwert ist. Es konnte weiter dargestellt werden, dass die Kombination von chemisch-thermischer und mechanisch(-thermischer) Alterung durch den Einsatz verschiedener Prüfeinrichtungen grundsätzlich umsetzbar ist. Die im Rahmen des Vorhabens entwickelte Testmethode einer chemischen Alterung der Filtermatrices durch Gasphasenexposition in einer Druckkammer ermöglicht kürzere Beanspruchungszeiträume bei reduziertem zu behandelnden Schadgasanfall und kann damit den wirtschaftlichen Betrieb eines entsprechenden Prüfstandes ermöglichen. Kombiniert mit der externen mechanischen Alterung durch Staubbeaufschlagung und Möglichkeit der parallelen Temperaturaufprägung gem. EN ISO 16891 auf mehrere Filtermedien-Proben lässt sich das thermisch, chemisch und mechanisch induzierte Degradationsverhalten von Filtermedien ggf. realitätsnah und mit wirtschaftlich vertretbarem Aufwand in eine Prüfvorschrift überführen. Entsprechende Validierungsarbeiten sind Bestandteil eines aktuell gestarteten Folgeprojektes. Das zweite Hauptziel des Projektes war es Ausrüstungen zu entwickeln, die zu einer verbesserten Beständigkeit gegenüber aggressiven Komponenten führen. Die Ergebnisse zeigten, dass mit dem Sol-Gelverfahren mechanisch stabile Beschichtungen auf Faservlies dauerhaft aufgetragen werden konnten, welche insbesondere die chemisch induzierte Degradation von Aramiden reduzieren können. Bei Aramiden handelt es sich um relativ teure Hochleistungsmaterialien, von welchen bekannt ist, dass ihre Beständigkeit sowohl gegen über UV-Strahlung als auch unterschiedlichen Schadgasen gering ist. Daher stellen die Beständigkeit der Materialien verbessernde Ausrüstungen eine wichtige Entwicklung für Unternehmen dar, um auf diese Weise beständigere Aramid-basierte Produkte zu erhalten. Als besonders geeignet stellten sich dabei Fluorcarbonausrüstungen, organisch-anorganische Hybride auf Basis von GPTMS und Zirkonium-haltige Ausrüstungen heraus.
Eines der gängigsten bildgebenden Verfahren in der Medizin ist die Sonografie. Jedoch ist die Reproduzierbarkeit der Ultraschalldiagnostik bis heute noch immer ein Problem, wodurch Fehldiagnosen gestellt werden. Durch das in diesem Papier vorgestellte prototypische System zur Unterstützung für Medizinstudenten in Ultraschallseminaren sollen Anforderungen zur Reproduzierbarkeit einer Ultraschalluntersuchung definiert werden. Durch Experteninterviews wurden Einblicke in die klinischen Abläufe und den Krankenhaus-Alltag gewonnen, welche Inhalte relevant sind, um die Reproduzierbarkeit von Ultraschalluntersuchungen zu ermöglichen.
Unternehmertum spielt sowohl für die Entwicklung afrikanischer Länder eine Rolle, als auch für ausländische Unternehmen mit Markteintrittsplänen. Die infrastrukturellen und institutionellen Rahmenbedingungen für Unternehmertum sind nach wie vor schwierig, wobei aber die fortschreitende Digitalisierung zu einer zunehmend aktiven Start-Up Szene in vielen afrikanischen Ländern führt. Nach wie vor existiert ein Mismatch zwischen den Bereichen in denen Start-Ups entstehen und den Bereichen, wo ausländische Unternehmen Partner für den Markteintritt suchen. Somit bleibt es trotz positiver Entwicklung beim Unternehmertum in absehbarer Zeit schwierig adäquate Partner zu finden.
Afrika ist aufgrund überdurchschnittlicher Wirtschaftswachstumsraten und als die weltweit letzten unbearbeiteten Märkte seit einigen Jahren ein populäres Thema der Wirtschaft. Deutsche Unternehmen sind allerdings mit ihrem Engagement auf den afrikanischen Märkten sehr zurückhaltend. So schwankt der Anteil der deutschen Exporte nach Afrika an den deutschen Gesamtexporten seit zehn Jahren um die zwei Prozent; betrachtet man nur Subsahara‐Afrika, so waren es sogar nur 0,5 % in 2014 (Allafi und Koch 2015, S. 3). Bezüglich der Direktinvestitionen (nur Beteiligungskapital, ohne Direktinvestitionskredite) spielt Afrika eine noch geringere Rolle mit nur 1,5 % aller deutschen Investitionen in 2014, wobei hiervon so gut wie alle nach Nordafrika und Südafrika geflossen sind (Deutsche Bundesbank 2015, S. 12 f.). Neben den Standardgründen wie beispielsweise politischen Risiken, schlechter Infrastruktur, schwacher institutioneller Rahmenbedingungen und Governance‐Problemen (vgl. zum Beispiel World Bank 2016a), ist ein gängiges Markteintrittsproblem die fehlende Verfügbarkeit von lokalen Partnern in den Bereichen Vertrieb, Logistik und teilweise auch Produktion (vgl. zum Beispiel Carlowitz und Röndigs 2016). Aktuell ist ein Markteintritt in Afrika ohne lokalen Partner aufgrund der völlig anderen und schwierigen Rahmenbedingungen fast unmöglich.
Umsatz und Gewinne stagnieren auf hohem Niveau, und dennoch steigen der Aktienkurs und der Gewinn pro Aktie – eine Entwicklung, die sich etwa bei Apple oder Ebay beobachten lässt. Aktionäre sollten wissen, welche Arithmetik sich hinter solchen Entwicklungen verbirgt und mit welchen Verfahren sie den Unternehmenswert am besten ermitteln können.
In kleinen und mittleren Unternehmen (KMU) werden Energieeffizienz-Potentiale in geringerem Maße ausgeschöpft als in Großunternehmen. Zugleich bilden KMU den überwältigenden Anteil deutscher Unternehmen. Die Steigerung der Energieeffizienz verspricht einen substanziellen Beitrag zur Umweltentlastung. Energiemanagement wird gemeinhin als wesentlicher Treiber von Energieeffizienz Maßnahmen in Deutschland betrachtet. Im Kontext von Unternehmen wird Energiemanagement üblicherweise synonym mit dem Energiemanagement-standard ISO 50001 betrachtet. Problematisch zeigt sich diese Perspektive mit Blick auf KMU, für die eine aufwändige Implementierung eines solchen System in den überwiegenden Fällen nicht infrage kommt. Vor diesem Hintergrund darf sich eine Förderung von Energiemanagement in KMU jedoch nicht entmutigen lassen. Im Rahmen des Projekts wurde ein bedarfsgerechtes und an den Bedürfnissen von KMU orientiertes Konzept von Energiemanagement für KMU entwickelt. Die Ausarbeitung erfolgte in einem sogenannten Reallabor, das gleichsam als Partner-Netzwerk die Ergebnisse des Projekts kooperativ produziert hat. Das Reallabor setzte sich zusammen aus den koordinierenden Partnern aus der Wissenschaft (REZ Hochschule Reutlingen, Institut für Energieeffizienz in der Produktion EEP), sechs KMU aus der Region Reutlingen und einem Sounding-Board bestehend aus vier weiteren Partnern.
Im Rahmen des Reallabors wurden jene Bausteine definiert, die Energiemanagement für KMU ausmachen. Sensibilität und Basiswissen ist für KMU unumgänglich in den Bereichen: 1. Motivation für Energieeffizienz & Klimaneutralität, 2. Organisation-Entscheiden-Verhalten, 3. Energie-Daten Management und 4. Energieeffizienz-Maßnahmen (Querschnitt-Technologien). Den vier festgelegten Bausteinen wurden unterschiedliche Inhalte Schwerpunkte zugeordnet. Die Bausteine und Schwerpunkte wurden jeweils begründet und mit konkreten Lehr-, Lern- und Sensibilisierungszielen benannt. Parallel zur Festlegung der Bausteine und Schwerpunkte von Energiemanagement wurden Lehr-, Lern- und Sensibilisierungs-Materialien ausgearbeitet, bestehend aus Leitfäden und Checklisten. Die Ausarbeitung wurde jeweils mit Themen-Workshops parallel begleitet. Die entwickelten Lehr-, Lern- und Sensibilisierungs-Materialien wurden in und mit den Partnerunternehmen getestet. Alle Materialien stehen mit Abschluss des Projekts für die Verbreitung zur freien Verfügung.
Der zukünftige Beitrag zur Umweltentlastung hängt von der breiten Umsetzung außerhalb des Projektkontexts ab. Die Sensibilisierung und Qualifizierung für Energiemanagement schafft eine nachhaltige Energiesparkultur in KMU. Eine breite Anwendung des entwickelten Konzepts im Rahmen von moderierten Unternehmens-Netzwerken fördert die nachhaltige Befähigung von KMU Energieeffizienz zu planen und umzusetzen.
Unsaturated polyester resins (UPR) and vinyl ester resins (VER) are among the most commercially important thermosetting matrix materials for composites. Although comparatively low cost, their technological performance is suitable for a wide range of applications, such as fiber-reinforced plastics, artificial marble or onyx, polymer concrete, or gel coats. The main areas of UPR consumption include the wind energy, marine, pipe and tank, transportation, and construction industries. This chapter discusses basic UPR and VER chemistry and technology of manufacturing, and consequent applications. Some important properties and performance characteristics are discussed, such as shrinkage behavior, flame retardance, and property modification by nanoparticles. Also briefly introduced and described are the practical aspects of UPR and VER processing, with special emphasis on the most widely used technological approaches, such as hand and spray layup, resin infusion, resin transfer molding, sheet and bulk molding, pultrusion, winding, and centrifugal casting.
Unsaturated polyester resins (UPR) and vinyl ester resins (VER) are among the most commercially important thermosetting matrix materials for composites. Although comparatively low cost, their technological performance is suitable for a wide range of applications, such as fiber-reinforced plastics, artificial marble or onyx, polymer concrete, or gel coats. The main areas of UPR consumption include the wind energy, marine, pipe and tank, transportation, and construction industries.
This chapter discusses basic UPR and VER chemistry and technology of manufacturing, and consequent applications. Some important properties and performance characteristics are discussed, such as shrinkage behavior, flame retardance, and property modification by nanoparticles. Also briefly introduced and described are the practical aspects of UPR and VER processing, with special emphasis on the most widely used technological approaches, such as hand and spray layup, resin infusion, resin transfer molding, sheet and bulk molding, pultrusion, winding, and centrifugal casting.
Here, we study resin cure and network formation of solid melamine formaldehyde pre-polymer over a large temperature range viadynamic temperature curing profiles. Real-time infrared spectroscopy is used to analyze the chemical changes during network formation and network hardening. By applying chemometrics (multivariate curve resolution,MCR), the essential chemical functionalities that constitute the network at a given stage of curing are mathematically extracted and tracked over time. The three spectral components identified by MCR were methylol-rich, ether linkages-rich and methylene linkages-rich resin entities. Based on dynamic changes of their characteristic spectral patterns in dependence of temperature, curing is divided into five phases: (I) stationary phase with free methylols as main chemical feature, (II) formation of flexible network cross-linked by ether linkages, (III) formation of rigid, ether-cross-linked network, (IV) further hardening via transformation of methylols and ethers into methylene-cross-linkages, and (V) network consolidation via transformation of ether into methylene bridges. The presented spectroscopic/chemometric approach can be used as methodological basis for the functionality design of MF-based surface films at the stage of laminate pressing, i.e., for tailoring the technological property profile of cured MF films using a causal understanding of the underlying chemistry based on molecular markers and spectroscopic fingerprints.
Unraveling the double-edged sword : effects of cultural diversity on creativity and innovativeness
(2014)
Cultural diversity is considered a “double-edged sword” (Kravitz, 2005) as research on its effects on teams’ performance regularly delivers inconsistent and contradictory results. This paper makes an attempt to unravel the double-edged sword by discerning different forms of cultural diversity: separation and variety (Harrison & Klein, 2007). Based on a review of the literature, a conceptual model is developed hypothesizing that cultural variety yields positive, while cultural separation yields negative effects on team creativity and innovativeness. In addition the effects of national diversity are contrasted to proof whether national diversity can serve as a proxy for cultural diversity as is often practiced. The model is tested on a sample of 113 student teams of Entrepreneurship modules at 4 European universities. Cultural diversity is measured directly on the basis of individual team members’ cultural value orientations by means of the CPQ4 (Maznevski, DiStefano, Gomez, Noorderhaven & Wu, 2002). Data is analyzed using the PLS structural equation modeling technique. The results confirm the hypothesized impacts of cultural variety and separation on creativity but do not deliver evidence for impacts on innovativeness. Same is true for national diversity. Interestingly, national diversity does not show any relation to neither form of cultural diversity.
Universelle OTA-Testbench
(2014)
Es wird eine universell einsetzbare Testbench zur Simulation von integrierten Schaltungen innerhalb der OTA-Schaltungsklasse (Operational Transconductance Amplifier; Transkonduktanzverstärker) vorgestellt. Transkonduktanzverstärker sind in der analogen Schaltungstechnik weit verbreitet und daher von großer Bedeutung. Sie treten sowohl als eigenständige Schaltungen innerhalb eines Chips, sowie als Bestandteil anderer Schaltungen (z.B. als erste und zweite Stufe von Operationsverstärkern) auf. Es kann davon ausgegangen werden, dass heute kaum ein analoger oder Mixed-Signal-Chip gefertigt wird, in dem keine Transkonduktanzverstärker verbaut sind. Die Entscheidungsfindung des Entwicklers bei der Auslegung eines OTAs beruht maßgeblich auf einer anwendungsspezifischen Simulation. Die Erstellung einer eigenen Testbench für jede Anwendung bedeutet allerdings einen hohen Zeitaufwand und erschwert den Vergleich der Simulationsergebnisse unterschiedlicher Schaltungsvarianten. Durch eine universelle Testbench kann zum einen der Zeitaufwand verringert werden, zum anderen können nun Simulationsergebnisse direkt miteinander verglichen werden. Hierdurch wird die Entscheidungsfindung des Entwicklers objektiviert und beschleunigt. Neben dem Vergleich unterschiedlicher Schaltungen innerhalb einer Technologie ist auch der Vergleich einer Schaltung in unterschiedlichen Technologien denkbar. Die Idee einer universell anwendbaren Testbench lässt sich auch auf andere analoge Schaltungsklassen anwenden und damit als Prinzip verallgemeinern.
Forecasting demand is challenging. Various products exhibit different demand patterns. While demand may be constant and regular for one product, it may be sporadic for another, as well as when demand occurs, it may fluctuate significantly. Forecasting errors are costly and result in obsolete inventory or unsatisfied demand. Methods from statistics, machine learning, and deep learning have been used to predict such demand patterns. Nevertheless, it is not clear for what demand pattern, which algorithm would achieve the best forecast. Therefore, even today a large number of models are used to forecast on a test period. The model with the best result on the test period is used for the actual forecast. This approach is computationally and time intensive and, in most cases, uneconomical. In our paper we show the possibility to use a machine learning classification algorithm, which predicts the best possible model based on the characteristics of a time series. The approach was developed and evaluated on a dataset from a B2B-technical-retailer. The machine learning classification algorithm achieves a mean ROC-AUC of 89%, which emphasizes the skill of the model.
The United Nations (UN) Global Compact is a call to companies to align their strategies and operations with ten universal principles in the areas of human rights, labor, environment, and anti-corruption, and to take actions that advance societal goals (UN Global Compact 2017, p. 3). The UN Global Compacts’ vision is “to mobilize a global movement of sustainable companies and stakeholder to create the world we want” (UN Global Compact 2021a). It is a global network with local presence all around the world.
Die Wahrnehmung unermesslicher Weite kann Ehrfurcht beim Menschen auslösen. Dies kann positive Reaktionen im Menschen zur Folge haben. Während Ehrfurcht theoretisch und praktisch bereits gut erforscht ist, gibt es nur sehr wenig Forschung zum Thema der unermesslichen Weite. Dieses Wissen wäre nützlich, um gezielt Ehrfurcht beim Menschen auszulösen. Aus diesem Grunde wurde eine Studie durchgeführt, mit der festgestellt werden soll, in wie weit sich ein Gefühl unermesslicher Weite in virtueller Realität unter Verwendung eines Head-Mounted Displays erzeugen lässt und ob dadurch Ehrfurcht entsteht.
Engineering of large vascularized adipose tissue constructs is still a challenge for the treatment of extensive high-graded burns or the replacement of tissue after tumor removal. Communication between mature adipocytes and endothelial cells is important for homeostasis and the maintenance of adipose tissue mass but, to date, is mainly neglected in tissue engineering strategies. Thus, new coculture strategies are needed to integrate adipocytes and endothelial cells successfully into a functional construct. This review focuses on the cross-talk of mature adipocytes and endothelial cells and considers their influence on fatty acid metabolism and vascular tone. In addition, the properties and challenges with regard to these two cell types for vascularized tissue engineering are highlighted.
Strategic alliances have become important strategic options for firms to achieve competitive advantage. Yet, there are many examples of alliance failures. Scholars have studied this phenomenon and identified many reasons for alliance failure, including lack of trust between the partnering firms. Paradoxically, the concept of trust is still not fully understood, specifically how and under what conditions trust comes to break down within the broader process of alliance building. We synthesize a process model that describes the “alliance capability”, including trust, openness, partner contributions, and relational rents. We then translate this framework into a formal simulation model and analyze it thoroughly. In analyzing trust dynamics we identify and explore a tipping boundary, separating a regime of alliance failures and successes. We apply our core findings to openness strategies – decisions about how much knowledge to share with partners. Our analyses reveal that strategies informed by a static mental model of trust, contributions, and openness, under undervalue openness. Further, too little openness risks early failure due to the being trapped in a vicious cycle of trust depletion.
This research addresses the question of why employees use enterprise social networks (ESN). Against the background of technology acceptance research, we propose an extended unified theory of acceptance and use of technology (UTAUT) model, adapt it to an ESN context, and test our model against data from ESN users of large and medium-sized enterprises. We use partial least squares structural equation modeling to gain insights into the determinants of ESN use. This paper contributes to ESN acceptance research by evaluating a model containing determinants of ESN use. It also examines the effects of determinants on five different usage dimensions of ESN. The results reveal that facilitating conditions are the main driver of ESN use while the impact of intention to use is comparably small. Implications for theory and practice are discussed.
The unprecedented acceleration in the dynamics of economic development and its dependence on global interactions makes predicting the future especially difficult. Nevertheless, an examination of long-term trends provides an opportunity to begin a discussion about what reality could await us tomorrow and how we want to deal with it. With this food-for-thought paper, the member institutes of the Fraunhofer Group for Innovation Research wish to present a selection of the trends that are destined to have a significant impact on innovation systems in the period leading up to 2030. Based on these trends, the paper derives theses for innovation in the year 2030 and describes the resulting tasks for business, politics, science and society.
The Principles for Responsible Investments (PRI) is “the world’s leading proponent of responsible investment” (PRI 2021a). With the development of six Principles for Responsible Investment, the PRI supports its international network of investor signatories in incorporating the environmental, social, and governance (ESG) factors into their investment and ownership decisions. The goal of PRI is to develop a more sustainable global financial system by encouraging “investors to use responsible investment to enhance returns and better manage risks” (PRI 2021a). This independent financial initiative is supported by the United Nations and linked to the United Nations Environmental Program Finance Initiative (UNEP FI 2021) and the United Nations Global Compact (UN Global Compact 2021).
Das Ziel dieser Arbeit war die Umsetzung eines Wahrnehmungsensors für Softwareagenten, die über ein virtuelles Menschmodell in einer dreidimensionalen Umgebung agieren. Hierbei sollen die Agenten über den Sensor in der Lage sein, semantische Informationen zu geometrischen Objekten in der Umgebung zu erhalten. Hierfür wurden zwei Verfahren umgesetzt, die das menschliche Sehen simulieren, indem Objekte erkannt werden, wenn diese innerhalb eines Sichtfelds liegen. Ein Problem, das dabei gelöst werden muss, ist die Identifizierung möglicher Verdeckungen der Objekte. Ein Ansatz, dieses Problem zu lösen, ist der Ray-Tracing Ansatz, welcher für das erste Verfahren umgesetzt wurde. Das zweite Verfahren verwendet den Occlusion-Culling Ansatz. Auswertungen beider Verfahren haben gezeigt, dass der Ray-Tracing Ansatz eine schnellere Laufzeit aufweist, der Occlusion-Culling Ansatz jedoch mehr unverdeckte Objekte im Sichtfeld erkennt.
Different types of raw cotton were investigated by a commercial ultraviolet-visible/near infrared (UV-Vis/NIR) spectrometer (210–2200 nm) as well as on a home-built setup for NIR hyperspectral imaging (NIR-HSI) in the range 1100–2200 nm. UV-Vis/NIR reflection spectroscopy reveals the dominant role proteins, hydrocarbons and hydroxyl groups play in the structure of cotton. NIR-HSI shows a similar result. Experimentally obtained data in combination with principal component analysis (PCA) provides a general differentiation of different cotton types. For UV-Vis/NIR spectroscopy, the first two principal components (PC) represent 82 % and 78 % of the total data variance for the UV-Vis and NIR regions, respectively. Whereas, for NIR-HSI, due to the large amount of data acquired, two methodologies for data processing were applied in low and high lateral resolution. In the first method, the average of the spectra from one sample was calculated and in the second method the spectra of each pixel were used. Both methods are able to explain ≥90 % of total variance by the first two PCs. The results show that it is possible to distinguish between different cotton types based on a few selected wavelength ranges. The combination of HSI and multivariate data analysis has a strong potential in industrial applications due to its short acquisition time and low-cost development. This study opens a novel possibility for a further development of this technique towards real large-scale processes.
Das Urteil des Bundesverfassungsgerichts (BVerfG) vom 5. Mai 2020 ist Schlusspunkt und zugleich Neuanfang nach einer jahrelangen verfassungsrechtlichen und ökonomischen Auseinandersetzung. Im Prinzip geht es um die konstituierenden Prinzipien der Eurozone sowie das Mandat der Europäischen Zentralbank (EZB). Der EU-Vertrag charakterisiert die Leitplanken der Wirtschafts- und Währungsunion (WWU) im Spannungsfeld der Art. 119, 123 und 125 des Vertrags über die Arbeitsweise der Europäischen Union (AEUV). Mithin liegt die wirtschaftspolitische Souveränität – nach dem Prinzip Haftung und Kontrolle – allein bei den Mitgliedstaaten. Die Organe der Europäischen Union (EU) sowie der Gerichtshof der Europäischen Union (EuGH) legen diese Leitplanken gemäß dem Leitgedanken in Art. 1 des Vertrags über die Europäische Union (EUV) einer „ever closer union“ regelmäßig mit weitem Ermessen aus.
Ultra wideband real-time locating system for tracking people and devices in the operating room
(2022)
Position tracking within the OR could be one possible input for intraoperative situation recognition. Our approach demonstrates a Real-time Locating System (RTLS) using the Ultra Wideband (UWB) technology to determine the position of people or objects. The UWB RTLS was integrated into the research OR at Reutlingen University and the system’s settings were optimized regarding the four factors accuracy, susceptibility to interference, range, and latency. Therefore, different parameters were adapted and the effects on the factors were compared. Goodtracking quality could be achieved under optimal settings. These results indicate that a UWB RTLS is well suited to determine the position of people and devices in our setting. The feasibility of the system needsto be evaluated under real OR conditions.
In modern collaborative production environments where industrial robots and humans are supposed to work hand in hand, it is mandatory to observe the robot’s workspace at all times. Such observation is even more crucial when the robot’s main position is also dynamic e.g. because the system is mounted on a movable platform. As current solutions like physically secured areas in which a robot can perform actions potentially dangerous for humans, become unfeasible in such scenarios, novel, more dynamic, and situation aware safety solutions need to be developed and deployed.
This thesis mainly contributes to the bigger picture of such a collaborative scenario by presenting a data-driven convolutional neural network-based approach to estimate the two-dimensional kinematic-chain configuration of industrial robot-arms within raw camera images. This thesis also provides the information needed to generate and organize the mandatory data basis and presents frameworks that were used to realize all involved subsystems. The robot-arm’s extracted kinematic-chain can also be used to estimate the extrinsic camera parameters relative to the robot’s three-dimensional origin. Further a tracking system, based on a two-dimensional kinematic chain descriptor is presented to allow for an accumulation of a proper movement history which enables the prediction of future target positions within the given image plane. The combination of the extracted robot’s pose with a simultaneous human pose estimation system delivers a consistent data flow that can be used in higher-level applications.
This thesis also provides a detailed evaluation of all involved subsystems and provides a broad overview of their particular performance, based on novel generated, semi automatically annotated, real datasets.
Motor-based theories of facial expression recognition propose that the visual perception of facial expression is aided by sensorimotor processes that are also used for the production of the same expression. Accordingly, sensorimotor and visual processes should provide congruent emotional information about a facial expression. Here, we report evidence that challenges this view. Specifically, the repeated execution of facial expressions has the opposite effect on the recognition of a subsequent facial expression than the repeated viewing of facial expressions. Moreover, the findings of the motor condition, but not of the visual condition, were correlated with a nonsensory condition in which participants imagined an emotional situation. These results can be well accounted for by the idea that facial expression recognition is not always mediated by motor processes but can also be recognized on visual information alone.
Two Stream Hypothesis: Adaptationseffekte bei sozialen Interaktionen mit Avataren in Virtual Reality
(2015)
In diesem Paper wird ein Experiment zur Two-Streams-Hypothese vorgestellt. Dabei werden zunächst die psychologischen und technischen Grundlagen erarbeitet, welche für das Experiment benötigt werden. Anschließend wird die Forschungsfrage definiert und der Versuchsaufbau erörtert. Im Experiment soll getestet werden, ob es unterschiedliche Adaptationseffekte bei der Erkennung und dem Ausführen von nicht-eindeutigen sozialen Handlungen gibt. Es wird ein Versuchsaufbau entwickelt, bei welchem Probanden entweder aktiv durch komplementäre Handlungen auf die Handlungen von virtuellen Avataren reagieren sollen oder passiv durch das Drücken von Buttons. Abschließend werden die Ergebnisse ausgewertet und ein Fazit
gezogen.
Online measurement of drug concentrations in patient's breath is a promising approach for individualized dosage. A direct transfer from breath- to blood-concentrations is not possible. Measured exhaled concentrations are following the blood-concentration with a delay in non-steady-state situations. Therefore, it is necessary to integrate the breath-concentration into a pharmacological model. Two different approaches for pharmacokinetic modelling are presented. Usually a 3-compartment model is used for pharmacokinetic calculations of blood concentrations. This 3-compartment model is extended with a 2-compartment model based on the first compartment of the 3-compartment model and a new lung compartment. The second approach is to calculate a time delay of changes in the concentration of the first compartment to describe the lung-concentration. Exemplarily both approaches are used for modelling of exhaled propofol. Based on time series of exhaled propofol measurements using an ion-mobility-spectrometer every minute for 346 min a correlation of calculated plasma and the breath concentration was used for modelling to deliver R2 = 0.99 interdependencies. Including the time delay modelling approach the new compartment coefficient ke0lung was calculated to ke0lung = 0.27 min−1 with R2 = 0.96. The described models are not limited to propofol. They could be used for any kind of drugs, which are measurable in patient's breath.
Twitter and citations
(2023)
Social media, especially Twitter, plays an increasingly important role among researchers in showcasing and promoting their research. Does Twitter affect academic citations? Making use of Twitter activity about columns published on VoxEU, a renowned online platform for economists, we develop an instrumental variable strategy to show that Twitter activity about a research paper has a causal effect on the number of citations that this paper will receive. We find that the existence of at least one tweet, as opposed to none, increases citations by 16-25%. Doubling overall Twitter engagement boosts citations by up to 16%.
Turning students into Industry 4.0 entrepreneurs: design and evaluation of a tailored study program
(2022)
Startups in the field of Industry 4.0 could be a huge driver of innovation for many industry sectors such as manufacturing. However, there is a lack of education programs to ensure a sufficient number of well-trained founders and thus a supply of such startups. Therefore, this study presents the design, implementation, and evaluation of a university course tailored to the characteristics of Industry 4.0 entrepreneurship. Educational design-based research was applied with a focus on content and teaching concept. The study program was first implemented in 2021 at a German university of applied sciences with 25 students, of which 22 participated in the evaluation. The evaluation of the study program was conducted with a pretest–posttest-design targeting three areas: (1) knowledge about the application domain, (2) entrepreneurial intention and (3) psychological characteristics. The entrepreneurial intention was measured based on the theory of planned behavior. For measuring psychological characteristics, personality traits associated with entrepreneurship were used. Considering the study context and the limited external validity of the study, the following can be identified in particular: The results show that a university course can improve participants' knowledge of this particular area. In addition, perceived behavioral control of starting an Industry 4.0 startup was enhanced. However, the results showed no significant effects on psychological characteristics.
Strong optical mode coupling between two adjacent λ/2 Fabry-Pérot microresonators consisting of three parallel silver mirrors is investigated experimentally and theoretically as a function of their detuning and coupling strength. Mode coupling can be precisely controlled by tuning the mirror spacing of one resonator with respect to the other by piezoelectric actuators. Mode splitting, anti-crossing and asymmetric modal damping are observed and theoretically discussed for the symmetric and antisymmetric supermodes of the coupled system. The spectral profile of the supermodes is obtained from the Fourier transform of the numerically calculated time evolution of the individual resonator modes, taking into account their resonance frequencies, damping and coupling constants, and is in excellent agreement with the experiments. Our microresonator design has potential applications for energy transfer between spatially separated quantum systems in micro optoelectronics and for the emerging field of polaritonic chemistry.
Tumorzellen on the move : mikrosystem-basierter Assay zur Untersuchung der Tumorzellen-Migration
(2016)
Die Invasion von Tumorzellen in umliegendes Gewebe und die Bildung von Metastasen transformieren einen lokal wachsenden Tumor in eine systemische und lebensbedrohliche Krankheit mit schlechter Prognose. Dabei spielt die aktive Migration der Tumorzellen eine entscheidende Rolle. Tumorzellen gelangen durch die aktive Zellbewegung in das Lymph- oder Blutsystem und breiten sich im Körper aus. Bei der Invasion in ein neues Organ migrieren die Zellen ebenfalls wieder in komplexer Weise durch das Gewebe und können schließlich dort Metastasen bilden. Auf Grund der enormen medizinischen Relevanz der Tumorzell-Invasion, wird die Bewegung von Tumorzellen seit Jahrzehnten unter Laborbedingungen umfassend untersucht und ist ein wichtiger Marker für die Aggressivität der Tumorzellen. Zur Bewegungsanalyse gibt es mehrere experimentelle und auch kommerziell erhältliche in-vitro Untersuchungsmethoden. Ziel des interdisziplinären Projektes „MigChip“ ist die Entwicklung, Herstellung und experimentelle Validierung eines Mikrofludik-Chips zur verbesserten, detailgenauen in-vitro Untersuchung der Tumorzellen-Migration.
Coopetitive endeavors offer valuable strategic options for firms. Yet, many of them are failure-prone as partners must balance collective and private interest. While interpartner trust is considered central for alliance success, paradoxically, the role and dynamics of trust is still not understood. We synthesize a computational model, capturing relational dynamics of an alliance, encompassing coevolution of trust, partner contributions, and (relative) alliance interactions. Analyzing alliance dynamics using simulation we find and explore a tipping boundary, separating a regime of alliance failure and success. We identify implications for collaborative (aspirations) and private strategies (openness). Our analyses reveal that strategies informed by a static mental model of partner trust, contributions, and openness tend to yield subpar alliance results and hidden failure-risk. We discuss implications for management theory.
Customer orientation should be the core engine of every organisation while IT can be considered as the enabler to generate competitive advantages along customer processes in marketing, sales and service. Research shows that customer relationship management (CRM) enables organisations to perform better and experience indicates that organisations that focus on customer orientation are more successful. With marketplace organisations such as Amazon, Alibaba or Conrad shaping the future of customer centricity and information technology, German B2B organisations need to shift their value contribution from product-centric to customer-centric. While these organisations are currently attempting to implement CRM software and putting their customers more into focus, the question remains how organisations are approaching the implementation of CRM and whether these attempts are paying off in terms of business performance.
Welche Trends beeinflussen die Customer-Journey im B-to-B und wie wird sie in naher Zukunft aussehen? Dieser Beitrag wirft einen Blick auf zukünftige Trends, welche die Customer-Journey im B-to-B erheblich beeinflussen werden. Exemplarisch wird die Ausgestaltung und Optimierung der zukünftigen Customer-Journey mittels Lead-Profiling am Beispiel der Künstlichen Intelligenz aufgezeigt, bei der neue Technologien Daten nutzbringend verwenden. Darüber hinaus steht die Customer-Journey-Transformation im Mittelpunkt. Schließlich ist es doch gerade die komplexe Transformation der Customer-Journey, die aufgrund ihrer Komplexität häufig von den Unternehmen vernachlässigt wird.
Thin, flat textile roofing offers negligible heat insulation. In warm areas, such roofing membranes are therefore equipped with metallized surfaces to reflect solar heat radiation, thus reducing the warming inside a textile building. Heat reflection effects achieved by metallic coatings are always accompanied by shading effects as the metals are non-transparent for visible light (VIS). Transparent conductive oxides (TCOs) are transparent for VIS and are able to reflect heat radiation in the infrared. TCOs are, e.g., widely used in the display industry. To achieve the perfect coatings needed for electronic devices, these are commonly applied using costly vacuum processes at high temperatures. Vacuum processes, on account of the high costs involved and high processing temperatures, are obstructive for an application involving textiles. Accepting that heat-reflecting textile membranes demand less perfect coatings, a wet chemical approach has been followed here when producing transparent heat-reflecting coatings. Commercially available TCOs were employed as colloidal dispersions or nanopowders to prepare sol-gel-based coating systems. Such coatings were applied to textile membranes as used for architectural textiles using simple coating techniques and at moderate curing temperatures not exceeding 130 °C. The coatings achieved about 90% transmission in the VIS spectrum and reduced near-infrared transmission (at about 2.5 µm) to nearly zero while reflecting up to 25% of that radiation. Up to 35% reflection has been realized in the far infrared, and emissivity values down to ε = 0.5777 have been measured.
In the era of precision medicine, digital technologies and artificial intelligence, drug discovery and development face unprecedented opportunities for product and business model innovation, fundamentally changing the traditional approach of how drugs are discovered, developed and marketed. Critical to this transformation is the adoption of new technologies in the drug development process, catalyzing the transition from serendipity-driven to data-driven medicine. This paradigm shift comes with a need for both translation and precision, leading to a modern Translational Precision Medicine approach to drug discovery and development. Key components of Translational Precision Medicine are multi-omics profiling, digital biomarkers, model-based data integration, artificial intelligence, biomarker-guided trial designs and patient-centric companion diagnostics. In this review, we summarize and critically discuss the potential and challenges of Translational Precision Medicine from a cross-industry perspective.
Context: Companies need capabilities to evaluate the customer value of software intensive products and services. One way of systematically acquiring data on customer value is running continuous experiments as part of the overall development process. Objective: This paper investigates the first steps of transitioning towards continuous experimentation in a large company, including the challenges faced. Method: We conduct a single-case study using participant observation, interviews, and qualitative analysis of the collected data. Results: Results show that continuous experimentation was well received by the practitioners and practising experimentation helped them to enhance understanding of their product value and user needs. Although the complexities of a large multi-stakeholder business to-business (B2B) environment presented several challenges such as inaccessible users, it was possible to address impediments and integrate an experiment in an ongoing development project. Conclusion: Developing the capability for continuous experimentation in large organisations is a learning process which can be supported by a systematic introduction approach with the guidance of experts. We gained experience by introducing the approach on a small scale in a large organisation, and one of the major steps for future work is to understand how this can be scaled up to the whole development organisation.
Delivering value to customers in real-time requires companies to utilize real-time deployment of software to expose features to users faster, and to shorten the feedback loop. This allows for faster reaction and helps to ensure that the development is focused on features providing real value. Continuous delivery is a development practice where the software functionality is deployed continuously to customer environment. Although this practice has been established in some domains such as B2C mobile software, the B2B domain imposes specific challenges. This article presents a case study that is conducted in a medium-sized software company operating in the B2B domain. The objective of this study is to analyze the challenges and benefits of continuous delivery in this domain. The results suggest that technical challenges are only one part of the challenges a company encounters in this transition. The company must also address challenges related to the customer and procedures. The core challenges are caused by having multiple customers with diverse environments and unique properties, whose business depends on the software product. Some customers require to perform manual acceptance testing, while some are reluctant towards new versions. By utilizing continuous delivery, it is possible for the case company to shorten the feedback cycles, increase the reliability of new versions, and reduce the amount of resources required for deploying and testing new releases.
The experimental characterization of the thermal impedance Zth of large power MOSFETs is commonly done by measuring the junction temperature Tj in the cooling phase after the device has been heated, preferably to a high junction temperature for increased accuracy. However, turning off a large heating current (as required by modern MOSFETs with low on-state resistances) takes some time because of parasitic inductances in the measurement system. Thus, most setups do not allow the characterization of the junction temperature in the time range below several tens of μs.
In this paper, an optimized measurement setup is presented which allows accurate Tj characterization already 3 μs after turn-off of heating. With this, it becomes possible to experimentally investigate the influence of thermal capacitances close to the active region of the device. Measurement results will be presented for advanced power MOSFETs with very large heating currents up to 220 A. Three bonding variants are investigated and the observed differences will be explained.
The food system represents a key industry for Europe and Germany in particular. However, it is also the single most significant contributor to climate and environmental change. A food system transformation is necessary to overcome the system’s major and constantly increasing challenges in the upcoming decades. One possible facilitator for this transformation are radical and disruptive innovations that start-ups develop. There are many challenges for start-ups in general and food start-ups in particular. Various support opportunities and resources are crucial to ensure the success of food start-ups. One aim of this study is to identify how the success of start-ups in the food system can be supported and further strengthened by actors in the innovation ecosystem in Germany. There is still room for improvement and collaboration toward a thriving innovation ecosystem. A successful innovation ecosystem is characterised by a well-organised, collaborative, and supportive environment with a vivid exchange between the members in the ecosystem. The interviewees confirmed this, and although the different actors are already cooperating, there is still room for improvement. The most common recommendation for improving cooperation is learning from other countries and bringing the best to Germany.
This paper aims at presenting a solution that enables end customers of the energy system to participate in new local micro-energy-markets by providing them with a distributed, decentralized, transparent and secure Peer to Peer (P2P) payment system, which functions automatically applying new concepts of Machine to Machine (M2M) communication technologies. This work was performed within the German project VK_2G, funded by the DBU. The key results were: Providing means to perform microtransactions in a P2P fashion between end consumers and prosumers in local communities at low cost in a transparent and secure manner; Developing a platform with pre-defined smart contracts able to be tailored to different end customers ‘needs in an easy way and; Integrating both the market platform as well as the local control of generation and loads. This solution has been developed, integrated and tested in a laboratory prototype. This paper discusses this solution and presents the results of the first test.
Small and medium-sized enterprises (SMEs) play a fundamental role in the economic system of the European Union: SMEs represent over 99 percent of all companies and provide two-thirds of the jobs in the private sector. Their innovativeness and economic success have significant influence on growth, jobs and prosperity in Europe.
Information technologies are regarded as key drivers of innovation in small and medium-sized enterprises (SME). Modern information technologies (IT) offer SMEs today many opportunities to improve their competitiveness and market position. Thus, business processes can be designed efficiently, open up new market segments and strengthen the innovation capacity significantly. However, many SMEs still have difficulties in utilizing these new technologies efficiently in order to foster process and product innovation. This is partly due to the fact that many SMEs don’t use IT Service Management and waste resources in running basic IT-functions like the maintenance of printers, software or servers.
Information Technology Service Management (ITSM) is a discipline for managing IT systems centred on the customer’s perspective of IT’s contribution to the business. Thus, by strengthening the performance of SME’s IT departments, ITSM enables process innovation (e.g. eProcurement) and product innovations (e.g. client services) can be promoted. The EU-funded project "IT Service Management for small and medium-sized Enterprises of the Danube Region" (ITSM4SME) aims to make SMEs in the Danube Region aware of the potential of ITSM, to inspire SMEs about the use of information technology and to allow IT-enabled innovations. The aims of the project have been achieved inter alia through a simplified method for IT service management for small IT organisations, practical case studies, a "do-it-yourself" service management modelling tool, an eLearning portal and by training more than 300 participants from SMEs in pilot training courses in Bulgaria, Romania and Slovenia.
Royal Philip's goal was to use innovation to improve the lives of three billion people a year by 2025. To reach that goal, the company was shifting from selling medical products in a transactional manner to providing integrated healthcare solutions based on digital health technology ("HealthTech").
This shift required a dual transformation. On one hand, the company needed to transform how healthcare was conducted. Healthcare professionals would have to change the way they worked and reimbursement schemes needed to change to incentivize payers, providers, and patients in vastly different ways. On the other hand, Philips needed to redesign how it worked internally. The company componentized its business, introduced digital platforms, and co-created solutions with the various stakeholders of the healthcare industry.
In other words: Royal Philips was transforming itself in order to reinvent healthcare in the digital age.
The COVID-19 pandemic necessitated significant changes in foreign language education, forcing teachers to reconstruct their identities and redefine their roles as language educators. To better understand these adaptations and perspectives, it is crucial to study how the pandemic has influenced teaching practices. This mixed-methods study focused on the less-explored aspects of foreign language teaching during the pandemic, specifically examining how language teachers adapted and perceived their practices, including rapport building and learner autonomy, during emergency remote teaching (ERT) in higher education institutions. It also explored teachers’ intentions for their teaching in the post-pandemic era. An online survey was conducted, involving 118 language educators primarily from Germany, with a smaller representation from New Zealand, the United States, and the United Kingdom. The analysis of participants’ responses revealed issues and opportunities regarding lesson formats, tool usage, rapport, and learner autonomy. Our findings offer insights into the desired changes participants envisioned for the post-pandemic era. The results highlight the opportunities ERT had created in terms of teacher development, and we offer suggestions to enhance professional development programmes based on these findings.
Today, companies face increasing market dynamics, rapidly evolving technologies, and rapid changes in customer behavior. Traditional approaches to product development typically fail in such environments and require companies to transform their often feature-driven mindset into a product-led mindset. A promising first step on the way to a product-led company is a better understanding of how product planning can be adapted to the requirements of an increasingly dynamic and uncertain market environment in the sense of product roadmapping. The authors developed the DEEP product roadmap assessment tool to help companies evaluate their current product roadmap practices and identify appropriate actions to transition to a more product-led company. Objective: The goal of this paper is to gain insight into the applicability and usefulness of version 1.1 of the DEEP model. In addition, the benefits, and implications of using the DEEP model in corporate contexts will be explored. Method: We conducted a multiple case study in which participants were observed using the DEEP model. We then interviewed each participant to understand their perceptions of the DEEP model. In addition, we conducted interviews with each company's product management department to learn how the application of the DEEP model influenced their attitudes toward product roadmapping. Results: The study showed that by applying the DEEP model, participants better understood which artifacts and methods were critical to product roadmapping success in a dynamic and uncertain market environment. In addition, the application of the DEEP model helped convince management and other stakeholders of the need to change current product roadmapping practices. The application also proved to be a suitable starting point for the transformation in the participating companies.
Ziel des Beitrages ist es, sinnlich-ästhetisch Weltzugänge am Beispiel des Designs für pädagogische Kontexte herauszuarbeiten. Gleichermaßen soll eine Reflexion darüber in Gang gesetzt werden, welche Potenziale transdisziplinär geprägte Gestaltungsprozesse für das Lernen und Lehren bereithalten. Zunächst wird daher die transdisziplinäre Natur des Designs geschichtlich hergeleitet und verschiedene Prozesse beleuchtet. Das sich anschließende Kapitel arbeitet unter dem Begriff der Gestaltung jene Merkmale und Qualitäten professionellen Designs heraus, die allen Prozessen zugrunde liegen. Abschließend wird das Konzept des Design Thinking vor dem Hintergrund erfahrungsbasierten Lernens in der Schulbildung diskutiert und mit Beispielen aus empirischen Studien untermauert.