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The energy sector in Germany, as in many other countries, is undergoing a major transformation. To achieve the climate targets, numerous measures to implement smart energy and resource efficiency are necessary. Therefore, energy companies are experiencing increasing pressure from politics and society to transform their business areas in a sustainable manner and implement smart and sustainable business models. Consequently, numerous resources are expected to flow into the development and implementation of new business models. But often these efforts remain unsuccessful in practice. There is a large amount of literature on barriers and drivers of smart and sustainable business models in the energy sector. But what are the factors that companies struggle with most when developing and implementing new business models in practice? To answer this question, the results of a systematic literature review were evaluated by conducting semi-structured interviews with experts of the German energy sector. Six categories of transformation barriers were identified: Organizational, Financial, Legal, Partner-Network, Societal and Technological barriers. To overcome these barriers, recommendations for action and key success factors are outlined by the experts interviewed. The interview study validates key barriers and drivers in terms of their significance in practice in the German energy sector and makes recommendations to advance the smart and sustainable transformation of the energy sector.
In various German cities free-floating e-scooter sharing is an upcoming trend in e-mobility. Trends such as climate change, urbanization, demographic change, amongst others are arising and forces the society to develop new mobility solutions. Contrasting the more scientifically explored car sharing, the usage patterns and behaviors of e-scooter sharing customers still need to be analyzed. This presumably enables a better addressing of customers as well as adaptions of the business model to increase scooter utilization and therefore the profit of the e-scooter providers. The customer journey is digitally traceable from registration to scooter reservation and the ride itself. These data enable to identifies customer needs and motivations. We analyzed a dataset from 2017 to 2019 of an e-scooter sharing provider operating in a big German city. Based on the datasets we propose a customer clustering that identifies three different customer segments, enabling to draw multiple conclusions for the business development and improving the problem-solution fit of the e-scooter sharing model.