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Relationship Marketing (RM) presumes trust as an important antecedent for the performance of interfirm relationships. Current research is dominated by an interpersonal perspective. In this research tack, trust chiefly emerges as a result of interpersonal relationships. But multiple risks arise if customer trust rests solely on elements inextricably linked to single representatives. Hence, this paper evaluates the impact of organizational capabilities and the moderating role of customer preferences on the trust creation process. The framework presented here is tested cross-industry on 220 customers for IT solutions. The results offer significant insight into the effectiveness of individual and organizational RM strategies.
Study programs in higher education have to reflect important societal and industrial challenges to prepare the next generations of professionals for future tasks. The focus of this paper is the challenge of digitalization and digital transformation. The paper proposes the IS education profile of a Digital Business Architect (DBA). The study program emphasizes design thinking, model centricity, and capability thinking as a response to domain requirements from digital transformation and educational system and structure requirements. Experiences in implementing the DBA include the need for integrating deductive and inductive teaching, a strong basis in real-world cases, and collaborative learning approaches to develop adequate competences in business model management, enterprise modeling, enterprise architecture management, and capability management.
With significant advancements in digital technologies, firms find themselves competing in an increasingly dynamic business environment. Therefore, the logic of business decisions is based on the agility to respond to emerging trends in a proactive way. By contrast, traditional IT governance (ITG) frameworks rely on hierarchy and standardized mechanisms to ensure better business/IT alignment. This conflict leads to a call for an ambidextrous governance, in which firms alternate between stability and agility in their ITG mechanisms. Accordingly, this research aims to explore how agility might be integrated in ITG. A quantitative research strategy is implemented to explore the impact of agility on the causal relationship among ITG, business/IT alignment, and firm performance. The results show that the integration of agile ITG mechanisms contributes significantly to the explanation of business/IT alignment. As such, firms need to develop a dual governance model powered by traditional and agile ITG mechanisms.
Autism spectrum disorders (ASD) affect a large number of children both in the Russian Federation and in Germany. Early diagnosis is key for these children, because the sooner parents notice such disorders in a child and the rehabilitation and treatment program starts, the higher the likelihood of his social adaptation. The difficulties in raising such a child lie in the complexity of his learning outside of children's groups and the complexity of his medical care. In this regard, the development of digital applications that facilitate medical care and education of such children at home is important and relevant. The purpose of the project is to improve the availability and quality of healthcare and social adaptation at home of children with ASD through the use of digital technologies.
The aim of this paper is to examine the impact of sustainability communication in the fashion industry on the customers’ behavior with a focus on consumers’ perception regarding websites with sustainability-specific content. Based on a profound literature review, a projective method in form of two dummy websites is developed. Both websites illustrate sustainability communication with comprehensive and transparent information demonstrating a credible, trustful and serious commitment. Additionally, both sites have the same structure and an appealing, visualized website design as well as a customer oriented communication. While each website consists of almost the same aspects such as Vision & Mission, Value chain, Corporate Commitment, Working Conditions, Environment, Social Commitment and documents such as a Sustainability Report and Code of Conduct, they differ enormously in the sustainability-specific content. For instance, website 1 represents a sustainable and responsible company communicating sustainable issues about eco-friendly materials, fair working conditions, ecological production and their social commitment. It further includes eco-friendly wash and care advices as seen by reformation to remember consumers to take care of the environment, e.g. to wash cold or by using ecological detergents. In contrast, website 2 does not represent a sustainable and responsible fashion brand. It also does not communicate sustainable efforts or a sustainable engagement. Rather it is about offering trendy, low-priced fast- fashion products, produced under unfair working conditions with wages and working hours as usual terms in production countries with a focus on style and design. Regarding website 2, all raw materials have been produced conventionally in developing countries and are therefore not eco-friendly, resulting in a pollution of the environment due to long transport routes. Additionally, the website voices the wish to improve the chances for developing animal protection only minimally, showing that the company is not socially committed. Although website 2 focuses on transparency and a customer-oriented communication, it is not sustainable. Both websites are tested via an online survey. A total of 90 fashion students participated in the sample.
- Verschiebung des KWK-Betriebs in die Phasen mit hohem Stromverbrauch
- Wärme- und Stromlastprognose
- Bestimmung des Wärmeinhaltes im Pufferspeicher
- Erstellung eines optimierten Fahrplans für das KWK-Gerät
- Ergebnisse von praktischen Anlagen im Feldtest
- Simulation der Temperaturen im Pufferspeicher im praktischen Betrieb von KWK-Anlagen
Personalized remote healthcare monitoring is in continuous development due to the technology improvements of sensors and wearable electronic systems. A state of the art of research works on wearable sensors for healthcare applications is presented in this work. Furthermore, a state of the art of wearable devices, chest and wrist band and smartwatches available on the market for health and sport monitoring is presented in this paper. Many activity trackers are commercially available. The prices are continuously reducing and the performances are improving, but commercial devices do not provide raw data and are therefore not useful for research purposes.
Power line communications (PLC) reuse the existing power-grid infrastructure for the transmission of data signals. As power line the communication technology does not require a dedicated network setup, it can be used to connect a multitude of sensors and Internet of Things (IoT) devices. Those IoT devices could be deployed in homes, streets, or industrial environments for sensing and to control related applications. The key challenge faced by future IoT-oriented narrowband PLC networks is to provide a high quality of service (QoS). In fact, the power line channel has been traditionally considered too hostile. Combined with the fact that spectrum is a scarce resource and interference from other users, this requirement calls for means to increase spectral efficiency radically and to improve link reliability. However, the research activities carried out in the last decade have shown that it is a suitable technology for a large number of applications. Motivated by the relevant impact of PLC on IoT, this paper proposed a cooperative spectrum allocation in IoT-oriented narrowband PLC networks using an iterative water-filling algorithm.
The very first International Workshop on Software-intensive Business: Start-ups, Ecosystems and Platforms (SiBW 2018) was held in Espoo (Greater Helsinki), Finland on December 3rd, 2018 – just a day before SLUSH 2018, the world’s biggest startup event. Thanks to the collaboration with the organizers of SLUSH, many of the software-intensive business researchers and practitioners took part also in this event.
The international workshop gathered together 35 registered attendees, from Sweden, Germany, Latvia, Finland, Italy and the Netherlands representing both academia as well as industry. The event itself was sponsored by VTT Technical Research Centre of Finland and the workshop was organized by the newly founded Software-intensive Business research community together with Software Startup Research Network (SSRN).
Business process models provide a considerable number of benefits for enterprises and organizations, but the creation of such models is costly and time-consuming, which slows down the organizational adoption of business process modeling. Social paradigms pave new ways for business process modeling by integrating stakeholders and leveraging knowledge sources. However, empirical research about the impact of social paradigms on costs of business process modeling is sparse. A better understanding of their impact could help to reduce the cost of business process modeling and improve decision-making on BPM activities. The paper constributes to this field by reporting about an empirical investigation via survey research on the perceived influence of different cost factors among experts. Our results indicate that different cost components, as well as the use of social paradigms, influence cost.
Social media usage in business-to-business sales : conceptualization, antecedents, and outcomes
(2015)
In recent years, the rise of social media received significant importance in marketing research. Social media applications now provide executives with a raft of new options. Consequently, interfaces to social media platforms have also been integrated into Business to-Business (B2B) salesforce applications, although very little is as yet known about their usage and general impact on B2B sales performance. This paper evaluates 1) the conceptualization of social media usage in a dyadic B2B relationship; 2) the effects of a more differentiated usage construct on customer satisfaction; 3) antecedents of social media usage on multiple levels; and 4) the effectiveness of social media usage for different types of customers. The framework presented here is tested cross-industry against data collected from dyadic buyer seller relationships in the IT service industry. The results elucidate the preconditions and the impact of social media usage strategies in B2B sales relations.
In recent years, the rise of social media received significant importance in marketing research and practice. Consequently, interfaces to social media platforms have also been integrated into Business-to-Business (B2B) salesforce applications, although very little is as yet known about their usage and general impact on B2B sales performance. This paper evaluates 1) the conceptualization of social media usage in dyadic B2B relationships; 2) the effects of a more differentiated usage construct on customer satisfaction; 3) antecedents of social media usage on multiple levels; and 4) the effectiveness of social media usage for different types of cus-tomers. The framework presented here is tested cross-industry against data collected from dyadic buyer-seller relationships in the IT service industry. The results elucidate the precondi-tions and the impact of social media usage strategies in B2B sales relations.
Diese Arbeit liefert einen Konzeptentwurf, der die Integration verschiedener Systeme mit prozessrelevanten klinischen Diensten gewährleistet. Chirurgische Abläufe werden in Form von Prozessen modelliert. Die Wahl der Notation und die Art der Modellierung dieser Prozesse spielt in der heutigen Forschung in diesem Gebiet eine zentrale Rolle. Sind diese Prozesse modelliert, besteht die Möglichkeit, diese in einer Workflow-Engine automatisiert auszuführen. Im Rahmen der Entwicklung eines Workflow-Managment-Systems stellt sich die Frage, wie die Anbindung dieser Workflow-Engine mit anderen Systemen erfolgen soll. In der Arbeit werden Schnittstellen abstrakt in der Web Services Description Language (WSDL) definiert. Darum werden automatisiert Artefakte erzeugt. Auf der Grundlage dieser Artefakte erfolgt die Integration der Systeme. Die Workflow-Engine kommunizieren über SOAP-Nachrichten (Simple Object Access Protocol) mit den entsprechenden Systemen. Dieser Ansatz wurde mithilfe eines Prototyps validiert und umgesetzt.
What might the attendee be able to do after being in your session?
Our work shows how to connect intra-operative devices via IEEE 11073 Service-oriented Device Connectivity (SDC).
Description of the Problem or Gap
Standardized device communication is essential for interoperability, availability of device data, and therefore for the intelligent operating room (OR) and arising solutions. The SDC standard was developed to make information from medical devices available in a uniform manner and enable interoperability. Existing devices are rarely SDC-capable and need interfaces to be interoperable via SDC.
Methods: What did you do to address the problem or gap?
We conceived an SDC-based architecture consisting of a service provider and service consumer. In our concept, the service provider is connected to the medical device and capable to translate the proprietary protocol of the device into SDC and vice versa. The service consumer is used to request or send information via the SDC protocol to the service provider and can function as a uniform bidirectional interface (e.g. for displaying or controlling). This concept was exemplarily demonstrated with the patient monitor MX800 of Philips to retrieve the device data (e.g. vital parameters) via SDC and partly for the operating light marLED X of KLS Martin Group.
Results: What was the outcome(s) of what you did to address the problem or gap?
The patient monitor MX800 was connected to a Raspberry Pi (RPi) via LAN, on which the service provider is running. The python script on the RPi establishes a connection to the monitor and translates incoming and outgoing messages from the proprietary protocol to SDC and vice versa to/from the service consumer. The service consumer is running on a laptop and acts as a simulation for different kinds of systems that want to get vital parameters or other information from the patient monitor. The operating light marLED X was connected to an RPi via USB-to-RS232. A python script on the RPi establishes a connection to the light and makes it possible via proprietary commands to get information of the light (e.g. status) and to control it (e.g. toggle the light, increment the intensity). A translation to SDC is not integrated yet.
Discussion of Results
Our practical implementation shows that medical devices can be accessed via external connections to get device data and control the device via commands. The example SDC implementation of the patient monitor MX800 makes it possible to request its data via the standardized communication protocol SDC. This is also possible for the operating light marLED X if its proprietary protocol is analyzed to be translatable to/from SDC. This would allow to control the device from an external system, or automatically depending on the status of the ongoing procedure. The advantage is, that existing intra-operative devices can be extended by a service provider which is capable of translating the proprietary protocol of the device in SDC and vice versa. This enables interoperability and an intelligent OR that, for example, is aware of all devices, their status, and data and can use this information to optimally support the surgeons and their team (e.g. provision of information, automated documentation). This interoperability allows that future innovations merely need to understand the SDC protocol instead of all vendor-dependent communication protocols.
Conclusion
Standardized device communication is essential to reach interoperability, and therefore intelligent ORs. Our contribution addresses the possibility of subsequently making medical devices SDC-capable. This may eliminate the need of understanding all the different proprietary protocols when developing new innovative solutions for the OR.
Scheduled flexibility and individualization of knowledge transfer in foundations of computer science
(2017)
The opening of the German higher education system for new target groups involves a heterogeneous composition of students as never before and face up the universities to new challenges. Due to different educational biographies, the students don't show a homogeneous level of knowledge. Furthermore, their access to course content and their individual learning methods are very diverse. The existing lack of knowledge and the very unequal study speed have a significant influence on the learning behavior and learning motivation. During the first semesters, the dropout rate is appreciably higher. The reform project gives an overview of a didactic restructuring from a formerly conventional teaching and learning concept to a stronger combination of digital offers, combined with classical lectures in the basic modules of computer science. The teaching content is adjusted to the individual requirements and knowledge. Students with different previous knowledge get the possibility to increase their knowledge in different levels of abstraction. The aim of the reform project has to point out the possibilities, also the challenges of the digital process in higher education. At the same time the question has to be explored, how far does an accompanied and self-directed learning in own speed and in own individual depth of knowledge have a positive impact on the motivation and on the study success of a learner.
Rotating machinery occupies a predominant place in many industrial applications. However, rotating machines are often encountered with severe vibration problems. The measurement of these machines’ vibrations signal is of particular importance since it plays a crucial role in predictive maintenance. When the vibrations are too high, they often cause fatigue failure. They announce an unexpected stop or break and, consequently, a significant loss of productivity or an attack on the personnel’s safety. Therefore, fault identification at early stages will significantly enhance the machine’s health and significantly reduce maintenance costs. Although considerable efforts have been made to master the field of machine diagnostics, the usual signal processing methods still present several drawbacks. This paper examines the rotating machinery condition monitoring in the time and frequency domains. It also provides a framework for the diagnosis process based on machine learning by analyzing the vibratory signals.
Die Digitalisierung und Nachhaltigkeit werden die Erwartungen und Anforderungen an die Controller dauerhaft und umfassend verändern. Die Lehre hat für den Rollenwandel eine hohe Relevanz. Eine auf die veränderten Anforderungen abgestimmte Ausbildung bietet den Unternehmen die Möglichkeit, Controller mit diesen veränderte Rollenprofilen für ihre Organisation zu gewinnen. Für die Absolventen mit dem Berufswunsch Controlling sichert das veränderte Rollenprofil ihre langfristige Arbeitsmarktfähigkeit. Für den Rollenwandel selbst kann diese als Treiber verstanden werden.
Trotz der Bedeutung der Lehre für den Rollenwandel gibt es dazu bislang wenige Forschungsergebnisse zur konkreten Abbildung der Rollen in der Lehre. Es stellt sich daher die Frage, wie Hochschulen in ihren Studiengängen die Rollen grundsätzlich abbilden und mit welcher Intensität sowie Kombinationen die Rollen gelehrt werden. Diese Forschungsfrage wird anhand einer Analyse von controllingspezifischen Masterstudiengängen und deren Modulhandbücher evaluiert und diskutiert.
Im Ergebnis stellt sich der Rollenwandel in der Controllinglehre sehr heterogen dar. Es dominiert die Vermittlung der klassische Controllerrolle gefolgt von der Business Partner Rolle. Lehrinhalte bezogen auf die Rollen des digitalen Controllers oder Risikocontrollers sind schwach ausgeprägt. Für die Übernahme einer Controllerrolle im Nachhaltigkeitsmanagement existiert kaum ein Lehrangebot. Diese Ergebnisse sollen zum Diskurs über den Rollenwandel und die Gestaltung der Lehre im Controlling beitragen.
Revenue management information systems are very important in the hospitality sector. Revenue decisions can be better prepared based on different information from different information systems and decision strategies. There is a lack of research about the usage of such systems in small and medium-sized hotels and architectural configurations. Our paper empirically shows the current development of revenue information systems. Furthermore, we define future developments and requirements to improve such systems and the architectural base.
Lithographical hotspot (LH) detection using deep learning (DL) has received much attention in the recent years. It happens mainly due to the facts the DL approach leads to a better accuracy over the traditional, state-of-the-art programming approaches. The purpose of ths study is to compare existing data augmentation (DA) techniques for the integrated circuit (IC) mask data using DL methods. DA is a method which refers to the process of creating new samples similar to the training set, thereby helping to reduce the gap between classes as well as improving the performance of the DL system. Experimental results suggest that the DA methods increase overall DL models performance for the hotspot detection tasks.
The recovery of our body and brain from fatigue directly depends on the quality of sleep, which can be determined from the results of a sleep study. The classification of sleep stages is the first step of this study and includes the measurement of vital data and their further processing. The non-invasive sleep analysis system is based on a hardware sensor network of 24 pressure sensors providing sleep phase detection. The pressure sensors are connected to an energy-efficient microcontroller via a system-wide bus. A significant difference between this system and other approaches is the innovative way in which the sensors are placed under the mattress. This feature facilitates the continuous use of the system without any noticeable influence on the sleeping person. The system was tested by conducting experiments that recorded the sleep of various healthy young people. Results indicate the potential to capture respiratory rate and body movement.