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The Virtual Power Plant Neckar-Alb is a demonstration platform for operation, optimization and control of distributed energy resources, which are able to produce, store or consume electric energy. A heterogeneous set of distributed energy devices has been installed at the Campus of Reutlingen University by the Reutlingen Energy Centre (REZ) of the School of Engineering. The distributed energy devices have been combined to local microgrids and connected to an operative central power plant with additional participants. The demonstration platform serves students, researchers and industry experts for education and investigation of new technologies, devices and software.
This study examines the phenomenon of Virtual Influencer (VI) marketing and its impact on customer purchase behavior. The aim is to understand the scope and impact of VI marketing. The study compares VI marketing to traditional Human Influencer (HI) marketing and identifies the unique benefits and challenges associated with VIs. A survey was conducted to gain insight into consumer attitudes and behaviors toward VIs. Key findings reveal varying levels of trust and acceptance of VIs among consumers. While some participants expressed openness to buying products promoted by VIs, others had reservations about their authenticity. The study also explores the potential role of VIs in the metaverse, highlighting business opportunities and challenges in this evolving digital landscape. Overall, this research sheds light on the growing influence of VIs and the need for further research in the field of marketing.
Today the optimization of metal forming processes is done using advanced simulation tools in a virtual process, e.g. FEM-studies. The modification of the free parameters represents the different variants to be analysed. So experienced engineers may derive useful proposals in an acceptable time if good initial proposals are available. As soon as the number of free parameters growths or the total process takes long times and uses different succeeding forming steps it might be quite difficult to find promising initial ideas. In metal forming another problem has to be considered. The optimization using a series of local improvements, often called a gradient approach may find a local optimum, but this could be far away from a satisfactory solution. Therefore non-deterministic approaches, e.g. Bionic Optimization have to be used. These approaches like Evolutionary Optimization or Particle Swarm Optimization are capable to cover a large range of high dimensional optimization spaces and discover many local optima. So the chance to include the global optimum increases when using such non-deterministic methods. Unfortunately these bionic methods require large numbers of studies of different variants of the process to be optimized. The number of studies tends to increase exponentially with the number of free parameters of the forming process. As the time for one single study might be not too small as well, the total time demand will be inacceptable, taking weeks to months even if high performance computing will be used. Therefore the optimization process needs to be accelerated. Among the many ideas to reduce the time and computer power requirement Meta- and Hybrid Optimization seem to produce the most efficient results. Hybrid Optimization often consists of global searches of promising regions within the parameter space. As soon as the studies indicate that there could be a local optimum, a deterministic study tries to identify this local region. If it shows better performance than other optima found until now, it is preserved for a more detailed analysis. If it performs worse than other optima the region is excluded from further search. Meta-Optimization is often understood as the derivation of Response Surfaces of the functions of free parameters. Once there are enough studies performed, the optimization is done using the Response Surfaces as representatives e.g. for the goal and the restrictions of the optimization problem. Having found regions where interesting solutions are to be expected, the studies available up to now are used to define the Response Surfaces. In many cases low degree polynomials are used, defining their coefficients by least square methods. Both proposals Hybrid Optimization and Meta-Optimization, sometimes used in combination often help to reduce the total optimization processes by large numbers of variants to be studied. In consequence they are highly recommended when dealing with time consuming optimization studies.
The purpose of this article is to provide insight of a new simple forecasting method based on a state-estimation algorithm known as the Kalman filter. While the accuracy of such algorithm is not comparable to state-of-the-art forecasting algorithms for PV-power production it does not require any internet connection, eyefish cameras or time intensive training. The algorithm was tested with several months of real high-resolution data with adequate results for the intended applications. The minimization of the necessary spinning reserve on a PV-diesel hybrid system to increase the solar fraction and reduce diesel consumption.
The present study investigated the possibilities and limitations of using a low-cost NIR spectrometer for the verification of the presence of the declared active pharmaceutical ingredients (APIs) in tablet formulations, especially for medicine screening studies in low-resource settings. Spectra from 950 to 1650 nm were recorded for 170 pharmaceutical products representing 41 different APIs, API combinations or placebos. Most of the products, including 20 falsified medicines, had been collected in medicine quality studies in African countries. After exploratory principal component analysis, models were built using data-driven soft independent modelling of class analogy (DD-SIMCA), a one-class classifier algorithm, for tablet products of penicillin V, sulfamethoxazole/trimethoprim, ciprofloxacin, furosemide, metronidazole, metformin, hydrochlorothiazide, and doxycycline. Spectra of amoxicillin and amoxicillin/clavulanic acid tablets were combined into a single model. Models were tested using Procrustes cross-validation and by projection of spectra of tablets containing the same or different APIs. Tablets containing no or different APIs could be identified with 100 % specificity in all models. A separation of the spectra of amoxicillin and amoxicillin/clavulanic acid tablets was achieved by partial least squares discriminant analysis. 15 out of 19 external validation products (79 %) representing different brands of the same APIs were correctly identified as members of the target class; three of the four rejected samples showed an API mass percentage of the total tablet weight that was out of the range covered in the respective calibration set. Therefore, in future investigations larger and more representative spectral libraries are required for model building. Falsified medicines containing no API, incorrect APIs, or grossly incorrect amounts of the declared APIs could be readily identified. Variation between different NIR-S-G1 spectroscopic devices led to a loss of accuracy if spectra recorded with different devices were pooled. Therefore, piecewise direct standardization was applied for calibration transfer. The investigated method is a promising tool for medicine screening studies in low-resource settings.
Verification of an active time constant tuning technique for continuous-time delta-sigma modulators
(2022)
In this work we present a technique to compensate the effects of R-C / g m -C time-constant (TC) errors due to process variation in continuous-time delta-sigma modulators. Local TC error compensation factors are shifted around in the modulator loop to positions where they can be implemented efficiently with finely tunable circuit structures, such as current-steering digital-to-analog converters (DAC). We apply our technique to a third-order, single-bit, low-pass continuous-time delta-sigma modulator in cascaded integrator feedback structure, implemented in a 0.35-μm CMOS process. A tuning scheme for the reference currents of the feedback DACs is derived as a function of the individual TC errors and verified by circuit simulations. We confirm the tuning technique experimentally on the fabricated circuit over a TC parameter variation range of ±20%. Stable modulator operation is achieved for all parameter sets. The measured performances satisfy the expectations from our theoretical calculations and circuit-level simulations.
Venture capital and the innovative power of a state : econometric study including Google data
(2015)
This article focuses on venture capital investments and the innovative power of a state defined by its public infrastructure. The economic implications are evaluated by estimating several panel regression models. The novelty is twofold: on the one hand the research approach and on the other hand the new data set. The data ranges from 1995 to 2014 and consists of 10 European countries plus the US and Canada. For the first time we include Google search data on Venture Capital. The results show a significant increase in Venture Capital is mainly determined by economic conditions such as real GDP growth. The impact of the innovative power of a state is not significant. We find that Google data is positively related and significant in respect to Venture Capital investments too. Consequently, we confirm that private business investments cannot be created by government policy alone rather via solid macroeconomic conditions.
Redirected walking techniques allow people to walk in a larger virtual space than the physical extents of the laboratory. We describe two experiments conducted to investigate human sensitivity to walking on a curved path and to validate a new redirected walking technique. In a psychophysical experiment, we found that sensitivity to walking on a curved path was significantly lower for slower walking speeds (radius of 10 meters versus 22 meters). In an applied study, we investigated the influence of a velocity-dependent dynamic gain controller and an avatar controller on the average distance that participants were able to freely walk before needing to be reoriented. The mean walked distance was significantly greater in the dynamic gain controller condition, as compared to the static controller (22 meters versus 15 meters). Our results demonstrate that perceptually motivated dynamic redirected walking techniques, in combination with reorientation techniques, allow for unaided exploration of a large virtual city model.
Values Management System
(2022)
The ValuesManagementSystem (VWS) is a management standard to “provide a sustainable safeguard of a firm and its development, in all dimensions (legal, economic, ecological, social)” (VWSZfW, p. 4). It includes a framework for values-driven governance through self-commitment and self-binding mechanisms. Values promote a sense of identity and give organizations guidance in decision-making. This is especially important in decision-making processes where topics are not clearly ruled by laws and regulations.
VMSZfW must be embedded in the specific business strategy, structure, and culture of an organization. The following four steps describe the implementation of the ValuesManagementSystemZfW: (i) Codify core values of an organization, for instance, with a “mission, vision and values statement” or Code of Ethics, (ii) implement guidelines such as Code of Conduct and specific policies and procedures, (iii) systematize these by establishing management systems such as Compliance and CSR management systems, and (iv) finally organize and establish structures to ensure the strategic direction and operational implementation and review of these processes. The top management shows that values management is taken seriously by their self-commitment to the core values of the company.
Private equity (PE) firms are investment firms that acquire equity shares in companies. The goal of PE firms is to exit the investment after few years with a substantial increase in value. PE firms often claim to outperform the market, i.e. to create alpha.
The overall aim of this paper is to unravel the mystery of value creation in the PE industry. First, the author presents a conceptual framework for value creation in the PE industry based on a multiple valuation model that breaks down value creation into different elements. Second, the paper evaluates whether PE firms really create value by analysing and combining results from prior empirical studies based on the conceptual framework.
The results show that existing empirical evidence is mixed but that there is indeed a tendency toward a positive evidence that PE firms create economic value in average. However, there are methodological difficulties in measuring the value creation and studies are often subject to bias. Finally, it is pointed out that the question whether PE firms really create value has to be viewed from different perspectives such as the perspective of the PE firm, the investors and the portfolio companies.
This practical guide for advanced students and decision-makers in the pharma and biotech industry presents key success factors in R&D along with value creators in pharmaceutical innovation. A team of editors and authors with extensive experience in academia and industry and at some of the most prestigious business schools in Europe discusses in detail the innovation process in pharma as well as common and new research and innovation strategies. In doing so, they cover collaboration and partnerships, open innovation, biopharmaceuticals, translational medicine, good manufacturing practice, regulatory affairs, and portfolio management. Each chapter covers controversial aspects of recent developments in the pharmaceutical industry, with the aim of stimulating productive debates on the most effective and efficient innovation processes. A must-have for young professionals and MBA students preparing to enter R&D in pharma or biotech as well as for students on a combined BA/biomedical and natural sciences program.
Artificial Intelligence enables innovative applications, and applications based on Artificial Intelligence are increasingly important for all aspects of the Digital Economy. However, the question of how AI resources such as tools and data can be linked to provide an AI-capability and create business value is still open. Therefore, this paper identifies the value-creating mechanisms of connectionist artificial intelligence using a capability-oriented view and points out the connections to different kinds of business value. The analysis supports an agenda that identifies areas that need further research to understand the mechanism of value creation in connectionist artificial intelligence.
This article investigates the fundamental value of digital platforms, such as Facebook and Google. Despite the transformative nature of digital technologies, it is challenging to value digital services, given that the usage is free of charge. Applying the methodology of discrete choice experiments, we estimated the value of digital free goods. For the first time in the literature, we obtained data for the willingness-to-pay and willingness-to-accept, together with socio-economic variables. The customer´s valuation of free digital services is on average, for Google, 121 € per week and Facebook, 28 €.
Product engineering and subsequent phases of product lifecycles are predominantly managed in isolation. Companies therefore do not fully exploit potentials through using data from smart factories and product usage. The novel intelligent and integrated Product Lifecycle Management (i²PLM) describes an approach that uses these data for product engineering. This paper describes the i²PLM, shows the cause-and-effect relationships in this context and presents in detail the validation of the approach. The i²PLM is applied and validated on a smart product in an industrial research environment. Here, the subsequent generation of a smart lunchbox is developed based on production and sensor data. The results of the validation give indications for further improvements of the i²PLM. This paper describes how to integrate the i²PLM into a learning factory.
Sleep disorders can impact daily life, affecting physical, emotional, and cognitive well-being. Due to the time-consuming, highly obtrusive, and expensive nature of using the standard approaches such as polysomnography, it is of great interest to develop a noninvasive and unobtrusive in-home sleep monitoring system that can reliably and accurately measure cardiorespiratory parameters while causing minimal discomfort to the user’s sleep. We developed a low-cost Out of Center Sleep Testing (OCST) system with low complexity to measure cardiorespiratory parameters. We tested and validated two force-sensitive resistor strip sensors under the bed mattress covering the thoracic and abdominal regions. Twenty subjects were recruited, including 12 males and 8 females. The ballistocardiogram signal was processed using the 4th smooth level of the discrete wavelet transform and the 2nd order of the Butterworth bandpass filter to measure the heart rate and respiration rate, respectively. We reached a total error (concerning the reference sensors) of 3.24 beats per minute and 2.32 rates for heart rate and respiration rate, respectively. For males and females, heart rate errors were 3.47 and 2.68, and respiration rate errors were 2.32 and 2.33, respectively. We developed and verified the reliability and applicability of the system. It showed a minor dependency on sleeping positions, one of the major cumbersome sleep measurements. We identified the sensor under the thoracic region as the optimal configuration for cardiorespiratory measurement. Although testing the system with healthy subjects and regular patterns of cardiorespiratory parameters showed promising results, further investigation is required with the bandwidth frequency and validation of the system with larger groups of subjects, including patients.
Hyperspectral imaging and reflectance spectroscopy in the range from 200–380 nm were used to rapidly detect and characterize copper oxidation states and their layer thicknesses on direct bonded copper in a non-destructive way. Single-point UV reflectance spectroscopy, as a well-established method, was utilized to compare the quality of the hyperspectral imaging results. For the laterally resolved measurements of the copper surfaces an UV hyperspectral imaging setup based on a pushbroom imager was used. Six different types of direct bonded copper were studied. Each type had a different oxide layer thickness and was analyzed by depth profiling using X-ray photoelectron spectroscopy. In total, 28 samples were measured to develop multivariate models to characterize and predict the oxide layer thicknesses. The principal component analysis models (PCA) enabled a general differentiation between the sample types on the first two PCs with 100.0% and 96% explained variance for UV spectroscopy and hyperspectral imaging, respectively. Partial least squares regression (PLS-R) models showed reliable performance with R2c = 0.94 and 0.94 and RMSEC = 1.64 nm and 1.76 nm, respectively. The developed in-line prototype system combined with multivariate data modeling shows high potential for further development of this technique towards real large-scale processes.
In addition to increased safety by detecting possible overload, continuous component monitoring by sensor integration makes the use of fiber reinforced plastics more cost-effective. Since the components are continuously monitored, one can switch from time-based to condition-based maintenance. However, the integration of conventional sensor components causes weak points, as foreign objects are inserted into the reinforcing structure. In this paper, we examine the use of the textile reinforcement as a sensor in itself. We describe how bending sensors can be formed by slightly modifying in the composite’s reinforcement structure. We investigated two different sensor principles. (1) The integration of textile plate capacitors into the structure; (2) The construction of textile piezo elements as part of the reinforcing structure. The bending test results reveal that textile plate capacitors show a load-dependent signal output. The samples with textile piezo elements show a significant increase in signal strength.
The paper illustrates the status quo of a research project for the development of a control system enabling CHP units for a demand-oriented electricity production by an intelligent management of the heat storage tank. Thereby the focus of the project is twofold. One is the compensation of the fluctuating power production by the renewable energies solar and wind. Secondly, a reduction of the load on the power grid is intended by better matching local electricity demand and production.
In detail, the general control strategy is outlined, the method utilized for forecasting heat and electricity demand is illustrated as well as a correlation method for the temperature distribution in the heat storage tank based on a Sigmoid function is proposed. Moreover, the simulation model for verification and optimization of the control system and the two field test sites for implementing and testing the system are introduced.
Applications often need to be deployed in different variants due to different customer requirements. However, since modern applications often need to be deployed using multiple deployment technologies in combination, such as Ansible and Terraform, the deployment variability must be considered in a holistic way. To tackle this, we previously developed Variability4TOSCA and the prototype OpenTOSCA Vintner, which is a TOSCA preprocessing and management layer that implements Variability4TOSCA. In this demonstration, we present a detailed case study that shows how to model a deployment using Variability4TOSCA, how to resolve the variability using Vintner, and how the result can be deployed.
The purpose of this paper is to determine the relevance of social media for luxury brand management. It employs both a multi-methodological approach: After analyzing the online performance of the three luxury brands Burberry, Louis Vuitton and Gucci, the empirical research includes a survey as well as an eye tracking test executed with Tobii Studio. The findings reveal that online and social media have given luxury fashion businesses the opportunity to establish a sustainable interaction with their customers and distinguish themselves from the competition. Still, the online business holds many challenges for luxury companies to overcome. This paper gives instructions as to how social media can be effectively incorporated into a luxury company.