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Die Wahl einer Klinik ist typischerweise dem stellvertretenden Kaufverhalten zuzuordnen – Kunden suchen vertrauenswürdige, persönliche Quellen zur Unterstützung der Entscheidung. Weiterempfehlungsverhalten kann durch Anreize unterstützt werden – grundlegende Voraussetzung für ehrliche Weiterempfehlung ist jedoch Kundenzufriedenheit. Kundenzufriedenheit entsteht durch den Abgleich zwischen erwarteter und empfundener Leistung – das erwartete Leistungsniveau wird häufig durch Unternehmen anderer Branchen determiniert. Individuen sind nicht in der Lage, die Bestandteile einer Erfahrung isoliert zu bewerten, sondern vermengen sie (Halo-Effekt) - Inkonsistenzen führen zu einer Abwertung der Gesamterfahrung. Darum ist im ersten Schritt die Identifikation der Gesamterfahrung (Kundenreise) erforderlich – diese beginnt vor und endet nach der unmittelbaren Interaktion des Kunden mit dem Unternehmen / der Klinik. Im zweiten Schritt sind die Zufriedenheitstreiber und die Interdependenzen zwischen den Einzelerfahrungen zu ermitteln um dann die Optimierung der Kundenreise zu planen und umzusetzen.
In this paper, research projects with 30 meter balanced cabling and data rates up to 25 Gbps over one single pair are described. The project aim is to achieve 100 Gbps via a four pair balanced cabling channel. In the following, spectral characteristics of the used prototype twisted pair are presented. Therefore, the insertion loss of the single cable in comparison to the insertion loss of the cable in combination with an equalizing amplifier, as well as the group delay of the cable and the cable connected to the equalizing amplifier is shown. Furthermore, a carrierless Pulse Amplitude Modulation with 32 different levels (PAM-32) as an approach for a possible line encoding is presented. Finally, research measurements of the data transmission with a data rate up to 25 Gbps via shielded twisted pair is shown.
System- und Schnittstellenbeherrschung, Ideen- und Innovationsmanagement sowie die virtuell integrierte Produkt- und Prozessplanung sind zu entwickelnde Kompetenzen, die der veränderten Rolle des Menschen in der Industrie 4.0 Rechnung tragen. Dezidiert adressiert werden können diese in zukunftsweisend ausgerüsteten Lernfabriken.
Im Rahmen der wissenschaftlichen Vertiefung an der Hochschule Reutlingen befasst sich diese Arbeit mit der Untersuchung der Anforderungen und der Machbarkeit zur computergestützten Erkennung der Deutschen Gebärdensprache (DGS) und des deutschen Fingeralphabets. Die Erkenntnisse aus dieser Arbeit dienen als Grundlage zur Entwicklung eines Systems zur Übersetzung von Gebärden der DGS oder des Fingeralphabets in die deutsche Schriftsprache. Zunächst werden grundlegende Informationen zu Geschichte, Aufbau und Grammatik der DGS und des Fingeralphabets aufgeführt. Die Erkennung der Gebärden soll durch optische Bewegungssensoren erfolgen. Hierfür werden unterschieliche Sensortypen betrachtet und verglichen. Im weiteren Verlauf erfolgt die Analyse der benutzerspezifischen und technischen Anforderungen. Erstere basieren auf der Befragung einer Fokusgruppe aus gehörlosen und hörenden Menschen aus dem Bereich der Gehörlosen-, Schwerhörigen- und Sprachbehindertenpädagogik. Abgeleitet aus den Informationen der Anforderungsanalyse ergibt sich, bis zu einem gewissen Grad, die Machbarkeit aus technischer und benutzerspezifischer Sicht. Abschließend erfolgen die Zusammenfassung der Anforderungen, welche an das zu entwickelnde System gestllt werden, sowie eine Handlungsempfehlung für die Entwicklung eines Prototyps.
Prior studies ascribed people’s poor performance in dealing with basic systems concepts to different causes. While results indicate that, among other things, domain specific experience and familiarity with the problem context play a role in this stock-flow-(SF-)performance, this has not yet been fully clarified. In this article, we present an experiment that examines the role of educational background in SF-performance. We hypothesize that SF-performance increases when the problem context is embedded in the problem solver’s knowledge domain, indicated by educational background. Using the square wave pattern and the sawtooth pattern tasks from the initial study by Booth Sweeney and Sterman (2000), we design two additional cover stories for the former, the Vehicle story from the engineering domain and the Application story from the business domain, next to the original Bathtub story. We then test the three sets of questions on business students. Results mainly support our hypothesis. Interestingly, participants even do better on a more complex behavioral pattern from their knowledge domain than on a simpler pattern from more distant domains. Although these findings have to be confirmed by further studies, they contribute both to the methodology of future surveys and the context familiarity discussion.
At Reutlingen University in Germany students from different countries and disciplines can learn business English within the framework of a theatre production. In the "Business English Theatre" they work in an international project team staging a play with a business focus and thus improve both their language, social and professional skills.
As "the most international company on earth", DHL Express promised to deliver packages between almost any pair of countries within a defined time-frame. To fulfill this promise, the company had introduced a set of global business and technology standards. While standardization had many advantages (improving service for multinational customers, faster response to changes in import/export regulations, sharing of best practices etc.), it created impediments to local innovation and responsiveness in DHL Express' network of 220 countries/territories. Reconciling standardization-innovation tradeoffs is a critical management issue for global companies in the digital economy.
This case describes one large, successful company's approach to the tradeoff of standardization versus innovation.
Started as a mono-line focused purely on savings, in late 2012 ING Direct Spain was becoming a full-service bank. To this end, the bank had substantially increased its product- and channel-portfolio. ING Direct Spain originally provided "simple", "good value for money" products in an "easy to deal with" way at low cost supported by a direct model. But with the growth in its product portfolio during the previous decade and the ambitious goal of becoming a full-service bank, an increase in complexity seemed inevitable. Like many businesses in the global, digital economy, ING Direct Spain found it needed to decide which complexity created value for its customers and which one not. It also learned that IT can contribute to complexity and/or help manage complexity.
This case offers a close look at challenges of growing a company by increasing product complexity to provide comprehensive yet simple services.
Executive education in IS is under the scrutiny of many institution for the potential to bring in financial revenues. However teaching executives can be a very challenging task because of the previous experiences, variation in their previous education, and multiplicity of motivations for pursuing a continuous education. The panel aims at sharing successful experiences and highlighting challenges of dealing with executive audiences. The panel will present the results of a large survey among executive students and identify the three most significant elements emerged from the survey: the importance of theory that is actionable, the importance of varied pedagogical tools and practices, and the importance of relevance beyond practical tools. Based on a survey that will be distributed to the audience at the beginning of the panel, the audience will be actively engaged in sharing their experiences on the three topics aiming at capitalize and sum up the collective knowledge of the room.
Today 40 Gbps is in development at IEEE 802.3bq over four pair balanced cabling. In this paper, we describe a transmission experiment of 25 Gbps enabling either a single pair transmission of 25 Gbps over a 30 meter balanced cabling channel, or a 100 Gbps transmission via a four-pair balanced channel. A scalable matrix modeling tool is introduced which allows the prediction of transmission characteristics of a channel taking mode conversion into account . We applied this tool to characterize PCB-channels including the magnetics and PCB for a four-pair 100 Gbps transmission. We evaluated prototype cables and connecting hardware for frequencies up to 2 GHz and beyond. Finally we investigated possible line encoding schemes and provide measurement results of a transmission over 30 m with a data rate of 25 Gbps per twisted pair.
Industry 4.0 predicts that industrial processes, technological infrastructure and all corresponding Business processes, with the help of information and communication technology (ICT), will advance to integrated, ad-hoc interconnected and decentralized Cyber-Physical Production Systems (CPPS) with real-time capabilities of selfoptimization and adaptability. Considering this change, the human being will remain in a dominant role, because it is not expected that the human factor with its characteristics and capabilities will be substituted entirely by autonomously acting technology in the foreseeable future. The mechanical intelligence, for instance, is limited to the selection of predefined options, while human creativity, flexibility, the ability to learn and to improve are required to design and configure systems, processes and products. Humans have the expertise and experience to analyze, assess and solve - even in exceptional situations. However, the amount of purely manual tasks for shop floor workers will decrease. Their role will change from a manually executing to a proactive preconceiving worker with increased responsibility. Due to the growing degree of digitalization and interconnectedness, also the tasks and responsibilities for planning and design personnel will continuously expand and become more complex. The work in versatile ad-hoc networks with advanced ICT-Tools and assistance systems will lead to increased requirements regarding the knowledge, capability and capacity of the respective employees. The on-going pervasion of IT and emergence of systems with unprecedented complexity specifically require significantly improved capabilities in analysis, abstraction, problem solving and decision making from future labour. Accordingly, the industry is asking for graduates that are educated interdisciplinary and practice-oriented. Some universities already meet these expectations, using learning factories for realistic, action-oriented classes and trainings. Lecturers are confronted with the challenge to identify future job profiles and correlated qualification requirements, especially regarding the conceptualization and implementation of CPPS, and to adapt and enhance their education concepts and methods adequately and consequently. For the new, virtual world of manufacturing a proper understanding of engineering as well as Computer sciences is essential. Industry 4.0 implies this interdisciplinary split. Integrated competencies for product and process planning and design, methodological competencies for systematical idea and innovation management as well as a holistic system and Interface competence will be crucial to achieve interconnection of physical and digital processes and machines. The Vienna University of Technology and the ESB Reutlingen committed to integrate key aspects of Industry 4.0 into their respective learning factories successively. Thus, the students will act as the coordinators of the CPPS and thereby remain in the center of all learning and implementation activities.
Fundamentale Veränderungen der heutigen Arbeitswelt stellen Menschen, Systeme, Prozesse und ganze Organisationen vor erhebliche Herausforderungen. Der Faktor Mensch leistet in allen Bereichen dieses Wirkgefüges einen essentiellen Beitrag zum Wettbewerbsvorteil vieler produzierender Unternehmen am Standort Deutschland. Der Wandel von Automatisierung zu selbststeuernden Unternehmen geht dabei nicht spurlos an dem wandlungsfähigsten Glied dieses Gefüges, dem Menschen, vorüber. Belastungsarten verändern sich, singuläre Bewältigungsstrategien genügen nicht mehr, um einen optimalen Beanspruchungszustand jedes einzelnen Individuums zu erreichen und gleichzeitig das höchstmögliche Potenzial zu schöpfen. Das Belastungs- und Beanspruchungscockpit bildet einen Lösungsansatz zur systematischen und durchgängigen Bewertung von Belastungszuständen und der individuellen Beanspruchung von Beschäftigten an Montagearbeitsplätzen. Es liefert in Echtzeit Informationen zum Belastungs- und Beanspruchungszustand des Mitarbeiters und kann mit Ergonomiebewertungsverfahren verknüpft werden. Der Aspekt der Multidimensionalität umfasst die Bewertung verschiedener Indikatoren unter Betrachtung ihrer Wirkzusammenhänge.
Quest 3C : an integrative simulation game used to encourage cross-disciplinary thinking and action
(2014)
Interdisciplinary, complex problem-solving and the necessity to communicate effectively in global Teams characterise today’s rapidly changing Business environment. Employers consistently stress the need for business engineering graduates to demonstrate technical expertise, methodological competences and diverse soft skills. The "silo effect" in higher education has partially created a gap between what industry wants and what academia provides. Here we examine how interdisciplinary team teaching and shared ICT might be more effective in bringing higher education teaching in sync with industry and its demands.
The automotive industry faces three major challenges – shortage of fossil fuels, politics of global warming and rising competition from new markets. In order to remain competitive companies have to develop more efficient and alternative fuel vehicles that meet the individual requirements of the customers. Functional Integration combined with new Technologies and materials are the key to stable success in this industry. The sustaining upward trend to system innovations within the last ten years confirms this. The development of complex products like automobiles claim skills of various disciplines e.g. engineering, chemistry. Furthermore, these skills are spread all over the supply chain. Hence the only way to stay successful in the automotive industry is cooperation and collaborative innovation. Interdisciplinary and interorganizational development has high demands on cooperation models especially in the automotive industry. In this case study cooperation models are analyzed and evaluated according to their applicability to interdisciplinary, interorganizational development projects in the automotive industry. Following, the research campus ARENA2036 is analyzed. ARENA2036 is an interdisciplinary, interorganizational development project housing automobile manufacturers, suppliers, research establishments and university institutes. Finally, based on interviews with the partners and the precede analyses of cooperation models, suggestions for implementation are given to ARENA2036.
In this paper it is first identified the trade-off among costs, flexibility and performances of autonomous robotic solutions for material handling processes, where adding value with automation is not as trivial as in production processes: hence the requirement for automated solutions to be simple, lean and efficient becomes even stricter. Then a method for modelling and comparing differential performances and costs of manual and autonomous solutions is developed. As a result of the method, a smart man-machine collaborative interface is designed and its impact evaluated on a specific case of study. Results are then generalized and prove the strong conclusions that in unconstrained environments, where full standardization cannot be achieved, the risk of investing in autonomous solutions can only be mitigated by creating a fast and smart man-machine collaborative interface.
According to a recent survey the great majority of players in logistics are planning to adopt one or more robotic solutions until 2019. Technical solutions for automation of processes in logistics are often available as a market-ready product, but the lack of standardization and skepticism towards long term investments are often the reasons why these solutions are not implemented on a large scale. This paper is set to bridge the gap between the world of technologies and the one of applications in order to help investors, robot producers and system integrators to decide on which branch of logistics to set their focus. The three main branches Courier Express Parcel (CEP), contract logistics and production logistics are briefly defined and distinguished through their characteristic factors and parameters. Then a method based on the analysis of three parameters (operative costs, required performance and flexibility) in the three branches is set to identify the most convenient branch of logistics for investing in new technologies, namely the one in which the risk of investment is lower, the return is higher and faster. The conclusion of the method shows that higher labor costs, strict regulations and higher standardization make the production logistics the most suitable branch for investments in emerging automation solutions.
The EU funded project RobLog recently developed a system able to autonomously unload coffee sacks from a standard container. Being the first of its kind, a further development is needed in order for the system to be competitive against manual labor. Financing this development entails a risk, hence a justified skepticism, which can be overcome by the longsighted view of the existing market potential. This paper presents a method to estimate the market potential of autonomous unloading systems for heavy deformable goods. Starting from the analysis of the coffee trade, first the current coffee traffic is investigated in order to calculate the number of autonomous systems needed to handle the imported sacks; Results are validated and the method is extended for the calculation of the potential of other market segments, where the same unloading technology can be applied.
It has been recognized that to increase the competetitiveness of international higher education institutions in the global education market, their international graduates' employability must be enhanced. The present paper investigates, from the employers' perspective, the possibilities of international graduates with domestic degrees in Russia and Germany to find jobs in the Russian and German labor market. It uses qualitative open-ended interviews at 12 companies in St. Petersburg, Russia and Germany, which are engaged with International Business activities. The investigation concentrates on the employment opportunities and barriers of international graduates from an individual, organizational and an institutional perspective.
The research highlighted the main differences and similarities in the perception of the HR managers in both countries. In the German labor market, companies have a high demand for international graduates, especially those operating internationally, highly demand international graduates, emphasizing the existence of international trainee programs and the need to reflect the diversity of their business in the diversity of their staff. In contrast, Russian companies showed a positive predisposition for international graduates but no demand. Domestic firms focus their efforts on expatriate programs and/or highly-qualified specialists rather than trainee programs to hire internationals. On the other hand, insitutional barriers exist, as well as a lack of support with regards to regulations and requirements for entering both Russian and German markets. The national language requirement was stressed as the major barrier towards hiring internationals in both countries. The investigation from an organizational point of view revealed that interviewers showed a positive predisposition towards international graduates in both countries, focusing on the graduate's skill set rather than their nationality. This research explores the opportunities and barriers and discusses the implications for students and universities.
Die Automobilindustrie steht insbesondere im Forschungs- und Entwicklungsbereich vor großen Herausforderungen. Es zeichnet sich eine deutliche Entwicklung hin zu Systeminnovationen ab, um den gestiegenen Anforderungen des Marktes gerecht zu werden. Voraussetzung hierfür ist die Kooperation von Unternehmen innerhalb der Wertschöpfungskette. In dieser Arbeit werden zunächst auf theoretischer Basis geeignete Kooperationsmodelle ausgewählt, die in einem zweiten Schritt anhand einer Nutzwertanalyse bewertet werden. Die Basis für die Bewertung bilden theoretische Überlegungen, die anhand von Experteninterviews validiert werden. Die Analyse zeigt, dass der Forschungscampus als auch das Branchencluster die beste Eignung aufweist. Abschließend werden die Erkenntnisse an einem Praxisobjekt angewandt.
Shorter product life cycles and emerging technologies are changing the circumstances under which the design of assembly and logistics systems has to be carried out. Engineers are in charge of adapting the production in accordance with the underlying product at a higher pace, oversee a more complex system and find the ideal solution for a functional work system design as well as social interactions between humans and machines in cyber-physical systems. Such collaborative work systems consider the individual capabilities and potentials of humans and machines to combine them in a manner that assists the operator during his daily work routine. To be able to design such work systems, specific competences such as the ability of integrated process and product planning as well as systems and interface competence are required. Learning factories train students as well as professionals to gain such qualifications by providing a close-to-reality learning environment based on a didactical concept which covers all relevant methods for ergonomic work system design and a state-of-the-art infrastructure. Group-based, activity oriented scenarios enable the participants to put the learnings into their everyday work life. Thereby, learning factories have an indirect impact on the transfer of proven best practices to the industry.