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Data analytics tasks on large datasets are computationally intensive and often demand the compute power of cluster environments. Yet, data cleansing, preparation, dataset characterization and statistics or metrics computation steps are frequent. These are mostly performed ad hoc, in an explorative manner and mandate low response times. But, such steps are I/O intensive and typically very slow due to low data locality, inadequate interfaces and abstractions along the stack. These typically result in prohibitively expensive scans of the full dataset and transformations on interface boundaries.
In this paper, we examine R as analytical tool, managing large persistent datasets in Ceph, a wide-spread cluster file-system. We propose nativeNDP – a framework for Near Data Processing that pushes down primitive R tasks and executes them in-situ, directly within the storage device of a cluster-node. Across a range of data sizes, we show that nativeNDP is more than an order of magnitude faster than other pushdown alternatives.
Die Förderung der Kraft-Wärme-Kopplung (KWK) in kleinen und mittleren Unternehmen der Galvanotechnik stellt ein erklärtes Ziel des Landes Baden-Württemberg und des Forschungsprojekts GalvanoFlex_BW dar. Als komplexe Energieeffizienzmaßnahme stellt die Kraft-Wärme-Kopplung erhöhte Anforderungen an die Unternehmen und das professionelle Umfeld (Beratung, Service, Handwerk, Contracting). Hemmnisse zur Umsetzung der Technologie finden sich daher sowohl innerhalb der Unternehmen als auch außerhalb. Die Hemmnisse bei der Umsetzung der Kraft-Wärme-Kopplung in der Galvanotechnik sind auf unterschiedliche Ursachen zurückzuführen, wie hohe Komplexität der KWK-Technologie, schwierige Bewertung des Gesamtnutzens im Unternehmen, mangelnde personelle Ausstattung oder auch fehlende Unternehmerentscheidungen. Empfehlungen der Forschungspartner zu deren Überwindung können aus den Ergebnisses der sozial-wissenschaftlichen Begleitforschung gewonnen werden.
Ganz gleich, ob im privaten oder beruflichen Alltag, begleiten uns digitale Medien heute nahezu überall. Dabei dienen sie nicht nur zur Unterhaltung, sondern helfen uns, Arbeitsabläufe effizienter und produktiver durchzuführen. Doch die Arbeit des Menschen ist bei Weitem nicht überflüssig geworden. Durch die steigenden Anforderungen ist die Nachfrage nach qualifiziertem Fachpersonal heute höher denn je. Währenddessen müssen Mitarbeiter in der Lage sein, mit der rasanten Entwicklung neuer Produkte und Technologien Schritt zu halten. Dabei ist eine qualitative Aus- und Weiterbildung unumgänglich. Beginnend mit der Bildung von Medienkompetenz in Schulen bis hin zur Fach- und Berufsbildung sowie beruflichen Weiterbildung, muss der Umgang mit digitalen Technologien gelehrt sein. Darüber hinaus bieten diese Technologien neue Potenziale zur Verbesserung von Bildungskonzepten und können zudem dabei helfen, den Lernerfolg zu steigern.
Diese Arbeit beschäftigt sich mit der Evaluation einer VR-basierten Lernumgebung und untersucht mögliche Auswirkungen auf den Lernerfolg durch die verkörperte Darstellung eines virtuellen Instruktors. Dazu wurde die technische Implementierung einer kollaborativen Lernumgebung vorgenommen, mit welcher anschließend eine Versuchsreihe mit 16 Probanden durchgeführt wurde. Im Hinblick auf eine mögliche Steigerung der Effizienz in der eigenständigen Bewältigung von Montageaufgaben nach unterschiedlichen Instruktionsarten, wurden keine signifikanten Leistungsverbesserungen festgestellt.
Abreinigbare Schlauchfilter kommen zur Abscheidung von Stäuben sowie staubförmigen Substanzen zum Einsatz. Aufgrund typischer Prozessbedingungen unterliegen sie während ihres Einsatzes thermischer, chemischer und mechanischer Beanspruchung. Das IGF-Projekt Nr. 18307 "Untersuchung der chemischen und thermischen Degradation von abreinigbaren Filtermedien und Verbesserung deren Beständigkeit durch Oberflächenmodifikation" hat mehrere Prüfmethoden verglichen.
In den letzten Jahren hat das Gebiet der additiven Fertigung einen unglaublichen Schub erfahren. Es haben sich kostengünstige Endkonsumerdrucker in der sogenannten "Makerszene" verbreitet, die vielfältige neue Fertigungsmöglichkeiten bieten. Überzogene Berichterstattungen über diese Möglichkeiten haben einen wahren Hype ausgelöst. Trotz der entstandenen neuen Chancen zur Fertigung von Produkten bleiben die realisierbaren Möglichkeiten oft hinter den Erwartungen zurück. Einerseits liegt das an der Teilequalität und an den zur Verfügung stehenden Materialien. Andererseits kommen im Endkonsumerbereich überwiegend Drucker auf der Basis des FDM- oder DLP-Verfahrens zum Einsatz, damit ergibt sich folglich eine sehr eingeschränkte Verfahrenspalette.
Bei der spanenden Bearbeitung metallischer Werkstücke ist Verschleiß der Werkzeuge entscheidend für die Qualität der erzeugten Bauteiloberflächen und die Kosten der eingesetzten Werkzeuge. Damit ist der Werkzeugverschleiß und dessen Ursachen maßgebliches Auflegungskriterium für die Zerspanprozesse. Verschleiß wird dabei durch eine Vielzahl unterschiedlicher Parameter beeinflusst. Neben dem Werkstückwerkstoff, dem Schneidstoff und der Beschichtung sowie der Werkzeuggeometrie, sind die Schnittgeschwindigkeit, der Vorschub, die radiale und axiale Zustellung und die Prozessmedien ausschlaggebend für die Standzeit der Werkzeuge. Weitere Effekte gehen von den Eigenschaften des Werkstücks, Werkzeugs und der Maschinen aus. diese sind verantwortlich für die Entstehung von durch Instabilitäten verursachten Verschleiß. Im Folgenden wird die Systematik der Untersuchung unterschiedlich additivierter Kühlschmierstoffe auf den Verschleiß untersucht.
Die vorliegende Erfindung betrifft ein Verfahren zum Bestimmen einer Fehlspannung eines Stromrichters, an den eine Last, insbesondere in Form einer Drehfeldmaschine wie Asynchronmaschine, angeschlossen ist, bestimmt und ggf. kompensiert wird, wobei eine Ausgangsspannung an dem Stromrichter stufen- oder schrittweise erhöht und der sich hierbei als Sprungantwort einstellende Strom gemessen wird. Die Erfindung betrifft weiterhin eine Drehfeldmaschine beispielsweise in Form einer Asynchronmaschine, mit einer Leistungselektronik umfassend einen tromrichter sowie einer Kompensationseinrichtung zum Kompensieren der Fehlspannung des Stromrichters, sowie weiterhin ein Verfahren zum Betreiben und/oder Steuern einer solchen Drehfeldmaschine, bei dem die Fehlspannung des Stromrichters bestimmt und kompensiert wird.
After more than three decades of electronic design automation, most layouts for analog integrated circuits are still handcrafted in a laborious manual fashion today. Obverse to the highly automated synthesis tools in the digital domain (coping with the quantitative difficulty of packing more and more components onto a single chip – a desire well known as More Moore), analog layout automation struggles with the many diverse and heavily correlated functional requirements that turn the analog design problem into a More than Moore challenge. Facing this qualitative complexity, seasoned layout engineers rely on their comprehensive expert knowledge to consider all design constraints that uncompromisingly need to be satisfied. This usually involves both formally specified and nonformally communicated pieces of expert knowledge, which entails an explicit and implicit consideration of design constraints, respectively.
Existing automation approaches can be basically divided into optimization algorithms (where constraint consideration occurs explicitly) and procedural generators (where constraints can only be taken into account implicitly). As investigated in this thesis, these two automation strategies follow two fundamentally different paradigms denoted as top-down automation and bottom-up automation. The major trait of top-down automation is that it requires a thorough formalization of the problem to enable a self-intelligent solution finding, whereas a bottom-up automatism –controlled by parameters– merely reproduces solutions that have been preconceived by a layout expert in advance. Since the strengths of one paradigm may compensate the weaknesses of the other, it is assumed that a combination of both paradigms –called bottom-up meets top-down– has much more potential to tackle the analog design problem in its entirety than either optimization-based or generator-based approaches alone.
Against this background, the thesis at hand presents Self-organized Wiring and Arrangement of Responsive Modules (SWARM), an interdisciplinary methodology addressing the design problem with a decentralized multi-agent system. Its basic principle, similar to the roundup of a sheep herd, is to let responsive mobile layout modules (implemented as context-aware procedural generators) interact with each other inside a user-defined layout zone. Each module is allowed to autonomously move, rotate and deform itself, while a supervising control organ successively tightens the layout zone to steer the interaction towards increasingly compact (and constraint compliant) layout arrangements. Considering various principles of self-organization and incorporating ideas from existing decentralized systems, SWARM is able to evoke the phenomenon of emergence: although each module only has a limited viewpoint and selfishly pursues its personal objectives, remarkable overall solutions can emerge on the global scale.
Several examples exhibit this emergent behavior in SWARM, and it is particularly interesting that even optimal solutions can arise from the module interaction. Further examples demonstrate SWARM’s suitability for floorplanning purposes and its application to practical place-and-route problems. The latter illustrates how the interacting modules take care of their respective design requirements implicitly (i.e., bottom-up) while simultaneously paying respect to high level constraints (such as the layout outline imposed top-down by the supervising control organ). Experimental results show that SWARM can outperform optimization algorithms and procedural generators both in terms of layout quality and design productivity. From an academic point of view, SWARM’s grand achievement is to tap fertile virgin soil for future works on novel bottom-up meets top-down automatisms. These may one day be the key to close the automation gap in analog layout design.
Type 1 diabetes is a chronic and a life threatening disease: an adjusted treatment and a proper management of the disease are crucial to prevent or delay the complications of diabetes. Although during the last decade the development of the artificial pancreas has presented great advances in diabetes care, the multiple daily injections therapy still represents the most widely used treatment option for type 1 diabetes. This work presents the proposal and first development stages of an application focused on guiding patients using the continuous glucose monitors and smart pens together with insulin and carbohydrates recommendations. Our proposal aims to develop a platform to integrate a series of innovative machine learning models and tools rigorously tested together with the use of the latest IoT devices to manage type 1 diabetes. The resulting system actually closes the loop, like the artificial pancreas, but in an intermittent way.
Due to the rising need for palliative care in Russia, it is crucial to provide timely and high-quality solutions for patients, relatives, and caregivers. A methodology for remote monitoring of patients in need of palliative care and the requirements will be developed for a hardware-software complex for remote monitoring of patients' health at home.
The potentials and opportunities created by digitized healthcare can be further customized through smart data processing and analysis using accurate patient information. This development and the associated new treatment concepts basing on digital smart sensors can lead to an increase in motivation by applying gamification approaches. This effect can also be used in the field of medical treatment, e.g. with the help of a digital spirometer combined with an app. In one of our exemplary applications, we show how to control an airplane within an app by breathing respectively inhaling and exhaling. Using this biofeedback within a game allows us to increase the motivation and fun for children that need to perform necessary exercises.
This paper investigates the possibility to effectively monitor and control the respiratory action using a very simple and non invasive technique based on a single lightweight reduced-size wireless surface electromyography (sEMG) sensor placed below the sternum. The captured sEMG signal, due to the critical sensor position, is characterized by a low energy level and it is affected by motion artifacts and cardiac noise. In this work we present a preliminary study performed on adults for assessing the correlation of the spirometry signal and the sEMG signal after the removal of the superimposed heart signal. This study and the related findings could be useful in respiratory monitoring of preterm infants.
During two researches the influence of technologies on sleep were analyzed. The first one is about the effect of light on the circadian rhythm and as consequence on sleep quality of persons in a vegetative state. The second one, which is still running, surveys the influence of several technical tools on the sleep of elderly people living in a nursing home.
In summary, we believe that current “sleep monitoring” consumer devices on the market must undergo a more robust validation process before being made available and distributed in the general public. This is especially noteworthy as there have been first reports in the literature that inaccurate feedback of such consumer devices can worry subjects and may even lead to compromised well-being of the user.
The cloud evolved into an attractive execution environment for parallel applications from the High Performance Computing (HPC) domain. Existing research recognized that parallel applications require architectural refactoring to benefit from cloud-specific properties (most importantly elasticity). However, architectural refactoring comes with many challenges and cannot be applied to all applications due to fundamental performance issues. Thus, during the last years, different cloud migration strategies have been considered for different classes of parallel applications. In this paper, we provide a survey on HPC cloud migration research. We investigate on the approaches applied and the parallel applications considered. Based on our findings, we identify and describe three cloud migration strategies.
Parallel applications are the computational backbone of major industry trends and grand challenges in science. Whereas these applications are typically constructed for dedicated High Performance Computing clusters and supercomputers, the cloud emerges as attractive execution environment, which provides on-demand resource provisioning and a pay-per-use model. However, cloud environments require specific application properties that may restrict parallel application design. As a result, design trade-offs are required to simultaneously maximize parallel performance and benefit from cloud-specific characteristics.
In this paper, we present a novel approach to assess the cloud readiness of parallel applications based on the design decisions made. By discovering and understanding the implications of these parallel design decisions on an application’s cloud readiness, our approach supports the migration of parallel applications to the cloud.We introduce an assessment procedure, its underlying meta model, and a corresponding instantiation to structure this multi-dimensional design space. For evaluation purposes, we present an extensive case study comprising three parallel applications and discuss their cloud readiness based on our approach.
In this paper, we deal with optimizing the monetary costs of executing parallel applications in cloud-based environments. Specifically, we investigate on how scalability characteristics of parallel applications impact the total costs of computations. We focus on a specific class of irregularly structured problems, where the scalability typically depends on the input data. Consequently, dynamic optimization methods are required for minimizing the costs of computation. For quantifying the total monetary costs of individual parallel computations, the paper presents a cost model that considers the costs for the parallel infrastructure employed as well as the costs caused by delayed results. We discuss a method for dynamically finding the number of processors for which the total costs based on our cost model are minimal. Our extensive experimental evaluation gives detailed insights into the performance characteristics of our approach.
Assistive environments are entering our homes faster than ever. However, there are still various barriers to be broken. One of the crucial points is a personalization of offered services and integration of assistive technologies in common objects and therefore in a regular daily routine. Recognition of sleep patterns for the preliminary sleep study is one of the Health services that could be performed in an undisturbing way. This article proposes the hardware system for the measurement of bio-vital signals necessary for initial sleep study in a nonobtrusive way. The first results confirm the potential of measurement of breathing and movement signals with the proposed system.
A clinically useful system for individual continuous health data monitoring needs an architecture that takes into account all relevant medical and technical conditions. The requirements for a health app to support such a system are collected, and a vendor independent architecture is designed that allows the collection of vital data from arbitrary wearables using a smartphone. A prototypical implementation for the main scenario shows the feasibility of the approach.
Integrating tools and applications into a clinically useful system for individual continuous health data surveillance requires an architecture considering all relevant medical and technical conditions. Therefore, the requirements of an integrated system including a health app to collect and monitor sensor data to support personalized medicine are analyzed. The structure and behavior of the system are defined regarding the specific health use cases and scenarios. A vendor-independent architecture, which enables the collection of vital data from arbitrary wearables using a smartphone, is presented. The data is centrally managed and processed by attending physicians. The modular architecture allows the system to extend to new scenarios, data formats, etc. A prototypical implementation of the system shows the feasibility of the approach.
Information and communication technologies support telemedicine to lower health access barriers and to provide better health care. While the potential in Active Assisted Living (AAL) is increasing, it is difficult to evaluate its benefits for the user, and it requires coordinated actions to launch it. The European Commission’s action plan 2012–2020 provides a roadmap to patient empowerment and healthcare, to link up devices and technologies, and to invest in research towards the personalized medicine of the future. As a quickly developing area in medicine, telemonitoring is a demanding field in research and development. Telemonitoring is an essential component of personalized medicine, where health providers can obtain precise information on outcare or chronic patients to improve diagnosis and therapy and also help healthy persons with prevention support. Telemonitoring combines mobile and wearable devices with the personal AAL home environment, a private or (partly) supervised home, most often called ’smart home’. The focus of this workshop is on new hardware and software solutions specifically designed to be applicable in AAL environments to empower patients. This workshop presents system-oriented solutions covering wearable and AAL-embedded devices, computer science infrastructure both at the users’ and the medical premises, to handle the data and decision support systems to support diagnose and treatment.
Im Projekt "Heat4SmartGrid" soll untersucht werden, ob und wie mit Hilfe von Wärmepumpen der Anteil erneuerbarer Energien an der Wärmeversorgung in Baden-Württemberg (BW) gesteigert werden und gleichzeitig das Verteilnetz durch eine intelligente Steuerung der Wärmepumpensysteme entlastet werden kann. Hierzu ist im AP 1 für das Jahr 2050 ein Wärmebedarf in BW von 35 TWh errechnet worden, bei 40 TWh im Jahr 2030. Im Vergleich zum Jahr 2015 ergibt sich so ein Rückgang um 30 % zum Jahr 2030 und bis zum Jahr 2050 um 40 %. Weiterhin steigt auf Grund von energetischer Sanierung im Gebäudebestand das technische Potenzial für Wärmepumpen, ausgehend von 8 TWh im Jahr 2015, auf 20 TWh bis 2030 und auf 23 TWh bis 2040. Insgesamt könnten so 63 % aller Wohnanteile in BW durch Wärmepumpen mit thermischer Energie versorgt werden. Der Einsatz von Wärmepumpensystemen ist somit ein wichtiger Baustein für das Gelingen der Wärmewende. Zur Steuerung der Wärmepumpen sind in AP 2 Betriebsmodi in Abhängigkeit von Anwendung und Gebäudetyp entwickelt worden. Diese werden mittels Korrelationsfunktionen für die Heizleistung für Luft-Wasser- und Sole-Wasser-Wärmepumpen bestimmt. Hierauf aufbauend sind für die in AP 1 ermittelten Gebäudetypen die erreichbare Jahresarbeitszahl der beiden Wärmepumpentechnologien ermittelt worden. Zur intelligenten system- und netzdienlichen Steuerung dieser Wärmepumpensysteme werden Prognosen über die lokale Erzeugung und den lokalen Verbrauch benötigt, die in AP 5 erarbeitet werden. In Abhängigkeit der Prognose-anwendung sind sowohl univariate (elektrische Last und thermische Brauchwarmwasserlast) als auch multivariate Prognosemodelle (PV-Erzeugung und thermische Heizwarmwasserlast) implementiert worden.
This book aims to explore various aspects of the use of moving images in fashion retail and fashion apparel companies in-store or online. The use of moving images is growing in numbers and in relevance for consumers. Films can be used in various forms by fashion businesses in traditional media like cinema or TV and in modern forms like in social media or moving images in high street stores.
The book provides a data-oriented analysis of the state-of-the-art with certain future outlooks. Additional areas of covering fashion in moving images, such as ‘fashion company identity films’ or ‘fashion and music videos’ are covered in order to get a more complete analysis from a consumer influenced perspective.
This chapter provides insights in the future of fashion film with respect to augmented reality and virtual reality technologies. The question: How does augmented reality and virtual reality influence the future of fashion film? is therefore considered. It is important to analyze the influence of those technologies on fashion films to assess the potential for fashion retailers and in best case gain first-mover advantages. To answer the stated research question, a literature research was conducted to gain insights about the topic and its influence towards fashion filming. Explanation of augmented reality and virtual reality is provided as well as implications in the retail sector regarding fashion films. Moreover, company examples already using this approach have been compiled. Furthermore, an empirical research part was conducted including a survey method based on an online survey design. The questionnaire is based on what has been revealed in literature to gain in depth insides and approval. The data gained indicated that augmented reality and virtual reality influence the future of fashion film in various ways. The findings highlight how important those technologies can be in order to enhance customer experience and engagement. Regarding the research question, the conclusion can be drawn that it is highly important for fashion managers to take future developments like augmented reality and virtual reality into account to stay competitive and satisfy the requirements of modern consumers.
Today, digitalization is firmly anchored in society and business. It is also recognized to have significant impact on the retailing sector. The in-store display of moving images has so far, however, gained little attention by researchers. The aim of this research is to provide a first estimation on the current state of moving images distribution in stationary retail stores. A store check was the basis for analysis and evaluation. In sum, 152 stores were analyzed in Stuttgart, Germany. Out of 152 observed stores, 62 stores showed 177 moving images. Detailed analyses about content, mood, color and the actors of motion pictures showed that all aspects are very well harmonized with the target group of the store. The chapter provides a basic estimation of the in-store diffusion of moving images. Thereby, avenues for further research are opened up.
The purpose of this paper is to investigate how motion pictures are currently used for the product presentation of fashion articles in online shops in the German, American and British markets. This study shows that the use of moving images for the presentation of fashion articles in online shops is underutilized. With the amount of data that was manageable within the scope of this chapter, no valid generalizations can be made. All described results must be understood as an indication. In order to be able to use product presentation videos meaningfully, one should consider before exactly what is the purpose of these videos. Different goals require different means. However, retailer should obtain enough information in advance to assess whether they can afford the production and post processing of these videos.
The purpose of this paper is to investigate how motion pictures are currently used for the product presentation of fashion articles. An explorative approach was chosen for the literature section. This study shows that the use of moving images for the presentation of fashion articles in online shops is possible in numerous different ways. In order to be able to use product presentation videos meaningfully, one should consider exactly what is the purpose of these videos. Different goals require different means. However, retailers should obtain enough information in advance to assess whether they can afford the production and post-processing of these videos.
An event film is a successful marketing and communication instrument, which can be used from companies along social media. By reaching the target group and potential customers, companies could benefit from increasing brand awareness. It is striking that there is a lack of information about how event films are used in regard to showing fashion. To establish the subject further, the purpose of this paper is to enrich the existing findings and analyze the influence event films have. In an empirical study, the performance of two events and the two related fast fashion retailers H&M and Zara on Instagram and YouTube regarding event and fashion connected films is analyzed. Identified stylistic elements of event fashion are searched and found in their online shops. Since emotions are especially well transferred through event films, there is an indication that they contribute to the shaping of fashion trends.
Fashion show films
(2020)
Due to technological developments, fashion show films provide fashion brands the opportunity to communicate their brand concepts, to attract attention and to gain more brand awareness by publishing them in the Internet. The purpose of this research paper is to investigate how fashion brands communicate their brand concept and personality through fashion show films. For this purpose, ten fashion show films of brands from the categories luxury, premium, high-street and active wear are investigated. The results indicate that the investigated brands use different ways to attract attention and to communicate their brand concept and personality. The design of the setting, the presentation of the collection as well as the visualization of the brand concept through the brand name, logo, colors or symbols and camera work play an important role to create an effective and exciting fashion show film in order to communicate the brand concept and to promote their brand image. Mostly luxury and premium brands use fashion show films for branding. For high-street and active wear brands the analysis indicates less importance of fashion show films. The limitations of this research are related to the fact that the restricted number of ten fashion show films is analyzed. This gives an overview but cannot provide a comprehensive breakdown of this topic.
Hip-hop culture defines itself through four central pillars: DJing, MCing, breakdancing and graffiti, but a fifth one, fashion, may be in the coming. Hip-hop has become the most popular music genre, and the influence it has on society is undebatable. But as hip-hop artists increasingly underpin their music with visual components, like music videos, the question arises if that has an influence on the fashion industry. This chapter clarifies which factors may determine a fashion business impact and discusses differences between mainstream hip-hop artists and the ones that are active in the fashion industry as well. The focus lays on the way and amount fashion is presented in the music videos. 24 music videos were analyzed, thereof 15 popular records from the past three years and nine of artists that are already considered as fashion influential. Additionally, a fashion influence index was created to compare the degree of fashion between the music videos. Numbers of styles, recognized brands, fashion related song verses, fashion related description box mentions and articles about the fashion in the music video were noted. Findings reveal that the number of outfits shown in the video did not have a direct link to the amount of traffic it produces in fashion media. The artists that are considered influential in the fashion industry, name brands in their song lyrics more often and show brand logos more frequent in their music videos than others. Though over the observed years, for the mainstream hip-hop artists, a rise in fashion awareness can be seen through a higher number of styles, recognizable brands and fashion related verses in the lyrics.
This chapter looks at the usage of image films produced by brands and their dealing with themselves. It focuses on analyzing important film parameters, the content and the way it can influence brand image. A list of 70 fashion brands from different categories was gathered through a survey and confirmed by comparing the results with relevant literature. All 70 brands were looked at to find relevant self-referencing films. The films had to be produced by the brand themselves. Videos for advertisement or promoting collections are not regarded either. In total 22 films from 17 brands were analyzed. Results show that most brands seem to have recognized videos as a powerful marketing tool in the social media age. Many brands seem to struggle with the compliance of certain parameters such as length and the use of the brand logo. In general, the content of the videos is focused around the four topics recruitment, value, history and behind the brand. As for the intent, the videos can be classified into the three categories learning, emotion and doing something. This paper not only analyzes this special film category, but also gives recommendations to improve the videos.
Instagram fashion videos
(2020)
Instagram is one of the most used social media platforms to share photos and videos. Due to this, it can be seen as a helpful opportunity for companies to use the platform as a marketing tool in order to spread information to a wide range of potential customers. Ever since its launch, Instagram is strongly connected to fashion, which makes the platform in particular interesting for fashion brands. According to the screened literature, most brands use Instagram for marketing purposes. It is furthermore a matter of fact, that the utilization of videos plays a decisive role. Following up on this, the question about how brands use videos on Instagram for marketing purposes comes up. Due to this, this chapter aims to investigate the extent to which brands make use of videos on Instagram, what the goals of the videos are and what the most effective videos in terms of user engagement are. More specifically, this chapter includes an empirical study which examines the Instagram profiles of nine selected brands of the categories lifestyle, luxury and fashion and sportswear on the underlying research question. A subsequent evaluation and discussion of the results depicts differences and similarities within the categories and between the categories. All in all, the results of the study show that fashion brands use the possibility of films as a marketing tool on Instagram. The content and types of films thereby heavily depend on the brand category.
YouTube fashion videos
(2020)
YouTube is the most widely adopted and successful video sharing platform. It works as a marketing instrument and money-making tool for companies while reaching the target group. After considering the significant literature based on YouTube, it is striking that there is lack of information about YouTube’s benefits as a video marketing instrument for fashion brands. To establish this subject further, the purpose of this study is to enrich the existing findings on social video marketing on YouTube in the apparel industry. The findings indicate the importance of YouTube as a social network for fashion marketers. The second part conducts an empirical study, which makes the YouTube channel performance of nine fashion brands the subject of discussion. Thereby, three brands per lifestyle, sports and luxury sector are analyzed through comparative aspects. Accordingly, the differences and similarities within and between the sectors are analyzed and evaluated.
Based on new ways of watching series via streaming platforms and a change of buying behavior, advertising needs to focus on new strategies. Branded entertainment gives brands the opportunity to deeper integrate their product placements into television show plots. Through a managerial perspective this increases the advertising effectiveness. The serial ‘Sex and the City’ exemplifies successful branded entertainment and shows how series influence fashion nowadays. The placements are outstanding when it comes to storytelling around the brand or product, setting trends and creating a character connection plus a desire through identification. This chapter shows success factors and chances of placements for the fashion industry.
This chapter discusses German television as a platform for fashion content and, in that context, streaming services as possible alternatives. Three German television channels were surveilled over the period of one month, as well as the two most popular streaming services in Germany and the online media library of one German television channel over six months, regarding length, fashion connection, transmission time and success. Additionally, for three channels fashion advertisement was analyzed. Broadcasting the most contributions with fashion connection in one month, VOX was the channel being the most fashionable. Aiming to entertain, informative contributions about fashion in television build a minority. Streaming services offer more flexibility, which the user is asking for. All three television stations show fashion brand spots during prime-time. Especially ProSieben and sixx are in close cooperation with several fashion brands. Therefore, fashion advertising seems to be preferably inserted in fashion related series.
The connection of fashion and film seems symbiotic at first sight and they influence each other. There exist differences, including a different understanding of clothing by costume designers and fashion businesses. This article focuses on two successful movies „The Hunger Games“ and „The Great Gatsby“ in order to explore the role of film in fashion and vice versa. The findings suggest, that there are various collections in the fashion world, based on both movies. Therefore, movies indeed have an influence on the development of seasonal fashion. However, this connection is not natural, but rather artificially created by both industries. Through nowadays organized co-operation, the lines between costume designers and fashion designers get blurred. Furthermore, today fashion doesn’t trickle down to an audience naturally, but promoted using the film and its broad reach.
The purpose of this paper is to give an overview about the links between fashion businesses and film from a fashion business perspective. It focuses on the idea that digitalization brought much more film use for the fashion industry and that this development has just begun and not ended. This change finally also has an intense impact on the fashion industry, as fashion companies nowadays are content producers with films, too. The resulting closer connection with viewers via social media exposes fashion companies, gives on the other hand new influence potential to the fashion system. An in-depth future research about the fashion and film system is therefore required to develop answers for the current situation. This article should be interpreted more as a personal viewpoint of the author to this topic rather than a research paper based on the usual methodological criteria.
DigiTraIn 4.0: Anwendungsorientierte Instrumente für die digitale Transformation der Arbeitswelt
(2019)
Im Projekt DigiTrain 4.0 werden anwendungsorientierte Instrumente entwickelt und erprobt, die Unternehmen dabei unterstützen, sich der komplexen Digitalisierung der Arbeitswelt erfolgreich zu stellen, dabei Chancen zu nutzen und Risiken handzuhaben. Zentrales Element ist der sogenannte Digitalisierungsatlas, der die Komplexität der Digitalisierung der Arbeitswelt in all ihren Dimensionen abbildet. Das Instrument des Digitalisierungsindex hilft dabei, den aktuellen Ist-Digitalisierungsgrad der Arbeitswelt individuell zu bestimmen. Diese Bestimmung ist Ausgangspunkt für das Instrument des Digitalisierungskompasses, der die Sollvorstellung der Digitalisierung der Arbeitswelt illustriert und eine unternehmensspezifische Transformationsagenda ermöglicht. Die Erforschung und Entwicklung sowie die zentralen Elemente dieser anwendungsorientierten Instrumente werden in diesem Beitrag dargestellt.
Vielen Entscheidern fällt es aufgrund der hohen Komplexität schwer, die Digitalisierung der Arbeitswelt gezielt im Unternehmen zu gestalten. Die Ergebnisse dieser Studie bieten dafür einen empirisch fundierten strukturierten Rahmen. Der Digitalisierungsatlas zeigt auf, welche zentralen Dimensionen der Arbeitswelt sich wie verändern können, wie sie miteinander zusammenhängen und wie sie für digitale Arbeitswelten gestaltbar sind. So können Entscheider gezielt Veränderungsmaßnahmen unter Berücksichtigung aller relevanten Aspekte in ihrem Unternehmen planen und systematisch umsetzen. Dennoch ist der Digitalisierungsatlas nicht als Anleitung für die digitale Transformation zu verstehen, sondern als systematische Orientierungshilfe: Jede Veränderungsmaßnahme eines Unternehmens ist ein individueller Vorgang und kann verschiedene Aspekte der Arbeitswelt in unterschiedlichem Ausmaß betreffen. Dabei ist es wichtig, Aspekte gezielt und nur auf Basis begründeter Überlegungen anzupassen.
Today, virtualizing pharma R&D is increasingly related with data analytics and artificial intelligence (AI), technologies that have been developed by software companies outside the healthcare sector. The process of virtualizing pharma R&D is closely related to the technological advancements that result in the generation of large data sets ranging from genomics, proteomics, metabolomics, medical imaging, IoT wearables and large clinical trials, making it necessary for pharma companies to find new ways to store and ultimately analyze information. As a consequence, pharma companies are experimenting with AI in R&D ranging from in-silico drug design to clinical trail participants identification or dosage error reduction.
On-chip metallization, especially in modern integrated BCD technologies, is often subject to high current densities and pronounced temperature cycles due to heat dissipation from power switches like LDMOS transistors. This paper continues the work on a sensor concept where small sense lines are embedded in the metallization layers above the active area of a switching LDMOS transistor. The sensors show a significant resistance change that correlates with the number of power cycles. Furthermore, influences of sense line layer, geometry and the dissipated energy are shown. In this paper, the focus lies on a more detailed analysis of the observed change in sense line resistance.
Design thinking
(2019)
Design Thinking als eigenständige Disziplin gibt es bereits seit den sechziger Jahren, aber erst 2005 wurde die Managementlehre darauf aufmerksam. Seitdem wird das Konzept in der Wirtschaft und an den Hochschulen immer populärer, da sich "thinking like a designer" als erfolgreiche Methode erwiesen hat, um Innovationen anzustoßen und Probleme zu beseitigen. Zu den zahlreichen Anwendungsmöglichkeiten von Design Thinking zählt das Design neuer Produkte und Dienstleistungen, die Prozessentwicklung und -implementierung sowie die Organisationsgestaltung.
Was kann ein produzierender Mittelständler tun, damit die Möglichkeiten für einen effizienteren Umgang mit Energie in seinem Betrieb auch ausgeschöpft werden? Die Ergebnisse eines zweijährigen Forschungsprojektes in Baden-Württemberg: Energieeffizienz ist für die kleinen und mittleren Unternehmen (KMU) ein grundsätzlich bedeutsames Thema, größtenteils gleichbedeutend mit anderen strategischen oder operativen Fragen. Je größer die Unternehmen, umso mehr trifft das zu ; die Unterschiede nach Energiebedarf sind hingegen gering. Erfolgsversprechende Maßnahmen sind: die Unternehmen müssen Energieeffizienz strategisch verankern und ihre Führung darauf ausrichten, sollten möglichst viele verschiedene Maßnahmen umsetzen und die Belegschaft sensibilisieren. Aber auch die gesellschaftliche Meinung "treibt" die Unternehmen zu mehr Energieeffizienz.
Vielen Unternehmen gelingt es aufgrund der hohen Komplexität nicht, sich bietende Chancen der digitalen Transformation der Arbeitswelt auszuschöpfen und Risiken zu vermeiden. Um die Digitalisierung aktiv gestalten zu können, müssen die für die jeweiligen Digitalisierungsinitiativen relevanten Handlungsfelder identifiziert werden. Hier setzt die vorliegende Forschung an. Anhand einer Einzelfallstudie in einem mittelgroßen deutschen Versicherungsunternehmen werden im vorliegenden Beitrag die konkreten Auswirkungen der digitalen Transformation auf die beteiligten Mitarbeiter analysiert und Implikationen diskutiert. Hierzu wurde ein Digitalisierungsprojekt, und zwar die Digitalisierung der bislang papierbasierten analogen Geschäftsprozesse (E-Akte), in den Blick genommen. Auf Basis der Durchführung und Auswertung von 24 Interviews, in denen die direkten Effekte der Veränderungsmaßnahme aus Sicht der Mitarbeiter und Führungskräfte erfasst und analysiert wurden, ließen sich 10 Handlungsfelder identifizieren, in denen sich die Arbeitswelt des untersuchten Unternehmens durch die Digitalisierung des Geschäftsprozesses verändert.
»Flexible Arbeitspraktiken: Eine Analyse aus pragmatischer Perspektive«. Traditional human resource management (HRM) research can hardly relate to today's developments in the world of work. Organizational boundaries are blurred because of the complexity due to globalization, digitalization, and demographic changes. In practice, new ways of organizing work can be found that depend on the specifics of the work situation. In this paper, we build on the economics of convention (EC) to elaborate on the current challenges HRM scholarship is confronted with and provide a theoretical lens that goes beyond the tension between market and bureaucracy principles in actual employment settings. We apply EC’s situationalist methodology to examples of the challenging coordination of flexibility in the workplace. We explain two hybrid forms of coordination – compromises and local arrangements – and highlight the dynamics of employment practices in organizations related to these forms. Thereby, we show that different modes of coordination in employment are applied in a fluctuating manner that depends on the specific situations. In doing so, we further seek to remind HRM scholars of the fruitfulness of the pragmatist perspective in analyzing work practices, as well as extending its conceptual toolkit for future analysis.
Disziplinierung ohne politische Diskriminierung: warum es Marktkräfte in der Währungsunion bedarf!
(2019)
Die Reform der Währungsunion sollte folgende zwei Aspekte verknüpfen: einerseits die Übernahme einer stärkeren politischen Stabilitätsverantwortung und andererseits die Stärkung der Marktkräfte. Nur so kann das Prinzip von Eigenverantwortung und Haftung abgesichert werden. Zudem sollte die Politik im Euroraum einen Abwicklungsmechanismus für überschuldete Mitgliedsländer etablieren.
This paper studies option pricing based on a reverse engineering (RE) approach. We utilize artificial intelligence in order to numerically compute the prices of options. The data consist of more than 5000 call- and put-options from the German stock market. First, we find that option pricing under reverse engineering obtains a smaller root mean square error to market prices. Second, we show that the reverse engineering model is reliant on training data. In general, the novel idea of reverse engineering is a rewarding direction for future research. It circumvents the limitations of finance theory, among others strong assumptions and numerical approximations under the Black–Scholes model.
Nach der Euro- und Wirtschaftskrise in den Jahren seit 2010 verzeichnet die Europäische Union (EU) derzeit einen soliden Wirtschaftsaufschwung in allen Mitgliedstaaten. Der Anteil Europas an der Weltwirtschaft beträgt rund 30 Prozent. Das europäische Wirtschaftswachstum ist 2018 mit 2,1 Prozent sogar größer als das in Deutschland mit 1,6 Prozent. Eine Analyse der Dauer von Aufschwungsphasen zeigt, dass Europa im Vergleich zur Weltwirtschaft sogar unerwarteter Spitzenreiter ist. Seit den 1970er-Jahren liegt die durchschnittliche Dauer eines europäischen Wirtschaftsaufschwungs bei über dreißig Quartalen; sie ist mithin deutlich höher als in den USA und Japan.
This paper develops a new methodology in order to study the role of dynamic expectations. Neither reference-point theories nor feedback models are sufficient to describe human expectations in a dynamic market environment. We use an interdisciplinary approach and demonstrate that expectations of non-learning agents are time-invariant and isotropic. On the contrary, learning enhances expectations. We uncover the “yardstick of expectations” in order to assess the impact of market developments on expectations. For the first time in the literature, we reveal new insights about the motion of dynamic expectations. Finally, the model is suitable for an AI approach and has major implications on the behaviour of market participants.
