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Zielgenau aus dem Hinterhalt
(2020)
Ambush-Marketing löst meistens heftige Reaktionen aus - bei Befürwortern und Gegnern. Die Idee des Ambush-Marketings ist es, von den Erfolgen des Sponsorings zu profitieren, ohne die Pflichten eines offiziellen Sponsors einzugehen. Ambusher besitzen keine Vermarktungsrechte an einer Veranstaltung, bauen aber dennoch durch ihre Marketingmassnahmen eine Verbindung zu einem Event auf. Der Grat zwischen der Verletzung von Sponsoren-Rechten und kreativ-innovativer Kommunikationspolitik ist dabei oft sehr schmal.
YouTube fashion videos
(2020)
YouTube is the most widely adopted and successful video sharing platform. It works as a marketing instrument and money-making tool for companies while reaching the target group. After considering the significant literature based on YouTube, it is striking that there is lack of information about YouTube’s benefits as a video marketing instrument for fashion brands. To establish this subject further, the purpose of this study is to enrich the existing findings on social video marketing on YouTube in the apparel industry. The findings indicate the importance of YouTube as a social network for fashion marketers. The second part conducts an empirical study, which makes the YouTube channel performance of nine fashion brands the subject of discussion. Thereby, three brands per lifestyle, sports and luxury sector are analyzed through comparative aspects. Accordingly, the differences and similarities within and between the sectors are analyzed and evaluated.
”I have never seen one who loves virtue as much as he loves beauty,” Confucius once said. If beauty is more important as goodness, it becomes clear why people invest so much effort in their first impression. The aesthetic of faces has many aspects and there is a strong correlation to all characteristics of humans, like age and gender. Often, research on aesthetics by social and ethic scientists lacks sufficient labelled data and the support of machine vision tools. In this position paper we propose the Aesthetic-Faces dataset, containing training data which is labelled by Chinese and German annotators. As a combination of three image subsets, the AF-dataset consists of European, Asian and African people. The research communities in machine learning, aesthetics and social ethics can benefit from our dataset and our toolbox. The toolbox provides many functions for machine learning with state-of-the-art CNNs and an Extreme-Gradient-Boosting regressor, but also 3D Morphable Model technolo gies for face shape evaluation and we discuss how to train an aesthetic estimator considering culture and ethics.
Context: Organizations are increasingly challenged by dynamic and technical market environments. Traditional product roadmapping practices such as detailed and fixed long-term planning typically fail in such environments. Therefore, companies are actively seeking ways to improve their product roadmapping approach.
Goal: This paper aims at identifying problems and challenges with respect to product roadmapping. In addition, it aims at understanding how companies succeed in improving their roadmapping practices in their respective company contexts.
Method: We conducted semi-structured expert interviews with 15 experts from 13 German companies and conducted athematic data analysis.
Results: The analysis showed that a significant number of companies is still struggling with traditional feature-based product-roadmapping and opinion-based prioritization of features. The most promising areas for improvement are stating the outcomes a company is trying to achieve and making them part of the roadmap, sharing or co-developing the roadmap with stakeholders, and establishing discovery activities.
Regardless of company size or industry sector, a majority of project teams and companies use customized processes that combine different development methods-so-called hybrid development methods. Even though such hybrid development methods are highly individualized, a common understanding of how to systematically construct synergetic practices is missing. Based on 1,467 data points from a large-scale online survey among practitioners, we study the current state of practice in process use to answer the question: What are hybrid development methods made of? Our findings reveal that only eight methods and few practices build the core of modern software development. This small set allows for statistically constructing hybrid development methods.
This study investigates how integrated reporting (IR) creates value for investors. It examines how providers of financial capital benefit from an improved firm information environment provided by IR. Specifically, this study investigates the effect of voluntary IR disclosure on analyst earnings forecast accuracy as well as on firm value. To do so, we use an international sample of 167 listed companies that voluntarily publish an integrated report. Our analysis shows no significant effect of a voluntary IR publication on analyst earnings forecast accuracy and no significant effect on firm value. We thus do not find evidence for the fulfillment of IR's promises regarding improved information environment and value creation of voluntary adopters. We conclude that such companies might already have a relatively high level of transparency leading to an absent additional effect of IR disclosure. Positive effects of IR appear to be more relevant in environments where IR is mandatory.
In dieser Ausarbeitung wird auf Visualisierungsmöglichkeiten von neuronalen Netzen eingegangen. Ein neuronales Netz scheint zuerst nicht von außen einsehbar und ist somit für viele eine Blackbox. Häufig genutzte Python-Bibliotheken, zum Beispiel TensorFlow, werden vorgestellt und deren Stärken wie auch Schwächen präsentiert. Anhand dieser werden bereits bestehende Visualisierungen gezeigt und ihr derzeitiger Einsatz wird erläutert. Durch einen Vergleich soll ersichtlich werden, welche Bibliothek am meisten Daten während des Trainings liefert, damit diese Informationen weiter verarbeitet werden. Diese Daten sollen so visualisiert werden, dass sie bei der Entwicklung eines neuronalen Netzes unterstützend sind. Ziel ist es, auf die Möglichkeiten einzugehen, welche geboten werden können. Durch eine Vereinfachung des Debuggings neuronaler Netze sollen weiterführende Entwicklungen in diese Richtung unterstützt werden.
Formula One races provide a wealth of data worth investigating. Although the time-varying data has a clear structure, it is pretty challenging to analyze it for further properties. Here the focus is on a visual classification for events, drivers, as well as time periods. As a first step, the Formula One data is visually encoded based on a line plot visual metaphor reflecting the dynamic lap times, and finally, a classification of the races based on the visual outcomes gained from these line plots is presented. The visualization tool is web-based and provides several interactively linked views on the data; however, it starts with a calendar-based overview representation. To illustrate the usefulness of the approach, the provided Formula One data from several years is visually explored while the races took place in different locations. The chapter discusses algorithmic, visual, and perceptual limitations that might occur during the visual classification of time-series data such as Formula One races.
In diesem Beitrag wird ein neuer Ansatz vorgestellt, welcher eine schwerkraftreduzierte Navigation innerhalb einer VR-Umgebung erlaubt, wie beispielsweise ein simulierter Mondspaziergang. Zur Navigation in der VR-Umgebung wird der Cyberith Virtualizer ein-gesetzt. Die Schwerkraftsimulation erfolgt mittels eines einstellbaren Gurtsystems, das anelastischen Seilen aufgehängt wird und abgestufte Schwerkraftkompensationen erlaubt. Als Umgebung wurde ein Raumschiffszenario sowie eine Mondoberfläche generiert. Hier sind in der aktuellen Anwendung einfache Interaktionen möglich. In Anlehnung an existierende Gravity Offload Systeme wird die Lösung ViRGOS bezeichnet. ViRGOS wurde bereits bei verschiedenen Besuchsterminen und Hochschulevents eingesetzt, so dass erste Rückmeldungen von Nutzern eingeholt werden konnten.
Für den Unternehmer wichtig ist, binnen welcher Fristen er als Käufer seine Rechte bei Sachmängeln geltend machen muss. Ist der Unternehmer Verkäufer, kann er sich erst nach Verjährungsvollendung endgültig zurücklehnen und sicher sein, dass keine Gewährleistungsansprüche gegen ihn mehr geltend gemacht werden können. Im nationalen Rechtsverkehr hat man sich auf Verkäufer- und Käuferseite mittlerweile an die zweijährige Regelfrist im BGB gewöhnt. Welche Fristen im Auslandsgeschäft gelten, ist dagegen oft unklar, weil sich die nationalen Verjährungsfristen oft unterscheiden: Allein in Europa gibt es bei der kaufrechtlichen Gewährleistung Verjährungsfristen zwischen sechs Monaten und sechs Jahren.
Vergleichende Analyse des YouTube-Auftritts von privat- und öffentlich-rechtlichen Sendegruppen
(2020)
Lange wurde das Internet als Antagonismus zum Fernsehen gesehen. Es wurde dementsprechend zur Zuschauerrück- bzw. -gewinnung genutzt, was sich allerdings als ineffizient erwies. Inzwischen haben die einzelnen Sendegruppen das Internet jedoch als mediale Erweiterung erkannt und genutzt. Durch diese späte Akzeptanz zeigen sich starke Unterschiede im Umfang und der Vorgehensweise hinsichtlich der Nutzung des Internets als zusätzliches Medium. Am besten lässt sich dies in einem Vergleich in Bezug auf die wichtigste videotechnische Social Media Plattform YouTube darstellen.
In diesem Vergleich sollen die einzelnen Sendegruppen hinsichtlich ihrer wahrgenommenen Vorteile, Nachteile und Attraktivität bezogen auf das Nutzerverhalten und die Nutzermeinung bewertet werden. Die zielgruppenorientierte Optimierung des YouTube-Auftrittes ist von außerordentlich hoher Bedeutung für die zukünftige Marktdurchdringung.
Das Value-Engineering in der Kundenkommunikation ist eine strukturierte Methode, Kommunikationsprozesse zwischen Unternehmen zu verbessern. Das Konzept greift bewährte Elemente der technischen Wertanalyse und der Gemeinkosten-Wertanalyse auf und überträgt sie auf die Kundenkommunikation. Der Ansatz bietet eine systematische Vorgehensweise, Kommunikationsprozesse zwischen Anbieter und Kunde zu durchleuchten und neu zu gestalten. Value-Engineering in der Kundenkommunikation schafft somit Wettbewerbsvorteile durch eine Optimierung der Kommunikation.
Artificial Intelligence enables innovative applications, and applications based on Artificial Intelligence are increasingly important for all aspects of the Digital Economy. However, the question of how AI resources such as tools and data can be linked to provide an AI-capability and create business value is still open. Therefore, this paper identifies the value-creating mechanisms of connectionist artificial intelligence using a capability-oriented view and points out the connections to different kinds of business value. The analysis supports an agenda that identifies areas that need further research to understand the mechanism of value creation in connectionist artificial intelligence.
Process quality has reached a high level on mass production, utilizing well known methods like the DoE. The drawback of the unterlying statistical methods is the need for tests under real production conditions, which cause high costs due to the lost output. Research over the last decade let to methods for correcting a process by using in-situ data to correct the process parameters, but still a lot of pre-production is necessary to get this working. This paper presents a new approach in improving the product quality in process chains by using context data - which in part are gathered by using Industry 4.0 devices - to reduce the necessary pre-production.
Going forward with the requirements of missions to the Moon and further into deep space, the European Space Agency is investigating new methods of astronaut training that can help accelerate learning, increase availability and reduce complexity and cost in comparison to currently used methods. To achieve this, technologies such as virtual reality may be utilized. In this paper, an investigation into the benefits of using virtual reality as a means for extravehicular activity training in comparison to conventional training methods, such as neutral buoyancy pools is given. To help determine the requirements and current uses of virtual reality for extravehicular activity training first hand tests of currently available software as well as expert interviews are utilized. With this knowledge a concept is developed that may be used to further advance training methods in virtual reality. The resulting concept is used as a basis for development of a prototype to showcase user interactions and locomotion in microgravity simulations.
Here, we study resin cure and network formation of solid melamine formaldehyde pre-polymer over a large temperature range viadynamic temperature curing profiles. Real-time infrared spectroscopy is used to analyze the chemical changes during network formation and network hardening. By applying chemometrics (multivariate curve resolution,MCR), the essential chemical functionalities that constitute the network at a given stage of curing are mathematically extracted and tracked over time. The three spectral components identified by MCR were methylol-rich, ether linkages-rich and methylene linkages-rich resin entities. Based on dynamic changes of their characteristic spectral patterns in dependence of temperature, curing is divided into five phases: (I) stationary phase with free methylols as main chemical feature, (II) formation of flexible network cross-linked by ether linkages, (III) formation of rigid, ether-cross-linked network, (IV) further hardening via transformation of methylols and ethers into methylene-cross-linkages, and (V) network consolidation via transformation of ether into methylene bridges. The presented spectroscopic/chemometric approach can be used as methodological basis for the functionality design of MF-based surface films at the stage of laminate pressing, i.e., for tailoring the technological property profile of cured MF films using a causal understanding of the underlying chemistry based on molecular markers and spectroscopic fingerprints.
Different types of raw cotton were investigated by a commercial ultraviolet-visible/near infrared (UV-Vis/NIR) spectrometer (210–2200 nm) as well as on a home-built setup for NIR hyperspectral imaging (NIR-HSI) in the range 1100–2200 nm. UV-Vis/NIR reflection spectroscopy reveals the dominant role proteins, hydrocarbons and hydroxyl groups play in the structure of cotton. NIR-HSI shows a similar result. Experimentally obtained data in combination with principal component analysis (PCA) provides a general differentiation of different cotton types. For UV-Vis/NIR spectroscopy, the first two principal components (PC) represent 82 % and 78 % of the total data variance for the UV-Vis and NIR regions, respectively. Whereas, for NIR-HSI, due to the large amount of data acquired, two methodologies for data processing were applied in low and high lateral resolution. In the first method, the average of the spectra from one sample was calculated and in the second method the spectra of each pixel were used. Both methods are able to explain ≥90 % of total variance by the first two PCs. The results show that it is possible to distinguish between different cotton types based on a few selected wavelength ranges. The combination of HSI and multivariate data analysis has a strong potential in industrial applications due to its short acquisition time and low-cost development. This study opens a novel possibility for a further development of this technique towards real large-scale processes.
Das Urteil des Bundesverfassungsgerichts (BVerfG) vom 5. Mai 2020 ist Schlusspunkt und zugleich Neuanfang nach einer jahrelangen verfassungsrechtlichen und ökonomischen Auseinandersetzung. Im Prinzip geht es um die konstituierenden Prinzipien der Eurozone sowie das Mandat der Europäischen Zentralbank (EZB). Der EU-Vertrag charakterisiert die Leitplanken der Wirtschafts- und Währungsunion (WWU) im Spannungsfeld der Art. 119, 123 und 125 des Vertrags über die Arbeitsweise der Europäischen Union (AEUV). Mithin liegt die wirtschaftspolitische Souveränität – nach dem Prinzip Haftung und Kontrolle – allein bei den Mitgliedstaaten. Die Organe der Europäischen Union (EU) sowie der Gerichtshof der Europäischen Union (EuGH) legen diese Leitplanken gemäß dem Leitgedanken in Art. 1 des Vertrags über die Europäische Union (EUV) einer „ever closer union“ regelmäßig mit weitem Ermessen aus.
Strong optical mode coupling between two adjacent λ/2 Fabry-Pérot microresonators consisting of three parallel silver mirrors is investigated experimentally and theoretically as a function of their detuning and coupling strength. Mode coupling can be precisely controlled by tuning the mirror spacing of one resonator with respect to the other by piezoelectric actuators. Mode splitting, anti-crossing and asymmetric modal damping are observed and theoretically discussed for the symmetric and antisymmetric supermodes of the coupled system. The spectral profile of the supermodes is obtained from the Fourier transform of the numerically calculated time evolution of the individual resonator modes, taking into account their resonance frequencies, damping and coupling constants, and is in excellent agreement with the experiments. Our microresonator design has potential applications for energy transfer between spatially separated quantum systems in micro optoelectronics and for the emerging field of polaritonic chemistry.
Customer orientation should be the core engine of every organisation while IT can be considered as the enabler to generate competitive advantages along customer processes in marketing, sales and service. Research shows that customer relationship management (CRM) enables organisations to perform better and experience indicates that organisations that focus on customer orientation are more successful. With marketplace organisations such as Amazon, Alibaba or Conrad shaping the future of customer centricity and information technology, German B2B organisations need to shift their value contribution from product-centric to customer-centric. While these organisations are currently attempting to implement CRM software and putting their customers more into focus, the question remains how organisations are approaching the implementation of CRM and whether these attempts are paying off in terms of business performance.
This paper aims at presenting a solution that enables end customers of the energy system to participate in new local micro-energy-markets by providing them with a distributed, decentralized, transparent and secure Peer to Peer (P2P) payment system, which functions automatically applying new concepts of Machine to Machine (M2M) communication technologies. This work was performed within the German project VK_2G, funded by the DBU. The key results were: Providing means to perform microtransactions in a P2P fashion between end consumers and prosumers in local communities at low cost in a transparent and secure manner; Developing a platform with pre-defined smart contracts able to be tailored to different end customers ‘needs in an easy way and; Integrating both the market platform as well as the local control of generation and loads. This solution has been developed, integrated and tested in a laboratory prototype. This paper discusses this solution and presents the results of the first test.
Die Entwicklung eines Medizinproduktes benötigt in der Regel mehrere Jahre. Gesetzliche Vorgaben, wie zum Beispiel das Medizinprodukte Durchführungsgesetz, bestimmen, welche Schritte während der Entwicklung durchgeführt werden müssen. Deren Einhaltung muss in der technischen Dokumentation nachgewiesen werden. Die darin enthaltenen technischen Dokumente entstehen im Verlauf der Entwicklung. Diese bauen aufeinander auf und verweisen sich gegenseitig. Dadurch entstehen heterogene und unübersichtliche Strukturen. Eine Lösung für dieses Problem bietet Traceability. Traceability sorgt dafür, dass die Anforderungen an das Medizinprodukt mit Dokumenten, wie dem Anforderungskatalog, Lastenheft oder der Spezifikation verknüpft werden können. Somit ist jederzeit nachvollziehbar, welche Anforderungen mit welchem Test, welchen Änderungen oder welchen Ergebnissen zusammenhängen. Ein wichtiger Prozess bei der Entwicklung von Medizinprodukten ist zudem das Usability Engineering, wodurch die Sicherheit eines Medizinprodukts sichergestellt und Risiken bei der Anwendung minimiert werden sollen. In diesem Prozess entstehen viele Artefakte, wie zum Beispiel Usability-Berichte. Um den Überblick über alle Usability-Daten behalten zu können, können diese mithilfe von Traceability verknüpft werden. In diesem Artikel wird herausgestellt, welche Voraussetzungen für das Usability Engineering in der Medizintechnik an Traceability gestellt
werden.
Hardly any software development process is used as prescribed by authors or standards. Regardless of company size or industry sector, a majority of project teams and companies use hybrid development methods (short: hybrid methods) that combine different development methods and practices. Even though such hybrid methods are highly individualized, a common understanding of how to systematically construct synergetic practices is missing. In this article, we make a first step towards a statistical construction procedure for hybrid methods. Grounded in 1467 data points from a large‐scale practitioner survey, we study the question: What are hybrid methods made of and how can they be systematically constructed? Our findings show that only eight methods and few practices build the core of modern software development. Using an 85% agreement level in the participants' selections, we provide examples illustrating how hybrid methods can be characterized by the practices they are made of. Furthermore, using this characterization, we develop an initial construction procedure, which allows for defining a method frame and enriching it incrementally to devise a hybrid method using ranked sets of practice.
Facial expressions play a dominant role in facilitating social interactions. We endeavor to develop tactile displays to reinstate facial expression modulated communication. The high spatial and temporal dimensionality of facial movements poses a unique challenge when designing tactile encodings of them. A further challenge is developing encodings that are at-tuned to the perceptual characteristics of our skin. A caveat of using vibrotactile displays is that tactile stimuli have been shown to induce perceptual tactile aftereffects when used on the fingers, arm and face. However, at present, despite the prevalence of waist-worn tactile displays, no such investigations of tactile aftereffects at the waist region exist in the literature, though they are warranted by the unique sensory and perceptual signalling characteristics of this area. Using an adaptation paradigm we investigated the presence of perceptual tactile aftereffects induced by continuous and burst vibrotactile stimuli delivered at the navel, side and spinal regions of the waist. We report evidence that the tactile perception topology of the waist is non-uniform, and specifically that the navel and spine regions are resistant to adaptive aftereffects while side regions are more prone to perceptual adaptations to continuous but not burst stimulations. Results of our current investigations highlight the unique set of challenges posed by designing waist-worn tactile displays. These and future perceptual studies can directly inform more realistic and effective implementations of complex high-dimensional spatiotemporal social cues.
AI technologies such as deep learning provide promising advances in many areas. Using these technologies, enterprises and organizations implement new business models and capabilities. In the beginning, AI-technologies have been deployed in an experimental environment. AI-based applications have been created in an ad-hoc manner and without methodological guidance or engineering approach. Due to the increasing importance of AI-technologies, however, a more structured approach is necessary that enable the methodological engineering of AI-based applications. Therefore, we develop in this paper first steps towards methodological engineering of AI-based applications. First, we identify some important differences between the technological foundations of AI- technologies, in particular deep learning, and traditional information technologies. Then we create a framework that enables to engineer AI-applications using four steps: identification of an AI-application type, sub-type identification, lifecycle phase, and definition of details. The introduced framework considers that AI-applications use an inductive approach to infer knowledge from huge collections and streams of data. It not only enables the rapid development of AI-application but also the efficient sharing of knowledge on AI-applications.
Intraoperative brain deformation, so called brain shift, affects the applicability of preoperative magnetic resonance imaging (MRI) data to assist the procedures of intraoperative ultrasound (iUS) guidance during neurosurgery. This paper proposes a deep learning-based approach for fast and accurate deformable registration of preoperative MRI to iUS images to correct brain shift. Based on the architecture of 3D convolutional neural networks, the proposed deep MRI-iUS registration method has been successfully tested and evaluated on the retrospective evaluation of cerebral tumors (RESECT) dataset. This study showed that our proposed method outperforms other registration methods in previous studies with an average mean squared error (MSE) of 85. Moreover, this method can register three 3D MRI-US pair in less than a second, improving the expected outcomes of brain surgery.
With the expansion of cyber-physical systems (CPSs) across critical and regulated industries, systems must be continuously updated to remain resilient. At the same time, they should be extremely secure and safe to operate and use. The DevOps approach caters to business demands of more speed and smartness in production, but it is extremely challenging to implement DevOps due to the complexity of critical CPSs and requirements from regulatory authorities. In this study, expert opinions from 33 European companies expose the gap in the current state of practice on DevOps-oriented continuous development and maintenance. The study contributes to research and practice by identifying a set of needs. Subsequently, the authors propose a novel approach called Secure DevOps and provide several avenues for further research and development in this area. The study shows that, because security is a cross-cutting property in complex CPSs, its proficient management requires system-wide competencies and capabilities across the CPSs development and operation.
Autonomous driving is becoming the next big digital disruption in the automotive industry. However, the possibility of integrating autonomous driving vehicles into current transportation systems not only involves technological issues but also requires the acceptance and adoption of users. Therefore, this paper develops a conceptual model for user acceptance of autonomous driving vehicles. The corresponding model is tested through a standardized survey of 470 respondents in Germany. Finally, the findings are discussed in relation to the current developments in the automotive industry, and recommendations for further research are given.
The development of new materials that mimic cartilage and its function is an unmet need that will allow replacing the damaged parts of the joints, instead of the whole joint. Polyvinyl alcohol (PVA) hydrogels have raised special interest for this application due to their biocompatibility, high swelling capacity and chemical stability. In this work, the effect of post-processing treatments (annealing, high hydrostatic pressure (HHP) and gamma-radiation) on the performance of PVA gels obtained by cast-drying was investigated and, their ability to be used as delivery vehicles of the anti-inflammatories diclofenac or ketorolac was evaluated. HHP damaged the hydrogels, breaking some bonds in the polymeric matrix, and therefore led to poor mechanical and tribological properties. The remaining treatments, in general, improved the performance of the materials, increasing their crystallinity. Annealing at 150 °C generated the best mechanical and tribological results: higher resistance to compressive and tensile loads, lower friction coefficients and ability to support higher loads in sliding movement. This material was loaded with the anti-inflammatories, both without and with vitamin E (Vit.E) or Vit.E + cetalkonium chloride (CKC). Vit.E + CKC helped to control the release of the drugs which occurred in 24 h. The material did not induce irritability or cytotoxicity and, therefore, shows high potential to be used in cartilage replacement with a therapeutic effect in the immediate postoperative period.
The data presented in this article characterize the thermomechanical and microhardness properties of a novel melamine-formaldehyde resin (MF) intended for the use as a self-healing surface coating. The investigated MF resin is able to undergo reversible crosslinking via Diels Alder reactive groups. The microhardness data were obtained from nanoindentation measurements performed on solid resin film samples at different stages of the self-healing cycle. Thermomechanical analysis was performed under dynamic load conditions. The data provide supplemental material to the manuscript published by Urdl et al. 2020 (https://doi.org/10.1016/j.eurpolymj.2020.109601) on the self-healing performance of this resin, where a more thorough discussion on the preparation, the properties of this coating material and its application in impregnated paper-based decorative laminates can be found.
The typed graph model
(2020)
In recent years, the Graph Model has become increasingly popular, especially in the application domain of social networks. The model has been semantically augmented with properties and labels attached to the graph elements. It is difficult to ensure data quality for the properties and the data structure because the model does not need a schema. In this paper, we propose a schema bound Typed Graph Model with properties and labels. These enhancements improve not only data quality but also the quality of graph analysis. The power of this model is provided by using hyper-nodes and hyper edges, which allows to present a data structure on different abstraction levels. We demonstrate by example the superiority of this model over the property graph data model of Hidders and other prevalent data models, namely the relational, object-oriented, and XML model.
The tale of 1000 cores: an evaluation of concurrency control on real(ly) large multi-socket hardware
(2020)
In this paper, we set out the goal to revisit the results of “Starring into the Abyss [...] of Concurrency Control with [1000] Cores” and analyse in-memory DBMSs on today’s large hardware. Despite the original assumption of the authors, today we do not see single-socket CPUs with 1000 cores. Instead multi-socket hardware made its way into production data centres. Hence, we follow up on this prior work with an evaluation of the characteristics of concurrency control schemes on real production multi-socket hardware with 1568 cores. To our surprise, we made several interesting findings which we report on in this paper.
The advent of chatbots in customer service solutions received increasing attention by research and practice throughout the last years. However, the relevant dimensions and features for service quality and service performance for chatbots remain quite unclear. Therefore, this research develops and tests a conceptual model for customer service quality and customer service performance in the context of chatbots. Additionally, the impact of the developed service dimensions on different customer relationship metrics is measured across different service channels (hotline versus chatbots). Findings of six independent studies indicate a strong main effect of the conceptualized service dimensions on customer satisfaction, service costs, intention to service reusage, word-of-mouth, and customer loyalty. However, different service dimensions are relevant for chatbots compared to a traditional service hotline.
This chapter provides insights in the future of fashion film with respect to augmented reality and virtual reality technologies. The question: How does augmented reality and virtual reality influence the future of fashion film? is therefore considered. It is important to analyze the influence of those technologies on fashion films to assess the potential for fashion retailers and in best case gain first-mover advantages. To answer the stated research question, a literature research was conducted to gain insights about the topic and its influence towards fashion filming. Explanation of augmented reality and virtual reality is provided as well as implications in the retail sector regarding fashion films. Moreover, company examples already using this approach have been compiled. Furthermore, an empirical research part was conducted including a survey method based on an online survey design. The questionnaire is based on what has been revealed in literature to gain in depth insides and approval. The data gained indicated that augmented reality and virtual reality influence the future of fashion film in various ways. The findings highlight how important those technologies can be in order to enhance customer experience and engagement. Regarding the research question, the conclusion can be drawn that it is highly important for fashion managers to take future developments like augmented reality and virtual reality into account to stay competitive and satisfy the requirements of modern consumers.
It is essential for the success of a company to set a strategic direction in which a product offering will be developed over time to achieve the company vision. For this reason, roadmaps are used in practice. in general, roadmaps can be expressed in various forms such as technology roadmaps, product roadmaps or industry roadmaps. From the point of view of industry, the basic purpose of a roadmap is to explore, visualize and communicate the dynamic linkage between markets, products and technology.
Globalization has increased the number of road trips and vehicles. The result has been an intensification of traffic accidents, which are becoming one of the most important causes of death worldwide. Traffic accidents are often due to human error, the probability of which increases when the cognitive ability of the driver decreases. Cognitive capacity is closely related to the driver’s mental state, as well as other external factors such as the CO2 concentration inside the vehicle. The objective of this work is to analyze how these elements affect driving. We have conducted an experiment with 50 drivers who have driven for 25 min using a driving simulator. These drivers completed a survey at the start and end of the experiment to obtain information about their mental state. In addition, during the test, their stress level was monitored using biometric sensors and the state of the environment (temperature, humidity and CO2 level) was recorded. The results of the experiment show that the initial level of stress and tiredness of the driver can have a strong impact on stress, driving behavior and fatigue produced by the driving test. Other elements such as sadness and the conditions of the interior of the vehicle also cause impaired driving and affect compliance with traffic regulations.
This study investigates empirically the development of working capital management and its impact on profitability and shareholder value in Germany. We analyse panel data of 115 firms listed on the German Prime Standard, covering the period from 2011 to 2017. The results provide evidence that efficient working capital management, indicated by a shorter cash conversion cycle, deteriorated over time, but that a shorter cash conversion has a positive impact on profitability and shareholder value. The findings highlight the need that managers should give greater priority to working capital optimization, even in a low-interest environment. The paper contributes to the literature by advancing this research area in Germany, and it is the first study investigating shareholder relationship with working capital management and all its determinants.
Customer foresight is a relatively new research field. We introduce the customer foresight territory by discussing its localization between customer research and foresight research. For this purpose, we look at a variety of methods that help to understand customers and future realities. On this basis we provide an overview of customer foresight methods and outline an ideal-typical research journey.
Background. We describe and provide an initial evaluation of the Climate Action Simulation, a simulation-based role playing game that enables participants to learn for themselves about the response of the climate-energy system to potential policies and actions. Participants gain an understanding of the scale and urgency of climate action, the impact of different policies and actions, and the dynamics and interactions of different policy choices.
Intervention. The Climate Action Simulation combines an interactive computer model, En-ROADS, with a role play in which participants make decisions about energy and climate policy. They learn about the dynamics of the climate and energy systems as they discover how En-ROADS responds to their own climate-energy decisions.
Methods. We evaluated learning outcomes from the Climate Action Simulation using pre- and post-simulation surveys as well as a focus group.
Results. Analysis of survey results showed that the Climate Action Simulation increases participants’ knowledge about the scale of emissions reductions and policies and actions needed to address climate change. Their personal and emotional engagement with climate change also grew. Focus group participants were overwhelmingly positive about the Climate Action Simulation, saying it left them feeling empowered to make a positive difference in addressing the climate challenge.
The shift of populations to cities is creating challenges in many respects, thus leading to increasing demand for smart solutions of urbanization problems. Smart city applications range from technical and social to economic and ecological. The main focus of this work is to provide a systematic literature review of smart city research to answer two main questions: (1) How is current research on smart cities structured? And (2) What directions are relevant for future research on smart cities? To answer these research questions, a text-mining approach is applied to a large number of publications. This provides an overview and gives insights into relevant dimensions of smart city research. Although the main dimensions of research are already described in the literature, an evaluation of the relevance of such dimensions is missing. Findings suggest that the dimensions of environment and governance are popular, while the dimension of economy has received only limited attention.
3D assisted 2D face recognition involves the process of reconstructing 3D faces from 2D images and solving the problem of face recognition in 3D. To facilitate the use of deep neural networks, a 3D face, normally represented as a 3D mesh of vertices and its corresponding surface texture, is remapped to image-like square isomaps by a conformal mapping. Based on previous work, we assume that face recognition benefits more from texture. In this work, we focus on the surface texture and its discriminatory information content for recognition purposes. Our approach is to prepare a 3D mesh, the corresponding surface texture and the original 2D image as triple input for the recognition network, to show that 3D data is useful for face recognition. Texture enhancement methods to control the texture fusion process are introduced and we adapt data augmentation methods. Our results show that texture-map-based face recognition can not only compete with state-of-the-art systems under the same precon ditions but also outperforms standard 2D methods from recent years.
In dieser Arbeit werden drei verschiedene Testumgebungen vorgestellt, welche in ein iteratives Vorgehen einfließen, um die Entwicklung von Augmented-Reality-Anwendungen zur Darstellung von autonomen Fahrfunktionen zu unterstützen.
Gestaltungsentwürfe und Softwareentwicklungen können in den Testumgebungen für unterschiedliche Zielsetzungen von Personenbefragungen vorgestellt und bewertet werden. Das entwicklungsbegleitende Testen ermöglicht eine frühzeitige Identifizierung von Änderungshinweisen, welche für einen gültigen Lösungsentwurf eingearbeitet werden können. Die entwickelten Testumgebungen sind ein verkleinertes Modell, ein Fahrsimulator und ein reales Fahrzeug. Eigenschaften, Funktionen und Aufbauten resultieren aus Erkenntnissen der Literatur und Erfahrungen aus ersten Entwicklungen. Diese und die Einsatzmöglichkeiten werden mit dieser Arbeit aufgezeigt.
We discuss the fabrication technologies for IC chips in this chapter. We will focus on the main process steps and especially on those aspects that are of particular importance for understanding how they affect, and in some cases drive, the layout of ICs. All our analyses in this chapter will be for silicon as the base material; the principles and understanding gained can be applied to other substrates as well. Following a brief introduction to the fundamentals of IC fabrication (Sect. 2.1) and the base material used in it, namely silicon (Sect. 2.2), we discuss the photolithography process deployed for all structuring work in Sect. 2.3. We will then present in Sect. 2.4 some theoretical opening remarks on typical phenomena encountered in IC fabrication. Knowledge of these phenomena is very useful for understanding the process steps we cover in Sects. 2.5–2.8. We examine a simple exemplar process in Sect. 2.9 and observe how a field-effect transistor (FET) – the most important device in modern integrated circuits—is created. To drive the key points home, we provide a review of each topic at the end of every section from the point of view of layout design by discussing relevant physical design aspects.
In modernen Arbeitswelten werden zunehmend arbeitsplatzbezogene digitale Technologien eingesetzt. Wenngleich dies zahlreiche Chancen bietet, kann es auch negative Folgen für die Gesundheit von Mitarbeitenden haben. Diese Herausforderungen werden durch die aktuelle Corona-Krise für viele Unternehmen noch verschärft. Stress, der direkt oder indirekt durch den Einsatz von Technologien entsteht, wird als «Technostress» bezeichnet. Wichtige Hebel zu dessen Vermeidung umfassen die Gestaltung von Technologien sowie die Berücksichtigung verschiedener individueller und situativer Faktoren im Rahmen technologischer Veränderungsprozesse.
Der Anteil mittelständischer Unternehmen, die Standorte im Ausland unterhalten, nimmt seit einigen Jahren zu. Oft finden Auslandsaktivitäten dieser Art in Niedriglohnländern statt. Dort ergeben sich u.a durch die infrastrukturellen Gegebenheiten und durch die verfügbaren Personalressourcen diverse Herausforderungen, insbesondere für die Produktivitätsermittlung und -bewertung innerhalb der Produktion. Dieser Beitrag soll für diese Herausforderungen geeignete Technologien und eine mögliche Vorgehensweise für deren Auswahl vor dem Hintergrund der ländertypischen Herausforderungen aufzeigen.
In Germany, mobility is currently in a state of flux. Since June 2019, electric kick scooters (e-scooters) have been permitted on the roads, and this market is booming. This study employs a user survey to generate new data, supplemented by expert interviews to determine whether such e-scooters are a climate-friendly means of transport. The environmental impacts are quantified using a life cycle assessment. This results in a very accurate picture of e-scooters in Germany. The global warming potential of an e-scooter calculated in this study is 165 g CO2-eq./km, mostly due to material and production (that together account for 73% of the impact). By switching to e-scooters where the battery is swapped, the global warming potential can be reduced by 12%. The lowest value of 46 g CO2-eq./km is reached if all possibilities are exploited and the life span of e-scooters is increased to 15 months. Comparing these emissions with those of the replaced modal split, e-scooters are at best 8% above the modal split value of 39 g CO2-eq./km.
The use of learning factories for education in maintenance concepts is limited, despite the important role maintenance plays in the effective operation of organizational assets. A training programme in a learning factory environment is presented where a combination of gamification, classroom training and learning factory applications is used to introduce students to the concepts of maintenance plan development, asset failure characteristics and the costs associated with maintenance decision-making. The programme included a practical task to develop a maintenance plan for different advanced manufacturing machines in a learning factory setting. The programme stretched over a four-day period and demonstrated how learning factories can be effectively utilized to teach management related concepts in an interdisciplinary team context, where participants had no, or very limited, previous exposure to these concepts.