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The use of gamification in workplace learning to encourage employee motivation and engagement
(2019)
When we think about playing a game, be it a card game, board game, sport, or video game, we generally associate the act of playing with a positive experience like having fun, enjoying the interaction with others, or feeling a greater motivation to reach a certain goal. By contrast, workplace learning is often perceived as being dull. Employees are likely at some point in their career to find themselves stuck in a rigidly defined seminar for a long period of time or in front of their computer navigating through a mandatory e-learning course on a dry topic such as standards of business conduct of safety policies.
In recent years, organizations have tried to leverage the motivating quality of games for more serious learning contexts. Gamification entails transferring those elements and principles from games to nongaming context that improve user experience and engagement. In this chapter, we will specifically focus on the context of workplace learning.
The sound of brands
(2019)
The aim of this research paper is to both examine and conceptualise the concept of audio branding. Audio branding is an important part of the overall brand management concept and corporate identity. Strong brands ease the choice for customers and convey values and a certain quality promise. Branding is of vital importance. It needs to be acknowledged that only 0.004% of all outer stimuli reach the human consciousness. Therefore, audio branding is a way to further strengthen the overall brand awareness. This leads to an emotional connection with a brand.
This study strives to determine the characteristics of audio branding and to analyse the corporate audio branding of Audi. The result of this research study is the suggestion of the use of audio branding in a way that fits the overall brand picture. Otherwise, the brand communication is inconsistent, and this could lead to a misunderstanding of the brand values for customers. The analysis of the Audi corporate sound design might be beneficial for practitioners. The overall evaluation of the concept of audio branding contributes to the existing body of literature in branding.
Purpose – The purpose of this paper is to examine the mediating effect of psychological contract breach on the relationship between job insecurity and counterproductive workplace behavior (CWB) and the moderating effect of employment status in this relationship.
Design/methodology/approach – Data were collected from 212 supervisor–subordinate dyads in a large Chinese state-owned air transportation group. AMOS 17.0 software was used to examine the hypothesized predictions and the theoretical model.
Findings – The results showed that psychological contract breach partially mediates the effect of job insecurity on CWB, including organizational counterproductive workplace behavior and interpersonal counterproductive workplace behavior. In addition, the relationships between job insecurity, psychological contract breach and CWB differ significantly between permanent workers and contract workers.
Originality/value – The present study provides a new insight into explaining the linkage between job insecurity and negative work behaviors as well as suggestions to managers on minimizing the harmful effects of job insecurity.
In standardized sectors such as the automotive, the cost-benefit ratio of automation solutions is high as they contribute to increase capacity, decrease costs and improve product quality. In less standardized application fields, the contribution of automation to improvements in capacity, cost and quality blurs. The automation of complex and unstructured tasks requires sophisticated, expensive and low-performing systems, whose impact on product quality is oftentimes not directly perceived by customers. As a result, the full automation of process chains in the general manufacturing or the logistic sectors is often a sub optimal solution. Taking the distance from the false idea that a process should be either fully automated, or fully manual, this paper presents a novel heuristic method for design of lean human-robot interaction, the Quality Interaction Function Deployment, with the objective of the “right level of automation”. Functions are divided among human and automated agents and several automation scenarios are created and evaluated with respect to their compliance to the requirements of all process´ stakeholders. As a result, synergies among operators (manual tasks) and machines (automated tasks) are improved, thus reducing time-losses and increasing productivity.
The paper describes a new stimulus using learning factories and an academic research programme - an M.Sc. in Digital Industrial Management and Engineering (DIME) comprising a double degree - to enhance international collaboration between four partner universities. The programme will be structured in such a way as to maintain or improve the level of innovation at the learning factories of each partner. The partners agreed to use Learning Factory focus areas along with DIME learning modules to stimulate international collaboration. Furthermore, they identified several research areas within the framework of the DIME program to encourage horizontal and vertical collaboration. Vertical collaboration connects faculty expertise across the Learning Factory network to advance knowledge in one of the focus areas, while Horizontal collaboration connects knowledge and expertise across multiple focus areas. Together they offer a platform for students to develop disciplinary and cross-disciplinary applied research skills necessary for addressing the complex challenges faced by industry. Hence, the university partners have the opportunity to develop the learning factory capabilities in alignment with the smart manufacturing concept. The learning factory is thus an important pillar in this venture. While postgraduate students/researchers in the DIME program are the enablers to ensure the success of entire projects, the learning factory provides a learning environment which is entirely conducive to fostering these successful collaborations. Ultimately, the partners are focussed on utilising smart technologies in line with the digitalization of the production process.
The digital age makes it possible to be globally networked at any time. Digital communication is therefore an important aspect of today’s world. Hence, the further development and expansion of this is becoming increasingly important. Even within a wireless system, copper channels are important as part of the overall network. Given the need to keep pushing at the current limitations, careful design of the cables in connection with an adapted coding of the bits is essential to transmit more and more data.
One of the most popular and widespread cabling technologies is symmetrical copper cabling [1, pp. 8-15]. It is also known as Twisted Pair and it is of immense importance for the cabling of communication networks.
At the time of writing this thesis, data rates of up to 10 GBit/s over a transmission distance of 100 m and 40 GBit/s over a transmission distance of 30 m are standardized for symmetrical copper cabling [2]. Other lengths are not standardized. Short lengths in particular are of great interest for copper cables, because copper cables are usually used for short distances, such as between computers and the campus network or within data centres.
This work has focused on the transmission of higher order Pulse Amplitude Modulation and the associated transmission performance. The central research question is:“how well can we optimize the transmission technique in order to be able to maximise the data bandwidth over Ethernet cable and, given that remote powering is also a significant application of these cables, how much will the resulting heating affect this transmission and what can be done to mitigate that?”
To answer this question, the cable parameters are first examined. A series of spectral measurements, such as Insertion Loss, Return Loss, Near End Crosstalk and Far End Crosstalk, provide information about the electromagnetic interference and the influence of the ohmic resistance on the signal. Based on these findings, the first theoretical statements and calculations can be made. In the next step, data transmissions over different transmission lengths are realized. The examination of the eye diagrams of the different transmission approaches ultimately provides information about the signal quality of the transmissions. An overview of the maximum transmission rate depending on the transmission distance shows the potential for different applications.
Furthermore, the simultaneous transmission of energy and data is a significant advantage of copper. However, the resulting heat development has an influence on the data transmission. Therefore, the influence of the ambient temperature of cables is investigated in the last part and changes in the signal quality are clarified.
The economic thought of Friedrich List. - (Routledge studies in the history of economics ; 16)
(2019)
Friedrich List is, besides Karl Marx, one of the most important economists of the 19th century in Germany. Probably most modern economists know List for his idea of educational tariffs that protect infant industries from international competition an help them to become competitive before their country opens the domestic market for foreign rivals. Furthermore, List is still popular because of his contribution to establishing a railway system in the USA and Germany. However, a closer look at his work reveals that his ideas about the economic system could enrich the current theoretical and political debate on international trade and integration as well as economic growth.
The paper studies the deciding parameters that influence business students' selection of internships in Germany. The findings are based on literature research and a survey amongst students and company representatives and asks to rate the importance of 24 different aspects of internships. The benefits and negative impacts of internships on students, companies and universities are discussed in detail. The results of different demographic groups are compared.
Computers are increasingly used in teams in various contexts, for example in negotiations. Especially when using computer-support for decision making processes, it is an important question whether active collaboration within the team - for example via audio-conference - has additional benefits beyond the supply of full task-relevant information via computer. In team negotiations, team representatives are only able to represent the whole team, if diverse preferences of the team members are aligned prior to the negotiation. In an experimental study with 150 participants, we provided team members with the complete information about each other's preferences during an either collaboratively (computer-mediated) or seperately conducted computer-supported negotiation preparation and subsequently asked them for their priorities as representatives of the team. Our results showed that providing complete task-relevant information via computer is insufficient to compensate for the absence of active collaboration within the team.
This paper summarises the experiences with sustainability reporting in a very wide meaning at Universities of Applied Sciences (UoAS). It focuses on the communication of sustainability aspects and activities of universities. It provides a recommendation, a model for communicating the sustainability activities of universities and emphasises the values of this appraoch. This paper aims to find the most effective ways to convey education for sustainable development to a broad public and initiate communication about sustainability aspects with society.
The paper is based on action research done at two universities about the ways in which academic institutions can communicate with their stakeholders in order to report about their own role as a responsible university and also to make an impact on the sustainable development on a local and global scale.
Research is focussed on experiences at Universitites of Applied Sciences with their strong focus on applied research, education and transfer. However, these results can be helpful for each academic institution that wants to make a positive impact on society. The concept which we present focusses on the possible impact which universities can generate.
Seen as the contribution to the research field of sustainabitliy reporting the paper points out that a continuous qualitative reporting process with a focus on education for SD is an adequate and efficient approach to sustainability reporting for universities and an effective way to reach a broad public.
We show that there are several efficient methodss of communication ranging from the traditional sustainability report to publications which address the public and to more innovative methods using the web 2.0. We show and argue that for universities, alternative ways of sustainability communication may be more effective to achieve the sustainability mission.
The concept which we present gives the universities a broader impact on society and helps them to support sustainable development in an efficient way.
The purpose of this paper is to assess if the strategy development of the fashion industry is oriented to the long or short term. Following the theory of dynamic capabilities, this paper argues that a long term strategic orientation can be observed in corporate foresight activities. A multi methodological research approach is chosen to answer the research question. The findings suggest that the fashion industry is lagging behind other industries in terms of future orientation and therefore long-term strategy development, even though the challenges in the business environment are not perceived as less relevant.
The persistent development towards decreasing batch sizes due to an ongoing product individualization, as well as increasingly dynamic market and competitive conditions lead to new changeability requirements in production environments. Since each of the individualized products mgith require different base materials or components and manufacturing resources, the paths of the products giong through the factory as well as the required internal transport and material supply processes are going to differ for every product. Conventional planning and control systems, which rely on predifined processes and central decision-making, are not capable to deal with the arising system's complexity along the dimensions of changing goods, layouts and throughput requirements. The concepts of "self-organization" in combination with "autonomous ocntrol" provide promising solutions to solve these new requirements by using among other things the potential of autonomous, decentralized and target-optimized logistical objects (e.g. smart products, bins and conveyor systems) wich are able to communicate and interact with each other as well as with human wokers. To investigate the potential of automation and human-robot collaboration for intralogistics, a research project for the development of a collaborative tugger train has been started at the ESB Logistics Learning Factory in lin with various student projects in neighboring research areas. This collaboraive tugger train system in combination with other manual (e.g. handcarts) and (semi-) automated conveyoer systems (e.g. automated guided forklift) will be integrated into a dynamic, self-organized scenario with varying production batch sizes to develop a method for target-oriented sefl-organization and autonomous control of intralogistics systems. For a structured investigation of self-organized scenarios a generic intralogistics model as well as a criteria cataloghe has been developed. The ESB Logistics Learning will serve as a practice-oriented research, validation and demonstration environment for these purposes.
This paper studies option pricing based on a reverse engineering (RE) approach. We utilize artificial intelligence in order to numerically compute the prices of options. The data consist of more than 5000 call- and put-options from the German stock market. First, we find that option pricing under reverse engineering obtains a smaller root mean square error to market prices. Second, we show that the reverse engineering model is reliant on training data. In general, the novel idea of reverse engineering is a rewarding direction for future research. It circumvents the limitations of finance theory, among others strong assumptions and numerical approximations under the Black–Scholes model.
Digital technologies are moving into physical products. Smart cars, connected lightbulbs and data-generating tennis rackets are examples of previously “pure” physical products that turned into “digitized products”. Digitizing products offers many use cases for consumers that will hopefully persuade them to buy these products. Yet, as revenues from selling digitized products will remain small in the near future, digitized product manufacturers have to look for other sources of benefits. Producer-side use cases describe how manufacturers can benefit internally from the digitized products they produce. Our article identifies three categories of such use cases: product-, service-, and process-related ones.
This paper generalizes the theory of policy uncertainty with the new literature on rational inattention. First, the model demonstrates that inattention is dependent on the signal variance and the policy parameter. Second, I discover a novel trade-off showing that a policy instrument mitigates attention. Third, the policy instrument is non-linear and reciprocal to both the size and variance of the signal. The unifying theory creates new implications to economic theory and public policy alike.
In recent years Indonesia has been confronted with an excessive generation of municipal solid waste (MSW), predominantly present in the form of organic refuse. While moving towards integrated solid waste management (ISWM) is an important strategy used to control its generation, it is also now recognized that economic approaches need to be promoted as well in order to tackle the problem concertedly. In this case study, empirical approaches are developed to understand how market instruments could be introduced into environmental services and how to apply co-benefit approach in a green economy paradigm for Indonesia. We investigate the feasibility of introducing market instruments in Indonesia by appliying local co-benefit initiatives adapted from German experiences in integrating market instruments into MSW management practices. Currently co-benefit activities are undertaken in the Sukunan village (Yogjakarta) to promote waste composting using market incentives in the framework of community-based solid waste management (CBSWM). This scheme aims at reducing MSW generation at its source and mobilizing people to be involved in waste separation (organic and non-organic) at household levels. As a result, about 200,000 t of CO2 emissions could be successfully reduced annually. By integrating market instruments into waste management practices, the result of our studies sugggests that Indonesia could make positive changes to its environmental policy and regulation of MSW at local levels. The country's policymakers have played important roles in promoting the effectiveness of urban development with co-benefits approaches to facilitate its transition towards a green eccnomy.
Changing requirements and qualification profiles of employees, increasingly complex digital systems up to artificial intelligence, missing standards for the seamless embedding of existing resources and unpredictable return on investments are just a few examples of the challenges of an SME in the age of digitalisation. In most cases there is a lack of suitable tools and methods to support companies in the digital transformation process in the value creation processes, but also of training and learning materials. A European research project (BITTMAS - Business Transformation towards Digitalisation and Smart systems, ERASMUS+, 2016-1 DE02-KA202-003437) with international partners from science, associations and industry has addressed this issue and developed various methods and instruments to support SMEs. Within the scope of a literature search, 16 suitable digitalisation concepts for production and logistics were identified. In the following, a learning platform with a literature database with multivariable sorting options according to branches and keywords of digitalisation, a video gallery with basic and advanced knowledge and a glossary were created in order to provide the user with consolidated and structured specialist knowledge. The 16 identifying concepts for transforming value-added processes in the context of digitalisation were transferred to a learning platform using developed learning paths in coaching and training to online course modules including test questions. A maturity model was developed and implemented in a self assessment tool for the analysis to identify the potential of digitalisation in production and logistics in relation to the current technological digitalisation level of the company. As a result, the user receives one or more of the 16 potential digitalisation concepts suggested or the delta for the necessary, not yet available enabler technologies is presented as a spider diagram. For a successful implementation of the identified suitable digitalisation concepts in production and logistics, a further tool was developed to identify supplementary requirements for all company divisions and stakeholders in relation to the "digital transformation" in the form of a self-evaluation. This paper presents the methods and tools developed, the accompanying learning materials and the learning platform.
Powered by e-commerce and vital in the manufacturing industry, intralogistics became an increasingly important and labour-intensive process. In highly standardized automation-friendly environments, such as the automotive sector, most of efficiently automatable intralogistics tasks have already been automated. Due to aging population in EU and ergonomic regulations, the urge to automate intralogistics tasks became consistent also where product and process standardization is lower. That is the case of the production line or cell material supply process, where an increasing number of product variants and individually customized products combined with the necessary ability of reacting to changes in market conditions led to smaller and more frequent replenishment to the points of use in the production plant and to the chaotic addition of production cells in shop floor layout. This led in turn to inevitable traffic growth with unforeseeable related delays and increased level of safety threats and accidents. In this paper, we use the structured approach of the Quality Interaction Function Deployment to analyse the process of supply of assembly lines, seeking the most efficient combination of automation and manual labour, satisfying all stakeholders´ requirements. Results are presented and discussed.
Theory predicts that market‐timing activities bias Jensen's alpha (JA). However, empirical studies have failed to find consistent evidence of this bias. We tackle this puzzle in a nested model analysis and show that the bias contains an exogenous market component that is unrelated to market‐timing skill. In a comprehensive empirical analysis of US mutual funds, we find that the timing‐induced bias in JA is mainly driven by this market component, which is uncorrelated with measured timing activities. Measures of total performance that allow for timing activities are virtually identical to JA, even if timing activities are present in the evaluated fund. Hence, we conclude that JA is a sufficient measure of total performance.
Indicators of disruption potentials - analysis of the blockchain technology’s potential impact
(2019)
The goal of this paper was to answer the question whether blockchain has the potential to become a disruption according to Clayton Christensen’s disruption theory. Therefore, the theory and the five characteristics that define the process of disruption were outlined in the first part of the paper. That and the following explanation of the blockchain technology served as the basis for the analysis and evaluation in chapters four to seven. For the analysis, three applications of the DLT, namely payment methods, intermediaries, as well as data storage and transfer, were considered. The fulfillment of the five characteristics of disruption was assessed using an example for each of the three applications.
Additionally, the paper might serve as a basis for future research on the topic, once the technology develops further, since it is generally hard to tell whether the fourth and fifth characteristics are fulfilled by blockchain at this point. Therefore, the results of the paper also back criticism of Christensen’s theory regarding its usefulness for predictions.
This paper suggests that, in the financial services industry, too, the impact of blockchain will be significant. However, given the manifoldness of the services that are part of the industry, it cannot generally be concluded whether the DLT will disrupt the industry. For example, in services related to payment methods, blockchain is unlikely to follow disruptive pattern, despite the recent hype surrounding blockchain-based cryptocurrencies. However, regarding data storage and transfer, the technology might as well follow disruptive pattern in the financial services industry just as the application of blockchain solutions has been doing in the healthcare industry.
The flexible and easy-to-use integration of production equipment and IT systems on the shop floor becomes more and more a success factor for manufacturing to adapt rapidly to changing situations. The approach of the Manufacturing Integration Assistant (MIALinx) is to simplify this challenge. The integration steps range from integrating sensors over collecting and rule-based processing of sensor information to the execution of required actions. This paper presents the implementation of MIALinx to retrofit legacy machines for Industry 4.0 in a manufacturing environment and focus on the concept and implementation of the easy-to-use user interface as a key element.
Manufacturing has to adapt to changing situations in order to stay competitive.It demands a flexible and easy-to-use integration of production equipment and ICT systems. The contribution of this paper is the presentation of the implementation of the Manufacturing Integration Assistant (MIALinx). The integration steps range from integrating sensors over collecting and rule-based processing of sensor information to the execution of required actions. Furthermore, we describe the implementation of MIALinx by commissioning it in a manufacturing environment to retrofit legacy machines for Industrie 4.0. Finally, we validate the suitability of our approach by applying our solution in a medium-size company.
How companies use digital technologies to enhance customer offerings - summary of survey findings
(2019)
Digital technologies are transforming how companies do business. Social, mobile, analytics, cloud, and the Internet of Things - which together we refer to as SMACIT - along with artificial intelligence, blockchain, and an ongoing procession of new technologies create new capabilities : specifically, ubiquitous data, unlimited connectivity, and massive, affordable processing power.
The paper analyses the importance of List's views on growth and integration from the perspective of modern approaches to economic growth and international economics. Furthermore, some ideas will be presented on how List's ideas could help to explain and understand current economic developments, such as the crisis of the European Union or the new form of isolationism of the United States of America.
Research organisations are not only contributing to sustainable development but also contribute to scientific findings. As key influencers of innovation; employers and publicly funded research organisations not only have the social mandate to deal with their responsibilities regarding the environment and society, but also drive to understand their social responsibility for their employees and the impact on research and operational processes. Sponsored by the German Federal Ministry for Education and Research (BMBF), this paper presents the results of the joint research project; LENA—Guidelines for Sustainability Management and describes how 3 of Germany’s biggest research organisations (Fraunhofer-Gesellschaft, Leibniz Association and Helmholtz Association) face current challenges in human resource management of research organisations by the integration of a common understanding of sustainability and a broad-based framework. The empirical basis is built by a qualitative organisational ethnographical study which reflects the expert knowledge, everyday experiences and the subject-oriented interpretation of sustainability in human resource management. The result derives concrete recommendations for the institutional practice and offers structured and methodologically proven options for action addressing the stakeholders in human resource management in research institutions.
»Flexible Arbeitspraktiken: Eine Analyse aus pragmatischer Perspektive«. Traditional human resource management (HRM) research can hardly relate to today's developments in the world of work. Organizational boundaries are blurred because of the complexity due to globalization, digitalization, and demographic changes. In practice, new ways of organizing work can be found that depend on the specifics of the work situation. In this paper, we build on the economics of convention (EC) to elaborate on the current challenges HRM scholarship is confronted with and provide a theoretical lens that goes beyond the tension between market and bureaucracy principles in actual employment settings. We apply EC’s situationalist methodology to examples of the challenging coordination of flexibility in the workplace. We explain two hybrid forms of coordination – compromises and local arrangements – and highlight the dynamics of employment practices in organizations related to these forms. Thereby, we show that different modes of coordination in employment are applied in a fluctuating manner that depends on the specific situations. In doing so, we further seek to remind HRM scholars of the fruitfulness of the pragmatist perspective in analyzing work practices, as well as extending its conceptual toolkit for future analysis.
Haptic softness is a central product attribute for many fabric-related retailers. Can those retailers use music - an easy to implement in-store atmospheric cue - to influence consumers' perception of this central product attribute? Across four studies, this research shows that high (vs. low) music softness enhances consumers' haptic softness perceptions. We argue that this cross-modal effect occurs owing to a transfer of softness-related associations from the auditory to the haptic modality. To better inform retail practice, we examine three managerially relevant boundary conditions at the product and store levels.
Increasing flexibility, greater transparency and faster adaptability play a key role in the development of future intralogistics. Ever-changing environmental conditions require easy extensibility and modifiability of existing bin systems. This research project explores approaches to transfer the Internet of Things (IoT) paradigm to intralogistics. This allows a synchronization of the material and information flow. The bin is enabled by the implementation of adequate hardware and software components to capture, store, process and forward data to selected system subscribers. Monitoring the processes in the intralogistics by means of the smart bin system ensures the implementation of appropriate actions in case of defined deviations. By using explorative expert interviews with representatives from the automotive and pharmaceutical industries, seven practical application scenarios were defined. On this basis, the requirements of smart bin systems were examined. For each individual case of application, a system model was created in order to obtain an overview of the system components and thus reveal similarities and differences. Based on the similarities of the system models, a general requirement profile was derived. After the hardware components of the bin system had been determined, a utility analysis was carried out to find the adequate IoT software. The utility analysis was conducted with a focus on data acquisition and data transfer, data storage, data analysis, data presentation as well as authorization management and data security. The results show that there is great interest in easily expandable and modifiable bin systems, as in all cases, the necessary information flow in the existing bin system has to be improved by means of new IoT hardware and software components.
Design thinking is inherently and invariably oriented towards the future in that all design is for products, services or events that will exist in the future, and be used by people in the future. This creates an overlap between the domains of design thinking and strategic foresight. A small but significant literature has grown up in the strategic foresight field as to how design thinking may be used to improve its processes. This paper considers the other side of the relationship: how methods from the strategic foresight field may advance design thinking, improving insight into the needs and preferences of users of tomorrow, including how contextual change may suddenly and fundamentally reshape these. A side-by-side comparison of representative models from each field is presented, and it is shown how these may be assembled together to create foresight-informed design-based innovation.
Recently, practitioners have begun appraising an effective customer journey design (CJD) as an important source of customer value in increasingly complex and digitalized consumer markets. Research, however, has neither investigated what constitutes the effectiveness of CJD from a consumer perspective nor empirically tested how it affects important variables of consumer behavior. The authors define an effective CJD as the extent to which consumers perceive multiple brand-owned touchpoints as designed in a thematically cohesive, consistent, and context-sensitive way. Analyzing consumer data from studies in two countries (4814 consumers in total), they provide evidence of the positive influence of an effective CJD on customer loyalty through brand attitude — over and above the effects of brand experience. Importantly, an effective CJD more strongly influences utilitarian brand attitudes, while brand experience more strongly affects hedonic brand attitudes. These underlying mechanisms are also prevalent when testing for the contingency factors services versus goods, perceived switching costs, and brand involvement.
This paper develops a new methodology in order to study the role of dynamic expectations. Neither reference-point theories nor feedback models are sufficient to describe human expectations in a dynamic market environment. We use an interdisciplinary approach and demonstrate that expectations of non-learning agents are time-invariant and isotropic. On the contrary, learning enhances expectations. We uncover the “yardstick of expectations” in order to assess the impact of market developments on expectations. For the first time in the literature, we reveal new insights about the motion of dynamic expectations. Finally, the model is suitable for an AI approach and has major implications on the behaviour of market participants.
Mystery shopping (MS) is a widely used tool to monitor the quality of service and personal selling. In consultative retail settings, assessments of mystery shoppers are supposed to capture the most relevant aspects of sales people’s service and sales behavior. Given the important conclusions drawn by managers from MS results, the standard assumption seems to be that assessments of mystery shoppers are strongly related to customer satisfaction and sales performance. However, surprisingly scant empirical evidence supports this assumption. We test the relationship between MS assessments and customer evaluations and sales performance with large-scale data from three service retail chains. Surprisingly, we do not find asubstantial correlation. The results show that mystery shoppers are not good proxies for real customers. While MS assessments are not related to sales, our findings confirm the established correlation between customer satisfaction measurements and sales results.
In 2017, Philips' goal was to use innovation to improve the lives of three billion people a year by 2025. To achieve that, the company was shifting from selling medical products in a transactional manner to providing integrated healthcare solutions based on digital health technology. Based on our interviews with 23 executives at Philips, the case examines the two directions of the transformation required by this shift: externally, Philips worked on transforming how healthcare was conducted. Healthcare professionals would have to change the way they worked and reimbursement schemes needed to change to incentivize payers, providers, and patients in vastly different ways. Internally, Philips needed to redesign how its employees worked. The company componentized its business, introduced digital platforms, and co-created integrated solutions with the various stakeholders of the healthcare industry. In other words: Philips was transforming itself in order the reinvent healthcare in the digital age.
Established companies are facing two transformations involving digital technologies: becoming digitized and becoming digital. The platforms enabling these transformations are fundamentally different in their purpose, target state, success metrics — and especially, in the key responsibilities of senior leaders. Because of these differences, companies will need to apply new rules new roles, processes, metrics, and norms — to the new digital platform. To develop new rules leaders should (1) separate the teams working on the digital platform, (2) allow digital platform leaders to experiment with new rules, and (3) identify new leaders and coach them to succeed with new rules. Given the time it takes to establish new rules, companies need to start breaking old rules now.
Development of an easy teaching and simulation solution for an autonomous mobile robot system
(2019)
With mass customized production becoming the mainstream, industries are shifting from large-scale manufacturing to flexible and customized production of small batch sizes. Agile manufacturing strategies adopted by SMEs are driving the usage of collaborative robots in today's factories. Major challenges in the adoption of cobots in the industry are the lack of a highly trained workforce to program the robot to perform complex tasks and integration of robot systems to other smart devices in the factory. In addition, the teaching and simulation by non-robotics experts of many industrial collaborative robot systems like the KUKA LBR iiwa is a major challenge, since these systems are designed to be programmed by robot experts and not by shop floor workers or other non-experts. This paper describes the research and development activities done for reducing the barriers in operation and ensure holistic integration of LBR iiwa cobot in the assembly on the example of the ESB Logistics Learning Factory. These include a visual programming solution for the easy teaching of various tasks. Robotic tasts are classified based on common robotics applications and application-specific blocks abstracting specific actions are implemented. A factory worker with no programming competency cour create robot programs by combining these blocks using a Graphical User Interface. In addition, a simulation solution was developed to visualized, analyse, and optimize robotic workflow before deployment. an autonomous mobile robot is integrated with the LBR iiw to improve reconfigurability and thus also the productivity. The system as a whole is controlled using an event-driven distributed control system. Finally, the capabilities of the system are analysed based on the design principles of Industrie 4.0 and potential future research ideas are discussed to further improve the system.
The global demand for individualized products leading to decreasing production batch sizes requires innovative approaches how to organize production and logistics systems in a dynamic manner. Current material flow systems mainly rely on predefined system structures and processes, which result in a huge increase of complexity and effort for system and process changes to realize an optimized production and material provision of individualized products. Autonomous production and logistics entities in combination with intelligent products or logistic load carriers following the vision of the “Internet of Things” offer a promising solution for mastering this complexity based on autonomous, decentralized and target size-optimized decision making and structure formation without the need for predefined processes and central decision-making bodies. Customer orders are going to prioritize themselves and communicate directly with the required production and logistics resources. Bins containing the required materials are going to communicate with the conveyors or workers of the respective intralogistics system organizing and controlling the material flow to the autonomously selected workstation. A current research project is the development of a collaborative tugger train combing the potential of automation and human-robot collaboration in intralogistics. This tugger train is going to be integrated into a self organized intralogistics scenario involving individualized customer orders (low to high batch sizes). To classify the application of self-organization within intralogistics systems, a criteria catalogue has been developed. The application of this criteria catalogue will be demonstrated on the example of a self-organization scenario involving the collaborative tugger train and an intelligent bin system.
There is no denying that organizations, whether domestic or global, whether educational, governmental, or business, are undergoing rapid transformation. However, what is causing it? Prompted by the need to remain relevant and competitive, organizations constantly try to reinvent themselves. Those that do not, according to the laws of economics, will simply serve no purpose and will eventually cease to exist. Regardless of sector or industry, an organization's success pivots around its human talent. Hence, it is crucial to manage it and cultivate certain traits, knowledge, and skills. In today's global economy, organizations are more interconnected than ever before and thus the challenges they face require that employees possess not only expert knowledge, problem-solving, cross-cultural, and cross-functional teaming skills, but also good communications skills and agile thinking.
"Designed for digital" offers practical advice on digital transformation, with examples that include Amazon, BNY Mellon, DBS Bank, LEGO, Philips, Schneider Electric, USAA, and many other global organizations. Drawing on five years of research and in-depth case studies, the book is an essential guide for companies that want to disrupt rather than be disrupted in the new digital landscape.
Successful digital offerings are created at the intersection of what technologies can deliver and what customers want and will pay for. That point of intersection, however, has proved to be elusive. To find it, companies must experiment repeatedly, cocreate with customers, and assemble cross-functional development teams - and the insights gleaned along the way must be shared internally.
In this article, we discuss how several of the nearly 200 companies we've studied have built and exercised these capabilities. We also take a close look at how one company, Schneider Electric, is using them to acquire and share customer insights.
Many researchers have explored the phenomenon of intercultural communication since Edward T. Hall first brought it to light in the late 1950s. Although the literature is quite extensive, the ongoing sociopolitical struggles are evidence that even in the twenty-first century, society has limited intercultural as well as intracultural communication competence. This limited understanding continues to bring about discord in every facet of life, including work.
The modern workforce is expected to possess certain knowledge, skills, and attitudes that are inherently different from those expected from previous generations. Due to globalization, intercultural competence and highly effective communication skills are at the top of the list - a working knowledge of English as the lingua franca of today's business world can be considered as a first step.
Indoor localization systems are becoming more and more important with the digitalization of the industrial sector. Sensor data such as the current position of machines, transport vehicles, goods or tools represent an essential component of cyber physical production systems (CCPS). However, due to the high costs of these sensors, they are not widespread and are used mainly in special scenarios. However, especially optical indoor positioning systems (OIPS) based on cameras have certain advantages due to their technological specifications. In this paper, the application scenarios and requirements as well as their characteristics are presented and a classification approach of OIPS is introduced.
Because of saturated markets and of the low profit margins in the sales of cars, car manufacturers focus more and more on profitable product related services. This paper deals with the question how to classify product related services in the automotive industry and which characteristic product related services are offered to the end-users (consumers) in a standardized format. Two research studies on the provided product related services in 2010 und 2017 by 15 car manufacturers and 20 exemplary automotive brands in Germany revealed that the application degree by the OEM (original equipment manufacturers) in these years increased considerably. While in 2010, the average range of services only amounted to 33%, the value in the automotive industry increased until 2017 to 57%.
After the initiator of the ESB Logistics Learning Factory, Prof. Vera Hummel had made experience in developing and implementing a concept for a Learning Factory for Advanced Industrial Engineering (aIE) at the University of Stuttgart, Institute IFF between 2005 and 2008, she was appointed as a full professor at ESB Business School, a faculty of Reutlingen University in March 2010. Lacking a realistic, hands on learning and teaching environment of industrial scale for its industrial engineering students, first ideas for a Learning Factory that would strongly focus on all aspects of production logistics were drafted in 2012. Already back then, a strong integration of virtual and physical factory was desired: While the Learning Factory itself would be physical, the neighboring partners along the supply chain, such as suppliers or distribution warehouses, could be added in a fully virtual way. Considering implementation of the ESB Logistics Learning Factory a strategic initiative of the university, initial funding was provided by the faculty ESB Business School itself. Following its own creed, to provide future-oriented training for the region, also primarily local suppliers and manufacturers were selected as equipment providers to the new Learning Factory. During the initialization phase, 2014, a total of three researchers and nine students worked approximately four months to set up a first assembly line, storage racks, AGVs, or pick-by-light systems in conjunction with the underlying didactical concept. Since then, several hundred of students have participated in trainings and lectures held in the ESB Logistics Learning Factory, several research projects were carried out, and multiple high-level politicians and industry executives have been touring the shop floor. Also, more than EUR 2 million in research and infrastructure funds could be secured for expansion and upgrade — allowing the ESB Logistics Learning Factory today to represent many core aspects of an Industrie 4.0 production environment.
It has not yet been possible to achieve the desired aim of decoupling economic growth from global material demand. Small and medium sized enterprises (SMEs) represent the backbone of most industrialized economies. Although material efficiency is of vital importance for many SMEs, few of them actually treat it as their top priority. There is a cornucopia of tools and methods available which can be used for material efficiency purposes. These, however, have gained little ground in the SME-field. This work deals with the enabling factors for material efficiency improvements in manufacturing SMEs and projections towards aspects of supply chain and circular economy. A multi-disciplinary decoupling approach for manufacturing SMEs and an implementation roadmap for further practical development are proposed. The approach combines appropriate complexity of technology and socio-economic considerations. It enables a connection of existing methods and the implementation of established information technologies.
Due to Industry 4.0, the full value creation has the chance to undergo a fundamental technological transformation, the realisation of which, however, requires the commitment of every company for its own benefit. The new approaches of Industry 4.0 are often hardly evaluated, let alone proven, so that SMEs in particular often cannot properly estimate the potentials and risks, and often waiting too long with the migration towards Industry 4.0. In addition, they often do not pursue an integrated concept in order to identify possible potentials through changes in their business models. . As part of the research project "GEN-I 4.0 – Geschäftsmodell-Entwicklung für die Industrie 4.0” ", the ESB Business School at Reutlingen University of Applied Sciences and the Fraunhofer Institute for Industrial Engineering and Organization FHG IAO were engaged by the Baden-Württemberg Foundation from 2016 to 2018 to develop tools and an approach how the local economy can develop digital business models for itself in a methodical, beneficial and targeted manner. Through international analyses and interviews GEN-I 4.0 gained and concretized the knowledge required for the evaluation and selection of solutions and approaches for the transfer to develop digital business models. Together with the know-how of the project partners on Industry 4.0 and business model development, the findings were incorporated into the development of two software tools with which SMEs are shown the potentials of Industry 4.0 for their individual business model, online and in selfassessment, and given a comprehensive structured, concrete approach to development, as well as their individual risk. Users of the tools are supported by the selected platform for the networking of different players to implement innovative business models accompanied by coaching concepts for the companies in the follow-up and implementation of the assessment results.
The aim of this paper is to show to what extent Artificial Intelligence can be used to optimize forecasting capability in procurement as well as to compare AI with traditional statistic methods. At the same time this article presents the status quo of the research project ANIMATE. The project applies Artificial Intelligence to forecast customer orders in medium-sized companies.
Precise forecasts are essential for companies. For planning, decision making and controlling. Forecasts are applied, e.g. in the areas of supply chain, production or purchasing. Medium-sized companies have major challenges in using suitable methods to improve their forecasting ability.
Companies often use proven methods such as classical statistics as the ARIMA algorithm. However, simple statistics often fail while applied for complex non-linear predictions.
Initial results show that even a simple MLP ANN produces better results than traditional statistic methods. Furthermore, a baseline (Implicit Sales Expectation) of the company was used to compare the performance. This comparison also shows that the proposed AI method is superior.
Until the developed method becomes part of corporate practice, it must be further optimized. The model has difficulties with strong declines, for example due to holidays. The authors are certain that the model can be further improved. For example, through more advanced methods, such as a FilterNet, but also through more data, such as external data on holiday periods.
Digitalization changes the manufacturing dramatically. In regard of employees’ demands, global trends and the technological vision of future factories, automotive manufacturing faces a huge number of diverse challenges. Currently, research focuses on technological aspects of future factories in terms of digitalization. New ways of work and new organizational models for future factories have not been described yet. There are assumptions on how to develop the organization of work in a future factory but up to now, literature shows deficits in scientifically substantiated answers in this research area. Consequently, the objective of this paper is to present an approach on a work organization design for automotive Industry 4.0 manufacturing. Future requirements were analyzed and deducted to criteria that determine future agile organization design. These criteria were then transformed into functional mechanisms, which define the approach for shopfloor organization design
Additive manufacturing is a key technology which applies the ideas of Industry 4.0 in order to enable the production of personalized and highly customized products economically. Especially small and medium sized companies often lack the competence and experience to evaluate objectively and profoundly the potential of additive manufacturing technologies in small and medium sized companies. Furthermore, the method has been validated in a small medical technology company evaluating the additive manufacturing potential of an existing surgery tool.
Rapidly growing population and increasing amount of shipments induced by the e-commerce are two of the main reasons for the constantly rising urban freight traffic. Cities are therefore overwhelmed by a growing stream of goods and the available infrastructure, shared between people and goods traffic, often reached its maximum capacity. Phenomena such as traffic congestion, pollution and lack of space are direct consequences of this trend and their impact on the quality of life in the city is not negligible. City administrations are keen to evaluate innovative city logistics concepts and adopt alternative solutions, to overcome the challenges posed by such a dynamic environment, constrained in existing infrastructure. In this paper, a heuristic method based on the utility analysis is presented. Thanks to a modular approach accounting for stakeholders´ requirements, possible different scenarios and available technologies, the development of new city logistic concepts is supported. The proposed method is then applied to a case study concerning the city of Reutlingen (Germany). Results are presented and a brief discussion leads to the conclusion.
In smart factories, maintenance is still an important aspect to safeguard the performance of their production. Especially in case of failures of machine components diagnosis is a time-consuming task. This paper presents an approach for a cyber-physical failure management system, which uses information from machines such as programmable logic controller or sensor data and IT systems to support the diagnosis and repairing process. Key element is a model combining the different information sources to detect deviations and to determine a probable failed component. Furthermore, the approach is prototypically implemented for leakage detection in compressed air networks.