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Data Integration of heterogeneous data sources relies either on periodically transferring large amounts of data to a physical Data Warehouse or retrieving data from the sources on request only. The latter results in the creation of what is referred to as a virtual Data Warehouse, which is preferable when the use of the latest data is paramount. However, the downside is that it adds network traffic and suffers from performance degradation when the amount of data is high. In this paper, we propose the use of a readCheck validator to ensure the timeliness of the queried data and reduced data traffic. It is further shown that the readCheck allows transactions to update data in the data sources obeying full Atomicity, Consistency, Isolation, and Durability (ACID) properties.
Clinical reading centers provide expertise for consistent, centralized analysis of medical data gathered in a distributed context. Accordingly, appropriate software solutions are required for the involved communication and data management processes. In this work, an analysis of general requirements and essential architectural and software design considerations for reading center information systems is provided. The identified patterns have been applied to the implementation of the reading center platform which is currently operated at the Center of Ophthalmology of the University Hospital of Tübingen.
The aim of this paper is to examine the impact of sustainability communication in the fashion industry on the customers’ behavior with a focus on consumers’ perception regarding websites with sustainability-specific content. Based on a profound literature review, a projective method in form of two dummy websites is developed. Both websites illustrate sustainability communication with comprehensive and transparent information demonstrating a credible, trustful and serious commitment. Additionally, both sites have the same structure and an appealing, visualized website design as well as a customer oriented communication. While each website consists of almost the same aspects such as Vision & Mission, Value chain, Corporate Commitment, Working Conditions, Environment, Social Commitment and documents such as a Sustainability Report and Code of Conduct, they differ enormously in the sustainability-specific content. For instance, website 1 represents a sustainable and responsible company communicating sustainable issues about eco-friendly materials, fair working conditions, ecological production and their social commitment. It further includes eco-friendly wash and care advices as seen by reformation to remember consumers to take care of the environment, e.g. to wash cold or by using ecological detergents. In contrast, website 2 does not represent a sustainable and responsible fashion brand. It also does not communicate sustainable efforts or a sustainable engagement. Rather it is about offering trendy, low-priced fast- fashion products, produced under unfair working conditions with wages and working hours as usual terms in production countries with a focus on style and design. Regarding website 2, all raw materials have been produced conventionally in developing countries and are therefore not eco-friendly, resulting in a pollution of the environment due to long transport routes. Additionally, the website voices the wish to improve the chances for developing animal protection only minimally, showing that the company is not socially committed. Although website 2 focuses on transparency and a customer-oriented communication, it is not sustainable. Both websites are tested via an online survey. A total of 90 fashion students participated in the sample.
Context: The current situation and future scenarios of the automotive domain require a new strategy to develop high quality software in a fast pace. In the automotive domain, it is assumed that a combination of agile development practices and software product lines is beneficial, in order to be capable to handle high frequency of improvements. This assumption is based on the understanding that agile methods introduce more flexibility in short development intervals. Software product lines help to manage the high amount of variants and to improve quality by reuse of software for long term development.
Goal: This study derives a better understanding of the expected benefits for a combination. Furthermore, it identifies the automotive specific challenges that prevent the adoption of agile methods within the software product line.
Method: Survey based on 16 semi structured interviews from the automotive domain, an internal workshop with 40 participants and a discussion round on ESE congress 2016. The results are analyzed by means of thematic coding.
Software startups often make assumptions about the problems and customers they are addressing as well as the market and the solutions they are developing. Testing the right assumptions early is a means to mitigate risks. Approaches such as Lean Startup foster this kind of testing by applying experimentation as part of a constant build-measure-learn feedback loop. The existing research on how software startups approach experimentation is very limited. In this study, we focus on understanding how software startups approach experimentation and identify challenges and advantages with respect to conducting experiments. To achieve this, we conducted a qualitative interview study. The initial results show that startups often spent a disproportionate amount of time focusing on creating solutions without testing critical assumptions. Main reasons are the lack of awareness, that these assumptions can be tested early and a lack of knowledge and support on how to identify, prioritize and test these assumptions. However, startups understand the need for testing risky assumptions and are open to conducting experiments.
Software and system development is complex and diverse, and a multitude of development approaches is used and combined with each other to address the manifold challenges companies face today. To study the current state of the practice and to build a sound understanding about the utility of different development approaches and their application to modern software system development, in 2016, we launched the HELENA initiative. This paper introduces the 2nd HELENA workshop and provides an overview of the current project state. In the workshop, six teams present initial findings from their regions, impulse talk are given, and further steps of the HELENA roadmap are discussed.
A 3D face modelling approach for pose-invariant face recognition in a human-robot environment
(2017)
Face analysis techniques have become a crucial component of human-machine interaction in the fields of assistive and humanoid robotics. However, the variations in head-pose that arise naturally in these environments are still a great challenge. In this paper, we present a real-time capable 3D face modelling framework for 2D in-the-wild images that is applicable for robotics. The fitting of the 3D Morphable Model is based exclusively on automatically detected landmarks. After fitting, the face can be corrected in pose and transformed back to a frontal 2D representation that is more suitable for face recognition. We conduct face recognition experiments with non-frontal images from the MUCT database and uncontrolled, in the wild images from the PaSC database, the most challenging face recognition database to date, showing an improved performance. Finally, we present our SCITOS G5 robot system, which incorporates our framework as a means of image pre-processing for face analysis.
This paper reports an analysis of application and impact of FMEA on susceptibility of generic IT-networks. It is not new that in communication system, the frequency and the data transmission rate play a very important role. The rapid increase in miniaturization of electronic devices leads to very sensitivity against electromagnetic interference. Since the IT network with the data transfer rate makes a huge contribution to this development it is very important to monitor their functionality. Therefore, tests are performed to observe and ensure the data transfer rate of IT networks against IEMI. A fault tree model is presented and observed effects during radiation of disturbance on complex system by a HPEM interference sources are described using a continuous and consistent model of the physical layer to the application layer.
In the present paper we demonstrate a novel approach to handling small updates on Flash called In-Place Appends (IPA). It allows the DBMS to revisit the traditional write behavior on Flash. Instead of writing whole database pages upon an update in an out-of-place manner on Flash, we transform those small updates into update deltas and append them to a reserved area on the very same physical Flash page. In doing so we utilize the commonly ignored fact that under certain conditions Flash memories can support in-place updates to Flash pages without a preceding erase operation.
The approach was implemented under Shore-MT and evaluated on real hardware. Under standard update-intensive workloads we observed 67% less page invalidations resulting in 80% lower garbage collection overhead, which yields a 45% increase in transactional throughput, while doubling Flash longevity at the same time. The IPA outperforms In-Page Logging (IPL) by more than 50%.
We showcase a Shore-MT based prototype of the above approach, operating on real Flash hardware – the OpenSSD Flash research platform. During the demonstration we allow the users to interact with the system and gain hands on experience of its performance under different demonstration scenarios. These involve various workloads such as TPC-B, TPC-C or TATP.
In the present paper we demonstrate the novel technique to apply the recently proposed approach of In-Place Appends – overwrites on Flash without a prior erase operation. IPA can be applied selectively: only to DB-objects that have frequent and relatively small updates. To do so we couple IPA to the concept of NoFTL regions, allowing the DBA to place update-intensive DB-objects into special IPA-enabled regions. The decision about region configuration can be (semi-)automated by an advisor analyzing DB-log files in the background.
We showcase a Shore-MT based prototype of the above approach, operating on real Flash hardware. During the demonstration we allow the users to interact with the system and gain hands-on experience under different demonstration scenarios.
Under update intensive workloads (TPC, LinkBench) small updates dominate the write behavior, e.g. 70% of all updates change less than 10 bytes across all TPC OLTP workloads. These are typically performed as in-place updates and result in random writes in page-granularity, causing major write-overhead on Flash storage, a write amplification of several hundred times and lower device longevity.
In this paper we propose an approach that transforms those small in-place updates into small update deltas that are appended to the original page. We utilize the commonly ignored fact that modern Flash memories (SLC, MLC, 3D NAND) can handle appends to already programmed physical pages by using various low-level techniques such as ISPP to avoid expensive erases and page migrations. Furthermore, we extend the traditional NSM page-layout with a delta-record area that can absorb those small updates. We propose a scheme to control the write behavior as well as the space allocation and sizing of database pages.
The proposed approach has been implemented under Shore- MT and evaluated on real Flash hardware (OpenSSD) and a Flash emulator. Compared to In-Page Logging it performs up to 62% less reads and writes and up to 74% less erases on a range of workloads. The experimental evaluation indicates: (i) significant reduction of erase operations resulting in twice the longevity of Flash devices under update-intensive workloads; (ii) 15%-60% lower read/write I/O latencies; (iii) up to 45% higher transactional throughput; (iv) 2x to 3x reduction in overall write
amplification.
As the market penetration of alternative fuel vehicles is still uncertain, defining green design cues for their design is of specific relevance to target environmentally conscious customers. This paper is a review of the existing literature aiming at summarizing the market penetration scenarios of alternative fuel vehicles over the next years, consumer demand for sustainable materials, and present methodologies to represent characteristics of eco-friendly mobility in the interior of alternative fuel vehicles. In particular, present attempts to correlate materials with green design cues are explored. Finally, projections for the future of the field are suggested, posing enchanting research questions to further unify the field of environmentally conscious design with the domain of product personality.
In this paper we describe the design and development process of an electromagnetic picker for rivets. These rivets are used in a production process of leather or textile design objects like riveted waist belts or purses. The picker is designed such that it replaces conventional mechanical pickers thus avoiding mechanical wear problems and increasing the process quality. The paper illustrates the challenges in the design process of this mechatronic system. The design process was based on both simulation and experiments leading to a prototype that satisfies the requirements.
Real estate markets are known to fluctuate. The real estate market in Stuttgart, Germany, has been booming for more than a decade: square-meter price hit top levels and real estate agents claim that market prices will continue to increase. In this paper, we test this market understanding by developing and analyzing a system dynamics model that depicts the Stuttgart real estate market. Simulating the model explains oscillating behavior arising from significant time delays and endogenous feedback structures – and not necessarily oscillating interest rates, as market experts assume. Scenarios provide insights into the system's behavior reacting to changes exogenous to the model. The first scenario tests the market development under increasing interest rates. The other scenario deals with possible effects on the real estate market if the regional automotive economy suffers from intense competition with new market players entering with alternative fuel vehicles and new technologies. With a policy run we test market structure changes to eliminate cyclical effects. The paper confirms that the business cycle in the Stuttgart real estate market arises from within the system's underlying structure, thus emphasizing the importance of understanding feedback structures.
Strategic alliances have become important strategic options for firms to achieve competitive advantage. Yet, there are many examples of alliance failures. Scholars have studied this phenomenon and identified many reasons for alliance failure, including lack of trust between the partnering firms. Paradoxically, the concept of trust is still not fully understood, specifically how and under what conditions trust comes to break down within the broader process of alliance building. We synthesize a process model that describes the “alliance capability”, including trust, openness, partner contributions, and relational rents. We then translate this framework into a formal simulation model and analyze it thoroughly. In analyzing trust dynamics we identify and explore a tipping boundary, separating a regime of alliance failures and successes. We apply our core findings to openness strategies – decisions about how much knowledge to share with partners. Our analyses reveal that strategies informed by a static mental model of trust, contributions, and openness, under undervalue openness. Further, too little openness risks early failure due to the being trapped in a vicious cycle of trust depletion.
To assess the quality of a person’s sleep, it is essential to examine the sleep behaviour by identifying the several sleep stages, their durations and sleep cycles. The established and gold standard procedure for sleep stage scoring is overnight polysomnography (PSG) with the Rechtschaffen and Kales (R-K) method. Unfortunately, the conduct of PSG is time-consuming and unfamiliar for the subjects and might have an impact of the recorded data. To avoid the disadvantages with PSG, it is important to make further investigations in low-cost home diagnostic systems. For this intention it is necessary to find suitable bio vital parameters for classifying sleep stages without any physical impairments at the same time. Due to the promising results in several publications we want to analyse existing methods for sleep stage classification based on the parameters body movement,
heartbeat and respiration. Our aim was to find different behaviour patterns in the several sleep stages. Therefore, the average values of 15 whole-night PSG recordings -obtained from the ‘DREAMS
Subjects Database’- where analysed in the light of heartbeat, body movement and respiration with 10 different methods.
The increasing number of connected mobile devices such as fitness trackers and smartphones define new data for health insurances, enabling them to gain deeper insights into the health of their customers. These additional data sources plus the trend towards an interconnected health community, including doctors, hospitals and insurers, lead to challenges regarding data filtering, organization and dissemination. First, we analyze what kind of information is relevant for a digital health insurance. Second, functional and non-functional requirements for storing and managing health data in an interconnected environment are defined. Third, we propose a data architecture for a digitized health insurance, consisting of a data model and an application architecture.
Managing decentralized corporate energy systems is a challenging task for enterprises. However, the integration of energy objectives into business strategy creates difficulties resulting in inefficient decisions. To improve this, practice-proven methods such as the balanced scorecard and enterprise architecture management are transferred to the energy domain. The methods are evaluated based on a case study. Managing multi-dimensionality and high complexity are the main drivers for an effective and efficient energy management system. Both methods show a positive impact on managing decentralized corporate energy systems and are adaptable to the energy domain.
This publication gives a short introduction and overview of the European project SCOUT and introduces a methodology for a holistic approach to record the state of the art in technical (vehicle and connectivity, human factors regarding physiologic and ergonomic level) and non-technical enablers (societal, economic, legal, regulatory and policy level) of connected and automated driving in Europe. The paper addresses beside the technical topics of environmental perception, E/E architecture, actuators and security, the state of the art of the legal framework in the context of connected and automated driving.
The ability to develop and deploy high-quality software at a high speed gets increasing relevance for the comptetitiveness of car manufacturers. Agile practices have shown benefits such as faster time to market in several application domains. Therefore, it seems to be promising to carefully adopt agile practices also in the automotive domain. This article presents findings from an interview-based qualitative survey. It aims at understanding perceived forces that support agile adoption. Particularly, it focuses on embedded software development for electronic control units in the automotive domain.
This work presents a fully integrated GaN gate driver in a 180nm HV BCD technology that utilizes high-voltage energy storing (HVES) in an on-chip resonant LC tank, without the need of any external capacitor. It delivers up to 11nC gate charge at a 5V GaN gate, which exceeds prior art by a factor of 45-83, supporting a broad range of GaN transistor types. The stacked LC tank covers an area of only 1.44mm², which corresponds to a superior value of 7.6nC/mm².
Pokémon Go was the first mobile Augmented Reality (AR) game that made it to the top of the download charts of mobile applications. However, very little is known about this new generation of mobile online Augmented Reality (AR) games. Existing media usage and technology acceptance theories provide limited applicability to the understanding of its users. Against this background, this research provides a comprehensive framework that incorporates findings from uses & gratification theory (U>), technology acceptance and risk research as well as flow theory. The proposed framework aims at explaining the drivers of attitudinal and intentional reactions, such as continuance in gaming or willingness to conduct in-app purchases. A survey among 642 Pokémon Go players provides insights into the psychological drivers of mobile AR games. Results show that hedonic, emotional and social benefits, and social norms drive, vice versa physical risks (but not privacy risks) hinder consumer reactions. However, the importance of these drivers differs between different forms of user behavior.
Electronic word-of-mouth (eWoM) communication plays an increasingly important role in modern business. The underlying concept of word-of-mouth (WoM) communication is well researched and has proved highly significant in respect of its impact on customers purchase behavior. However, due to the advent of digital technologies, decision-making among customers is progressively shifting to the online world. Consequently, eWoM has received a lot of attention from the academic community. As multiple research papers focus on specific facets of eWoM, there is a need to integrate current research results systematically. Thus, this paper presents a scientific literature analysis in order to determine the current state-of-the-art in the field of eWoM. Five main research areas were analyzed, supporting the need for further eWoM studies and providing a structured overview of existing results.
Digitization in the energy sector is a necessity to enable energy savings and energy efficiency potentials. Managing decentralized corporate energy systems is hindered by a non-existence. The required integration of energy objectives into business strategy creates difficulties resulting in inefficient decisions. To improve this, practice-proven methods such as Balanced Scorecard, Enterprise Architecture Management and the Value Network approach are transferred to the energy domain. The methods are evaluated based on a case study. Managing multi-dimensionality, high complexity and multiple actors are the main drivers for an effective and efficient energy management system. The underlying basis to gain the positive impacts of these methods on decentralized corporate energy systems is digitization of energy data and processes.
Due to rapidly changing technologies and business contexts, many products and services are developed under high uncertainties. It is often impossible to predict customer behaviors and outcomes upfront. Therefore, product and service developers must continuously find out what customers want, requiring a more experimental mode of management and appropriate support for continuously conducting experiments. We have analytically derived an initial model for continuous experimentation from prior work and matched it against empirical case study findings from two startup companies. We examined the preconditions for setting up an experimentation system for continuous customer experiments. The resulting RIGHT model for Continuous Experimentation (Rapid Iterative value creation Gained through High-frequency Testing) illustrates the building blocks required for such a system and the necessary infrastructure. The major findings are that a suitable experimentation system requires the ability to design, manage, and conduct experiments, create so-called minimum viable products or features, link experiment results with a product roadmap, and manage a flexible business strategy. The main challenges are proper, rapid design of experiments, advanced instrumentation of software to collect, analyse, and store relevant data, and integration of experiment results in the product development cycle, software development process, and business strategy. This summary refers to the article The RIGHT Model for Continuous Experimentation, published in the Journal of Systems and Software [Fa17].
In recent years, significant progress was made on switched-capacitor DCDC converters as they enable fully integrated on chip power management. New converter topologies overcame the fixed input-to-output voltage limitation and achieved high efficiency at high power densities. SC converters are attractive to not only mobile handheld devices with small input and output voltages, but also for power conversion in IoTs, industrial and automotive applications, etc. Such applications need to be capable of handling high input voltages of more than 10V. This talk highlights the challenges of the required supporting circuits and high voltage techniques, which arise for high Vin SC converters. It includes level shifters, charge pumps and back-to-back switches. High Vin conversion is demonstrated in a 4:1 SC DCDC converter with an input voltage as high as 17V with a peak efficiency of 45 %, and a buckboost SC converter with an input voltage range starting from 2 up to 13V, which utilizes a total of 17 ratios and achieves a peak efficiency of 81.5 %. Furthermore a highly integrated micro power supply approach is introduced, which is connected directly to the 120/230 Vrms mains, with an output power of 3mW, resulting in a power density >390μW/mm², which exceeds prior art by a factor of 11.
Multilevel-cell (MLC) flash is commonly deployed in today’s high density NAND memories, but low latency and high reliability requirements make it barely used in automotive embedded flash applications. This paper presents a time domain voltage sensing scheme that applies a dynamic voltage ramp at the cells’ control gate (CG) in order to achieve fast and reliable sensing suitable for automotive applications.
This paper models the political budget cycle with stochastic differential equations. The paper highlights the development of future volatility of the budget cycle. In fact, I confirm the proposition of a less volatile budget cycle in future. Moreover, I show that this trend is even amplified due to higher transparency. These findings are new evidence in the literature on electoral cycles. I calibrate a rigorous stochastic model on public deficit-to-GDP data for several countries from 1970 to 2012.
Digitization will require companies to fundamentally reengineer their sales processes. Adapting the concept of value selling to the digital age will enable them to deliver superior value to their customers. Specifically, social selling will provide them with an answer to the ever-increasing complexity of customer journeys. This article, based on a survey among 235 German companies, assesses the status quo and outlines opportunities. Moreover, it introduces a novel approach for developing well-grounded social selling metrics.
The digital transformation of our society changes the way we live, work, learn, communicate, and collaborate. This disruptive change drive current and next information processes and systems that are important business enablers for the context of digitization since years. Our aim is to support flexibility and agile transformations for both business domains and related information technology with more flexible enterprise information systems through adaptation and evolution of digital architectures. The present research paper investigates the continuous bottom-up integration of micro-granular architectures for a huge amount of dynamically growing systems and services, like microservices and the Internet of Things, as part of a new composed digital architecture. To integrate micro-granular architecture models into living architectural model versions we are extending enterprise architecture reference models by state of art elements for agile architectural engineering to support digital products, services, and processes.
Steady growing research material in a variety of databases, repositories and clouds make academic content more than ever hard to discover. Finding adequate material for the own research however is essential for every researcher. Based on recent developments in the field of artificial intelligence and the identified digital capabilities of future universities a change in the basic work of academic research is predicted. This study defines the idea of how artificial intelligence could simplifiy academic research at a digital university. Today's studies in the field of AI spectacle the true potential and its commanding impact on academic research.
The Ninth International Conference on Advances in Databases, Knowledge, and Data Applications (DBKDA 2017), held between May 21 - 25, 2017 - Barcelona, pain, continued a series of international events covering a large spectrum of topics related to advances in fundamentals on databases, evolution of relation between databases and other domains, data base technologies and content processing, as well as specifics in applications domains databases.
Advances in different technologies and domains related to databases triggered substantial improvements for content processing, information indexing, and data, process and knowledge mining. The push came from Web services, artificial intelligence, and agent technologies, as well as from the generalization of the XML adoption.
High-speed communications and computations, large storage capacities, and load-balancing for distributed databases access allow new approaches for content processing with incomplete patterns, advanced ranking algorithms and advanced indexing methods.
Evolution on e-business, ehealth and telemedicine, bioinformatics, finance and marketing, geographical positioning systems put pressure on database communities to push the ‘de facto’ methods to support new requirements in terms of scalability, privacy, performance, indexing, and heterogeneity of both content and technology.
With the Internet of Things being one of the most discussed trends in the computer world lately, many organizations find themselves struggling with the great paradigm shift and thus the implementation of IoT on a strategic level. The Ignite methodoogy as a part of the Enterprise-IoT project promises to support organizations with these strategic issues as it combines best practices with expert knowledge from diverse industries helping to create a better understanding of how to transform into an IoT driven business. A framework that is introduced within the context of IoT business model development is the Bosch IoT Business Model Builder. In this study the provided framework is compared to the Osterwalder Business Model Canvas and the St. Gallen Business Model Navigator, the most commonly used and referenced frameworks according to a quantitative literature analysis.
This paper contributes to the automatic detection of perioperative workflow by developing a binary endoscope localization. Automated situation recognition in the context of an intelligent operating room requires the automatic conversion of low level cues into more abstract high level information. Imagery from a laparoscope delivers rich content that is easy to obtain but hard to process. We introduce a system which detects if the endoscope's distal tip is inside or outsiede the patient based on the endoscope video. This information can be used as one parameter in a situation recognition pipeline. Our localization performs in real-time at a video resolution of 1280x720 and 5-fold cross validation yields mean F1-scores of up to 0,94 on videos of 7 laparoscopies.
In this paper we build on our research in data management on native Flash storage. In particular we demonstrate the advantages of intelligent data placement strategies. To effectively manage phsical Flash space and organize the data on it, we utilize novel storage structures such as regions and groups. These are coupled to common DBMS logical structures, thus require no extra overhead for the DBA. The experimental results indicate an improvement of up to 2x, which doubles the longevity of Flash SSD. During the demonstration the audience can experience the advantages of the proposed approach on real Flash hardware.
Smart meter based business models for the electricity sector : a systematical literature research
(2017)
The Act on the Digitization of the Energy Transition forces German industries and households to introduce smart meters in order to save engery, to gain individual based electricity tariffs and to digitize the energy data flow. Smart meter can be regarded as the advancement of the traditional meter. Utilizing this new technology enables a wide range of innovative business models that provide additional value for the electricity suppliers as well as for their customers. In this study, we followed a two-step approach. At first, we provide a state-of-the-art comparison of these business models found in the literature and identify structural differences in the way they add value to the offered products and services. Secondly, the business models are grouped into categories with respect to customer segmetns and the added value to the smart grid. Findings indicate that most business models focus on the end-costumer as their main customer.
In an exploratory study about online communication of large and medium-sized B2B companies from the German state of Baden-Württemberg, their message content communicated via websites, and their websites' appeal for international prospects has been analyzed. It revealed many basic content items absent, making the site less attractive for further exploration, and difficult or international prospects to enter into a dialog, become leads, and possible customers. The subsequent survey elicited organizational backgrounds, available resources, and objectives for online communication. It could trace deficiencies back to a lack of understanding of the importance of digital communication for lead generation, and the customer journey in general, absence of a communication strategy, lack of urgency, and lack of resources to implement desired changes and additions to communication content.
This paper investigates the impact of dynamic capabilities (DC) on brand love. From a resource-based view, there is little clarity vis-à-vis the specific capabilities that drive the ability to create brand love. This paper focuses on three research questions: Firstly, which dynamic capabilities are relevant for brand love? Secondly, how strong is the impact of certain dynamic capabilities on brand love? Thirdly, which conditions mediate and moderate the impact of specific dynamic capabilities on brand love? Data from a multi-method research approach have been used to itentify the specific capabilities that corporations need, to enhance brand love. Furthermore, a standardized online survey was conducted on marketing executives and evaluated by structural equation modeling. The results indicate, that customer expertise plays a major role in the relationship between dynamic capabilities and brand love. Furthermore, this relationship is more important in markets that have a low competitive differentiation in products and services.
The main challenge when driving heat pumps by PV-electricity is balancing differing electrical and thermal demands. In this article, a heuristic method for optimal operation of a heat pump driven by a maximum share of PV-electricity is presented. For this purpose, the (DHW) are activated in order shift the operation of the heat pump to times of PV-generation. The system under consideration refers to thermal and electrical demands of a single family house. It consists of a heat pump, a thermal energy storage for DHW and of grid connected heating and generation of domestic hot water, the heat pump runs with two different supply temperatures and thereby achieving a maximum overall COP. Within the algorithm for optimization a set of heuristic rules is developed in a way that the operational characteristics of the heat pump in terms of minimum running and stopping times are met as well as the limiting constraints of upper and lower limits of room temperature and energy content of electricity generated, a varying number of heat pump schedules fulfilling the bundary conditions are created. Finally, the schedule offering the maximum on-site utilization of PV-electricity with a minimum number of starts of the heat pump, which serves as secondary condition, is selected. Yearly simulations of this combination have been carried out. Initial results of this method indicate a significant rise in on-site consumption of the PV-electricity and heating demand fulfilment by renewable electricity with no need for a massive TES for the heating system in terms of a big water tank.
In recent times, enterprises have been increasingly dealing with the use of social media in internal communication and collaboration. In particular, so-called Enterprise Social Networks (ESN) promise meaningful benefits for the nature of work in corporations. However, these platforms often suffer from poor degrees of use. This raises the question of what initiatives enterprise can launch in order to stimulate the vitality of ESN. Since the use of ESN is often voluntary, individual adoption by employees need to be examined to find an answer. Therefore, the Unified Theory of Acceptance and Use of Technology (UTAUT) model was selected for the theoretical foundation of this paper. Following a qualitative research approach, the available research provides an analysis of expert interviews on specific ESN implementation strategies and included factors. In order to extensively conceptualize and generalize these strategic considerations, we conducted an inductive coding process. The results reveal that ESN implementation strategies can be understood as a multi-level construct (individual vs. group vs. organizational level) containing different factors dependent on the degree of documentation and intensity. This research in progress describes a qualitative evaluation as a preliminary study for further quantitative analysis of an ESN adoption model.
The diversity of energy prosumer types makes it difficult to create appropriate incentive mechanisms that satisfy both prosumers and energy system operators alike. Meanwhile, European energy suppliers buy guarantees of origin (GoO) which allow them to sell green energy at premium prices while in reality delivering grey energy to their customers. Blockchain technology has proven itself to be a robust paying system in which users transact money without the involvement of a third party. Blockchain tokens can be used to represent a unit of energy and, just as GoOs, be submitted to the market. This paper focuses on simulating marketplace using the ethereum blockchain and smart contracts, where prosumers can sell tokenized GoOs to consumers willing to subsidize renewable energy producers. Such markets bypass energy providers by allowing consumers to obtain tokenized GoOs directly from the producers, which in turn benefit directly from the earnings. Two market strategies where tokens are sold as GoOs have been simulated. In the Fix Price Strategy prosumers sell their tokens to the average GoO price of 2014. The Variable Price Strategy focuses on selling tokens at a price range defined by the difference between grey and green energy. The study finds that the ethereum blockchain is robust enough to functions as a platform for tokenized GoO trading. Simulation results have been compared and the results indicate that prosumers earn significantly more money by following the Variable Price
Strategy.
IT platforms as the foundation of digitized processes and products are vital in a digital economy. However, many companies’ platforms are liabilities, not strategic assets because of their complexity. Consequently, companies initiate IT complexity reduction programs. But these technology-centric programs at best provide temporary relief. Soon after, companies’ platforms become just as complex as before. Based on four case studies, we identify three non-technical drivers of platform complexity: (1) Lacking awareness of consequences business decisions have on platform complexity, (2) Lacking motivation to avoid platform complexity, (3) Lacking authority to protect platforms from complexity. We propose measures to address these drivers that can help achieve more sustainable impact on platform complexity: (1) Removing information asymmetries between those creating complexity and those dealing with complexity, (2) Redefining incentives to include long-term effects on platform complexity, (3) Redressing power imbalances between those who create complexity and those who have to manage it.
In 2016, German car manufacturer the Audi Group (AUDI AG) was working on an expanding array of digital innovations. The goals of these innovations varied, and included strengthening customer- and employee-facing processes, digitally enhancing existing products, and developing new, potentially disruptive business models. Audi’s IT unit was critical to each of these efforts. Based on personal interviews with 11 IT- and non-IT executives at Audi, this case examines the different ways in which digitization can help to enhance and transform an organization’s processes, products, and business models. The case also highlights the challenges that arise as large companies “digitize.”
Recent digital technologies like the Internet of Things and Augmented Reality have brought IT into companies’ core products. What were previously purely physical products are becoming hybrid or digitized. Despite receiving a lot of recent attention, digitized products have only seen a slow uptake in businesses so far. In this paper, we study the challenges that keep companies from realizing the desired impacts of digitized products and the practices they employ to address these challenges. To do so, we looked at companies from a set of industries that are highly affected by digital transformation, but at the same time hesitant to move to a more digitized world: the creative industries. Based on a literature review and twelve interviews in creative industries, we developed a conceptual model that can serve as a basis for formulating testable hypotheses for further research in this area.
IT Governance (ITG) is crucial due to its significant impact on enabling innovation and enhancing firm performance. Hence, in the last decade ITG has become important in both academic and in practical research. Although several studies have investigated individual aspects of ITG success and its impact on single determinants, the causal relationship of how ITG promotes firm performance remains unclear. Thus, a more comprehensive understanding about the link between ITG and firm performance is needed. To address this gap, this research aims at understanding how ITG and firm performance are related. Therefore, we conducted a systematic literature review (1) to create an overview on how current research structures the link between ITG mechanisms and firm performance, (2) to uncover key constructs as potential mediators or moderators on the general link between ITG and performance, and (3) to set the basis for future studies on the ITG-firm performance relationship.
This paper examines the efficacy of social media systems in customer complaint handling. The emergence of social media, as a useful complement and (possibly) a viable alternative to the traditional channels of service delivery, motivates this research. The theoretical framework, developed from literature on social media and complaint handling, is tested against data collected from two different channels (hotline and social media) of a German telecommunication services provider, in order to gain insights into channel efficacy in complaint handling. We contribute to the understanding of firm’s technology usage for complaint handling in two ways:
(a) by conceptualizing and evaluating complaint handling quality across traditional and social media channels and (b) by comparing the impact of complaint handling quality on key performance outcomes such as customer loyalty, positive word-of-mouth, and crosspurchase intentions across traditional and social media channels.