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Author
Nguyen, Khanh Linh (1)
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2016
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Book
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English
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Hochschule Reutlingen
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Burberry : a model for successful technology integration
(2016)
Nguyen, Khanh Linh
;
Bug, Peter
First, Burberry as an iconic luxury brand is introduced. After that, the Burberry fundamental concept retailing is explained. Burberry's strategic use of technology for better selection is shown and a discussion chapter concludes the analysis.
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