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Today's pattern making methods for industrial purposes are including construction principles, which are based on mathematical formula and sizing charts. As a result, there are two-dimensional flats, which can be converted into a three-dimensional garment. Because of their high linearity, those patterns are incapable of recreating the complexity of the human body, which results in insufficient fit. Subsequent changes of the pattern require a high degree of experience and lead to an inefficient product development process. It is known that draping allows the development of more complex and demanding patterns, which corresponds more to the actual body shape. Therefore, this method is used in custom tailoring and haute couture to achieve perfect garment fit but is also associated with time.
So, there is the act of defiance to improve the fit of garments, to speed up production but maintain a good value for money. Reutlingen University is therefore working on the development of 3D-modelled body shapes for 3D draping, considering different layers of clothing, such as jackets or coats. For this purpose, 3D modelling is used to develop 3D-bodies that correspond to the finished dimensions of the garment. By flattening of the modelled body, it is then possible to obtain an optimal 2D Pattern of the body. The comparison of the conventional method and the developed method is done by 3D simulation.
Finally, the optical fit test is demonstrated by the simulated basic cuts, that a significantly better body wrapping through the newly developed methodology could be achieved. Unlike in the basic cuts, which were achieved by classical design principles have been created, only a few adjustments are necessary to obtain an optimized basic cut. Also, when considering the body distance, it is shown that the newly developed basic patterns provide a more even enclosure of the body.
The process for the production of customized bras is really challenging. Although the need is very clear, the lingerie industry is currently facing a lack of data, knowledge and expertise for the realization of an automated process chain. Different studies and surveys have shown, that the majority of women wear the incorrect bra size. In addition to aesthetic problems, health risks such as headaches, back problems or digestive problems of the wearers can result from this. An important prerequisite for improvements is the basic knowledge about the female breast, both in terms of body measurements and different breast shapes. The current size systematic for bras only defines a bra size by the relation between bust girth and underbust girth and standardized cup forms do not justice to the high variability of the human body. As the bra type shapes the female breast, basic knowledge about the relation of measurements and shapes from the clothed and the unclothed breast is missing.
In the present project, studies are conducted to explore the female breast and to derive new breast-specific body measurements, different breast shapes and deformation knowledge using existing bras.
Furthermore, an innovative process is being developed that leads from 3D scanning to individual and interactive pattern construction, which allows an automatic pattern creation based on individual body measurements and the influence of different material parameters.
In the course of the presentation, the current project status will be shown and the future developments and project steps will be introduced.
Im Gegensatz etwa zur klassischen Werbung handelt es sich beim Event-Marketing um ein dynamisches Kommunikationsinstrument, das laufend Trends und Neuerungen mit sich bringt. Die vielfältigen Einsatzmöglichkeiten und Potenziale des Event-Marketing ermöglichen es, entsprechend dem momentanen Zeitgeist relevante Zielgruppen zu erreichen, markenrelevante Wirklichkeiten und Erlebniswelten zu generieren, Emotionen und Sympathiewerte zu erzeugen und auf diese Weise eine Bindung zwischen Marke bzw. Unternehmen und Rezipienten herzustellen.
Zielgenau aus dem Hinterhalt
(2020)
Ambush-Marketing löst meistens heftige Reaktionen aus - bei Befürwortern und Gegnern. Die Idee des Ambush-Marketings ist es, von den Erfolgen des Sponsorings zu profitieren, ohne die Pflichten eines offiziellen Sponsors einzugehen. Ambusher besitzen keine Vermarktungsrechte an einer Veranstaltung, bauen aber dennoch durch ihre Marketingmassnahmen eine Verbindung zu einem Event auf. Der Grat zwischen der Verletzung von Sponsoren-Rechten und kreativ-innovativer Kommunikationspolitik ist dabei oft sehr schmal.
Gibt es einen Kauf-Knopf im Gehirn des Konsumenten? Und wenn ja, wie betätigt man diesen? Die Antworten auf diese Fragen könnte das Neuromarketing liefern. Das Neuromarketing ist Bestandteil der Neuroökonomie und eine relativ junge Disziplin an der Schnittstelle von Kognitionswissenschaften, Neurowissenschaften und der Marktforschung. Durch den technologischen Fortschritt können die Neurowissenschaften wichtige Erkenntnisse für das Marketing liefern, insbesondere Einblicke zur Erklärung des Konsumentenverhaltens. Durch den Blick in das Kundengehirn können beispielsweise Handelsunternehmen ihre Kunden gezielter ansprechen und sich so einen Vorteil gegenüber Konkurrenten verschaffen.
This article studies the current debate on Coronabonds and the idea of European public debt in the aftermath of the Corona pandemic. According to the EU-Treaty economic and fiscal policy remains in the sovereignty of Member States. Therefore, joint European debt instruments are risky and trigger moral hazard and free-riding in the Eurozone. We exhibit that a mixture of the principle of liability and control impairs the present fiscal architecture and destabilizes the Eurozone. We recommend that Member States ought to utilize either the existing fiscal architecture available or establish a political union with full sovereignty in Europe. This policy conclusion is supported by the PSPP-judgement of the Federal Constitutional Court of Germany on 5 May 2020. This ruling initiated a lively debate about the future of the Eurozone and Europe in general.
Purpose
Despite growing interest in the intersection of supply chain management (SCM) and management accounting (MA) in the academic debate, there is a lack of understanding regarding both the content and the delimitation of this topic. As of today, no common conceptualization of supply chain management accounting (SCMA) exists. The purpose of this study is to provide an overview of the research foci of SCMA in the scholarly debate of the past two decades. Additionally, it analyzes whether and to what extent the academic discourse of MA in SCs has already found its way into both SCM and MA higher education, respectively.
Design/methodology/approach
A content analysis is conducted including 114 higher education textbooks written in English or in German language.
Findings
The study finds that SC-specific concepts of MA are seldom covered in current textbooks of both disciplines. The authors conclude that although there is an extensive body of scholarly research about SCMA concepts, there is a significant discrepancy with what is taught in higher education textbooks.
Practical implications
There is a large discrepancy between the extensive knowledge available in scholarly research and what we teach in both disciplines. This implies that graduates of both disciplines lack important knowledge and skills in controlling and accounting for SCs. To bring about the necessary change, MA and SCM in higher education must be more integrative.
Originality/value
To the best of the authors knowledge, this study is first of its kind comprising a large textbook sample in both English and German languages. It is the first substantiated assessment of the current state of integration between SCM and MA in higher education.
In Germany, mobility is currently in a state of flux. Since June 2019, electric kick scooters (e-scooters) have been permitted on the roads, and this market is booming. This study employs a user survey to generate new data, supplemented by expert interviews to determine whether such e-scooters are a climate-friendly means of transport. The environmental impacts are quantified using a life cycle assessment. This results in a very accurate picture of e-scooters in Germany. The global warming potential of an e-scooter calculated in this study is 165 g CO2-eq./km, mostly due to material and production (that together account for 73% of the impact). By switching to e-scooters where the battery is swapped, the global warming potential can be reduced by 12%. The lowest value of 46 g CO2-eq./km is reached if all possibilities are exploited and the life span of e-scooters is increased to 15 months. Comparing these emissions with those of the replaced modal split, e-scooters are at best 8% above the modal split value of 39 g CO2-eq./km.
