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Die Faszination des "Touchpoint Airport" und der Trend hin zu immer mehr Mobilität machen Flughäfen für die werbungtreibende Wirtschaft zunehmend interessanter. Das belegen die Wachstumsraten der Out-of-Home-Werbung an Flughäfen und die Investitionen der Airports in analoge wie innovative digitale Medien. Der Grund dafür ist einfach: überdurchschnittlich kaufkräftige Zielgruppen lassen sich mit Flughafenwerbung über ihre gesamte Customer-Journey in einem besonderen Umfeld emotional ansprechen. Starken Brands bieten Airports die ideale Bühne für eine nachhaltige Markeninszenierung. Doch wie genau funktioniert Airport-Werbung, für welche Unternehmen eignet sich ein werblicher Auftritt am Flughafen, welche Zielgruppen lassen sich am Airport erreichen und wer sind die kompetenten Ansprechpartner für Airport-Werbung? Diese und viele weitere Fragen beantwortet das Jahrhuch Aiport Marketing 2020.
Rapidly growing population and increasing amount of shipments induced by the e-commerce are two of the main reasons for the constantly rising urban freight traffic. Cities are therefore overwhelmed by a growing stream of goods and the available infrastructure, shared between people and goods traffic, often reached its maximum capacity. Phenomena such as traffic congestion, pollution and lack of space are direct consequences of this trend and their impact on the quality of life in the city is not negligible. City administrations are keen to evaluate innovative city logistics concepts and adopt alternative solutions, to overcome the challenges posed by such a dynamic environment, constrained in existing infrastructure. In this paper, a heuristic method based on the utility analysis is presented. Thanks to a modular approach accounting for stakeholders´ requirements, possible different scenarios and available technologies, the development of new city logistic concepts is supported. The proposed method is then applied to a case study concerning the city of Reutlingen (Germany). Results are presented and a brief discussion leads to the conclusion.
Powered by e-commerce and vital in the manufacturing industry, intralogistics became an increasingly important and labour-intensive process. In highly standardized automation-friendly environments, such as the automotive sector, most of efficiently automatable intralogistics tasks have already been automated. Due to aging population in EU and ergonomic regulations, the urge to automate intralogistics tasks became consistent also where product and process standardization is lower. That is the case of the production line or cell material supply process, where an increasing number of product variants and individually customized products combined with the necessary ability of reacting to changes in market conditions led to smaller and more frequent replenishment to the points of use in the production plant and to the chaotic addition of production cells in shop floor layout. This led in turn to inevitable traffic growth with unforeseeable related delays and increased level of safety threats and accidents. In this paper, we use the structured approach of the Quality Interaction Function Deployment to analyse the process of supply of assembly lines, seeking the most efficient combination of automation and manual labour, satisfying all stakeholders´ requirements. Results are presented and discussed.
In standardized sectors such as the automotive, the cost-benefit ratio of automation solutions is high as they contribute to increase capacity, decrease costs and improve product quality. In less standardized application fields, the contribution of automation to improvements in capacity, cost and quality blurs. The automation of complex and unstructured tasks requires sophisticated, expensive and low-performing systems, whose impact on product quality is oftentimes not directly perceived by customers. As a result, the full automation of process chains in the general manufacturing or the logistic sectors is often a sub optimal solution. Taking the distance from the false idea that a process should be either fully automated, or fully manual, this paper presents a novel heuristic method for design of lean human-robot interaction, the Quality Interaction Function Deployment, with the objective of the “right level of automation”. Functions are divided among human and automated agents and several automation scenarios are created and evaluated with respect to their compliance to the requirements of all process´ stakeholders. As a result, synergies among operators (manual tasks) and machines (automated tasks) are improved, thus reducing time-losses and increasing productivity.
Social Selling – ein innovativer Vertriebsansatz, der die Prinzipien des digitalen Marketings auf den Vertrieb anwendet – findet in der Unternehmenspraxis zunehmend Beachtung. Die Forschung, insbesondere zur Ausgestaltung von Social Selling, steht allerdings noch am Anfang. Mit Hilfe der Daten der Social-Media-Kanäle Facebook und LinkedIn von zwei Industriegüterunternehmen wird in einer explorativen Studie herausgefunden, dass eine direkte Vernetzungsanfrage zur Erweiterung des Netzwerks effizient ist und dass Social-Selling-Beiträge, die zu Beginn und Ende einer Woche vor allem vormittags als visuelles Format (Fotos, Videos) veröffentlicht werden, am erfolgversprechendsten hinsichtlich Klicks, Likes, Shares und Comments sind.
Digitale Transformation: Können Sie den Begriff noch hören, ohne mit den Augen zu rollen? Auch wenn der Begriff in aller Munde ist, besteht immer noch große Verwirrung darüber, was eigentlich so neu daran sein soll. Immerhin setzen Unternehmen ja (digitale) Informationstechnologien (IT) seit Jahrzehnten ein, um Geschäftsprozesse zu verbessern.
The SDGs give an overview of the world's development challenges of the present and the coming decades and set a new global agenda for more inclusive and sustainable development and growth. These challenges also represent opportunities for social innovations and the creation of scalable and financially self-sustaining solutions by businesses and (social) entrepreneurs. Examples of solutions to social and ecological challenges are for instance providing low-income communities with access to affordable, quality products and services in areas such as water and sanitation, energy, health, education and finance. New business models can meet customer demands by providing solutions and thereby create opportunities for low-income people as employees, suppliers and distributors.
Der Girlboss Mythos : die gesellschaftlichen und ökonomischen Perspektiven der Gender-Debatte
(2019)
Faktisch sind Frauen heute gleichberechtigt. Sie haben die gleichen Chancen, Rechte und Möglichkeiten wie Männer. Dennoch weisen maßgebliche Studien darauf hin, dass die Anzahl von Frauen auf allen Führungsebenen stagniert oder nur im Schneckentempo wächst. In der medialen Diskussion rund um das Thema Frauen im Management ist die Welt auf den ersten Blick in zwei Lager geteilt. Ein Lager stellt ernüchtert fest, dass Frauen selbst Schuld sind an ihrer Situation. Oft werden hier gerade erfolgreiche Frauen zitiert, die ihren Geschlechtsgenossinnen den nötigen Erfolgswillen oder die Opferbereitschaft absprechen. Das andere Lager scheint die Sachlage genau entgegengesetzt zu beurteilen. Überall gut ausgebildete, hochmotivierte Frauen, die an Glasdecken stoßen oder denen von der Gesellschaft im Allgemeinen und Männern im Besonderen die Türen versperrt werden. Dieses Buch trägt zu einer wissenschaftlich nüchternen Diskussion bei, um die aktuelle gesellschaftspolitische Situation differenzierter und abseits von abgegriffenen Dogmen zu betrachten.
The use of gamification in workplace learning to encourage employee motivation and engagement
(2019)
When we think about playing a game, be it a card game, board game, sport, or video game, we generally associate the act of playing with a positive experience like having fun, enjoying the interaction with others, or feeling a greater motivation to reach a certain goal. By contrast, workplace learning is often perceived as being dull. Employees are likely at some point in their career to find themselves stuck in a rigidly defined seminar for a long period of time or in front of their computer navigating through a mandatory e-learning course on a dry topic such as standards of business conduct of safety policies.
In recent years, organizations have tried to leverage the motivating quality of games for more serious learning contexts. Gamification entails transferring those elements and principles from games to nongaming context that improve user experience and engagement. In this chapter, we will specifically focus on the context of workplace learning.
