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Relationship marketing is an important issue in every business. Knowing the customers and establishing, maintaining and enhancing long-term customer relationships is a key component of long-term business success. Considering that sport is such big business today, it is surprising that this crucial approach to marketing has yet to be fully recognised either in literature or in the sports business itself. Relationship Marketing in Sports aims to fill this void by discussing and reformulating the principles of relationship marketing and by demonstrating how relationship marketing can be successfully applied in practice within a sports context. Written by a unique author team of academic and practitioner experience, the book provides the reader with: the first book to apply the principles of relationship marketing specifically to a sports context case studies from around the world to provide a uniquely global approach applicable worldwide strong pedagogical features including learning outcomes, overviews, discussion questions, glossary, guided reading and web links practical advice for professional, semi-professional and non-professional sporting organisations a companion website providing web links, case studies and PowerPoint slides for lecturers. Relationship Marketing in Sports is crucial reading for both students and professionals alike and marks a turning point in the marketing of sports.
Silicones
(2014)
Silicones are found in a variety of applications with requirements that range from long life at elevated temperatures to fluidity at low temperatures. This chapter first considers silicone elastomers and their application in room temperature vulcanizing (RTV) and heat curing systems (HTV). Also, new technologies for UV curing are introduced. Coverage of RTVs includes both one-component and two-component systems and the different cure chemistries of each, and is followed by a separate discussion of silicone laminates. Due to the high importance of silicone fluids, they are also discussed. Fluids include polishes, release agents, surfactants, and dielectric fluids.
In visual adaptive tracking, the tracker adapts to the target, background, and conditions of the image sequence. Each update introduces some error, so the tracker might drift away from the target over time. To increase the robustness against the drifting problem, we present three ideas on top of a particle filter framework: An optical-flow-based motion estimation, a learning strategy for preventing bad updates while staying adaptive, and a sliding window detector for failure detection and finding the best training examples. We experimentally evaluate the ideas using the BoBoT dataseta. The code of our tracker is available online.
Processing
(2014)
In this chapter, some relevant aspects and illustrative examples of online monitoring tools as the basis for process control in the manufacturing and processing of thermosetting resins are briefly discussed. In principle, any chemical or physical information made accessible by sensors can be used for online monitoring of resin formation, resin location in the mold, and resin cure. For instance, changes in the flow properties of the reaction mixture are often routinely recorded in dependence of the reaction time during resin synthesis as a measure for the degree of conversion of raw materials into macromolecules or oligomers by applying rheometry in an in-process environment. Typically, a small sample of the reaction mixture is by-passed, subjected to rheological measurement, and re-introduced into the bulk reactor. In a similar way, pH measurements, turbidimetric measurements, or other analyses are performed. Although rheometry may not always be suitable for following resin cure (especially in cases where there is a very rapid increase in viscosity after initiation of the cure), [1] naturally, the method can in principle also be used in the subsequent processing of the thermosets, for instance in the curing of wood glue applied to wood specimen [2]. Similarly, pH changes during thermoset curing can be followed. Hence, an encyclopedic and comprehensive approach to present process control methods would systematically proceed according to the involved physical measurement principle. However, since only a very Brief sketch of means for monitoring thermoset processing can be given here, only a small, personally biased selection of important methods and application examples is addressed in the following sections. These examples hopefully illustrate some of the general strategies and solutions to problems that are typically encountered when processing thermosets.
Unsaturated polyester resins (UPR) and vinyl ester resins (VER) are among the most commercially important thermosetting matrix materials for composites. Although comparatively low cost, their technological performance is suitable for a wide range of applications, such as fiber-reinforced plastics, artificial marble or onyx, polymer concrete, or gel coats. The main areas of UPR consumption include the wind energy, marine, pipe and tank, transportation, and construction industries. This chapter discusses basic UPR and VER chemistry and technology of manufacturing, and consequent applications. Some important properties and performance characteristics are discussed, such as shrinkage behavior, flame retardance, and property modification by nanoparticles. Also briefly introduced and described are the practical aspects of UPR and VER processing, with special emphasis on the most widely used technological approaches, such as hand and spray layup, resin infusion, resin transfer molding, sheet and bulk molding, pultrusion, winding, and centrifugal casting.
Crosslinked thermoplastics
(2014)
Cross-linked thermoplastics represent an important class of materials for numerous applications such as heat-shrinkable tubing, rotational molded parts, and polyolefin foams. By cross-linking olefins, their mechanical performance can be significantly enhanced. This chapter covers the three main methods for the cross-linking of thermoplastics: radiation cross-linking, chemical cross-linking with organic peroxides, and cross-linking using silane-grafting agents. It also considers the major effects of the cross-linking procedure on the performance of the thermoplastic materials discussed.
Allyls
(2014)
This chapter addresses the importance and usage of the commercially low volume thermoset plastics group known as allyls. The three significant sub-elements of this group are poly(diallylphthalates), poly(diallylisophthalates), and poly(allyldiglycol carbonate). Chemistry, processing, and properties are also described. Allyl polymers are synthesized by radical polymerizations of allyl monomers that usually do not produce high-molecular-mass macromolecules. Therefore, only a few specific monomers can produce thermosetting materials. Diallyldiglycolcarbonate (CR-39) and diallylphthalates are the most significant examples that have considerably improved our everyday life.
The fiber deformations of once-dried, bleached and never-dried unbleached kraft pulps were studied with respect to their behavior in high- and low-consistency refining. The pulps were stained with congo red to experimentally highlight areas where the arrangement of the fibrils was altered by refining such as dislocated zones or slip planes. The stained fibers were analyzed with conventional Metso Fiberlab but also with a novel prototype measurement device utilizing a color imaging setup. The local intensity of the stain in the fiber was expressed as degree of overall damage (Overall fiber damage index, OFDI). The rewetted zero span tensile index (RWZSTI) was used to verify the OFDI with respect to the pulp strength. High consistency refining resulted in a clear increase in the number of kinks which negatively influenced the pulp strength. The OFDI which was used to detect the intensity of local fiber defects also responded accordingly. A higher OFDI resulted in a lower pulp strength. Low consistency refining removed a significant amount of kinks and resulted in an increase in fiber swelling. A slight increase in fibrillation and a significant increase in flake-like fines were also observed. The OFDI, however, was not reduced in low consistency refining as it would be expected by the removal of less severe dislocations. One reason proposed here is that low consistency refining created new fiber pores that allowed the dye to penetrate into the fiber wall similarly as it does in the zones of the dislocations.
Powder coating of engineered wood panels such as medium density fibreboards (MDF) is gaining industrial interest due to ecological and economic advantages of powder coating technology. For transferring powder coating technology to temperature-sensitive substrates like MDF, a thorough understanding of the melting, flowing and curing behaviour of the used low-bake resins is required. In the present study, thermo-analysis in combination with iso-conversional kinetic data analysis as well as rheometry is applied to characterise the properties of an epoxy-based powder coating. Neat resin and cured powder coating films are examined in order to define an ideal production window within which the resin is preferably applied and processed to yield satisfactory surface performance on the one hand and without exposing the carrier MDF too high a temperature load on the other hand to prevent the panel from deteriorating in mechanical strength. In order to produce powder coated films of high surface gloss – a feature that has not yet successfully been realized on MDF with powder coatings – a new curing technology, in-mould surface finishing, has been applied.
Strategy to adjust people’s performance capabilities to new requirements and grantee employability in the world of work. Good examples for this are the current changes in the logistics environment. Regularly, new services and processes close to production were taken into the portfolio of logistics enterprises, so the daily Tasks are changing continuously for the skilled works.
LOPEC aims in developing and offering special-tailored training for Lean Logistics and required basic skills for skilled workers on shopfloor level. Needed know-how for today’s challenges in logistics will be transferred. Another aspect of LOPEC is the development and use of a personal excellence self-assessment that allows a Person to assess and thus improve his/her own level of maturity in employability skills. Thus, LOPEC is aiming at People ehancement as entry ticket to lifelong continuous learning by increasing the maturity level of personal logistic excellence. A common European view for “Logistics personal excellence” for skilled workers will ensure that the final product is an open product, using international, pan European validated standards. As results LOPEC will provide training modules for post-secondary education in the area of Lean Logistics, required basics skills and offers transparency of personal excellence with a personal self-assessment Software solution, regarding the personal maturity Level of hard and soft skills at any time. It can be used as an innovative tool for monitoring personal lifelong learning routes as well as within companies as a strategic tool within Human Resource Development.