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Collaborative apparel consumption is proposed as more sustainable alternative to conventional consumption. The purpose of this study is the exploration of consumers’ motives to participate in collaborative apparel consumption. Findings suggest that consumers’ intention to participate in collaborative apparel consumption is mainly influenced by financial benefits, convenience and sustainability awareness.
Successful digital offerings are created at the intersection of what technologies can deliver and what customers want and will pay for. That point of intersection, however, has proved to be elusive. To find it, companies must experiment repeatedly, cocreate with customers, and assemble cross-functional development teams - and the insights gleaned along the way must be shared internally.
In this article, we discuss how several of the nearly 200 companies we've studied have built and exercised these capabilities. We also take a close look at how one company, Schneider Electric, is using them to acquire and share customer insights.
Forschungsfrage: Wie können sich Unternehmen als attraktive Arbeitgeber positionieren, wenn sie bei jungen Bewerbern der Generation Y kaum bekannt sind und ihre Produkte als wenig attraktiv wahrgenommen werden?
Methodik: Szenariostudie mit Daten aus einer schriftlichen Befragung
Praktische Implikationen: Solche Unternehmen sollten auf die Nutzenversprechen einer Employer Brand setzen, um sich als attraktiver Arbeitgeber für diese Zielgruppe zu positionieren. Voraussetzung dafür ist eine auf die Zielgruppe abgestimmte und präzise Kommunikation über die relevanten Attraktivitätsmerkmale.
This paper generalizes the theory of policy uncertainty with the new literature on rational inattention. First, the model demonstrates that inattention is dependent on the signal variance and the policy parameter. Second, I discover a novel trade-off showing that a policy instrument mitigates attention. Third, the policy instrument is non-linear and reciprocal to both the size and variance of the signal. The unifying theory creates new implications to economic theory and public policy alike.
We report an investigation into the distribution of copper oxidation states in oxide films formed on the surfaces of technical copper. The oxide films were grown by thermal annealing at ambient conditions and studied using Auger depth profiling and UV–Vis spectroscopy. Both Auger and UV–Vis data were evaluated applying multivariate curve resolution (MCR). Both experimental techniques revealed that the growth of Cu2O dominates the initial ca. 40 nm of oxide films grown at 175 °C, while further oxide growth is dominated by CuO formation. The largely coincident results from both experimental approaches demonstrates the huge benefit of the application of UV–Vis spectroscopy in combination with MCR analysis, which provides access to information on chemical state distributions without the need for destructive sample analysis. Both approaches are discussed in detail.
Homogeneous and monodispersed furan functionalised melamine-formaldehyde particles were produced. As a precursor, 2-chloro-1,3,5-triazine-2,4-diamine (Mel) was selectively substituted with 2-aminomethyl furan (Fu) units in a convenient one step reaction. The pure reaction product Fu-Mel, which was used without further purification, was reacted with formaldehyde by conventional sol-gel condensation in aqueous medium to yield chemically homogenous, spherically shaped and monodispersed particles. The particles were analysed using ATR-FT-IR, Raman, 1H and 13C NMR spectroscopy, TGA, SEM and DSC measurements. The reactivity of the furan groups located at the particle surface was studied by performing a thermoreversible Diels-Alder cycloaddition reaction with bis-maleimide coupling agents. The formed networks showed thermoreversible behaviour, which was characterised by dynamic IR and DSC measurements.
Today many vertical retailers are operating different sales channels at the same time and are respon-sible for the range of products in all sales channels. The purpose of this paper is to examine whether for vertical fashion retailers a format-specific assortment policy can be observed on the German mar-ket. To investigate this topic in addition to secondary data of a literature research, quantitative prima-ry data was collected through a structured observation by conducting store checks. The combination provides insights into the research topic, allows to build hypotheses and to get a current and specific answer on the research topic. The study revealed all vertical retailers exploit the advantage of unlim-ited capacity of the online shop by offering in this channel mainly the broadest and deepest assort-ment. Within the retail store the vertical retailers focus on offering full-price goods for the current season in full size sets. Compared to the online shop here are less styles sophisticated presented and adjusted on the sales floor. For the outlet channel all brands showed a higher density of products and at least a price reduction of 30 per cent. The present paper is limited by time, depth and language of secondary data collection. As the study only conducted quantitative data within limited observations additional visual data over a longer period is necessary.
The purpose of this paper is to assess if the strategy development of the fashion industry is oriented to the long or short term. Following the theory of dynamic capabilities, this paper argues that a long term strategic orientation can be observed in corporate foresight activities. A multi methodological research approach is chosen to answer the research question. The findings suggest that the fashion industry is lagging behind other industries in terms of future orientation and therefore long-term strategy development, even though the challenges in the business environment are not perceived as less relevant.
In der zunehmenden Individualisierung von Produkten zeigt sich, dass Kundennähe und digital vernetzte Zusammenarbeit aller Partner wertvolle Erfolgspotenziale darstellen. Für komplexe Kundenauftragsprozesse gilt es, zu vernetzen und die Prozesse und Systeme in Form eines ganzheitlichen Ansatzes zukunftsfähig zu gestalten. Dabei wird der Herausforderung begegnet, Daten und Dokumente zu digitalisieren und den manuellen Aufwand zu reduzieren. Der Untersuchungsgegenstand ist der Abwicklungsprozess, ausgehend von einer Online-Konfiguration durch den Kunden bis zur Bestellabwicklung. In diesem Beitrag wird ein Vorgehensmodell aufgezeigt, das Unternehmen in die Lage versetzt, ihren Kundenauftragsprozess durch ein digitales Geschäftsmodell zukunftsfähig auszugestalten. Nutzenpotenziale sind eine verstärkte Kundenbindung durch eng verzahnte digitale Kollaboration, verstärkte Wirtschaftlichkeit durch Reduktion der Prozesskosten sowie eine Optimierung der Customer Experience durch effiziente Abläufe.
The data present in this article affords insides in the characterization of a newly described bi-functional furan-melamine monomer, which is used for the production of monodisperse, furan-functionalized melamine formaldehyde particles. In the related research article Urdl et al., 2019 data interpretations can be found. The furan functionalization of particles is necessary to perform reversible Diels-Alder reactions with maleimide (BMI) crosslinker to form thermoreversible network systems. To understand the reaction conditions of Diels Alder (DA) reaction with a Fu-Mel monomer and a maleimide crosslinker, model DA reaction were performed and evaluated using dynamic FT-IR measurements. During retro Diels-Alder (rDA) reactions of the monomer system, it was found out that some side reaction occurred at elevated temperatures. The data of evaluating the side reaction is described in one part of this manuscript. Additional high resolution SEM images of Fu Mel particles are shown and thermoreversible particle networks with BMI2 are shown. The data of different Fu-Mel particle networks with maleimide crosslinker are presented. Therefore, the used maleimide crosslinker with different spacer lengths were synthesized and the resulting networks were analyzed by ATR-FT-IR, SEM and DSC.
