Refine
Document Type
- Book chapter (100) (remove)
Is part of the Bibliography
- yes (100)
Institute
- Texoversum (44)
- Informatik (22)
- ESB Business School (20)
- Technik (12)
- Life Sciences (1)
- Zentrale Einrichtungen (1)
Publisher
- Springer (100) (remove)
The blockchain technology represents a decentralised database that stores information securely in immutable data blocks. Regarding supply chain management, these characteristics offer potentials in increasing supply chain transparency, visibility, automation, and efficiency. In this context, first token-based mapping approaches exist to transfer certain manufacturing processes to the blockchain, such as the creation or assembly of parts as well as their transfer of ownership. This paper proposes a prototypical blockchain application that adopts an authority concept and a concept of smart non-fungible tokens. The application enables the mapping of complex products in dynamic supply chains that require the auditability of changeable assembling processes on the blockchain. Finally, the paper demonstrates the practical feasibility of the proposed application based on a prototypical implementation created on the Ethereum blockchain.
In diesem Kapitel wird eine Einführung in die sich abzeichnenden Trends bei der Gestaltung der digitalen Transformation gegeben, wobei der Schwerpunkt auf digitalen Produkten, intelligenten Diensten und damit verbundenen Systemen sowie auf Methoden, Modellen und Architekturen liegt. Das primäre Ziel dieses Buches ist es, einige der neuesten Forschungsergebnisse auf diesem Gebiet hervorzuheben. Wir stellen eine Reihe von Kurzbeschreibungen der im Buch enthaltenen Kapitel zur Verfügung.
Die digitale Transformation ist die heute vorherrschende geschäftliche Transformation, die einen starken Einfluss darauf hat, wie digitale Dienstleistungen und Produkte dienstleistungsdominant gestaltet werden. Eine beliebte zugrundeliegende Theorie der Wertschöpfung und des wirtschaftlichen Austauschs, die als dienstleistungsdominante Logik (S-D) bekannt ist, kann mit vielen erfolgreichen digitalen Geschäftsmodellen verbunden werden. Allerdings ist die S-D-Logik an sich abstrakt. Unternehmen können sie nicht ohne Weiteres als Instrument für die Innovation und Gestaltung von Geschäftsmodellen nutzen. Um dies zu ändern, wird eine umfassende Ideenfindungsmethode auf der Grundlage der S-D-Logik vorgeschlagen, die als service-dominantes Design (SDD) bezeichnet wird. SDD zielt darauf ab, Unternehmen beim Übergang zu einer service- und wertorientierten Perspektive zu unterstützen. Die Methode bietet eine vereinfachte Möglichkeit, den Ideenfindungsprozess auf der Grundlage von vier Modellkomponenten zu strukturieren. Jede Komponente besteht aus praktischen Implikationen, Hilfsfragen und Visualisierungstechniken, die aus einer Literaturrecherche, einer Anwendungsfallbewertung der digitalen Mobilität und einer Fokusgruppendiskussion abgeleitet wurden. SDD ist ein erster Schritt zu einem Toolset, das etablierte Unternehmen bei der Service- und Werteorientierung im Rahmen ihrer digitalen Transformation unterstützen kann.
Unternehmen sind derzeit dabei, ihre Strategie, ihre Prozesse und ihre Informationssysteme zu verändern, um ihren Digitalisierungsgrad zu erhöhen. Das Potenzial des Internets und verwandter digitaler Technologien wie Internet der Dinge, Services Computing, Cloud Computing, künstliche Intelligenz, Big Data mit Analysen, mobile Systeme, Kollaborationsnetzwerke und cyber-physikalische Systeme treibt neue Geschäftsmodelle an und ermöglicht sie. Die Digitalisierung führt zu einer tiefgreifenden Umwälzung bestehender Unternehmen, Technologien und Volkswirtschaften und fördert die Architektur digitaler Umgebungen mit vielen eher kleinen und verteilten Strukturen. Dies hat starke Auswirkungen auf neue Wertschöpfungsmöglichkeiten und die Gestaltung digitaler Dienste und Produkte, die durch die Nutzung einer service-dominanten Logik gesteuert werden. Das Hauptergebnis des Buchkapitels erweitert Methoden für integrale digitale Strategien um wertorientierte Modelle für digitale Produkte und Dienstleistungen, die im Rahmen eines multiperspektivischen digitalen Unternehmensarchitektur-Referenzmodells definiert werden.
Die Digitalisierung, der ständige technologische Fortschritt und immer kürzere Produktlebenszyklen stellen Unternehmen derzeit vor große Herausforderungen. Um am Markt erfolgreich zu sein, müssen Geschäftsmodelle häufiger und schneller als früher an veränderte Marktbedingungen angepasst werden. Schnelle Anpassungsfähigkeit, auch Agilität genannt, ist in der heutigen Zeit ein entscheidender Wettbewerbsfaktor. Aufgrund des ständig wachsenden IT-Anteils von Produkten und der Tatsache, dass diese mit Hilfe von IT hergestellt werden, hat die Änderung des Geschäftsmodells große Auswirkungen auf die Unternehmensarchitektur (EA). Die Entwicklung von EAs ist jedoch eine sehr komplexe Aufgabe, da viele Beteiligte mit gegensätzlichen Interessen in den Entscheidungsprozess eingebunden sind. Daher ist ein hohes Maß an Zusammenarbeit erforderlich. Um Unternehmen bei der Entwicklung ihrer EA zu unterstützen, wird in diesem Artikel eine neuartige integrative Methode vorgestellt, die die Interessen der Stakeholder systematisch in die Entscheidungsfindung einbezieht. Durch die Anwendung der Methode wird die Zusammenarbeit zwischen den beteiligten Interessengruppen verbessert, indem Berührungspunkte zwischen ihnen identifiziert werden. Darüber hinaus machen die standardisierten Aktivitäten die Entscheidungsfindung transparenter und vergleichbarer, ohne die Kreativität einzuschränken.
Silicon neurons represent different levels of biological details and accuracies as a trade-off between complexity and power consumption. With respect to this trade-off and high similarity to neuron behaviour models, relaxation-type oscillator circuits often yield a good compromise to emulate neurons. In this chapter, two exemplified relaxation-type silicon neurons are presented that emulate neural behaviour with energy consumption under the scale of nJ/spike. The first proposed fully CMOS relaxation SiN is based on mathematical Izhikevich model and can mimic a broad range of physiologically observable spike patterns. The results of kinds of biologically plausible output patterns and coupling process of two SiNs are presented in 0.35 μm CMOS technology. The second type is a novel ultra-low-frequency hybrid CMOS-memristive SiN based on relaxation oscillators and analog memristive devices. The hybrid SiN directly emulates neuron behaviour in the range of physiological spiking frequencies (less than 100 Hz). The relaxation oscillator is implemented and fabricated in 0.13 μm CMOS technology. An autonomous neuronal synchronization process is demonstrated with two relaxation oscillators coupled by an analog memristive device in the measurement to emulate the synchronous behaviour between spiking neurons.
Ziel des Beitrages ist es, sinnlich-ästhetisch Weltzugänge am Beispiel des Designs für pädagogische Kontexte herauszuarbeiten. Gleichermaßen soll eine Reflexion darüber in Gang gesetzt werden, welche Potenziale transdisziplinär geprägte Gestaltungsprozesse für das Lernen und Lehren bereithalten. Zunächst wird daher die transdisziplinäre Natur des Designs geschichtlich hergeleitet und verschiedene Prozesse beleuchtet. Das sich anschließende Kapitel arbeitet unter dem Begriff der Gestaltung jene Merkmale und Qualitäten professionellen Designs heraus, die allen Prozessen zugrunde liegen. Abschließend wird das Konzept des Design Thinking vor dem Hintergrund erfahrungsbasierten Lernens in der Schulbildung diskutiert und mit Beispielen aus empirischen Studien untermauert.
Delphi Markets
(2023)
Delphi markets refer to approaches and implementations of integrating prediction markets and Delphi studies (Real-time Delphi). The combination of the two methods for producing forecasts can potentially compensate for each other´s weaknesses. For example, prediction markets can be used to select participants with expertise and also motivate long-term participation through their gamified approach and incentive mechanisms. In this paper, two potentials for prediction markets and four potentials for Delphi studies, which are made possible by integration, are derived theoretically. Subsequently, three different integration approaches are presented, on the basis of which the integration on user, market and Delphi question-level is exemplified and it is shown that, depending on the approach, not all potentials can be achieved. At the end, recommendations for the use of Delphi markets are derived, existing limitations for Delphi markets as well as future developments are pointed out.
Unternehmertum spielt sowohl für die Entwicklung afrikanischer Länder eine Rolle, als auch für ausländische Unternehmen mit Markteintrittsplänen. Die infrastrukturellen und institutionellen Rahmenbedingungen für Unternehmertum sind nach wie vor schwierig, wobei aber die fortschreitende Digitalisierung zu einer zunehmend aktiven Start-Up Szene in vielen afrikanischen Ländern führt. Nach wie vor existiert ein Mismatch zwischen den Bereichen in denen Start-Ups entstehen und den Bereichen, wo ausländische Unternehmen Partner für den Markteintritt suchen. Somit bleibt es trotz positiver Entwicklung beim Unternehmertum in absehbarer Zeit schwierig adäquate Partner zu finden.
Entrepreneurship plays a role both for the development of African countries and for foreign companies with market entry plans. The infrastructural and institutional conditions for entrepreneurship are still difficult, but the advancing digitization leads to an increasingly active start-up scene in many African countries. There is still a mismatch between the areas where start-ups are created and the areas where foreign companies are looking for partners for market entry. Thus, despite positive developments in entrepreneurship, it remains difficult to find suitable partners in the foreseeable future.
Military organizations have special features like following different organizational laws in times of peace and war and their specific embeddedness in society and politics. Especially the latter aspect has made the military an important object of study since the beginnings of modern sociology. In the wake of establishing specific sociological accounts, military sociology has been developed, dedicated to the different facets of the military. This research is based on different theoretical perspectives, but has hardly embraced the frameworks from economics and sociology of conventions (EC/SC) so far. The aim of the chapter is to explore and demonstrate the potentials of this approach. In a first step, the state of the art of military sociology research is outlined, and potential avenues for analyzing military forces based on EC/SC are identified. It is argued that especially the connection to organizational theory (military as organization) and civil-military relations, including leadership and professionalism, offer starting points. After introducing existing studies addressing military-related topics with reference to EC/SC, relevant concepts and approaches of convention theory that prove to be particularly enriching for military research are discussed. An outlook on possible further fields and topics of research is given to concretize how an inclusion of the perspective of EC/SC could look like.
Since half a decade, there has been an increasing interest in Robotic Process Automation (RPA) by business firms. However, academic literature has been lacking attention to RPA, before adopting the topic to a larger extent. The aim of this study is to review and structure the latest state of scholarly research on RPA. This chapter is based on a systematic literature review that is used as a basis to develop a conceptual framework to structure the field. Our study shows that some areas of RPA have been extensively examined by many authors, e.g. potential benefits of RPA. Other categories, such as empirical studies on adoption of RPA or organisational readiness models, have remained research gaps.
Durch die Entwicklungen der vergangenen Jahre hin zu technisch komplexeren Maschinen und Anlagen steigt die Bedeutung der Instandhaltung als wesentlichem Schlüssel zur Sicherung der Verfügbarkeit von Maschinen und Anlagen. Wesentliche Ansatzpunkte zur Verbesserung sind hier die Verfügbarkeit von Informationen, voraussagende Instandhaltungsstrategien und eine verbesserte Informationsbereitstellung. Diese können auf technischer Ebene durch spezialisierte Cyberphysische Systeme realisiert werden. In diesem Beitrag wird ein Überblick über die wesentlichen Bausteine, aus smarten Komponenten, smarten Planungssystemen und smarten Benutzerschnittstellen gegeben, die für eine erfolgreiche Umsetzung notwendig sind.
The Principles for Responsible Investments (PRI) is “the world’s leading proponent of responsible investment” (PRI 2021a). With the development of six Principles for Responsible Investment, the PRI supports its international network of investor signatories in incorporating the environmental, social, and governance (ESG) factors into their investment and ownership decisions. The goal of PRI is to develop a more sustainable global financial system by encouraging “investors to use responsible investment to enhance returns and better manage risks” (PRI 2021a). This independent financial initiative is supported by the United Nations and linked to the United Nations Environmental Program Finance Initiative (UNEP FI 2021) and the United Nations Global Compact (UN Global Compact 2021).
Values Management System
(2022)
The ValuesManagementSystem (VWS) is a management standard to “provide a sustainable safeguard of a firm and its development, in all dimensions (legal, economic, ecological, social)” (VWSZfW, p. 4). It includes a framework for values-driven governance through self-commitment and self-binding mechanisms. Values promote a sense of identity and give organizations guidance in decision-making. This is especially important in decision-making processes where topics are not clearly ruled by laws and regulations.
VMSZfW must be embedded in the specific business strategy, structure, and culture of an organization. The following four steps describe the implementation of the ValuesManagementSystemZfW: (i) Codify core values of an organization, for instance, with a “mission, vision and values statement” or Code of Ethics, (ii) implement guidelines such as Code of Conduct and specific policies and procedures, (iii) systematize these by establishing management systems such as Compliance and CSR management systems, and (iv) finally organize and establish structures to ensure the strategic direction and operational implementation and review of these processes. The top management shows that values management is taken seriously by their self-commitment to the core values of the company.
The United Nations (UN) Global Compact is a call to companies to align their strategies and operations with ten universal principles in the areas of human rights, labor, environment, and anti-corruption, and to take actions that advance societal goals (UN Global Compact 2017, p. 3). The UN Global Compacts’ vision is “to mobilize a global movement of sustainable companies and stakeholder to create the world we want” (UN Global Compact 2021a). It is a global network with local presence all around the world.
The digital transformation is today’s dominant business transformation having a strong influence on how digital services and products are designed in a service-dominant way. A popular underlying theory of value creation and economic exchange that is known as the service-dominant (S-D) logic can be connected to many successful digital business models. However, S-D logic by itself is abstract. Companies cannot directly use it as an instrument for business model innovation and design in an easy way. To address this a comprehensive ideation method based on S-D logic is proposed, called service-dominant design (SDD). SDD is aimed at supporting firms in the transition to a service- and value-oriented perspective. The method provides a simplified way to structure the ideation process based on four model components. Each component consists of practical implications, auxiliary questions and visualization techniques that were derived from a literature review, a use case evaluation of digital mobility and a focus group discussion. SDD represents a first step of having a toolset that can support established companies in the process of service- and value-orientation as part of their digital transformation efforts.
Enterprises are currently transforming their strategy, processes, and their information systems to extend their degree of digitalization. The potential of the Internet and related digital technologies, like Internet of Things, services computing, cloud computing, artificial intelligence, big data with analytics, mobile systems, collaboration networks, and cyber physical systems both drives and enables new business designs. Digitalization deeply disrupts existing businesses, technologies and economies and fosters the architecture of digital environments with many rather small and distributed structures. This has a strong impact for new value producing opportunities and architecting digital services and products guiding their design through exploiting a Service-Dominant Logic. The main result of the book chapter extends methods for integral digital strategies with value-oriented models for digital products and services which are defined in the framework of a multi-perspective digital enterprise architecture reference model.
Due to digitalization, constant technological progress and ever shorter product life cycles, enterprises are currently facing major challenges. In order to succeed in the market, business models have to be adapted more often and more quickly to changing market conditions than they used to be. Fast adaptability, also called agility, is a decisive competitive factor in today’s world. Because of the ever-growing IT part of products and the fact that they are manufactured using IT, changing the business model has a major impact on the enterprise architecture (EA). However, developing EAs is a very complex task, because many stakeholders with conflicting interests are involved in the decision-making process. Therefore, a lot of collaboration is required. To support organizations in developing their EA, this article introduces a novel integrative method that systematically integrates stakeholder interests into decision-making activities. By using the method, collaboration between stakeholders involved is improved by identifying points of contact between them. Furthermore, standardized activities make decision-making more transparent and comparable without limiting creativity.
This chapter presents an introduction to the emerging trends for architecting the digital transformation having a strong focus on digital products, intelligent services, and related systems together with methods, models and architectures. The primary aim of this book is to highlight some of the most recent research results in the field. We are providing a focused set of brief descriptions of the chapters included in the book.
Lehre und Lernen unterliegt einem stetigen Wandel, wobei Interaktion als ein zentrales Element der Motivationssteigerung im Lernkontext angesehen wird. Der vorliegende Beitrag zeigt verschiedene Ansätze zur Gestaltung von interaktivem und kollaborativem Lehren und Lernen in einem virtuellen Klassenzimmer auf und stellt ein Beispiel für die Umsetzung und den Einsatz eines solchen Systems vor. Die Mehrwerte und Erfolgsfaktoren, die sich beim Einsatz virtueller Klassenzimmer und deren Gestaltung in Form einer interaktiven blended-learning Umgebung ergeben, werden dargestellt und diskutiert. Mit dem System Accelerator wird eine CSILT (Computer Supported Interactive Learning and Teaching)-Umgebung vorgestellt, in der diese Faktoren zum Einsatz kommen.
Sustainability is a development that meets the needs of the present without compromising the ability of future generations to meet their own needs.
Business Model is a plan for the successful operation of a business, identifying sources of revenue, the intended customer base, products, and details of financing.
Circular economy is an approach of how a company creates, captures and delivers value, with a value creation logic designed to improve resource efficiency through contributing to extending the useful life of products and parts (e.g., through long-life design, repair and remanufacturing) and closing material loops.
In the current age of innovative business financing opportunities available from fintech apps, social media crowdfunding sites such as Kickstarter, Indiegogo, and RocketHub, et.al., and friends and family private equity investors, start-up firms can strategically source their venture capital funds from many globally disperse organizations and individuals. As the firm in this case learned, the benefit of alternative investing sources comes with a critical hidden risk for corporate governance. After a financial restructuring, a typical Silicon Valley software start-up found itself with close to 300 external individual shareholders, some of whom had not been documented as accredited investors. The regulatory agency could decide that the prior actions of the founders and the decisions of the board had been prejudicial to the interests of the minority investors. The management of this small private company faced an atypical investor relations dilemma, before its initial public offering (IPO).
In a networked world, companies depend on fast and smart decisions, especially when it comes to reacting to external change. With the wealth of data available today, smart decisions can increasingly be based on data analysis and be supported by IT systems that leverage AI. A global pandemic brings external change to an unprecedented level of unpredictability and severity of impact. Resilience therefore becomes an essential factor in most decisions when aiming at making and keeping them smart. In this chapter, we study the characteristics of resilient systems and test them with four use cases in a wide-ranging set of application areas. In all use cases, we highlight how AI can be used for data analysis to make smart decisions and contribute to the resilience of systems.
Since the beginning of the energy sector liberalization, the design of energy markets has become a prominent field of research. Markets nowadays facilitate efficient resource allocation in many fields of energy system operation, such as plant dispatch, control reserve provisioning, delimitation of related carbon emissions, grid congestion management, and, more recently, smart grid concepts and local energy trading. Therefore, good market designs play an important role in enabling the energy transition toward a more sustainable energy supply for all. In this chapter, we retrace how market engineering shaped the development of energy markets and how the research focus shifted from national wholesale markets to more decentralized and location-sensitive concepts.
The livestock sector is growing steadily and is responsible for around 18% of global greenhouse‐gas‐emissions, which is more than the global transport sec-tor (Steinfeld et al. 2006). This paper examines the potential of social marketing to reduce meat consumption. The aim is to understand consumers’ motivation in diet choices and to learn what opportunities social marketing can provide to counteract negative environmental and health trends. The authors believe that research to answer this question should start in metropolitan areas, be-cause measures should be especially effective there. Based on the Theory of Planned Behaviour (TPB, Ajzen 1991) and the Technology‐Acceptance‐Model by Huijts et al. (2012), an online‐study with participants from the metropolitan region (n = 708) was conducted in which central socio‐psychological constructs for a meat consumption reduction were examined. It was shown that attitude, personal norm and habit have a critical influence on the intention to reduce meat consumption. A segmentation of consumers based on these factors led to three consumer clusters: vegetarians/flexitarians, potential flexitarians and convinced meat eaters. Potential flexitarians are an especially relevant target group for the development of social‐marketing‐measures to reduce meat consumption. In co‐creation‐workshops with potential flexitarians from the metropolitan region, barriers and benefits of reducing meat consumption were identified. The factors of environmental protection, animal welfare and desire for variety turn out to be the most relevant motivational factors. Based on these factors, consumers proposed a variety of social marketing measures, such as applications and labels to inform about the environmental impact of meat products.
Instagram fashion videos
(2020)
Instagram is one of the most used social media platforms to share photos and videos. Due to this, it can be seen as a helpful opportunity for companies to use the platform as a marketing tool in order to spread information to a wide range of potential customers. Ever since its launch, Instagram is strongly connected to fashion, which makes the platform in particular interesting for fashion brands. According to the screened literature, most brands use Instagram for marketing purposes. It is furthermore a matter of fact, that the utilization of videos plays a decisive role. Following up on this, the question about how brands use videos on Instagram for marketing purposes comes up. Due to this, this chapter aims to investigate the extent to which brands make use of videos on Instagram, what the goals of the videos are and what the most effective videos in terms of user engagement are. More specifically, this chapter includes an empirical study which examines the Instagram profiles of nine selected brands of the categories lifestyle, luxury and fashion and sportswear on the underlying research question. A subsequent evaluation and discussion of the results depicts differences and similarities within the categories and between the categories. All in all, the results of the study show that fashion brands use the possibility of films as a marketing tool on Instagram. The content and types of films thereby heavily depend on the brand category.
This chapter looks at the usage of image films produced by brands and their dealing with themselves. It focuses on analyzing important film parameters, the content and the way it can influence brand image. A list of 70 fashion brands from different categories was gathered through a survey and confirmed by comparing the results with relevant literature. All 70 brands were looked at to find relevant self-referencing films. The films had to be produced by the brand themselves. Videos for advertisement or promoting collections are not regarded either. In total 22 films from 17 brands were analyzed. Results show that most brands seem to have recognized videos as a powerful marketing tool in the social media age. Many brands seem to struggle with the compliance of certain parameters such as length and the use of the brand logo. In general, the content of the videos is focused around the four topics recruitment, value, history and behind the brand. As for the intent, the videos can be classified into the three categories learning, emotion and doing something. This paper not only analyzes this special film category, but also gives recommendations to improve the videos.
Hip-hop culture defines itself through four central pillars: DJing, MCing, breakdancing and graffiti, but a fifth one, fashion, may be in the coming. Hip-hop has become the most popular music genre, and the influence it has on society is undebatable. But as hip-hop artists increasingly underpin their music with visual components, like music videos, the question arises if that has an influence on the fashion industry. This chapter clarifies which factors may determine a fashion business impact and discusses differences between mainstream hip-hop artists and the ones that are active in the fashion industry as well. The focus lays on the way and amount fashion is presented in the music videos. 24 music videos were analyzed, thereof 15 popular records from the past three years and nine of artists that are already considered as fashion influential. Additionally, a fashion influence index was created to compare the degree of fashion between the music videos. Numbers of styles, recognized brands, fashion related song verses, fashion related description box mentions and articles about the fashion in the music video were noted. Findings reveal that the number of outfits shown in the video did not have a direct link to the amount of traffic it produces in fashion media. The artists that are considered influential in the fashion industry, name brands in their song lyrics more often and show brand logos more frequent in their music videos than others. Though over the observed years, for the mainstream hip-hop artists, a rise in fashion awareness can be seen through a higher number of styles, recognizable brands and fashion related verses in the lyrics.
Fashion show films
(2020)
Due to technological developments, fashion show films provide fashion brands the opportunity to communicate their brand concepts, to attract attention and to gain more brand awareness by publishing them in the Internet. The purpose of this research paper is to investigate how fashion brands communicate their brand concept and personality through fashion show films. For this purpose, ten fashion show films of brands from the categories luxury, premium, high-street and active wear are investigated. The results indicate that the investigated brands use different ways to attract attention and to communicate their brand concept and personality. The design of the setting, the presentation of the collection as well as the visualization of the brand concept through the brand name, logo, colors or symbols and camera work play an important role to create an effective and exciting fashion show film in order to communicate the brand concept and to promote their brand image. Mostly luxury and premium brands use fashion show films for branding. For high-street and active wear brands the analysis indicates less importance of fashion show films. The limitations of this research are related to the fact that the restricted number of ten fashion show films is analyzed. This gives an overview but cannot provide a comprehensive breakdown of this topic.
An event film is a successful marketing and communication instrument, which can be used from companies along social media. By reaching the target group and potential customers, companies could benefit from increasing brand awareness. It is striking that there is a lack of information about how event films are used in regard to showing fashion. To establish the subject further, the purpose of this paper is to enrich the existing findings and analyze the influence event films have. In an empirical study, the performance of two events and the two related fast fashion retailers H&M and Zara on Instagram and YouTube regarding event and fashion connected films is analyzed. Identified stylistic elements of event fashion are searched and found in their online shops. Since emotions are especially well transferred through event films, there is an indication that they contribute to the shaping of fashion trends.
The purpose of this paper is to investigate how motion pictures are currently used for the product presentation of fashion articles. An explorative approach was chosen for the literature section. This study shows that the use of moving images for the presentation of fashion articles in online shops is possible in numerous different ways. In order to be able to use product presentation videos meaningfully, one should consider exactly what is the purpose of these videos. Different goals require different means. However, retailers should obtain enough information in advance to assess whether they can afford the production and post-processing of these videos.
The purpose of this paper is to investigate how motion pictures are currently used for the product presentation of fashion articles in online shops in the German, American and British markets. This study shows that the use of moving images for the presentation of fashion articles in online shops is underutilized. With the amount of data that was manageable within the scope of this chapter, no valid generalizations can be made. All described results must be understood as an indication. In order to be able to use product presentation videos meaningfully, one should consider before exactly what is the purpose of these videos. Different goals require different means. However, retailer should obtain enough information in advance to assess whether they can afford the production and post processing of these videos.
Today, digitalization is firmly anchored in society and business. It is also recognized to have significant impact on the retailing sector. The in-store display of moving images has so far, however, gained little attention by researchers. The aim of this research is to provide a first estimation on the current state of moving images distribution in stationary retail stores. A store check was the basis for analysis and evaluation. In sum, 152 stores were analyzed in Stuttgart, Germany. Out of 152 observed stores, 62 stores showed 177 moving images. Detailed analyses about content, mood, color and the actors of motion pictures showed that all aspects are very well harmonized with the target group of the store. The chapter provides a basic estimation of the in-store diffusion of moving images. Thereby, avenues for further research are opened up.
This chapter provides insights in the future of fashion film with respect to augmented reality and virtual reality technologies. The question: How does augmented reality and virtual reality influence the future of fashion film? is therefore considered. It is important to analyze the influence of those technologies on fashion films to assess the potential for fashion retailers and in best case gain first-mover advantages. To answer the stated research question, a literature research was conducted to gain insights about the topic and its influence towards fashion filming. Explanation of augmented reality and virtual reality is provided as well as implications in the retail sector regarding fashion films. Moreover, company examples already using this approach have been compiled. Furthermore, an empirical research part was conducted including a survey method based on an online survey design. The questionnaire is based on what has been revealed in literature to gain in depth insides and approval. The data gained indicated that augmented reality and virtual reality influence the future of fashion film in various ways. The findings highlight how important those technologies can be in order to enhance customer experience and engagement. Regarding the research question, the conclusion can be drawn that it is highly important for fashion managers to take future developments like augmented reality and virtual reality into account to stay competitive and satisfy the requirements of modern consumers.
The purpose of this paper is to give an overview about the links between fashion businesses and film from a fashion business perspective. It focuses on the idea that digitalization brought much more film use for the fashion industry and that this development has just begun and not ended. This change finally also has an intense impact on the fashion industry, as fashion companies nowadays are content producers with films, too. The resulting closer connection with viewers via social media exposes fashion companies, gives on the other hand new influence potential to the fashion system. An in-depth future research about the fashion and film system is therefore required to develop answers for the current situation. This article should be interpreted more as a personal viewpoint of the author to this topic rather than a research paper based on the usual methodological criteria.
The connection of fashion and film seems symbiotic at first sight and they influence each other. There exist differences, including a different understanding of clothing by costume designers and fashion businesses. This article focuses on two successful movies „The Hunger Games“ and „The Great Gatsby“ in order to explore the role of film in fashion and vice versa. The findings suggest, that there are various collections in the fashion world, based on both movies. Therefore, movies indeed have an influence on the development of seasonal fashion. However, this connection is not natural, but rather artificially created by both industries. Through nowadays organized co-operation, the lines between costume designers and fashion designers get blurred. Furthermore, today fashion doesn’t trickle down to an audience naturally, but promoted using the film and its broad reach.
This chapter discusses German television as a platform for fashion content and, in that context, streaming services as possible alternatives. Three German television channels were surveilled over the period of one month, as well as the two most popular streaming services in Germany and the online media library of one German television channel over six months, regarding length, fashion connection, transmission time and success. Additionally, for three channels fashion advertisement was analyzed. Broadcasting the most contributions with fashion connection in one month, VOX was the channel being the most fashionable. Aiming to entertain, informative contributions about fashion in television build a minority. Streaming services offer more flexibility, which the user is asking for. All three television stations show fashion brand spots during prime-time. Especially ProSieben and sixx are in close cooperation with several fashion brands. Therefore, fashion advertising seems to be preferably inserted in fashion related series.
Based on new ways of watching series via streaming platforms and a change of buying behavior, advertising needs to focus on new strategies. Branded entertainment gives brands the opportunity to deeper integrate their product placements into television show plots. Through a managerial perspective this increases the advertising effectiveness. The serial ‘Sex and the City’ exemplifies successful branded entertainment and shows how series influence fashion nowadays. The placements are outstanding when it comes to storytelling around the brand or product, setting trends and creating a character connection plus a desire through identification. This chapter shows success factors and chances of placements for the fashion industry.
YouTube fashion videos
(2020)
YouTube is the most widely adopted and successful video sharing platform. It works as a marketing instrument and money-making tool for companies while reaching the target group. After considering the significant literature based on YouTube, it is striking that there is lack of information about YouTube’s benefits as a video marketing instrument for fashion brands. To establish this subject further, the purpose of this study is to enrich the existing findings on social video marketing on YouTube in the apparel industry. The findings indicate the importance of YouTube as a social network for fashion marketers. The second part conducts an empirical study, which makes the YouTube channel performance of nine fashion brands the subject of discussion. Thereby, three brands per lifestyle, sports and luxury sector are analyzed through comparative aspects. Accordingly, the differences and similarities within and between the sectors are analyzed and evaluated.
Projektmanagement
(2020)
Projektmanagement ist ein Werkzeug um singuläre Aufgaben interdisziplinär und unternehmensübergreifend strukturiert zu bearbeiten, die einmalig und extrem bedeutsam für das Unternehmen sind sowie nicht einfach in der bestehenden Linienorganisation bearbeitet werden können. Unter Projektmanagement versteht man ein Konzept für die Leitung eines komplexen Vorhabens und die Institution, die dieses Vorhaben leitet.
Personalmanagement
(2020)
Auch wenn der Wert in keiner Bilanz auftaucht: das Humankapital entscheidet über den Unternehmenserfolg. Während Kapital im Überfluss vorhanden ist, ist das Personal zunehmend der Engpassfaktor. Wurde bis in die 1980er-Jahre der Mensch als Produktionsfaktor und die Personalabteilung als seine Verwaltungsinstanz gesehen, so ist die Personalarbeit heute ein integratives Element des Managementprozesses und die Personalabteilung aktiver Teil des Managementteams (Scholz 2014c). Damit verbunden ist der begriffliche Wandel von Personalwirtschaft bzw. Personalverwaltung hin zum Personalmanagement bzw. Human Ressource Management (HRM). Die Begriffe signalisieren eine stärker strategisch ausgerichtete Auseinandersetzung mit allen Fragen, die den Einsatz von Personal und die Verknüpfung der Personal- mit der Unternehmensstrategie zum Gegenstand haben.
Wichtige Aufgaben der Personalarbeit sind Personalplanung, Personalbeschaffung, Personalentwicklung, Personaleinsatz, Personalkostenmanagement, Personalführung. Diese werden in der Regel von unterschiedlichen Stellen wahrgenommen – neben der Personalabteilung spielen dabei auch die direkte Führungskraft sowie die Unternehmensleitung eine wichtige Rolle.
We discuss the fabrication technologies for IC chips in this chapter. We will focus on the main process steps and especially on those aspects that are of particular importance for understanding how they affect, and in some cases drive, the layout of ICs. All our analyses in this chapter will be for silicon as the base material; the principles and understanding gained can be applied to other substrates as well. Following a brief introduction to the fundamentals of IC fabrication (Sect. 2.1) and the base material used in it, namely silicon (Sect. 2.2), we discuss the photolithography process deployed for all structuring work in Sect. 2.3. We will then present in Sect. 2.4 some theoretical opening remarks on typical phenomena encountered in IC fabrication. Knowledge of these phenomena is very useful for understanding the process steps we cover in Sects. 2.5–2.8. We examine a simple exemplar process in Sect. 2.9 and observe how a field-effect transistor (FET) – the most important device in modern integrated circuits—is created. To drive the key points home, we provide a review of each topic at the end of every section from the point of view of layout design by discussing relevant physical design aspects.
Internet of Things (IoT) provides a strong platform for computer users to connect objects, devices, and people to the Internet for exchanging or sharing of information with each other. IoT is growing rapidly and is expected to adapt to disciplines such as manufacturing, agriculture, healthcare, and robotics. Furthermore, the new concept of IoT is proposed and shown, especially for robotics areas as Internet of Robotics Things (IoRT). IoRT is a mixed structure of diverse technologies such as cloud computing, artificial intelligence, and machine learning. However, to promote and realize IoRT, digitization and digital transformation should be proceeded and implemented in the robotics enterprise. In this paper, we propose and architecture framework for IoRT-based digital platforms an verify it using a planned case in a global robotics enterprise. The associated challenges and future research directions in this field are also presented.
The SDGs give an overview of the world's development challenges of the present and the coming decades and set a new global agenda for more inclusive and sustainable development and growth. These challenges also represent opportunities for social innovations and the creation of scalable and financially self-sustaining solutions by businesses and (social) entrepreneurs. Examples of solutions to social and ecological challenges are for instance providing low-income communities with access to affordable, quality products and services in areas such as water and sanitation, energy, health, education and finance. New business models can meet customer demands by providing solutions and thereby create opportunities for low-income people as employees, suppliers and distributors.
After the initiator of the ESB Logistics Learning Factory, Prof. Vera Hummel had made experience in developing and implementing a concept for a Learning Factory for Advanced Industrial Engineering (aIE) at the University of Stuttgart, Institute IFF between 2005 and 2008, she was appointed as a full professor at ESB Business School, a faculty of Reutlingen University in March 2010. Lacking a realistic, hands on learning and teaching environment of industrial scale for its industrial engineering students, first ideas for a Learning Factory that would strongly focus on all aspects of production logistics were drafted in 2012. Already back then, a strong integration of virtual and physical factory was desired: While the Learning Factory itself would be physical, the neighboring partners along the supply chain, such as suppliers or distribution warehouses, could be added in a fully virtual way. Considering implementation of the ESB Logistics Learning Factory a strategic initiative of the university, initial funding was provided by the faculty ESB Business School itself. Following its own creed, to provide future-oriented training for the region, also primarily local suppliers and manufacturers were selected as equipment providers to the new Learning Factory. During the initialization phase, 2014, a total of three researchers and nine students worked approximately four months to set up a first assembly line, storage racks, AGVs, or pick-by-light systems in conjunction with the underlying didactical concept. Since then, several hundred of students have participated in trainings and lectures held in the ESB Logistics Learning Factory, several research projects were carried out, and multiple high-level politicians and industry executives have been touring the shop floor. Also, more than EUR 2 million in research and infrastructure funds could be secured for expansion and upgrade — allowing the ESB Logistics Learning Factory today to represent many core aspects of an Industrie 4.0 production environment.
Research organisations are not only contributing to sustainable development but also contribute to scientific findings. As key influencers of innovation; employers and publicly funded research organisations not only have the social mandate to deal with their responsibilities regarding the environment and society, but also drive to understand their social responsibility for their employees and the impact on research and operational processes. Sponsored by the German Federal Ministry for Education and Research (BMBF), this paper presents the results of the joint research project; LENA—Guidelines for Sustainability Management and describes how 3 of Germany’s biggest research organisations (Fraunhofer-Gesellschaft, Leibniz Association and Helmholtz Association) face current challenges in human resource management of research organisations by the integration of a common understanding of sustainability and a broad-based framework. The empirical basis is built by a qualitative organisational ethnographical study which reflects the expert knowledge, everyday experiences and the subject-oriented interpretation of sustainability in human resource management. The result derives concrete recommendations for the institutional practice and offers structured and methodologically proven options for action addressing the stakeholders in human resource management in research institutions.
A case study with four German fashion retail brands was conducted in order to measure the performance of their Omnichannel services. In detail, their Click & Collect service was analyzed. Click & Collect is one of the first introduced Omnichannel services in fashion retailing. Omnichannel services integrate different sales and communication channels providing a seamless customer journey experience. Offline, online, and mobile app customer experiences should provide a seamless customer experience. Omnichannel performance of the four retailers Decathlon, Hunkemöller, Massimo Dutti and Galeria Kaufhof was measured via mystery shopping. A seamless customer journey experience is not yet a standard in German fashion retailing. The four companies differ in many process details. The biggest market potential and the recommendation for further research emerges in deficits of the offline store Omnichannel customer experience. Here, all four case companies have room to improve. Best overall results regarding the integration of offline, online and mobile shops were found with Hunkemöller, followed by Decathlon, Massimo Dutti, and Galeria Kaufhof.
Decentralized energy systems are characterized by an ad hoc planing. The missing integration of energy objectives into business strategy creates difficulties resulting in inefficient energy architectures and decisions. Practice-proven methods such as balanced scorecard, enterprise architecture management and value network approach supports the transformation path towards an effective decentralized system. The methods are evaluated based on a case study. Managing multi-dimensionality, high complexity and multiple actors are the main drivers for an effective and efficient energy management system. The underlying basis to gain the positive impacts of these methods on decentralized corporate energy systems is digitization of energy data and processes.
Case study: EMP
(2018)
The purpose of this research paper is to investigate the business model of the retailer EMP. The in-depth literature review develops the relevance of merchandising for the rock and heavy metal scene and the relevance of EMP within that market. Literature about existing approaches of multi-channelling has been reviewed. Based on this theoretical framework, a case study of EMP has been drafted. Findings are discussed, focusing on the performance of EMP as a multi-channel and lifestyle retailer and additionally provide valuable managerial implications for fashion retailers. Implications for further research address lifestyle retailers to contribute to the findings or validate them with different examples. The research is clearly limited by the amount of scholar literature concerning EMP in particular. Hence, magazines, journals and information provided by the company serve as reference. Even though EMP provided some information, gathering any information about how EMP manages multi channelling operationally was not possible.