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Enterprises are currently transforming their strategy, processes, and their information systems to extend their degree of digitalization. The potential of the Internet and related digital technologies, like Internet of Things, services computing, cloud computing, artificial intelligence, big data with analytics, mobile systems, collaboration networks, and cyber physical systems both drives and enables new business designs. Digitalization deeply disrupts existing businesses, technologies and economies and fosters the architecture of digital environments with many rather small and distributed structures. This has a strong impact for new value producing opportunities and architecting digital services and products guiding their design through exploiting a Service-Dominant Logic. The main result of the book chapter extends methods for integral digital strategies with value-oriented models for digital products and services which are defined in the framework of a multi-perspective digital enterprise architecture reference model.
Unternehmen sind derzeit dabei, ihre Strategie, ihre Prozesse und ihre Informationssysteme zu verändern, um ihren Digitalisierungsgrad zu erhöhen. Das Potenzial des Internets und verwandter digitaler Technologien wie Internet der Dinge, Services Computing, Cloud Computing, künstliche Intelligenz, Big Data mit Analysen, mobile Systeme, Kollaborationsnetzwerke und cyber-physikalische Systeme treibt neue Geschäftsmodelle an und ermöglicht sie. Die Digitalisierung führt zu einer tiefgreifenden Umwälzung bestehender Unternehmen, Technologien und Volkswirtschaften und fördert die Architektur digitaler Umgebungen mit vielen eher kleinen und verteilten Strukturen. Dies hat starke Auswirkungen auf neue Wertschöpfungsmöglichkeiten und die Gestaltung digitaler Dienste und Produkte, die durch die Nutzung einer service-dominanten Logik gesteuert werden. Das Hauptergebnis des Buchkapitels erweitert Methoden für integrale digitale Strategien um wertorientierte Modelle für digitale Produkte und Dienstleistungen, die im Rahmen eines multiperspektivischen digitalen Unternehmensarchitektur-Referenzmodells definiert werden.
The digital transformation of our society changes the way we live, work, learn, communicate, and collaborate. The digitization of software-intensive products and services is enabled basically by four megatrends: Cloud computing, big data mobile systems, and social technologies. This disruptive change interacts with all information processes and systems that are important business enablers for the current digital transformation. The internet of things, social collaboration systems for adaptive case management, mobility systems and services for big data in cloud services environments are emerging to support intelligent user-centered and social community systems. Modern enterprises see themselves confronted with an ever growing design space to engineer business models of the future as well as their IT support, respectively. The decision analytics in this field becomes increasingly complex and decision support, particularly for the development and evolution of sustainable enterprise architectures (EA), is duly needed. With the advent of intelligent user-centered and social community systems, the challenging decision processes can be supported in more flexible and intuitive ways. Tapping into these systems and techniques, the engineers and managers of the enterprise architecture become part of a viable enterprise, i.e. a resilient and continuously evolving system that develops innovative business models.