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The desire to combine advanced user friendly interfaces with a product personality communicating environmental friendliness to customers poses new challenges for car interior designers, as little research has been carried out in this field to date. In this paper, the creation of three personas aimed at defining key German car users with pro environmental behaviour is presented. After collecting ethnographic data of potential drivers through literature review, information about generation and Euro car segment led to the definition of three key user groups. The resulting personas were applied to determine the most important interaction points in car interior. Finally, present design cues of eco-friendly product personality developed in the field of automotive design were explored. Our work presents three strategic directions for the design development of future in-car user interfaces named as a) foster multimodal mobility; b) emphasize the interlinkage economy - sustainable driving; and c) highlight new technological developments. The presented results are meant as an impulse for developers to fit the needs of green customers and drivers when designing user-friendly HMI components.
Automotive technology is in a state of upheaval. IN the field of human machine interface (HMI), the increasing interaction between vehicles, users, and the Internet results in an increment of controls needed, which ultimately has a negative impact on usability and overall car weight. An interdisciplinary team of researchers has been developing for the past two years more intuitive and lighter in-car user interfaces through smart textiles at Reutlingen University. With the newly developed operating and feedback properties, a 1:1 demonstrator was realized and then integrated into a car driving simulator.
