Refine
Document Type
- Book chapter (42)
- Journal article (16)
- Conference proceeding (7)
- Book (1)
Is part of the Bibliography
- yes (66)
Institute
- Texoversum (66)
Publisher
- Springer (26)
- Books on Demand (12)
- MDPI (3)
- Deutscher Fachverlag (2)
- EACH USP (2)
- ADL Romania (1)
- Amsterdam Fashion Institute (1)
- Asian Society of Business and Commerce Research (1)
- BWR media (1)
- Duale Hochschule Baden-Württemberg (1)
Purpose: The purpose of this paper is to find out the influences of sustainability labels on fashion buying behaviour. Despite key information about Fair Trade is provided in all stores of the sample company, customers seem not to be aware of the Fair Trade concept. Therefore this paper aims to give recommendations for a fashion retailer in terms of elucidation about Fair Trade by answering the following research questions: Which influences do sustainability labels wield on customer´s buying behaviour? Are consumers of textile products aware of the function and backgrounds of the Fair Trade label?
Design/methodology/approach: A paper-based questionnaire was administered to 128 customers of a German fashion retailer "Adler Modemärkte AG" in four city stores from which 127 were correctly completed. Additionally an adjusted self-completion questionnaire administered to 50.000 customers online from which a total of 1.712 were correctly completed. Descriptive analysis and cross tabulations were applied to abstract the main research findings and evaluate the hypotheses.
Findings: Key findings suggest that Adler should either enhance their communication strategy regarding Fair Trade or remove Fair Trade products from the assortment, as the majority of respondents are not aware of Adlers´ Fair Trade products. The Fair Trade label could neither be identified as consumer-barrier nor sales support. Further findings revealed participants have more knowledge about Fair Trade than initially assumed.
Research limitations/implications: Majorly women aged between 56 and 75 participated in the survey. Findings are limited to geography, the target group of the fashion retailer Adler, gender, age group and the research method questionnaire.
It is widely recognized that Education for Sustainable Development (ESD) plays a critical role in creating a more sustainable world by fostering the development of the knowledge, skills, understanding, values, and actions necessary for such change (UNESCO, 2020). In this context, ESD represents a holistic approach that focuses on lifelong learning to create informed people who can make decisions today and in the future. Related to the textile and fashion industry, ESD is an appropriate approach to continuously implement sustainability aspects in education and training. To achieve this goal, the European project "Sustainable Fashion Curriculum at Textile Universities in Europe - Development, Implementation and Evaluation of a Teaching Module for Educators" (Fashion DIET) has developed a digital teaching module in a partnership between a University of Education and universities with textile departments. The main objective of the project is to elaborate an ESD module for university lecturers in order to introduce a sustainable fashion curriculum in textile universities in Europe and implement it in educational systems. The project therefore aims to train educators along the textile supply chain, to inform the young generation about the latest aspects of sustainability and raise awareness by implementing ESD in textile education. This paper presents the learning outcomes of the modules on sustainable fashion design and related production technologies developed by the technical university partners, as part of the total of 42 courses covering didactic-methodological approaches and the sustainable orientation of the fashion market, offered at the consortium level. The project content is made available as Open Educational Resources through Glocal Campus, an open-access e-learning platform that enables virtual collaboration between universities.
Das Ziel dieses Papiers ist es zu verstehen, inwieweit Musik und Mode voneinander abhängig und miteinander interagieren, wobei der Schwerpunkt auf der Entwicklung von Musik- und Modetrends im Zeitraum von 1950 bis heute liegt. Darüber hinaus soll dem Leser ein Einblick darin ermöglicht werden, ob die zur Verfügung stehende Technologie die Entwicklung und den Zugang zu Musik und Mode in Zukunft beeinflusst. Die Recherche für dieses Papier erforderte die Verwendung von Sekundärquellen, einschließlich Bibliotheks- und Online-Recherchen. Das Ziel war es, Informationen über die frühere und aktuelle Entwicklung von Musik und Mode zu sammeln. Diese Methoden waren die besten Alternativen zu Sekundärquellen, da sie zuverlässige Ergebnisse lieferten und so die Genauigkeit der gesammelten Daten erhöhten. Sie waren jedoch auch begrenzt, da vor allem Daten für die Mode- und Musikentwicklung der Nullerjahre begrenzt waren. Dies ist durch das Hauptergebnis erklärbar, dass die Entwicklung dieser Zeit nicht so deutlich ist wie die der früheren Zeiten, in denen ein Modetrend mit einem neuen Musikgenre oder Hit einherging, was bedeutet, dass Mode und Musik in gewissem Maße korrelieren, aber durch eine Reaktivierung der Musik- und Modetrends der Vorjahre ohne neue Erfindungen gekennzeichnet ist.
The strong demand to transform the textile and fashion industry towards sustainability requires continuous implementation of the Education for Sustainable Development (ESD) mission statement in education and industry. To achieve this goal, the European research project "Fashion DIET - Sustainable Fashion Curriculum at Textile Universities in Europe. Development, Implementation and Evaluation of a Teaching Module for Educators", co-funded by the Erasmus+ programme of the European Union (2020-1-DE01-KA203-005657), aims to create an ESD module for university lecturers and research-based teaching and learning materials delivered through an e-learning portal. First, an online questionnaire was rolled out to assess university faculty attitudes toward and needs for ESD content and methods. The feedback questionnaire enabled the selection of the most relevant data for the elaboration of an action and research-oriented professional development module for ESD in textile education, which will be accessible through an information & e-learning portal. The e-learning portal can be used as a web-based tool to apply and evaluate the project outcomes, e.g. the further education module and the teaching and learning materials for educators, such as manuals, broadcasts and the provision of interactive and physical materials. It thus ensures that the teaching materials can be used sustainably in the classroom. It also provides country-specific data for the fashion and textile industry and its market, taking into account the different perspectives of universities and schools. In any case, the portal represents (1) the web-based platform to support the dissemination of ESD as a guiding principle and (2) a central contact point for the target group to obtain relevant information on ESD. Fashion DIET explores the use of e-learning to improve teaching and learning on ESD, by training educators and empowering them as multipliers for a sustainable textile and fashion industry. At a higher level, the European project strengthens the quality and relevance of learning provision in education towards the latest developments in textile research and innovation in terms of a more sustainable fashion.