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In an effort to make the cultural and institutional aspects of energy efficiency in industrial organizations more visible, this article introduces a theoretical framework of decision-making processes. Taking a sociological perspective and viewing organizations as cultural systems embedded in wider social contexts, I have developed a multilevel framework addressing institutional, organizational, and individual dimensions shaping decisions on energy efficiency. The framework's development is based on qualitative empirical fieldwork and integrates insights into organizational theory; neo-institutional theory, the attention-based view of the firm, and organizational culture theories. I conclude that decisions on energy efficiency are results of problematization and theorization processes. These processes emerge between the institutional issue-field, the organization, and its members. The model explains decisions shaped by environment (external and material), organizational processes (energy-efficiency practices, climate and culture) and individuals’ characteristics. The framework serves several purposes: introducing a meta-theory of decision making, providing a concept for empirical analysis, and enabling connectivity to the research on barriers.