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The Internet of Things (IoT) refers to the interconnectedness of physical objects, and works by equipping the latter with sensors and actuators as a means to connect to the internet. The number of connected things has increased threefold over the past five years. Consequently, firms expect the IoT to become a source of new business models driven by technology. However, only a few early adopters have started to install and use IoT appliances on a frequent basis. So it is still unclear which factors drive technological acceptance of IoT appliances. Confronting this gap in current research, the present paper explores how IoT appliances are conceptually defined, which factors drive technological acceptance of IoT appliances, and how firms can use results in order to improve value propositions in corresponding business models. lt is discovered that IoT appliance vendors need to support a broad focus as the potential buyers expose a large variety. As conclusions from this insight, the paper illustrates some flexible marketing strategies.
Smart meter based business models for the electricity sector : a systematical literature research
(2017)
The Act on the Digitization of the Energy Transition forces German industries and households to introduce smart meters in order to save engery, to gain individual based electricity tariffs and to digitize the energy data flow. Smart meter can be regarded as the advancement of the traditional meter. Utilizing this new technology enables a wide range of innovative business models that provide additional value for the electricity suppliers as well as for their customers. In this study, we followed a two-step approach. At first, we provide a state-of-the-art comparison of these business models found in the literature and identify structural differences in the way they add value to the offered products and services. Secondly, the business models are grouped into categories with respect to customer segmetns and the added value to the smart grid. Findings indicate that most business models focus on the end-costumer as their main customer.
Converting users into customers : the role of user profile information and customer journey analysis
(2016)
Due to the digital transformation, the importance of web analysis and user profiling for enterprises is increasing rapidly as customers focus on digital channels to obtain information about products and brands. While there exists a lot research on these topics, only a minority of firms use them to their advantage. This study aims to tighten the link between research and business such that experimental methods can be used for the improvement of communication strategies in practice. Therefore, a systematic literature analysis is conducted, workshops are observed and documented and an empirical study is used to integrate single steps into a framework for the
practical usage of user profiling and customer journey analysis.
In a world with rapidly changing customer requirements and the increased role of technology, companies need more flexible systems to adapt their processes and react dynamically to changes. Adaptive Case Management (ACM) comes into consideration by providing a concept to adapt to changing business conditions. Within our research project we did a first foundational evaluation of the potential of ACM in supporting unpredictable sales processes. Based on a set of criteria we tested the concept of ACM with the open source tool Cognoscenti. The evaluation gave us the possibility to experience the concept of ACM. Hence we were able to provide a statement about the potential of ACM within the context of an unpredictable sales process, setting the path to further research and discussion of ACM in the area of sales processes.
The increasing number of connected mobile devices such as fitness trackers and smartphones define new data for health insurances, enabling them to gain deeper insights into the health of their customers. These additional data sources plus the trend towards an interconnected health community, including doctors, hospitals and insurers, lead to challenges regarding data filtering, organization and dissemination. First, we analyze what kind of information is relevant for a digital health insurance. Second, functional and non-functional requirements for storing and managing health data in an interconnected environment are defined. Third, we propose a data architecture for a digitized health insurance, consisting of a data model and an application architecture.
Location-based services in buildings represent a great advantage for people to search places, products or people. In our paper we examine the feasibility of Bluetooth iBeacons for indoor localization. In the first part we define and evaluate the iBeacon technology through different experiments. In the second part our solution application is described. Our system is able to estimate the position of the user’s smartphone based on RSSI measurements. Therefore we used the built-in smartphone sensor and a building map with required sender information. Trilateration is used as positioning technique in contrast to fingerprinting to minimize beforehand effort. Results are promising but cannot reach the same accuracy level as sensor-fusion or fingerprinting approaches.
Steady growing research material in a variety of databases, repositories and clouds make academic content more than ever hard to discover. Finding adequate material for the own research however is essential for every researcher. Based on recent developments in the field of artificial intelligence and the identified digital capabilities of future universities a change in the basic work of academic research is predicted. This study defines the idea of how artificial intelligence could simplifiy academic research at a digital university. Today's studies in the field of AI spectacle the true potential and its commanding impact on academic research.
Software engineering education is supposed to provide students with industry-relevant knowledge and skills. Educators must address issues beyond exercises and theories that can be directly rehearsed in small settings. A way to experience such effects and to increase the relevance of software engineering education is to apply empirical studies in teaching. In our article, we show how different types of empirical studies can be used for educational purposes in software engineering. We give examples illustrating how to utilize empirical studies, discuss challenges, and derive an initial guideline that supports teachers to include empirical studies in software engineering courses.
Reality mining refers to an application of data mining, using sensor data to drive behavioral patterns in the real world. However, research in this field started a decade ago when technology was far behind today's state of the art. This paper discusses which requirements are now posed to applications in the context of reality mining. A survey has shown which sensors are available in state-of-the-art smartphones and usable to gather data for reality mining. As another contribution of this paper, a reality mining application architecture is proposed to facilitate the implementation of such applications. A proof of concept verifies the assumptions made on reality mining and the presented architecture.
The acquisition of data for reality mining applications is a critical factor, since many mobile devices, e.g. smartphones, must be capable of capturing the required data. Otherwise, only a small target group would be able to use the reality mining application. In the course of a survey, we have identified smartphone features which might be relevant for various reality mining applications. The survey classifies these features and shows how the support of each feature has changed over the years by analyzing 143 smartphones released between 2004 and 2015. All analyzed devices can be ranked by their number of provided features. Furthermore, this paper deals with quality issues which have occurred during carrying out the survey.