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In modern times markets are very dynamic. This situation requires agile enterprises to have the ability to react fast on market influences. Thereby an enterprise’ IT is especially affected, because new or changed business models have to be realized. However, enterprise architectures (EA) are complex structures consisting of many artifacts and relationships between them. Thus analyzing an EA becomes to a complex task for stakeholders. In addition, many stakeholders are involved in decision-making processes, because Enterprise Architecture Management (EAM) targets providing a holistic view of the enterprise. In this article we use concepts of Adaptive Case Management (ACM) to design a decision-making case consisting of a combination of different analysis techniques to support stakeholders in decision-making. We exemplify the case with a scenario of a fictive enterprise.
There is a growing consensus in research and practice that value-creating networks and ecosystems are supplementing the traditional distinction between the internal firm and market perspectives. To achieve joint value in ecosystems, it is crucial to align the various interests of independently acting ecosystem actors and create a common vision. In this paper, we argue that the ecosystem-wide use of product roadmaps may help with this. To get a better understanding of how roadmapping is conducted in the dynamic ecosystem environment, we systematize the main characteristics of product roadmaps and perform a conceptual comparison with the known challenges of ecosystem management. Comparing the two concepts of ecosystems and product roadmaps, we highlight the fit between the characteristics and objectives of the roadmaps and the challenges of ecosystem management. Hence, we propose to experiment with the ecosystem-wide use of product roadmaps as well as the empirical study of the challenges emerging in the process and the associated redesign of the roadmaps.
Intelligent Tutoring Systems (ITSs) are increasingly used in modern education to automatically give students individual feedback on their performance. The advantage for students is fast individual feedback on their answers to asked questions, while lecturers benefit from considerable time savings and easy delivery of educational material. Of course, it is important that the provided feedback is as effective as direct feedback from the lecturer. However, in digital teaching, lecturers cannot assess the student’s knowledge precisely but can only provide information on which questions were answered correctly and incorrectly. Therefore, this paper presents a concept for integrating ITS elements into the gamified e-learning platform IT-REX so that the feedback quality can be improved to support students in the best possible way.
The character of knowledge-intense processes is that participants decide the next process activities on base of the present information and their expert knowledge. The decisions of these knowledge workers are in general non-deterministic. It is not possible to model these processes in advance and to automate them using a process engine of a BPM system. Hence, in this context a process instance is called a case, because there is no predefined model that could be instantiated. Domain-specific or general case management systems are used to support the knowledge workers. These systems provide all case information and enable users to define the next activities, but they have no or only limited activity recommendation capabilities. In the following paper, we present a general concept for a self-learning system based on process mining that suggests the next best activity on quantitative and qualitative data for a given case. As a proof of concept, it was applied to the area of insurance claims settlement.
Enterprise Architecture (EA) management is an activity that seeks to foster the alignment of business and IT, and pursues various goals further operationalizing this alignment. Key to effective EA management is a framework that defines the roles, activities, and viewpoints used for EA management in accordance to the concerns that the stakeholders aim to address. Consensus holds that such frameworks are organization-specific and hence they are designed in governance activities for EA management. As of today, top-down approaches for governance are used to derive organization-specific frameworks. These usually lack systematic mechanisms for improving the framework based on the feedback of the responsible stakeholders. We outline a bottom-up approach for EA management governance that systematically observes the behavior of the actors to learn user concerns and recommend appropriate viewpoints. With this approach, we complement traditional top-down governance activities.
This paper investigates the impact of dynamic capabilities (DC) on brand love. From a resource-based view, there is little clarity vis-à-vis the specific capabilities that drive the ability to create brand love. This paper focuses on three research questions: Firstly, which dynamic capabilities are relevant for brand love? Secondly, how strong is the impact of certain dynamic capabilities on brand love? Thirdly, which conditions mediate and moderate the impact of specific dynamic capabilities on brand love? Data from a multi-method research approach have been used to itentify the specific capabilities that corporations need, to enhance brand love. Furthermore, a standardized online survey was conducted on marketing executives and evaluated by structural equation modeling. The results indicate, that customer expertise plays a major role in the relationship between dynamic capabilities and brand love. Furthermore, this relationship is more important in markets that have a low competitive differentiation in products and services.
With the Internet of Things being one of the most discussed trends in the computer world lately, many organizations find themselves struggling with the great paradigm shift and thus the implementation of IoT on a strategic level. The Ignite methodoogy as a part of the Enterprise-IoT project promises to support organizations with these strategic issues as it combines best practices with expert knowledge from diverse industries helping to create a better understanding of how to transform into an IoT driven business. A framework that is introduced within the context of IoT business model development is the Bosch IoT Business Model Builder. In this study the provided framework is compared to the Osterwalder Business Model Canvas and the St. Gallen Business Model Navigator, the most commonly used and referenced frameworks according to a quantitative literature analysis.
Customer services in the digital transformation: social media versus hotline channel performance
(2015)
Due to the digital transformation online service strategies have gained prominence in practice as well as in the theory of service management. This study examines the efficacy of different types of service channels in customer complaint handling. The theoretical framework, developed using complaint handling and social media literature, is tested against data collected from two different channels (hotline and social media) of a German telecommunication service provider. We contribute to the understanding of firm’s multichannel distribution strategy in two ways: a) by conceptualizing and evaluating complaint handling quality across traditional and social media channels, and b) by testing the impact of complaint handling quality on key performance outcomes like customer loyalty, positive word-of-mouth, and cross purchase intentions.
The increasing number of connected mobile devices such as fitness trackers and smartphones define new data for health insurances, enabling them to gain deeper insights into the health of their customers. These additional data sources plus the trend towards an interconnected health community, including doctors, hospitals and insurers, lead to challenges regarding data filtering, organization and dissemination. First, we analyze what kind of information is relevant for a digital health insurance. Second, functional and non-functional requirements for storing and managing health data in an interconnected environment are defined. Third, we propose a data architecture for a digitized health insurance, consisting of a data model and an application architecture.
The second Digital Enterprise Computing Conference DEC 16 at the Herman Hollerith Center in Böblingen brings together students, researchers, and practitioners to discuss solutions, experiences, and future developments for the digital transformation. Digitization of business and IT defines the conference agenda: technology acceptance, digital transformation, digital business & administration, digital process challenges, analytics, and big data & data processing.