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Das Internet gewinnt für das Marketing zunehmend an Bedeutung. Dabei liegt der Fokus auf sogenannten Social-Media-Anwendungen wie Facebook, Twitter oder XING. Für Unternehmen stellt sich die Frage, ob das veränderte Mediennutzungsverhalten der Kunden eine neue Marketinglogik induziert. Eine aktuelle Untersuchung gibt Einblicke in die Chancen und Risiken, Anwendungsbedingungen und Kontextfaktoren für die Nutzung von Social Media im Marketing.
Redirected walking techniques allow people to walk in a larger virtual space than the physical extents of the laboratory. We describe two experiments conducted to investigate human sensitivity to walking on a curved path and to validate a new redirected walking technique. In a psychophysical experiment, we found that sensitivity to walking on a curved path was significantly lower for slower walking speeds (radius of 10 meters versus 22 meters). In an applied study, we investigated the influence of a velocity-dependent dynamic gain controller and an avatar controller on the average distance that participants were able to freely walk before needing to be reoriented. The mean walked distance was significantly greater in the dynamic gain controller condition, as compared to the static controller (22 meters versus 15 meters). Our results demonstrate that perceptually motivated dynamic redirected walking techniques, in combination with reorientation techniques, allow for unaided exploration of a large virtual city model.
When forecasting sales figures, not only the sales history but also the future price of a product will influence the sales quantity. At first sight, multivariate time series seem to be the appropriate model for this task. Nonetheless, in real life history is not always repeatable, i.e., in the case of sales history there is only one price for a product at a given time. This complicates the design of a multivariate time series. However, for some seasonal or perishable products the price is rather a function of the expiration date than of the sales history. This additional information can help to design a more accurate and causal time series model. The proposed solution uses an univariate time series model but takes the price of a product as a parameter that influences systematically the prediction based on a calculated periodicity. The price influence is computed based on historical sales data using correlation analysis and adjustable price ranges to identify products with comparable history. The periodicity is calculated based on a novel approach that is based on data folding and Pearson Correlation. Compared to other techniques this approach is easy to compute and allows to preset the price parameter for predictions and simulations. Tests with data from the Data Mining Cup 2012 as well as artificial data demonstrate better results than established sophisticated time series methods.
"Learning by doing" in Higher Education in technical disciplines is mostly realized by hands-on labs. It challenges the exploratory aptitude and curiosity of a person. But, exploratory learning is hindered by technical situations that are not easy to establish and to verify. Technical skills are, however, mandatory for employees in this area. On the other side, theoretical concepts are often compromised by commercial products. The challenge is to contrast and reconcile theory with practice. Another challenge is to implement a self-assessment and grading scheme that keeps up with the scalability of e-learning courses. In addition, it should allow the use of different commercial products in the labs and still grade the assignment results automatically in a uniform way. In two European Union funded projects we designed, implemented, and evaluated a unique e-learning reference model, which realizes a modularized teaching concept that provides easily reproducible virtual hands-on labs. The novelty of the approach is to use software products of industrial relevance to compare with theory and to contrast different implementations. In a sample case study, we demonstrate the automated assessment for the creative database modeling and design task. Pilot applications in several European countries demonstrated that the participants gained highly sustainable competences that improved their attractiveness for employment.
Nach Charles Darwin bestimmt die Kompetenz im Bereich Veränderungsmanagement zunehmend die Wettbewerbsfähigkeit von Organisationen: »It's not the strongest of the species that survives, nor the most intelligent. It is the one most adaptable to change.« Diese Sichtweise gewinnt auf Basis der mit Social Media verbundenen Veränderung der Unternehmensumwelt weiter an Bedeutung. Social Media eröffnet neue Freiheitsgrade in der unternehmensinternen aber auch gesellschaftlichen Kommunikation, die unumkehrbar und in einer rasanten Geschwindigkeit Unternehmen mit sich selbst konfrontieren. Wissenschaftliche Untersuchungen legen nahe, dass die meisten Unternehmen die Bedeutung ihrer eigenen Veränderungskompetenz noch nicht vollständig erfasst haben. Der Umgang mit Wandel ist in vielen Fällen naiv und folgt tradierten Organisationsmodellen. Unternehmen lassen sich jedoch nicht mechanisch im Stile einer Maschine verändern. Daher sind Ansätze gefragt, die den Fokus eher auf kulturelle und mikropolitische Faktoren lenken, prozessorientiert vorgehen und Social Media schrittweise in das eigene Geschäftsmodell integrieren. Der wichtigste Faktor ist und bleibt jedoch die Qualität der Führung. Das Top Management und final die Shareholder von Unternehmen müssen sich daher erneut überlegen, ob sie speziell in dieser Hinsicht optimal aufgestellt sind.
Der Kundenservice bietet für das Marketing umfangreiche Ansätze zur Differenzierung. Dabei zahlen positive Serviceerlebnisse der Kunden auf unterschiedliche Marketingziele ein. Durch Social Media stehen darüber hinaus neue Möglichkeiten für den Servicedialog zur Verfügung. Der vorliegende Beitrag beschreibt die Umsetzung dieser Möglichkeiten bei der Telekom Deutschland GmbH.
Knowledge transfer is very important to our knowledge-based society and many approaches have been proposed to describe this transfer. However, these approaches take a rather abstract view on knowledge transfer, which makes implementation difficult. In order to address this issue, we introduce a layered model for knowledge transfer that structures the individual steps of knowledge transfer in more detail. This paper gives a description of the process and also an example of the application of the layered model for knowledge transfer. The example is located in the area of business process modelling. Business processes contain the important knowledge describing the procedures of the company to produce products and services. Knowledge transfer is the fundamental basis in the modelling and usage of Business processes, which makes it an interesting use case for the layered model for knowledge transfer.
Stent graft visualization and planning tool for endovascular surgery using finite element analysis
(2014)
Purpose: A new approach to optimize stent graft selection for endovascular aortic repair is the use of finite element analysis. Once the finite element model is created and solved, a software module is needed to view the simulation results in the clinical work environment. A new tool for Interpretation of simulation results, named Medical Postprocessor, that enables comparison of different stent graft configurations and products was designed, implemented and tested. Methods Aortic endovascular stent graft ring forces and sealing states in the vessel landing zone of three different configurations were provided in a surgical planning software using the Medical Imaging Interaction Tool Kit (MITK) Software system. For data interpretation, software modules for 2D and 3D presentations were implemented. Ten surgeons evaluated the software features of the Medical Postprocessor. These surgeons performed usability tests and answered questionnaires based on their experience with the system.
Results: The Medical Postprocessor visualization system enabled vascular surgeons to determine the configuration with the highest overall fixation force in 16 ± 6 s, best proximal sealing in 56±24 s and highest proximal fixation force in 38 ± 12 s. The majority considered the multiformat data provided helpful and found the Medical Postprocessor to be an efficient decision support system for stent graft selection. The evaluation of the user interface results in an ISONORMconform user interface (113.5 points).
Conclusion: The Medical Postprocessor visualization Software tool for analyzing stent graft properties was evaluated by vascular surgeons. The results show that the software can assist the interpretation of simulation results to optimize stent graft configuration and sizing.
Intra-operative fluoroscopy-guided assistance system for transcatheter aortic valve implantation
(2014)
A new surgical assistance system has been developed to assist the correct positioning of the AVP during transapical TAVI. The developed assistance system automatically defines the target area for implanting the AVP under live 2-D fluoroscopy guidance. Moreover, this surgical assistance system works with low levels of contrast agent for the final deployment of AVP, reducing therefore long-term negative effects, such as renal failure in the elderly and high-risk patients.
Online credit card fraud presents a significant challenge in the field of eCommerce. In 2012 alone, the total loss due to credit card fraud in the US amounted to $ 54 billion. Especially online games merchants have difficulties applying standard fraud detection algorithms to achieve timely and accurate detection. This paper describes the Special constrains of this domain and highlights the reasons why conventional algorithms are not quite effective to deal with this problem. Our suggested solution for the problem originates from the fields of feature construction joined with the field of temporal sequence data mining. We present Feature construction techniques, which are able to create discriminative features based on a sequence of transaction and are able to incorporate the time into the classification process. In addition to that, a framework is presented that allows for an automated and adaptive change of features in case the underlying pattern is changing.
Vehicles have been so far improved in terms of energy-efficiency and safety mainly by optimising the engine and the power train. However, there are opportunities to increase energy-efficiency and safety by adapting the individual driving behaviour in the given driving situation. In this paper, an improved rule match algorithm is introduced, which is used in the expert system of a human-centred driving system. The goal of the driving system is to optimise the driving behaviour in terms of energy-efficiency and safety by giving recommendations to the driver. The improved rule match algorithm checks the incoming information against the driving rules to recognise any breakings of a driving rule. The needed information is obtained by monitoring the driver, the current driving situation as well as the car, using in-vehicle sensors and serial-bus systems. On the basis of the detected broken driving rules, the expert system will create individual recommendations in terms of energy-efficiency and safety, which will allow eliminating bad driving habits, while considering the driver needs.
The recent years and especially the Internet have changed the ways in which data is stored. It is now common to store data in the form of transactions, together with ist creation time-stamp. These transactions can often be attributed to Logical units, e.g., all transactions that belong to one customer. These groups, we refer to them as data sequences, have a more complex structure than tuple-based data. This makes it more difficult to find discriminatory patterns for classification purposes. However, the complex structure potentially enables us to track behaviour and its change over the course of time. This is quite interesting, especially in the e-commerce area, in which classification of a sequence of customer actions is still a challenging task for data miners. However, before standard algorithms such as Decision Trees, Neural Nets, Naive Bayes or Bayesian Belief Networks can be applied on sequential data, preparations are required in order to capture the information stored within the sequences. Therefore, this work presents a systematic approach on how to reveal sequence patterns among data and how to construct powerful features out of the primitive sequence attributes. This is achieved by sequence aggregation and the incorporation of time dimension into the feature construction step. The proposed algorithm is described in detail and applied on a real-life data set, which demonstrates the ability of the proposed algorithm to boost the classification performance of well-known data mining algorithms for binary classification tasks.
Prominent theories of action recognition suggest that during the recognition of actions the physical patterns of the action is associated with only one action interpretation (e.g., a person waving his arm is recognized as waving). In contrast to this view, studies examining the visual categorization of objects show that objects are recognized in multiple ways (e.g., a VW Beetle can be recognized as a car or a beetle) and that categorization performance is based on the visual and motor movement similarity between objects. Here, we studied whether we find evidence for multiple levels of categorization for social interactions (physical interactions with another person, e.g., handshakes). To do so, we compared visual categorization of objects and social interactions (Experiments 1 and 2) in a grouping task and assessed the usefulness of motor and visual cues (Experiments 3, 4, and 5) for object and social interaction categorization. Additionally, we measured recognition performance associated with recognizing objects and social interactions at different categorization levels (Experiment 6). We found that basic level object categories were associated with a clear recognition advantage compared to subordinate recognition but basic level social interaction categories provided only a little recognition advantage. Moreover, basic level object categories were more strongly associated with similar visual and motor cues than basic level social interaction categories. The results suggest that cognitive categories underlying the recognition of objects and social interactions are associated with different performances. These results are in line with the idea that the same action can be associated with several action interpretations (e.g., a person waving his arm can be recognized as waving or greeting).
Putting actions in context: visual action adaptation aftereffects are modulated by social contexts
(2014)
The social context in which an action is embedded provides important information for the interpretation of an action. Is this social context integrated during the visual recognition of an action? We used a behavioural visual adaptation paradigm to address this question and measured participants’ perceptual bias of a test action after they were adapted to one of two adaptors (adaptation after-effect). The action adaptation after effect was measured for the same set of adaptors in two different social contexts. Our results indicate that the size of the adaptation effect varied with social context (social context modulation) although the physical appearance of the adaptors remained unchanged. Three additional experiments provided evidence that the observed social context modulation of the adaptation effect are owed to the adaptation of visual action recognition processes. We found that adaptation is critical for the social context modulation (experiment 2). Moreover, the effect is not mediated by emotional content of the action alone (experiment 3) and visual information about the action seems to be critical for the emergence of action adaptation effects (experiment 4). Taken together these results suggest that processes underlying visual action recognition are sensitive to the social context of an action.
Services Oriented Architectures (SOA) have emerged as a useful framework for developing interoperable, large-scale systems, typically implemented using the Web Services (WS) standards. However, the maintenance and evolution of SOA systems present many challenges. SmartLife applications are intelligent user-centered systems and a special class of SOA systems that present even greater challenges for a software maintainer. Ontologies and ontological modeling can be used to support the evolution of SOA systems. This paper describes the development of a SOA evolution ontology and its use to develop an ontological model of a SOA system. The ontology is based on a standard SOA ontology. The ontological model can be used to provide semantic and visual support for software maintainers during routine maintenance tasks. We discuss a case study to illustrate this approach, as well as the strengths and limitations.
Many companies practice performance management in the framework of a heterogeneous, grown mix of numerous separate decisions, instruments, processes and systems and not in terms of a strategically and systematically planned management system. Due to the inefficiency of the above mentioned performance management style, a holistic and integrated approach is a key factor. Performance management must be able to meet central objectives and requirements and set the groundwork for long-term corporate success. This article presents a central approach of the conception of holistic and long-term performance management. The five equal part disciplines are illustrated and demonstrate the issue and composition complexity of a performance management due to their characteristics and combination. The objective of this article is to display and communicate the performance management issue and its context through an easily comprehensible system without following a general recipe.
This is a report from a one-day fourth international workshop on "Information Systems in Distributed Environments" (ISDE), which was organized in conjunction with the OnTheMove Federated Conferences & Workshops (OTM 2014) October 29-30, 2014, Amantea, Calabria, Italy. The main focus of this event was to provide a venue for the discussion of challenges related to the development, operation, and maintenance of distributed information systems, and their creation in the context of global development projects. Further dissemination of research results will lead to an improvement of distributed information system development and deployment across the globe.
Context: Companies increasingly strive to adapt to market and ecosystem changes in real time. Gauging and understanding team performance in such changing environments present a major challenge.
Objective: This paper aims to understand how software developers experience the continuous adaptation of performance in a modern, highly volatile environment using Lean and Agile software development methodology. This understanding can be used as a basis for guiding formation and maintenance of high-performing teams, to inform performance improvement initiatives, and to improve working conditions for software developers.
Method: A qualitative multiple-case study using thematic interviews was conducted with 16 experienced practitioners in five organisations.
Results: We generated a grounded theory, Performance Alignment Work, showing how software developers experience performance. We found 33 major categories of performance factors and relationships between the factors. A cross-case comparison revealed similarities and differences between different kinds and different sizes of organisations.
Conclusions: Based on our study, software teams are engaged in a constant cycle of interpreting their own performance and negotiating its alignment with other stakeholders. While differences across organisational sizes exist, a common set of performance experiences is present despite differences in context variables. Enhancing performance experiences requires integration of soft factors, such as communication, team spirit, team identity, and values, into the overall development process. Our findings suggest a view of software development and software team performance that centres around behavioural and social sciences.
Enterprise Architectures (EA) consist of a multitude of architecture elements, which relate in manifold ways to each other. As the change of a single element hence impacts various other elements, mechanisms for architecture analysis are important to stakeholders. The high number of relationships aggravates architecture analysis and makes it a complex yet important task. In practice EAs are often analyzed using visualizations. This article contributes to the field of visual analytics in enterprise architecture management (EAM) by reviewing how state-of-the-art software platforms in EAM support stakeholders with respect to providing and visualizing the “right” information for decision-making tasks. We investigate the collaborative decision-making process in an experiment with master students using professional EAM tools by developing a research study. We evaluate the students’ findings by comparing them with the experience of an enterprise architect.
Im Kundenbeziehungsmanagement besteht ein großes Interesse an der Nutzung von Social Media. Allerdings finden sich aktuell kaum konzeptionell durchdachte und empirisch überprüfte Lösungen für Social CRM.
Social Media bieten innovative Perspektiven für das Management der Kundenbeziehung. Die Nutzung dieser Möglichkeiten ist jedoch mit hohen Anforderungen an die Marketingstrategie verbunden, was zuweilen vernachlässigt wird.