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In the era of digital transformation, the notion of software quality transcends its traditional boundaries, necessitating an expansion to encompass the realms of value creation for customers and the business. Merely optimizing technical aspects of software quality can result in diminishing returns. Product discovery techniques can be seen as a powerful mechanism for crafting products that align with an expanded concept of quality - one that incorporates value creation. Previous research has shown that companies struggle to determine appropriate product discovery techniques for generating, validating, and prioritizing ideas for new products or features to ensure they meet the needs and desires of the customers and the business. For this reason, we conducted a grey literature review to identify various techniques for product discovery. First, the article provides an overview of different techniques and assesses how frequently they are mentioned in the literature review. Second, we mapped these techniques to an existing product discovery process from previous research to provide concrete guidelines for establishing product discovery in their organizations. The analysis shows, among other things, the increasing importance of techniques to structure the problem exploration process and the product strategy process. The results are interpreted regarding the importance of the techniques to practical applications and recognizable trends.
Large critical systems, such as those created in the space domain, are usually developed by a large number of organizations and, furthermore, they have to comply with standards. Yet, the different stakeholders often do not have a common understanding of the needed quality of requirements specifications. Achieving such a common understanding is a laborious process that is currently not sufficiently supported. Moreover, such a common understanding must be aligned with the standards. In this paper, we present an approach that can be used to align the different stakeholder perceptions regarding the quality of requirements specifications. Existing quality models for requirements specifications are analyzed for equivalences, and transferred into a common representation, the so-called Aligned Quality Map (AQM). Furthermore, a process is defined that supports the alignment of different stakeholder perspectives with regard to the quality of requirements specifications using AQM, which is validated in a case study in the context of European space projects. AQM has been created and populated with an initial set of quality models. It is designed in such way that it can be extended to include further quality models. The case study has shown that an alignment of different stakeholder perspectives and the quality model of the European Cooperation for Space Standardization using AQM is feasible. The approach allows for aligning different stakeholder perspectives for a common understanding of the quality of requirements specifications in the context of standards. Furthermore, AQM supports the assessment of requirements specifications.
Context: Companies that operate in the software-intensive business are confronted with high market dynamics, rapidly evolving technologies as well as fast-changing customer behavior. Traditional product roadmapping practices, such as fixed-time-based charts including detailed planned features, products, or services typically fail in such environments. Until now, the underlying reasons for the failure of product roadmaps in a dynamic and uncertain market environment are not widely analyzed and understood.
Objective: This paper aims to identify current challenges and pitfalls practitioners face when developing and handling product roadmaps in a dynamic and uncertain market environment.
Method: To reach our objective we conducted a grey literature review (GLR).
Results: Overall, we identified 40 relevant papers, from which we could extract 11 challenges of the application of product roadmapping in a dynamic and uncertain market environment. The analysis of the articles showed that the major challenges for practitioners originate from overcoming a feature-driven mindset, not including a lot of details in the product roadmap, and ensuring that the content of the roadmap is not driven by management or expert opinion.
Providing a digital infrastructure, platform technologies foster interfirm collaboration between loosely coupled companies, enabling the formation of ecosystems and building the organizational structure for value co-creation. Despite the known potential, the development of platform ecosystems creates new sources of complexity and uncertainty due to the involvement of various independent actors. For a platform ecosystem to succeed, it is essential that the platform ecosystem participants are aligned, coordinated, and given a common direction. Traditionally, product roadmaps have served these purposes during product development. A systematic mapping study was conducted to better understand how product roadmapping could be used in the dynamic environment of platform ecosystems. One result of the study is that there are hardly any concrete approaches for product roadmapping in platform ecosystems so far. However, many challenges on the topic are described in the literature from different perspectives. Based on the results of the systematic mapping study, a research agenda for product roadmapping in platform ecosystems is derived and presented.
Context: Nowadays the market environment is characterized by high uncertainties due to high market dynamics, confronting companies with new challenges in creating and updating product roadmaps. Most companies are still using traditional approaches which typically fail in such environments. Therefore, companies are seeking opportunities for new product roadmapping approaches.
Objective: This paper presents good practices to support companies better understand what factors are required to conduct a successful product roadmapping in a dynamic and uncertain market environment.
Method: Based on a grey literature review, essential aspects for conducting product roadmapping in a dynamic and uncertain market environment were identified. Expert workshops were then held with two researchers and three practitioners to develop best practices and the proposed approach for an outcome-driven roadmap. These results were then given to another set of practitioners and their perceptions were gathered through interviews.
Results: The study results in the development of 9 good practices that provide practitioners with insights into what aspects are crucial for product roadmapping in a dynamic and uncertain market environment. Moreover, we propose an approach to product roadmapping that includes providing a flexible structure and focusing on delivering value to the customer and the business. To ensure the latter, this approach consists of the main items outcome hypothesis, validated outcomes, and discovered outputs.
Today, companies face increasing market dynamics, rapidly evolving technologies, and rapid changes in customer behavior. Traditional approaches to product development typically fail in such environments and require companies to transform their often feature-driven mindset into a product-led mindset. A promising first step on the way to a product-led company is a better understanding of how product planning can be adapted to the requirements of an increasingly dynamic and uncertain market environment in the sense of product roadmapping. The authors developed the DEEP product roadmap assessment tool to help companies evaluate their current product roadmap practices and identify appropriate actions to transition to a more product-led company. Objective: The goal of this paper is to gain insight into the applicability and usefulness of version 1.1 of the DEEP model. In addition, the benefits, and implications of using the DEEP model in corporate contexts will be explored. Method: We conducted a multiple case study in which participants were observed using the DEEP model. We then interviewed each participant to understand their perceptions of the DEEP model. In addition, we conducted interviews with each company's product management department to learn how the application of the DEEP model influenced their attitudes toward product roadmapping. Results: The study showed that by applying the DEEP model, participants better understood which artifacts and methods were critical to product roadmapping success in a dynamic and uncertain market environment. In addition, the application of the DEEP model helped convince management and other stakeholders of the need to change current product roadmapping practices. The application also proved to be a suitable starting point for the transformation in the participating companies.
Startups play a key role in software-based innovation. They make an important contribution to an economy’s ability to compete and innovate, and their importance will continue to grow due to increasing digitalization. However, the success of a startup depends primarily on market needs and the ability to develop a solution that is attractive enough for customers to choose. A sophisticated technical solution is usually not critical, especially in the early stages of a startup. It is not necessary to be an experienced software engineer to start a software startup. However, this can become problematic as the solution matures and software complexity increases. Based on a proposed solution for systematic software development for early-stage startups, in this paper, we present the key findings of a survey study to identify the methodological and technical priorities of software startups. Among other things, we found that requirements engineering and architecture pose challenges for startups. In addition, we found evidence that startups’ software development approaches do not tend to change over time. An early investment in a more scalable development approach could help avoid long-term software problems. To support such an investment, we propose an extended model for Entrepreneurial Software Engineering that provides a foundation for future research.
Context: The manufacturing industry is facing a transformation with regard to Industry 4.0 (I4). A transformation towards full automation of production including a multitude of innovations is necessary. Startups and entrepreneurial processes can support such a transformation as has been shown in other industries. However, I4 has some specifics, so it is unclear how entrepreneurship can be adapted in I4. Understanding these specifics is important to develop suitable training programs for I4 startups and to accelerate the transformation.
Objective: This study identifies and outlines the essential characteristics and constraints of entrepreneurial processes in I4.
Method: 14 semi-structured interviews were conducted with experts in the field of I4 entrepreneurship. The interviews were analysed and categorized by qualitative analyses.
Results: The interviews revealed several characteristics of I4 that have a significant impact on the various phases of the entrepreneurial process. Examples of such specifics include the difficult access to customers, the necessary deep understanding of the customer and the domain, the difficulty of testing risky assumptions, and the complex development and productization of solutions. The complexity of hardware and software components, cost structures, and necessary customer-specific customizations affect the scalability of I4 startups. These essential characteristics also require specialised skills and resources from I4 startups.
Context: Agile practices as well as UX methods are nowadays well-known and often adopted to develop complex software and products more efficiently and effectively. However, in the so called VUCA environment, which many companies are confronted with, the sole use of UX research is not sufficient to find the best solutions for customers. The implementation of Design Thinking can support this process. But many companies and their product owners don’t know how much resources they should spend for conducting Design Thinking.
Objective: This paper aims at suggesting a supportive tool, the “Discovery Effort Worthiness (DEW) Index”, for product owners and agile teams to determine a suitable amount of effort that should be spent for Design Thinking activities.
Method: A case study was conducted for the development of the DEW index. Design Thinking was introduced into the regular development cycle of an industry Scrum team. With the support of UX and Design Thinking experts, a formula was developed to determine the appropriate effort for Design Thinking.
Results: The developed “Discovery Effort Worthiness Index” provides an easy-to-use tool for companies and their product owners to determine how much effort they should spend on Design Thinking methods to discover and validate requirements. A company can map the corresponding Design Thinking methods to the results of the DEW Index calculation, and product owners can select the appropriate measures from this mapping. Therefore, they can optimize the effort spent for discovery and validation.
Context: The software-intensive business is characterized by increasing market dynamics, rapid technological changes, and fast-changing customer behaviors. Organizations face the challenge of moving away from traditional roadmap formats to an outcome-oriented approach that focuses on delivering value to the customer and the business. An important starting point and a prerequisite for creating such outcome-oriented roadmaps is the development of a product vision to which internal and external stakeholders can be aligned. However, the process of creating a product vision is little researched and understood.
Objective: The goal of this paper is to identify lessons-learned from product vision workshops, which were conducted to develop outcome-oriented product roadmaps.
Method: We conducted a multiple-case study consisting of two different product vision workshops in two different corporate contexts.
Results: Our results show that conducting product vision workshops helps to create a common understanding among all stakeholders about the future direction of the products. In addition, we identified key organizational aspects that contribute to the success of product vision workshops, including the participation of employees from functionally different departments.
Context: Many companies are facing an increasingly dynamic and uncertain market environment, making traditional product roadmapping practices no longer sufficiently applicable. As a result, many companies need to adapt their product roadmapping practices for continuing to operate successfully in today’s dynamic market environment. However, transforming product roadmapping practices is a difficult process for organizations. Existing literature offers little help on how to accomplish such a process.
Objective: The objective of this paper is to present a product roadmap transformation approach for organizations to help them identify appropriate improvement actions for their roadmapping practices using an analysis of their current practices.
Method: Based on an existing assessment procedure for evaluating product roadmapping practices, the first version of a product roadmap transformation approach was developed in workshops with company experts. The approach was then given to eleven practitioners and their perceptions of the approach were gathered through interviews.
Results: The result of the study is a transformation approach consisting of a process describing what steps are necessary to adapt the currently applied product roadmapping practice to a dynamic and uncertain market environment. It also includes recommendations on how to select areas for improvement and two empirically based mapping tables. The interviews with the practitioners revealed that the product roadmap transformation approach was perceived as comprehensible, useful, and applicable. Nevertheless, we identified potential for improvements, such as a clearer presentation of some processes and the need for more improvement options in the mapping tables. In addition, minor usability issues were identified.
Product roadmaps in the new mobility domain: state of the practice and industrial experiences
(2021)
Context: The New Mobility industry is a young market that includes high market dynamics and is therefore associated with a high degree of uncertainty. Traditional product roadmapping approaches such a detailed planning of features over a long-time horizon typically fail in such environments. For this reason, companies that are active in the field of New Mobility are faced with the challenge of keeping their product roadmaps reliable for stakeholders while at the same time being able to react flexibly to changing market requirements.
Objective: The goal of this paper is to identify the state of practice regarding product roadmapping of New Mobility companies. In addition, the related challenges within the product roadmapping process as well as the success factors to overcome these challenges will be highlighted.
Method: We conducted semi-structured expert interviews with 8 experts (7 German company and one Finnish company) from the field of New Mobility and performed a content analysis.
Results: Overall the results of the study showed that the participating companies are aware of the requirements that the New Mobility sector entails. Therefore, they exhibit a high level of maturity in terms of product roadmapping. Nevertheless, some aspects were revealed that pose specific challenges for the participating companies. One major challenge, for example, is that New Mobility in terms of public clients is often a tender business with non-negotiable product requirements. Thus, the product roadmap can be significantly influenced from the outside. As factors for a successful product roadmapping mainly soft factors such as trust between all people involved in the product development process and transparency throughout the entire roadmapping process were mentioned.
How to prioritize your product roadmap when everything feels important: a grey literature review
(2021)
Context: A key factor in achieving product success is to identify what and in which order outputs must be launched in order to deliver the most value to the customer and the business. Therefore, a well-established process to discover and prioritize the content of the product roadmap in the right way is crucial for the success of a company. However, most companies prioritize their product roadmap items based on opinions of experts or the management. Additionally, increasing market dynamics, rapidly evolving technologies and fast changing customer behavior complicate the conduction of the prioritization process. Therefore, many companies are struggling to finding and establishing suitable techniques for prioritizing their product roadmap.
Objective: In order to gain a better understanding of the prioritization process in a dynamic and uncertain market environment, this paper aims to identify suitable techniques for the prioritization in such environments.
Method: We conducted a Grey Literature Review according to the guidelines of Garousi et al.
Results: 18 techniques for the prioritization of the product roadmap could be identified. 15 techniques are primarily used to prioritize outputs by considering factors such as the expected impact or effort. Two technique are most suitable for prioritizing risky assumptions that need to be validated and one technique focuses on the prioritization of outcomes. All techniques have in common that they should be conducted as cross-functional team activity in order to include different perspectives in the prioritization process.
Context: Nowadays, companies are challenged by increasing market dynamics, rapid changes and disruptive participants entering the market. To survive in such an environment, companies must be able to quickly discover product ideas that meet the needs of both customers and the company and deliver these products to customers. Dual-track agile is a new type of agile development that combines product discovery and delivery activities in parallel, iterative, and cyclical ways. At present, many companies have difficulties in finding and establishing suitable approaches for implementing dual-track agile in their business context.
Objective: In order to gain a better understanding of how product discovery and product delivery can interact with each other and how this interaction can be implemented in practice, this paper aims to identify suitable approaches to dual-track agile.
Method: We conducted a grey literature review (GLR) according to the guidelines to Garousi et al.
Results: Several approaches that support the integration of product discovery with product delivery were identified. This paper presents a selection of these approaches, i.e., the Discovery-Delivery Cycle model, Now-Next-Later Product Roadmaps, Lean Sprints, Product Kata, and Dual-Track Scrum. The approaches differ in their granularity but are similar in their underlying rationales. All approaches aim to ensure that only validated ideas turn into products and thus promise to lead to products that are better received by their users.
It is essential for the success of a company to set a strategic direction in which a product offering will be developed over time to achieve the company vision. For this reason, roadmaps are used in practice. in general, roadmaps can be expressed in various forms such as technology roadmaps, product roadmaps or industry roadmaps. From the point of view of industry, the basic purpose of a roadmap is to explore, visualize and communicate the dynamic linkage between markets, products and technology.
Nowadays companies are facing increasing market dynamics, rapidly evolving technologies and shifting user expectations. Together with the adoption of lean and agile practices this situation makes it increasingly difficult to plan and predict upfront which products, services or features should be developed in the future. Consequently, many organizations are struggling with their ability to provide reliable and stable product roadmaps by applying traditional approaches. This paper aims at identifying and getting a better understanding of which measures companies have taken to transform their current product roadmapping practices to the requirements of a dynamic and uncertain market environment. This also includes challenges and success factors within this transformation process as well as measures that companies have planned for the future. We conducted 18 semi-structured expert interviews with practitioners of different companies and performed a thematic data analysis. The study shows that the participating companies are aware that the transformation of traditional product roadmapping practices to fulfill the requirements of a dynamic and uncertain market environment is necessary. The most important measures that the participating companies have taken are 1) adequate item planning concerning the timeline, 2) the replacement of a fixed time-based chart by a more flexible structure, 3) the use of outcomes to determine the items (such as features) on the a roadmap, 4) the creation of a central roadmap which allows deriving different representation for each stakeholder and department.
Context: A product roadmap is an important tool in product development. It sets the strategic direction in which the product is to be developed to achieve the company’s vision. However, for product roadmaps to be successful, it is essential that all stakeholders agree with the company’s vision and objectives and are aligned and committed to a common product plan.
Objective: In order to gain a better understanding of product roadmap alignment, this paper aims at identifying measures, activities and techniques in order to align the different stakeholders around the product roadmap.
Method: We conducted a grey literature review according the guidelines to Garousi et al.
Results: Several approaches to gain alignment were identified such as defining and communicating clear objectives based on the product vision, conducting cross-functional workshops, shuttle diplomacy, and mission briefing. In addition, our review identified the “Behavioural Change Stairway Model” that suggests five steps to gain alignment by building empathy and a trustful relationship.
Context: Organizations are increasingly challenged by dynamic and technical market environments. Traditional product roadmapping practices such as detailed and fixed long-term planning typically fail in such environments. Therefore, companies are actively seeking ways to improve their product roadmapping approach.
Goal: This paper aims at identifying problems and challenges with respect to product roadmapping. In addition, it aims at understanding how companies succeed in improving their roadmapping practices in their respective company contexts.
Method: We conducted semi-structured expert interviews with 15 experts from 13 German companies and conducted athematic data analysis.
Results: The analysis showed that a significant number of companies is still struggling with traditional feature-based product-roadmapping and opinion-based prioritization of features. The most promising areas for improvement are stating the outcomes a company is trying to achieve and making them part of the roadmap, sharing or co-developing the roadmap with stakeholders, and establishing discovery activities.
The emergence of agile methods and practices has not only changed the development processes but might also have affected how companies conduct software process improvement (SPI). Through a set of complementary studies, we aim to understand how SPI has changed in times of agile software development. Specifically, we aim (1) to identify and characterize the set of publications that connect elements of agility to SPI, (2) to explore to which extent agile methods/practices have been used in the context of SPI, and (3) to understand whether the topics addressed in the literature are relevant and useful for industry professionals. To study these questions, we conducted an in-depth analysis of the literature identified in a previous mapping study, an interview study, and an analysis of the responses given by industry professionals to SPI-related questions stemming from an independently conducted survey study.
A fast way to test business ideas and to explore customer problems and needs is to talk to them. Customer interviews help to understand what solutions customers will pay for before investing valuable resources to develop solutions. Customer interviews are a good way to gain qualitative insights. However, conducting interviews can be a difficult procedure and requires specific skills. The current ways of teaching interview skills have significant deficiencies. They especially lack guidance and opportunities to practice. Objective: The goal of this work is to develop and validate a workshop format to teach interview skills for conducting good customer interviews in a practical manner. Method: The research method is based on design science research which serves as a framework. A game-based workshop format was designed to teach interview skills. The approach consists of a half-day, hands-on workshop and is based on an analysis of necessary interview skills. The approach has been validated in several workshops and improved based on learnings from those workshops. Results: Results of the validation show that participants could significantly improve their interview skills while enjoying the game-based exercises. The game-based learning approach supports learning and practicing customer interview skills with playful and interactive elements that encourage greater motivation among participants to conduct interviews.
In recent years companies have faced challenges by high market dynamics, rapidly evolving technologies and shifting user expectations. Together with the adaption of lean and agile practices, it is increasingly difficult to predict upfront which products, features or services will satisfy the needs of the customers and the organization. Currently, many new products fail to produce a significant financial return. One reason is that companies are not doing enough product discovery activities. Product discovery aims at tackling the various risks before the implementation of a product starts. The academic literature only provides little guidance for conducting product discovery in practice. Objective: In order to gain a better understanding of product discovery activities in practice, this paper aims at identifying motivations, approaches, challenges, risks, and pitfalls of product discovery reported in the grey literature. Method: We performed a grey literature review (GLR) according to the guidelines to Garousi et al. Results: The study shows that the main motivation for conducting product discovery activities is to reduce the uncertainty to a level that makes it possible to start building a solution that provides value for the customers and the business. Several product discovery approaches are reported in the grey literature which include different phases such as alignment, problem exploration, ideation, and validation. Main challenges are, among others, the lack of clarity of the problem to be solved, the prescription of concrete solutions through management or experts, and the lack of cross-functional collaboration.
Regardless of company size or industry sector, a majority of project teams and companies use customized processes that combine different development methods-so-called hybrid development methods. Even though such hybrid development methods are highly individualized, a common understanding of how to systematically construct synergetic practices is missing. Based on 1,467 data points from a large-scale online survey among practitioners, we study the current state of practice in process use to answer the question: What are hybrid development methods made of? Our findings reveal that only eight methods and few practices build the core of modern software development. This small set allows for statistically constructing hybrid development methods.
Context: Currently, most companies apply approaches for product roadmapping that are based on the assumption that the future is highly predicable. However, nowadays companies are facing the challenge of increasing market dynamics, rapidly evolving technologies, and shifting user expectations. Together with the adaption of lean and agile practices it makes it increasingly difficult to plan and predict upfront which products, services or features will satisfy the needs of the customers. Therefore, they are struggling with their ability to provide product roadmaps that fit into dynamic and uncertain market environments and that can be used together with lean and agile software development practices.
Objective: To gain a better understanding of modern product roadmapping processes, this paper aims to identify suitable processes for the creation and evolution of product roadmaps in dynamic and uncertain market environments.
Method: We performed a Grey Literature Review (GLR) according to the guidelines from Garousi et al.
Results: 32 approaches to product roadmapping were identified. Typical characteristics of these processes are the strong connection between the product roadmap and the product vision, an emphasis on stakeholder alignment, the definition of business and customer goals as part of the roadmapping process, a high degree of flexibility with respect to reaching these goals, and the inclusion of validation activities in the roadmapping process. An overall goal of nearly all approaches is to avoid waste by early reducing development and business risks. From the list of the 32 approaches found, four representative roadmapping processes are described in detail.
Product roadmaps are an important tool in product development. They provide direction, enable consistent development in relation to a product vision and support communication with relevant stakeholders. There are many different formats for product roadmaps, but they are often based on the assumption that the future is highly predictable. However, especially software-intensive businesses are faced with increasing market dynamics, rapidly evolving technologies and changing user expectations. As a result, many organizations are wondering what roadmap format is appropriate for them and what components it should have to deal with an unpredictable future. Objectives: To gain a better understanding of the formats of product roadmaps and their components, this paper aims to identify suitable formats for the development and handling of product roadmaps in dynamic and uncertain markets. Method: We performed a grey literature review (GLR) according to the guidelines from Garousi. Results: A Google search identified 426 articles, 25 of which were included in this study. First, various components of the roadmap were identified, especially the product vision, themes, goals, outcomes and outputs. In addition, various product roadmap formats were discovered, such as feature-based, goal-oriented, outcome-driven and a theme-based roadmap. The roadmap components were then assigned to the various product roadmap formats. This overview aims at providing initial decision support for companies to select a suitable product roadmap format and adapt it to their own needs.
Selecting a suitable development method for a specific project context is one of the most challenging activities in process design. Every project is unique and, thus, many context factors have to be considered. Recent research took some initial steps towards statistically constructing hybrid development methods, yet, paid little attention to the peculiarities of context factors influencing method and practice selection. In this paper, we utilize exploratory factor analysis and logistic regression analysis to learn such context factors and to identify methods that are correlated with these factors. Our analysis is based on 829 data points from the HELENA dataset. We provide five base clusters of methods consisting of up to 10 methods that lay the foundation for devising hybrid development methods. The analysis of the five clusters using trained models reveals only a few context factors, e.g., project/product size and target application domain, that seem to significantly influence the selection of methods. An extended descriptive analysis of these practices in the context of the identified method clusters also suggests a consolidation of the relevant practice sets used in specific project contexts.
Among the multitude of software development processes available, hardly any is used by the book. Regardless of company size or industry sector, a majority of project teams and companies use customized processes that combine different development methods— so-called hybrid development methods. Even though such hybrid development methods are highly individualized, a common understanding of how to systematically construct synergetic practices is missing. In this paper, we make a first step towards devising such guidelines. Grounded in 1,467 data points from a large-scale online survey among practitioners, we study the current state of practice in process use to answer the question: What are hybrid development methods made of? Our findings reveal that only eight methods and few practices build the core of modern software development. This small set allows for statistically constructing hybrid development methods. Using an 85% agreement level in the participants’ selections, we provide two examples illustrating how hybrid development methods are characterized by the practices they are made of. Our evidence-based analysis approach lays the foundation for devising hybrid development methods.
Context: Organizations are increasingly challenged by high market dynamics, rapidly evolving technologies and shifting user expectations. In consequence, many organizations are struggling with their ability to provide reliable product roadmaps by applying traditional roadmapping approaches. Currently, many companies are seeking opportunities to improve their product roadmapping practices and strive for new roadmapping approaches. A typical first step towards advancing the roadmapping capabilities of an organization is to assess the current situation. Therefore, the so-called maturity model DEEP for assessing the product roadmapping capabilities of companies operating in dynamic and uncertain environments has been developed and published by the authors.
Objective: The aim of this article is to conduct an initial validation of the DEEP model in order to understand its applicability better and to see if important concepts are missing. In addition, the aim of this article is to evolve the model based on the findings from the initial validation.
Method: The model has been given to practitioners such as product managers with the request to perform a self-assessment of the current product roadmapping practices in their company. Afterwards, interviews with each participant have been conducted in order to gain insights.
Results: The initial validation revealed that some of the stages of the model need to be rearranged and minor usability issues were found. The overall structure of the model was well received. The study resulted in the development of the version 1.1 of the DEEP product roadmap maturity model which is also presented in this article.
Through increasing market dynamics, rapidly evolving technologies and shifting user expectations coupled with the adoption of lean and agile practices, companies are struggling with their ability to provide reliable product roadmaps by applying traditional approaches. Currently, most companies are seeking opportunities to improve their product roadmapping practices. As a first challenge they have to assess their current product roadmapping capabilities in order to better understand how to improve their practices and how to switch to a new approach. The aim of this article is to provide an initial maturity model for product roadmapping practices that is especially suited for assessing the roadmapping capabilities of companies operating in dynamic and uncertain market environments. Based on interviews with 15 experts from 13 various companies the current state of practice regarding product roadmapping was identified. Afterwards, the model development was conducted in the context of expert workshops with the Robert Bosch GmbH and researchers. The study results in the so-called DEEP 1.0 product roadmap maturity model which allows companies to conduct a self assessment of their product roadmapping practice.
Context: Organizations are increasingly challenged by dynamic and technical market environments. Traditional product roadmapping practices such as detailed and fixed long-term planning typically fail in such environments. Therefore, companies are actively seeking ways to improve their product roadmapping approach. Goal: This paper aims at identifying problems and challenges with respect to product roadmapping. In addition, it aims at understanding how companies succeed in improving their roadmapping practices in their respective company contexts. The study focuses on mid-sized and large companies developing software-intensive products in dynamic and technical market environments. Method: We conducted semi structured expert interviews with 15 experts from 13 German companies and conducted a thematic data analysis. Results: The analysis showed that a significant number of companies is still struggling with traditional feature based product-roadmapping and opinion based prioritization of features. The most promising areas for improvement are stating the outcomes a company is trying to achieve and making them part of the roadmap, sharing or co-developing the roadmap with stakeholders, and the establishing discovery activities.
Context: Companies in highly dynamic markets increasingly struggle with their ability to plan product development and to create reliable roadmaps. A main reason is the decreasing lack of predictability of markets, technologies, and customer behaviors. New approaches for product roadmapping seem to be necessary in order to cope with today's highly dynamic conditions. Little research is available with respect to such new approaches. Objective: In order to better understand the state of the art and to identify research gaps, this article presents a review of the scientific literature with respect to product roadmapping. Method: We performed a systematic literature review (SLR) with respect to identify papers in the field of computer science. Results: After filtering, the search resulted in a set of 23 relevant papers. The identified papers focus on different aspects such as roadmap types, processes for creating and updating roadmaps, problems and challenges with roadmapping, approaches to visualize roadmaps, generic frameworks and specific aspects such as the combination of roadmaps with business modeling. Overall, the scientific literature covers many important aspects of roadmapping but does provide only little knowledge on how to create product roadmaps under highly dynamic conditions. Research gaps address, for instance, the inclusion of goals or outcomes into product roadmaps, the alignment of a roadmap with a product vision, and the inclusion of product discovery activities in product roadmaps. In addition, the transformation from traditional roadmapping processes to new ways of roadmapping is not sufficiently addressed in the scientific literature.
Software process improvement (SPI) is around for decades, but it is a critically discussed topic. In several waves, different aspects of SPI have been discussed in the past, e.g., large scale company-level SPI programs, maturity models, success factors, and in-project SPI. It is hard to find new streams or a consensus in the community, but there is a trend coming along with agile and lean software development. Apparently, practitioners reject extensive and prescriptive maturity models and move towards smaller, faster and continuous project-integrated SPI. Based on data from two survey studies conducted in Germany (2012) and Europe (2016), we analyze the process customization for projects and practices for implementing SPI in the participating companies. Our findings indicate that, even in regulated industry sectors, companies increasingly adopt in-project SPI activities, primarily with the goal to continuously optimize specific processes. Therefore, with this paper, we want to stimulate a discussion on how to evolve traditional SPI towards a continuous learning environment.
Early reduction of risks in a startup or an innovation project is highly important. Appropriate means for risk reduction, such as testing business models with different kinds of experiments exist. However, deciding what to test and how to select the right test, is challenging for many startups and innovation projects. This article presents the so-called Business Experiments Navigator (BEN), a toolkit to assist startup and innovation processes. It compliments other tools such as the Business Model Canvas or the Lean Startup process. The main contribution of BEN is to bridge the gap between the riskiest assumptions of a business model and the multitude of available testing techniques by providing assumption templates. The Business Experiments Navigator has been validated in several workshops. Results show that it creates awareness among the workshop participants that a business model is based on assumptions which impose risks and need to be validated. Further, users of BEN were able to identify relevant assumptions and map different kinds of assumptions to appropriate testing techniques. The process applied in the workshops, as well as the assumption templates, helped the participants understand the main concepts and transfer their learnings, to their own business ideas.
Workshops and tutorials
(2018)
The 19th International Conference on Product-Focused Software Process Improvement (PROFES 2018) hosted two workshops and three tutorials. The workshops and tutorials complemented and enhanced the main conference program, offering a wider knowledge perspective around the conference topics. The topics of the two workshops were Hybrid Development Approaches in Software Systems Development (HELENA) and Managing Quality in Agile & Rapid Software Development Processes (QUaSD). The topics of the tutorials were The human factor in agile transitions – using the personas concept in agile oaching, Process Management 4.0 – Best Practices, and Domain-specific languages for specification, development, and testing of autonomous systems.
Creating new business models, products or services is challenging in fast changing unpredictable environments. Often, product teams need to make many assumptions (e.g., assumptions about future demands) that might not be true. These assumptions impose risks to the success and these risks need to be mitigated early. One of the principles of the Lean Startup approach is to identify and prioritize the riskiest assumptions in order to validate them as early as possible. This helps to avoid wasting effort and time. In the literature there are several different methods for identifying and prioritizing the riskiest assumptions reported. However, only little research exists about the practical application of these methods in practice and how to teach them. In this paper, we present and empirically analyze a workshop format that we have developed for teaching the prioritization of Lean Startup assumptions. We aim at raising the awareness for assumption thinking among the participants and teach them through group work how to prioritize assumptions. The results of the analysis of a multitude of conducted workshops show that the applied method did lead to reasonable results and accompanying learning effects. In addition, the participants got aware of assumption thinking and liked learning in a practical way.
Objective: This paper aims at getting an understanding of current problems and challenges with roadmapping processes in companies that are facing volatile markets with innovative products. It also aims at gathering ideas and attempts on how to react to those challenges.
Method: As an initial step towards the objectice a semi-structured expert interview study with a case company in the Smart Home domain was conducted. Four employees from the case company with different roles around product roadmaps have been interviewed and a content analysis of the data has been performed.
Results: The study shows a significant consensus among the interviewees about several major challenges and the necessity to change the traditional roadmapping process and format. The interviewees stated that based on their experience traditional feature-based product roadmaps are increasingly losing their benefits (such as good planning certainty) in volatile environments. Furthermore, the ability to understand customer needs and behaviors has become highly important for creating and adjusting product roadmaps. The interviewees see the need for both, sufficiently stable goals on the roadmap and flexibility with respect to products or features to be developed. To reach this target the interviewees proposed to create roadmaps based on outcome goals instead of product features. In addition, it was proposed to decrease the level of detail of the roadmaps and to emphasize the long-term view. Decisions about which feature to develop should be open as long as possible. Expected benefits of such a new way of product roadmapping are higher user centricity, a stable overall direction, more flexibility with respect to development decisions, and less breaking of commitments.
Context: Software product lines are widely used in automotive embedded software development. This software paradigm improves the quality of software variants by reuse. The combination of agile software development practices with software product lines promises a faster delivery of high quality software. However, the set up of an agile software product line is still challenging, especially in the automotive domain. Goal: This publication aims to evaluate to what extend agility fits to automotive product line engineering. Method: Based on previous work and two workshops, agility is mapped to software product line concerns. Results: This publication presents important principles of software product lines, and examines how agile approaches fit to those principles. Additionally, the principles are related to one of the four major concerns of software product line engineering: Business, Architecture, Process, and Organization. Conclusion: Agile software product line engineering is promising and can add value to existing development approaches. The identified commonalities and hindering factors need to be considered when defining a combined agile product line engineering approach.
Combining agile development and software product lines in automotive: challenges and recommendations
(2018)
Software product lines (SPLs) are used throughout the automotive industry. SPLs help to manage the large number of variants and to improve quality by reuse. In order to develop high quality software faster, agile software development (ASD) practices are introduced. From both the research and the management point of view it is still not clear how these two approaches can be combined. We derive recommendations to combine ASD and SPLs based on challenges identified for an automotive specific model. This study combines the outcome of a literature review and a qualitative interview study with 16 practitioners from the automotive domain. We evaluate the results and analyze the relationship between ASD and SPLs in the automotive domain. Furthermore, we derive recommendations to combine ASD and SPLs based on challenges identified in the automotive domain. This study identifies 86 individual challenges. Important challenges address supplier collaboration and faster software release cycles without loss of quality. The identified challenges and the derived recommendations show that the combination of ASD and SPL in the automotive industry is promising but not trivial. There is a need for an automotive-specific approach that combines ASD and SPL.
An assessment model to foster the adoption of agile software product lines in the automotive domain
(2018)
A software product line is commonly used for the software development in large automotive organizations. A strategic reuse of software is needed to handle the increasing complexity of the development and to maintain the quality of numerous software variants. However, the development process needs to be continuously adapted at a fast pace to satisfy the changing market demands. Introducing agile software development methods promise the flexibility to react on customers’ change requests and market demands to deliver high quality software. Despite this need, it is still challenging to combine agile software development and product lines. The maturity of an agile adoption is often hard to determine. Assessing the current situation regarding the combination is a first step towards a successful inclusion of agile methods into automotive software product lines. Based on an interview study with 16 participants and a literature review, we build the so-called ASPLA Model allowing self-assessments within the team to determine the current state of agile software development in combination with software product lines. The model comprises seven areas of improvement and recommends a possibility to improve the current status.
Software engineering courses have to deliver theoretical and technical knowledge and skills while establishing links to practice. However, due to course goals or resource limitations, it is not always possible or even meaningful to set up complete projects and let students work on a real piece of software. For instance, if students shall understand the impact of group dynamics on productivity, a particular software to be developed is of less interest than an environment in which students can learn about team-related phenomena. To address this issue, we use experimentation as a teaching tool in software engineering courses. Experiments help to precisely characterize and study a problem in a systematic way, to observe phenomena, and to develop and evaluate solutions. Furthermore, experiments help establishing short feedback and learning cycles, and they also allow for experiencing risk and failure scenarios in a controlled environment. In this paper, we report on three courses in which we implemented different experiments and we share our experiences and lessons learned. Using these courses, we demonstrate how to use classroom experiments, and we provide a discussion on the feasibility based on formal and informal course evaluations. This experience report thus aims to help teachers integrating small- and medium sized experiments in their courses.
The need for creating digitally enhanced products, services, and experiences as well as the emergence of new or modified business models has a significant impact on the automotive domain. Innovative solutions and new topics such as Smart Mobility or Connectivity require current automotive development processes to undergo major changes. They need to be redesigned in a way that it is possible to learn and adapt continuously at a fast pace. Agile methods are promising approaches to address these new challenges. However, agile methods are not tailored to the specific characteristics of the automotive domain such as software product line (SPLs) development. Although, there have been efforts to apply agile methods in the automotive domain, widespread adoptions have not yet taken place.
Software engineering education is supposed to provide students with industry-relevant knowledge and skills. Educators must address issues beyond exercises and theories that can be directly rehearsed in small settings. A way to experience such effects and to increase the relevance of software engineering education is to apply empirical studies in teaching. In our article, we show how different types of empirical studies can be used for educational purposes in software engineering. We give examples illustrating how to utilize empirical studies, discuss challenges, and derive an initial guideline that supports teachers to include empirical studies in software engineering courses.
Software and system development faces numerous challenges of rapidly changing markets. To address such challenges, companies and projects design and adopt specific development approaches by combining well-structured methods and flexible agile practices. Yet, the number of methods and practices is large and the actual process composition is often carried out in an ad-hoc manner. This paper reports on a survey on hybrid software development approaches. We study which approaches are used in practice, how different approaches are combined, and what contextual factors influence the use and combination of hybrid software development approaches.
Using measurement and simulation for understanding distributed development processes in the Cloud
(2017)
Organizations increasingly develop software in a distributed manner. The Cloud provides an environment to create and maintain software-based products and services. Currently, it is widely unknown which software processes are suited for Cloud-based development and what their effects in specific contexts are. This paper presents a process simulation to study distributed development in the Cloud. We contribute a simulation model, which helps analyzing different project parameters and their impact on projects carried out in the Cloud. The simulator helps reproducing activities, developers, issues and events in the project, and it generates statistics, e.g., on throughput, total time, and lead and cycle time. The aim of this simulation model is thus to analyze the tradeoffs regarding throughput, total time, project size, and team size. Furthermore, the modified simulation model aims to help project managers select the most suitable planning alternative. Based on observed projects in Finland and Spain, we simulated a distributed project using artificial and real data. Particularly, we studied the variables project size, team size, throughput, and total project duration. A comparison of the real project data with the results obtained from the simulation shows the simulation producing results close to the real data, and we could successfully replicate a distributed software project. By improving the understanding of distributed development processes, our simulation model thus supports project managers in their decision-making.
Due to rapidly changing technologies and business contexts, many products and services are developed under high uncertainties. It is often impossible to predict customer behaviors and outcomes upfront. Therefore, product and service developers must continuously find out what customers want, requiring a more experimental mode of management and appropriate support for continuously conducting experiments. We have analytically derived an initial model for continuous experimentation from prior work and matched it against empirical case study findings from two startup companies. We examined the preconditions for setting up an experimentation system for continuous customer experiments. The resulting RIGHT model for Continuous Experimentation (Rapid Iterative value creation Gained through High-frequency Testing) illustrates the building blocks required for such a system and the necessary infrastructure. The major findings are that a suitable experimentation system requires the ability to design, manage, and conduct experiments, create so-called minimum viable products or features, link experiment results with a product roadmap, and manage a flexible business strategy. The main challenges are proper, rapid design of experiments, advanced instrumentation of software to collect, analyse, and store relevant data, and integration of experiment results in the product development cycle, software development process, and business strategy. This summary refers to the article The RIGHT Model for Continuous Experimentation, published in the Journal of Systems and Software [Fa17].
First International Workshop on Hybrid dEveLopmENt Approaches in Software Systems Development
(2017)
A software process is the game plan to organize project teams and run projects. Yet, it still is a challenge to select the appropriate development approach for the respective context. A multitude of development approaches compete for the users’ favor, but there is no silver bullet serving all possible setups. Moreover, recent research as well as experience from practice shows companies utilizing different development approaches to assemble the bestfitting approach for the respective company: a more traditional process provides the basic framework to serve the organization, while project teams embody this framework with more agile (and/or lean) practices to keep their flexibility. The first HELENA workshop aims to bring together the community to discuss recent findings and to steer future work.
The ability to develop and deploy high-quality software at a high speed gets increasing relevance for the comptetitiveness of car manufacturers. Agile practices have shown benefits such as faster time to market in several application domains. Therefore, it seems to be promising to carefully adopt agile practices also in the automotive domain. This article presents findings from an interview-based qualitative survey. It aims at understanding perceived forces that support agile adoption. Particularly, it focuses on embedded software development for electronic control units in the automotive domain.
Software and system development faces numerous challenges of rapidly changing markets. To address such challenges, companies and projects design and adopt specific development approaches by combining well-structured comprehensive methods and flexible agile practices. Yet, the number of methods and practices is large, and available studies argue that the actual process composition is carried out in a fairly ad-hoc manner. The present paper reports on a survey on hybrid software development approaches. We study which approaches are used in practice, how different approaches are combined, and what contextual factors influence the use and combination of hybrid software development approaches. Our results from 69 study participants show a variety of development approaches used and combined in practice. We show that most combinations follow a pattern in which a traditional process model serves as framework in which several fine-grained (agile) practices are plugged in. We further show that hybrid software development approaches are independent from the company size and external triggers. We conclude that such approaches are the results of a natural process evolution, which is mainly driven by experience, learning, and pragmatism.
The digital transformation of the automotive industry has a significant impact on how development processes need to be organized in future. Dynamic market and technological environments require capabilities to react on changes and to learn fast. Agile methods are a promising approach to address these needs but they are not tailored to the specific characteristics of the automotive domain like product line development. Although, there have been efforts to apply agile methods in the automotive domain for many years, significant and widespread adoptions have not yet taken place. The goal of this literature review is to gain an overview and a better understanding of agile methods for embedded software development in the automotive domain, especially with respect to product line development. A mapping study was conducted to analyze the relation between agile software development, embedded software development in the automotive domain and software product line development. Three research questions were defined and 68 papers were evaluated. The study shows that agile and product line development approaches tailored for the automotive domain are not yet fully explored in the literature. Especially, literature on the combination of agile and product line development is rare. Most of the examined combinations are customizations of generic approaches or approaches stemming from other domains. Although, only few approaches for combining agile and software product line development in the automotive domain were found, these findings were valuable for identifying research gaps and provide insights into how existing approaches can be combined, extended and tailored to suit the characteristics of the automotive domain.
Incubators in multinational corporations : development of a corporate incubator operator model
(2017)
This paper analyzes the components of a corporate incubator operator model in multinational companies. Thereby, three relevant phases were identified: pre incubation, incubation, and exit. Each phase contains different criteria that represent critical success factors for a corporate incubator, which are based on theoretical findings and lessons learned from practice. During the pre-incubation phase companies should define their need for a corporate incubator, the origin of ideas and the selection criteria for incubator tenants. The actual phase of incubation refers to the incubator program, which should be flexible with respect to each tenant. Furthermore, resource allocation plays an important role during the incubator program. Exit options after a successful incubation differ according to internal ideas and external start-ups, as well as the objective of the incubator. The research is based on a comprehensive screening of existing incubator literature and a qualitative content analysis of statements from eight experts of international corporate incubators.
Software and system development is complex and diverse, and a multitude of development approaches is used and combined with each other to address the manifold challenges companies face today. To study the current state of the practice and to build a sound understanding about the utility of different development approaches and their application to modern software system development, in 2016, we launched the HELENA initiative. This paper introduces the 2nd HELENA workshop and provides an overview of the current project state. In the workshop, six teams present initial findings from their regions, impulse talk are given, and further steps of the HELENA roadmap are discussed.