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Tech hubs (THs) and cognate structures are nowadays ubiquitous in the innovation ecosystem of Sub-Saharan African (SSA) countries. However, the concept of THs is fuzzy due to the lack of a clear and universally accepted definition. This ambiguity is further compounded by the diverse range of organizations that self-identify as hubs, or are categorized as such by others. As a result, research on THs in SSA remained limited. Against the backdrop of established research on the interconnectedness of technology, innovation and entrepreneurship in different organizational forms, this paper is meant to provide fresh insights into the study of THs in SSA. To advance future research, first, it reveals what is special about THs in SSA and how they are related to existing concepts. I particularly argue that they contour a fourth-wave model of incubation. Second, four main categories are unfolded to delineate THs in SSA which is the cornerstone for future research.
The dawn of the 21st Century has witnessed a tremendous increase in trade pacts among nations, resulting in renewed hopes for sustainable enterprise development in emerging economies worldwide. Ghana and other sub-Saharan African (SSA) countries have signed onto several North-South and South-South free trade agreements with the hope of strengthening their presence in the international trade arena, and to promote economic growth in SSA. For over two decades, however, very little has changed, and many have dashed their high hopes as enterprises continue to struggle in SSA. Not even the African Continental Free Trade Agreement (AfCFTA) could renew the hopes of sceptics. Several studies opined that enterprises in SSA could improve their domestic and international competitiveness by establishing mutually beneficial partnerships with their counterparts from the Global North and South. This study delved into the issues that affect North-South and South-South business collaborations and recommends key success factors that could help promote mutually beneficial cross-border business partnerships. The research includes both literature and empirical information on the key success factors of business partnerships between African enterprises as well as between African enterprises and firms from the Global North. We approached the study qualitatively using a phenomenological research design. Research participants included important stakeholders in Africa and Europe's international trade and sustainable enterprise development ecosystem. The study identified several challenges with the current business collaborations and recommended new ways of making such partnerships more beneficial.
Purpose
In recognising the key role of business intelligence and big data analytics in influencing companies’ decision-making processes, this paper aims to codify the main phases through which companies can approach, develop and manage big data analytics.
Design/methodology/approach
By adopting a research strategy based on case studies, this paper depicts the main phases and challenges that companies “live” through in approaching big data analytics as a way to support their decision-making processes. The analysis of case studies has been chosen as the main research method because it offers the possibility for different data sources to describe a phenomenon and subsequently to develop and test theories.
Findings
This paper provides a possible depiction of the main phases and challenges through which the approach(es) to big data analytics can emerge and evolve over time with reference to companies’ decision-making processes.
Research limitations/implications
This paper recalls the attention of researchers in defining clear patterns through which technology-based approaches should be developed. In its depiction of the main phases of the development of big data analytics in companies’ decision-making processes, this paper highlights the possible domains in which to define and renovate approaches to value. The proposed conceptual model derives from the adoption of an inductive approach. Despite its validity, it is discussed and questioned through multiple case studies. In addition, its generalisability requires further discussion and analysis in the light of alternative interpretative perspectives.
Practical implications
The reflections herein offer practitioners interested in company management the possibility to develop performance measurement tools that can evaluate how each phase can contribute to companies’ value creation processes.
Originality/value
This paper contributes to the ongoing debate about the role of digital technologies in influencing managerial and social models. This paper provides a conceptual model that is able to support both researchers and practitioners in understanding through which phases big data analytics can be approached and managed to enhance value processes.
Purpose
Job advertisements are important means of communicating role expectations for management accountants to the labor market. They provide information about which roles are sought and expected. However, which roles are communicated in job advertisements is unknown so far.
Design/methodology/approach
With a text-mining approach on a large sample of 889 job ads, the authors extract information on roles, type of firm and hierarchical position of the management accountant sought.
Findings
The results indicate an apparent mix of different role types with a strong focus on a classic watchdog role. However, the business partner role is more often sought for leadership positions or in family businesses and small- and medium-sized enterprises (SME).
Research limitations/implications
The main limitation is the lack of an agreed-upon measurement instrument for roles in job offers. The study results imply that corporate practice is not as theory-driven as is postulated and communicated in the management accounting community. This indicates the existence of a research-practice gap and tensions between different actors in the management accounting field.
Practical implications
The results challenge the current role discussion of professional organizations for management accountants as business partners.
Originality/value
The authors contribute the first study, which explicitly analyzes the communication of roles in job offers for management accountants. It indicates a discrepancy between scholarly discussion on roles and management accountants' work from an employer's perspective.
Towards a sustainable future, looking beyond the system boundaries of a single manufacturing company is necessary to promote meaningful collaborations in terms of circular economy principles. In this context digital data processing technologies to connect the potential collaborators are seen as enablers to make use of proven collaborative circular business models (CCBMs). Since most of such data processing technologies rely on features to describe the entities involved, it is essential to provide guidance for identifying and selecting the relevant and most appropriate ones. Defining critical success factors (CSFs) is considered a suitable instrument to describe the decisive factors. A systematic literature review (SLR), followed by a qualitative synthesis is investigating two scientific fields of work, namely (1) the general relevant features of CCBMs and, (2) methodologies for determining CSFs. This results in the development of a conceptual framework which provides guidance for digital applications that perform further digital processing based on the relevant CSFs relating to the specific CCBM.
Die vorliegende Studie beschäftigt sich mit der Verbreitung des Customer-Success-Managements im deutschsprachigen Mittelstand und der Frage, wie eine erfolgreiche Implementierung dort durchgeführt werden kann. Die Ergebnisse zeigen, dass, vorgelagert zum eigentlichen Customer-Success-Management-Prozess, interne sowie externe Voraussetzungen im deutschsprachigen Mittelstand geschaffen werden müssen, um eine nachhaltige Implementierung gewährleisten zu können. Dazu zählt die Transformation vom reinen Produktfokus hin zu einer kunden- und servicezentrierten Unternehmensstrategie. Voraussetzung dafür ist die Erhöhung des Digitalisierungsgrads der Produkte und internen Prozesse sowie ein aktives Change-Management.
Twitter and citations
(2023)
Social media, especially Twitter, plays an increasingly important role among researchers in showcasing and promoting their research. Does Twitter affect academic citations? Making use of Twitter activity about columns published on VoxEU, a renowned online platform for economists, we develop an instrumental variable strategy to show that Twitter activity about a research paper has a causal effect on the number of citations that this paper will receive. We find that the existence of at least one tweet, as opposed to none, increases citations by 16-25%. Doubling overall Twitter engagement boosts citations by up to 16%.
The 17 SDGs, as agreed upon by the international community, are designed to be implemented across all levels of human activity. Alongside the level of international politics, this also includes the local levels, national politics, wider society, and the economic sphere. Many channels are called on to further implementation, including the transfer of technology to developing and emerging countries. As the patent holders, this must include the active participation of companies. While the literature examines the important role of technology transfer in North-South business-to-business (B2B) partnerships, studies on the technology transfer between European and African companies are scarce. Therefore, in this study we use original data from 26 interviews conducted with managers engaged in sales partnerships between German manufacturers and their distributors in African markets to examine the existence and forms of technology transfer. We find that training and marketing excellence are the predominant forms of technology transfer and based on that suggest a refinement of established frameworks on B2B technology transfer.
Der Einsatz von spielerischen Elementen gewinnt im B-to-B immer mehr an Bedeutung. Die vorliegende Studie untersucht den Einsatz von Gamification-Elementen im B-to-B-Marketing und -Vertrieb, speziell in der deutschen Baubranche. Dabei zeigt sich, dass Gamification in Richtung der Mitarbeitenden häufiger genutzt wird als in Richtung der Kundschaft. Doch auch mit Blick auf nachrückende Kunden-Generationen wächst das Potenzial von Gamification zur Lead-Generierung und zur Unterstützung der Omni-Channel-Strategie.
The relevance of Robotic Process Automation (RPA) has increased over the last few years. Combining RPA with Artificial Intelligence (AI) can further enhance the business value of the technology. The aim of this research was to analyze applications, terminology, benefits, and challenges of combining the two technologies. A total of 60 articles were analyzed in a systematic literature review to evaluate the aforementioned areas. The results show that by adding AI, RPA applications can be used in more complex contexts, it is possible to minimize the human factor during the development process, and AI-based decision-making can be integrated into RPA routines. This paper also presents a current overview of the used terminology. Moreover, it shows that by integrating AI, some unseen challenges in RPA projects can emerge, but also a lot of new benefits will come along with it. Based on the outcome, it is concluded that the topic offers a lot of potential, but further research and development is required. The result of this study help researches to gain an overview of the state-of-the-art in combining RPA and AI.
Purpose
The authors study the valuation effect of corporate diversification in the initial phase of the COVID-19 pandemic in 2020 in Europe.
Design/methodology/approach
Applying a cross-sectional regression model to a sample of public companies headquartered in the European Union, the authors investigate the existence of and the change in a diversification discount between 2018 and 2020. By applying the Excess Q methodology, the authors make an industry adjustment of diversified companies to measure the value effect of corporate diversification.
Findings
The authors find an economically and statistically significant diversification discount that increases from an average Excess Q of −0.05 in 2019 to −0.10 in 2020. The diversified companies' inferior fundamental financial performance in 2020 accompanies the discount. The results deviate from those of previous research, which mostly show a decrease in the diversification discount in economic crises, and thereby, shed doubt on whether diversification provides insurance against pandemic-induced adverse value effects.
Originality/valueThe study distinguishes the role of corporate diversification during recessionary periods by establishing that the valuation effect of diversification depends on the nature of the crisis. The analysis incorporates criticism of previous studies concerning a biased methodology and uniform data source by applying the Excess Q methodology and using FactSet industry segment data.
Global trade is plagued by slow and inefficient manual processes associated with physical documents. Firms are constantly looking for new ways to improve transparency and increase the resilience of their supply chains. This can be solved by the digitalisation of supply chains and the automation of document- and information-sharing processes. Blockchain is touted as a solution to these issues due to its unique combination of features, such as immutability, decentralisation and transparency. A lack of business cases that quantify the costs and benefits causes uncertainty regarding the truth of these claims. This paper explores how the costs and benefits of a blockchain-based solution for digitalising and automating documentation flows in cross-border supply chains compare to a conventional centralised relational database solution. The research described in this paper uses primary data collected through semi-structured interviews with industry experts, as well as secondary data from literature. Two models based on existing services were developed and the costs and benefits compared and then analysed using the Architecture Trade-off Analysis Method (ATAM) and the Analytic Network Process (ANP). Findings from the analysis show that a consortium blockchain solution like TradeLens is the favourable solution for digitalising and automating information flows in cross-border supply chains.
Die vorliegende Studie untersucht, wie Unternehmen die Generation Z für den Vertrieb rekrutieren können. Die Ergebnisse zeigen, dass Flexibilität, Weiterentwicklungsmöglichkeiten, ein attraktives Grundgehalt und eine angenehme Arbeitsatmosphäre für die Generation Z entscheidende Faktoren bei der beruflichen Entscheidungsfindung sind. Darüber hinaus wird die Bedeutung der Sinnhaftigkeit der Arbeit hervorgehoben.
AbstractThrough their procyclical behavior, loan loss provisions have been determined as one of the factors that contribute to financial instability during a crisis. IFRS 9 was introduced in 2018 with an expected credit loss model replacing the incurred loss model of IAS 39 to mitigate the effect in the future. Our study aims to analyze loan loss provisions of major banks in the Eurozone to determine for the first time if the implementation of IFRS 9, as intended by regulators, has a dampening effect on procyclicality, especially during the stressed situation under COVID‐19. We analyze 51 banks from 12 countries of the European Monetary Union using 2856 firm‐year observations. While no robust evidence of less procyclicality can be found after the implementation of IFRS 9 until the pandemic, we find evidence that loan loss provisions moved countercyclical during 2020, indicating an alleviating effect at the beginning of the exogenous shock.
Determinants of customer recovery in retail banking — lessons from a German banking case study
(2023)
Due to the increased willingness of retail banking customers to switch and churn their banking relationships, a question arises: Is it possible to win back lost customers, and if so, is such a possibility even desirable after all economic factors have been considered? To answer these questions, this paper examines selected determinants for the recovery of terminated customer–bank relationships from the perspective of former customers. This study therefore evaluates for the first time, empirically and systematically with reference to a German Sparkasse as a case-study setting, whether lost customers have a sufficient general willingness to return (GWR) a retail banking relationship. From our results, a correlation is shown between the GWR a banking relationship and some specific determinants: seeking variety, attractiveness of alternatives and customer satisfaction with the former business relationship. In addition, we show that a customer’s GWR varies depending on the reason for churn and is surprisingly greater when the customer defected for reasons that lie within the scope of the customer himself. Despite the case-study character, however, our results provide relevant insights for other banks and, in particular, this applies to countries with a comparable banking system.
The increase in product variance and shorter product lifecycles result in higher production ramp-up frequencies and promote the usage of mixed-model lines. The ramp-up is considered a critical step in the product life cycle and in the automotive industry phases of the ramp-up are often executed on separated production lines (pilot lines) or factories (pilot plants) to verify processes and to qualify employees without affecting the production of other products in the mixed-model line. The required financial funds for planning and maintaining dedicated pilot lines prevent small and medium-sized enterprises (SMEs) from the application. Hence, SMEs require different tools for piloting and training during the production ramp-up. Learning islands on which employees can be trained through induced and autonomous learning propose a solution. In this work, a concept for the development and application which contains the required organization, activities, and materials is developed through expert interviews. The results of a case study application with a medium-sized automotive manufacturer show that learning islands are a viable tool for employee qualification and process verification during the ramp-up of mixed-model lines.
Projektbasiertes Lernen (PBL) ist eine ideale Methode, um Studierenden an Hochschulen praktische Projektmanagement-Kompetenzen zu vermitteln. Selbst anspruchsvolle Projekte werden hierdurch möglich. Jedoch ist die Balance zwischen den angestrebten Lernzielen und der praktischen Projektdurchführung in der Hochschulpraxis herausfordernd. Mit Hilfe des ‚PBL-Gold Standards‘ lassen sich PBL-Projekte zielgerichtet entwerfen und auf Effektivität hinsichtlich der Lernziele überprüfen. Am Beispiel des Projekts ‚IP Plane‘ der Hochschule Reutlingen, dem Bau eines Motorflugzeugs durch Studierende, wird die praktische Umsetzung eines PBL-Projektes demonstriert.
Circular economy aims to support reuse and extends the product life cycles through repair, remanufacturing, upgrades and retrofits, as well as closing material cycles through recycling. To successfully manage the necessary transformation processes to circular economy, manufacturing enterprises rely on the competency of their employees. The definition of competency requirements for circular economy-oriented production networks will contribute to the operationalization of circular economy. The International Association of Learning Factories (IALF) statesin its mission the development of learning systems addressing these challenges for training of students and further education of industry employees. To identify the required competencies for circular economy, the major changes of the product life cycle phases have been investigated based on the state of the science and compared to the socio-technical infrastructure and thematic fields of the learning factories considered in this paper. To operationalize the circular economy approach in the product design and production phase in learning factories, an approach for a cross learning factory network (so called "Cross Learning Factory Product Production System (CLFPPS)") has been developed. The proposed CLFPPS represents a network on the design dimensions of learning factories. This approach contributes to the promotion of circular economy in learning factories as it makes use of and combines the focus areas of different learning factories. This enables the CLFPPS to offer a holistic view on the product life cycle in production networks.
Context
In a world of high dynamics and uncertainties, it is almost impossible to have a long-term prediction of which products, services, or features will satisfy the needs of the customer. To counter this situation, the conduction of Continuous Improvement or Design Thinking for product discovery are common approaches. A major constraint in conducting product discovery activities is the high effort to discover and validate features and requirements. In addition, companies struggle to integrate product discovery activities into their agile processes and iterations.
Objective
This paper aims at suggests a supportive tool, the “Discovery Effort Worthiness (DEW) Index”, for product owners and agile teams to determine a suitable amount of effort that should be spent on Design Thinking activities. To operationalize DEW, proposals for practitioners are presented that can be used to integrate product discovery into product development and delivery.
Method
A case study was conducted for the development of the DEW index. In addition, we conducted an expert workshop to develop proposals for the integration of product discovery activities into the product development and delivery process.
Results
First, we present the "Discovery Effort Worthiness Index" in form of a formula. Second, we identified requirements that must be fulfilled for systematic integration of product discovery activities into product development and delivery. Third, we derived from the requirements proposals for the integration of product discovery activities with a company's product development and delivery.
Conclusion
The developed "Discovery Effort Worthiness Index" provides a tool for companies and their product owners to determine how much effort they should spend on Design Thinking methods to discover and validate requirements. Integrating product discovery with product development and delivery should ensure that the results of product discovery are incorporated into product development. This aims to systematically analyze product risks to increase the chance of product success.
Why are organizations and markets slow to transform toward sustainability despite the abundant well-recognized opportunities it provides? An important subset of the phenomena this question addresses involves decision-makers recognizing the existence of opportunities but failing to undertake ambitious, effective, sufficient, or timely action. Building on existing research on capability traps, market formation, and managing sustainability, we focus on the forces con-straining organizations from developing the capabilities and market infrastructures required for sustainability transformations. We characterize types of sustainability initiatives and, using causal loop diagramming, visualize structures that enable and constrain how organizations can navigate individually and collectively worse-before-better dynamics resulting from uncertain,nonlinear, and delayed returns. Being under day-to-day pressures and deeply intertwined within their environment, organizational actors find it difficult to recognize, undertake, maintain, and coordinate necessary efforts internally and externally. We discuss research implications and directions for future research on avoiding these traps and accelerating sustainability transformations.
The Belt and Road Initiative (BRI) has reinforced China’s business engagement in Sub-Saharan Africa (SSA). While previous international business research focused on the internationalization and investments of Chinese companies, this viewpoint uncovers how both local African and international non-Chinese Small and Medium Sized Enterprises (SMEs) may benefit from and participate in the BRI. A focus is laid on the infrastructure sector accounting for the highest investments since the inception of the BRI in 2013. In a conceptual way, the motives of SMEs to participate in infrastructure project business in the context of the BRI are explored. Investigating the challenges of two large transport infrastructure projects, the business potentials for SMEs become visible. It is argued that SMEs find business potentials particularly as investors, sub-contractors and project management experts in the BRI in Sub-Saharan Africa.
Since its first publication in 2015, the learning factory morphology has been frequently used to design new learning factories and to classify existing ones. The structuring supports the concretization of ideas and promotes exchange between stakeholders.
However, since the implementation of the first learning factories, the learning factory concept has constantly evolved.
Therefore, in the Working Group "Learning Factory Design" of the International Association of Learning Factories, the existing morphology has been revised and extended based on an analysis of the trends observed in the evolution of learning factory concepts. On the one hand, new design elements were complemented to the previous seven design dimensions, and on the other hand, new design dimensions were added. The revised version of the morphology thus provides even more targeted support in the design of new learning factories in the future.
Herein, biochar from biomass residues is demonstrated as active materials for the catalytic cracking of waste motor oil into diesel-like fuels. Above all, alkali-treated rice husk biochar showed great activity with a 250% increase in the kinetic constant compared to the thermal cracking. It also showed better activity than synthetic materials, as previously reported. Moreover, much lower activation energy (185.77 to 293.48 kJ/mol) for the cracking process was also obtained. According to materials characterization, the catalytic activity was more related to the nature of the biochar’s surface than its specific surface area. Finally, liquid products complied with all the physical properties defined by international standards for diesel-like fuels, with the presence of hydrocarbons chains between C10 - C27 similar to the ones obtained in commercial diesel.
Führungskräfte sind stets mit dem Phänomen Macht konfrontiert, sind sich dessen aber nicht immer ausreichend bewusst. Mit Macht reflektiert umzugehen, ist allerdings hochrelevant – denn Organisationen im Kontext von Digitalisierung, Nachhaltigkeit und New Work zu transformieren, verändert Machtdynamiken. Der vorliegende Text führt in den Zusammenhang von Führung und Macht ein und ermöglicht Führungskräften, das Phänomen Macht handlungsorientiert zu reflektieren.
Es fällt in Unternehmen immer schwerer, in komplexen Zeiten zukünftige Entwicklungen zu antizipieren. Ein Umstand, der auch das Change Management prägen sollte. Dennoch ist ein methodisch fundierter Umgang mit Nicht-Wissen in der Change-Praxis kaum verbreitet. Erst seit Kurzem wird darüber nachgedacht, wie man beispielsweise das Experiment als zukunftsfähige Methode nutzbar machen kann. Ein Ansatz sind Experimentierräume als ein besonders kennzeichnendes Format einer experimentellen Organisationsentwicklung.
Do Chinese subordinates trust their German supervisors? A model of inter-cultural trust development
(2023)
In this qualitative study based on 95 interviews with Chinese subordinates and their German supervisors, we inductively develop a model which advances theoretical understanding by showing how inter-cultural trust development in hierarchical relationships is the result of six distinct elements: the subordinate trustor’s cultural profile (cosmopolitans, hybrids, culturally bounds), the psychological mechanisms operating within the trustor (role expectations and cultural accommodation), and contextual moderators (e.g., country context, time spent in foreign culture, and third-party influencers), which together influence the trust forms (e.g., presumptive trust, relational trust) and trust dynamics (e.g., trust breakdown and repair) within relationship phases over time (initial contact, trust continuation, trust disillusionment, separation, and acculturation). Our findings challenge the assumption that cultural differences result in low levels of initial trust and highlight the strong role the subordinate’s cultural profile can have on the dynamics and trajectory of trust in hierarchical relationships. Our model highlights that inter-cultural trust development operates as a variform universal, following the combined universalistic-particularistic paradigm in cross-cultural management, with both culturally generalizable etic dynamics, as well as culturally specific etic manifestations.
Vor mehr als einem Jahrzehnt stellten die Autoren dieses Beitrags die folgende Denkaufgabe:
“Imagine the business of sports without fans. No spectators at sports matches, no buyers of merchandising, no potential customers for sponsoring companies, no recipients for the sports media. Such a scenario would be unthinkable.“ (Bühler & Nufer, 2010, S. 63)
Während der Corona-Pandemie 2020/21 wurde das Undenkbare dann aber doch Realität, als Zuschauer auf der ganzen Welt keine Sportveranstaltungen mehr besuchen durften. Das größte Sportevent der Welt, die Olympischen Spiele in Tokio 2020, mussten verschoben werden und fanden ein Jahr später unter nicht wirklich besseren Bedingungen vor so gut wie leeren Rängen statt. Das Gleiche galt für die UEFA EURO 2020, die ebenfalls um ein Jahr verschoben werden musste, dann aber zumindest (bis auf wenige Ausnahmen wie beispielsweise das Finale in Wembley) mit reduzierter Zuschauerzulassung stattfinden konnte. Hintergrund der Überlegungen sowohl des Internationalen Olympischen Komitees wie auch der Europäischen Fußballunion war damals die Befürchtung, dass ihre jeweiligen Premiumprodukte ohne Fans in den Stadien leiden würden. Natürlich gab es immer noch Millionen von Menschen, die Live-Streams von Sportveranstaltungen verfolgten oder in diesen schwierigen Corona-Zeiten allerhand Merchandise ihrer Lieblingsmannschaften kauften. Doch die Pandemie bestätigte einmal mehr die Grundregel im Sportbusiness: Der Wirtschaftsmarkt Sport im Allgemeinen und professionelle Sportorganisationen im Besonderen brauchen Fans, die bereit sind, ihre Zeit, ihre Emotionen und ihr Geld für ihren Lieblingssport und ihre Lieblingsmannschaften zu investieren. Zuschauer sind die primären – und wohl wichtigsten – Kunden eines Sportunternehmens. Daher ist es für jede professionelle Sportorganisation unerlässlich, eine nachhaltige Beziehung zu ihren Fans aufzubauen und aufrechtzuerhalten und sie auf jede mögliche Weise einzubeziehen. Vor diesem Hintergrund wird die Bedeutung des Fan-Engagements deutlich.
Sponsoring zählt zu den nicht-klassischen Formen der Marketing-Kommunikationspolitik und spricht Menschen in nicht-kommerziellen Situationen an. Gerade durch Sponsoring können Zielgruppen erreicht werden, die z.B. Werbung gegenüber negativ eingestellt oder durch klassische Kommunikationsinstrumente nicht erreichbar sind. Auch wird ein Sponsoringengagement i.d.R. eher akzeptiert als klassische Werbung, da dem Sponsoring per se eine gewisse Förderabsicht zugrunde liegt. In diesem Kapitel werden die wesentlichen Sponsoring-Grundlagen vorgestellt und das Kommunikationsinstrument Sportsponsoring sowohl aus der Perspektive von Sponsoren als auch aus der Sicht von Gesponserten genau beleuchtet. Zusätzlich werden die Besonderheiten des Sportevent-Sponsorings aufgezeigt und Ambush Marketing als Alternative zum Sportsponsoring präsentiert. Abschließend wird auf aktuelle Entwicklungen im Sportsponsoring im Rahmen der FIFA Fußball-Weltmeisterschaft 2022 und der bevorstehenden EURO 2024 eingegangen.
This article examines the risks and societal costs associated with flexible average inflation targeting in the United States and symmetric inflation targeting in the Eurozone. Employing an empirical approach, we analyze monthly cumulative inflation gaps over a monetary policy horizon of 36 months. By investigating the trajectories of the cumulative inflation gaps, we find a heavy tailed distribution and a 20 percent probability of over- and undershooting the inflation target. We exhibit that the offsetting mechanism introduced in the revised monetary strategies lack credibility in ensuring price stability during a period of persistent inflation. Consequently, the credibility of central banks may be compromised. The policy implications are the integration of an escape clause and prompt monetary corrections in cases where the inflation goal is not achieved. This study provides insights for policymakers and central banks, emphasizing challenges in maintaining credibility and price stability within the new monetary strategies.
Unternehmertum spielt sowohl für die Entwicklung afrikanischer Länder eine Rolle, als auch für ausländische Unternehmen mit Markteintrittsplänen. Die infrastrukturellen und institutionellen Rahmenbedingungen für Unternehmertum sind nach wie vor schwierig, wobei aber die fortschreitende Digitalisierung zu einer zunehmend aktiven Start-Up Szene in vielen afrikanischen Ländern führt. Nach wie vor existiert ein Mismatch zwischen den Bereichen in denen Start-Ups entstehen und den Bereichen, wo ausländische Unternehmen Partner für den Markteintritt suchen. Somit bleibt es trotz positiver Entwicklung beim Unternehmertum in absehbarer Zeit schwierig adäquate Partner zu finden.
The paper “focuses on the critique of economic rationality” (p. 2). The author analyses the work by Amartya Sen with a somewhat interdisciplinary approach. The author concludes that Sen has greatly shifted our paradigm of economic rationality. The nexus of ethics and economics as well as the two types of rationality (consistency versus optimization) are major contributions of Sen, according to the author. In a nutshell, Sen’s work is reconfiguring economic rationality until today.
Mode & Musik
(2023)
Dieses Buch wird das Verständnis der Leser für die Verbindungen zwischen der Musik- und der Modeindustrie erweitern. Es hebt die Herausforderungen hervor, denen sich die Modeindustrie derzeit in Bezug auf den Hyperwettbewerb, die Definition immer schnellerer Trends, sich ändernde Verbraucherwünsche usw. gegenübersieht. Die Modeindustrie wird in der Tat stark von der digitalen Revolution in der Musikindustrie beeinflusst, die das Gesicht des individuellen Musikkonsums und des sozialen Bezugs verändert hat und sich daher auch auf den Modekonsum und den sozialen Bezug auswirkt. Dieses Verständnis ist von entscheidender Bedeutung, um die Strategien eines Modeunternehmens auf die Anforderungen der modernen Modekonsumenten auszurichten.
Die vorliegende Studie beschäftigt sich mit der Verbreitung des Customer-Success-Managements im deutschsprachigen Mittelstand und der Frage, wie eine erfolgreiche Implementierung dort durchgeführt werden kann. Die Ergebnisse zeigen, dass, vorgelagert zum eigentlichen Customer-Success-Management-Prozess, interne sowie externe Voraussetzungen im deutschsprachigen Mittelstand geschaffen werden müssen, um eine nachhaltige Implementierung gewährleisten zu können. Dazu zählt die Transformation vom reinen Produktfokus hin zu einer kunden- und servicezentrierten Unternehmensstrategie. Voraussetzung dafür ist die Erhöhung des Digitalisierungsgrads der Produkte und internen Prozesse sowie ein aktives Change-Management.
Digitalization and enterprise architecture management: a perspective on benefits and challenges
(2023)
Many companies digitally transform their business models, processes, and services. They have also been using Enterprise Architecture Management approaches for a long time to synchronize corporate strategy and information technology. Such digitalization projects bring different challenges for Enterprise Architecture Management. Without understanding and addressing them, Enterprise Architecture Management projects will fail or not deliver the expected value. Since existing research has not yet addressed these challenges, they were investigated based on a qualitative expert study with leading industry experts from Europe. Furthermore, potential benefits of digitalization projects for Enterprise Architecture Management were researched. Our results provide a theoretical framework consisting of five identified challenges, triggers and a number of benefits. Furthermore, we discuss in what ways digitalization and EAM is a promising topic for future research.
Entrepreneurship plays a role both for the development of African countries and for foreign companies with market entry plans. The infrastructural and institutional conditions for entrepreneurship are still difficult, but the advancing digitization leads to an increasingly active start-up scene in many African countries. There is still a mismatch between the areas where start-ups are created and the areas where foreign companies are looking for partners for market entry. Thus, despite positive developments in entrepreneurship, it remains difficult to find suitable partners in the foreseeable future.
Artificial Intelligence (AI) in der Markenführung: Künstliche Neuronale Netze zur Markenimagemessung
(2023)
Da Künstliche Neuronale Netze die Modellierung nichtlinearer und vielschichtiger Beziehungen ermöglichen, befasst sich dieser Beitrag mit deren Einsatzmöglichkeiten für die methodisch anspruchsvolle Analyse und Messung des Markenimages. Zur Veranschaulichung des konzeptionellen Ansatzes wird am empirischen Beispiel des Sportartikelherstellers adidas ein mehrschichtiges Künstliches Neuronales Netz zwischen den Bewertungen spezifischer Markenattribute und der Gesamtbewertung der Marke erzeugt. Auf der Grundlage einer Analyse der Verbindungsgewichte des Künstliches Neuronales Netzes wird die Bedeutung verschiedener Markenattribute für die Markenbewertung gemessen, wodurch sich konkrete Implikationen für die Praxis der Markenführung ableiten lassen.
Obwohl die Wirkungsbeziehungen im Marketing oft einen nichtlinearen und interdependenten Charakter aufweisen, beschränkt sich die Modellbildung überwiegend auf einfache mathematische Funktionen. Daher wird in diesem Anwendungskontext der Einsatz des Machine Learning ausführlicher beleuchtet, das mit Verfahren wie Künstlichen Neuronalen Netzen die Modellierung sehr komplexer Zusammenhänge ermöglicht und dadurch relevante Einsatzpotenziale für aktuelle Fragestellungen der Marketingpraxis eröffnet.
In 2015, the United Nations adopted the Sustainable Development Goals (SDGs), a collection of 17 global objectives to promote economic, social and ecological development in all parts of the world. While the academic discussion on the contribution of companies to the Sustainable Development Goals has recently gained momentum, the role of business-to-business (B2B) partnerships in reaching the SDGs is underexplored, particularly when it comes to North-South relationships. With our research, we aim to fill this gap in the literature by investigating sales partnerships between German manufacturers and their distributors in African markets. Based on a qualitative analysis of 28 interviews with managers of German and African companies, we show that long-term partnerships and job creation, technology transfer, training as well as high standards are significant contributions of companies to achieve the SDGs. While several SDGs such as goals 4,6,13,16 and 17 are addressed by B2B partnership, we also discuss approaches on how the firms’ engagement could be further leveraged and expanded.
The Commitment of Traders report (CoT) has been around for over 30 years, consistently revealing the futures positions of key market players. This study's primary aim is to use the comprehensive data from the Commitment of Traders reports to develop a short-term reversal trading strategy. Against the benchmark, a S&P 500 buy-and-hold approach with a Sharpe ratio of 1.07, the CoT long only strategy generated significant results in six individual markets. Extending the strategy to long-and-short, two markets outperformed the benchmark significantly. However, a scenario analysis indicated underperformance of the CoT strategy when traded in a portfolio, confirming that the chosen strategy parameters could not generate excess Sharpe ratios. Our results indicate that the Commodity Futures Trading Commission, more specifically the CoT report, contributed to efficient derivatives market.
Diese Richtlinie richtet sich an Unternehmen, die ihre Mitarbeitenden dafür gewinnen wollen, sich stärker für einen effizienteren und sparsameren Einsatz von Ressourcen einzusetzen, und die deren Erfahrungen und Know-how bei PIUS-Projekten nutzen möchten. Der Fokus liegt darauf, wie sich dabei die Einbindung von Mitarbeitenden unter den jeweiligen unternehmensspezifischen Ausgangssituationen systematisch organisieren lässt. Unter der Einbindung von Mitarbeitenden wird dabei primär die aktive Rolle von Mitarbeitenden bei Optimierungsprojekten - wie zu PIUS - verstanden, angefangen vom Erfahrungs- und Know-How-Träger über den Beteiligten am Planungsprozess bis hin zum Ausführenden bei der Umsetzung. Darüber hinaus geht es auch um Information und Motivation der Mitarbeitenden. Die gelebte Einbindung von Mitarbeitenden unterstützt nicht nur dabei, PIUS-Projekte deutlich erfolgreicher anzugehen und umzusetzen, sondern es lassen sich insgesamt die Innovationskraft, die Unternehmenskultur und die Motivation der Mitarbeitenden im Unternehmen steigern.
Offshore-Windenergie wird global zunehmend intensiver ausgebaut. Auch die deutsche Bundesregierung hat die Ausbauziele auf 30 GW installierte Leistung bis 2030 erhöht, von derzeit ca. 8 GW. Wie kann die deutsche Offshore-Windenergiebranche dies erreichen und was bedeutet das für ihre Zulieferer und Dienstleister? Vier Szenarien beschreiben mögliche Zukünfte. Technischer Fortschritt entlang der gesamten Wertschöpfungskette, Lieferkettensicherheit, Regulatorik sowie Fachkräfteverfügbarkeit sind die kritischen Erfolgsfaktoren.
Governments and public institutions increasingly embrace digital opportunities to involve citizens in public issues and decision making. While public participation is generally seen as an important and promising venture, the design of the participation processes and the utilized digital infrastructure poses challenges, especially to the public sector. Instead of limiting conceptual guidance and exchange to one domain, we therefore develop a taxonomy for digital involvement projects that unites the domains of e-participation, citizen science and crowd-X. Embedded in a design science research approach, we follow an iterative design process to elaborate the key characteristics of a digital involvement project based on the participation process, its individuals and digital infrastructure. Through evaluating the artifact in a focus group with domain practitioners, we find support for the usefulness of our taxonomy and its ability to provide guidance and a basis for discussion of digital involvement projects across domains.
Das Buch untersucht die Umsetzung der Seidenstraßeninitiative (BRI) in Ostafrika. Die BRI gilt als das zentrale geopolitische und geoökonomische Vorhaben Chinas in der Ära von Präsident Xi Jinping. Durch die Arbeit soll ein Beitrag zur Schließung einiger Forschungslücken geleistet werden, etwa die mangelnde Tiefe von Untersuchungen einzelner BRI-Projekte und die Unterberücksichtigung von Verarbeitungsnarrativen in den teilnehmenden Ländern. Die Leitfrage ist, inwiefern die BRI ein politisches bzw. hegemoniales Projekt des von der KPCh gelenkten Staats-Zivilgesellschafts-Komplexes in Ostafrika ist. Zu deren Beantwortung werden Datenbanken internationaler Organisationen und Policy-Dokumente ausgewertet. Außerdem führt der Verfasser eine qualitative Inhaltsanalyse von Zeitungsartikeln lokaler Medienhäuser in den Ländern Äthiopien, Kenia und Tansania durch, um drei Infrastrukturprojekte zu untersuchen. Die Arbeit verdeutlicht, dass die BRI zur Steigerung der Konnektivität in Ostafrika beiträgt. Gleichzeitig führen die Verdichtung der ökonomischen Beziehungen und die Implementierung der Infrastrukturvorhaben in Ostafrika zu zahlreichen Konsequenzen und konturieren ein hegemoniales Projekt.
Gewinn, Profitabilität und Wachstum eines Unternehmens sind untrennbar mit dem Arbeitseinsatz und der Mitarbeiterperformance verbunden (Birri, 2014; Bligh et al., 2006). Arbeitseinsatz und Performance wiederum erwachsen maßgeblich aus den grundlegenden intrinsischen und extrinsischen Motivationstreibern. Also müssen Unternehmen zur Sicherung ihres Erfolgs mit geeigneten Werkzeugen gezielt auf diese Treiber einwirken. Ein zentrales Werkzeug hierfür sind die Vergütungssysteme der Unternehmen.
This article explores the question of how sustainability and labour law are interrelated. The modern world of work is characterised by the growing social and environmental responsibility of companies. Especially in the post-COVID era, sustainability also plays an increasingly important role in the corporate context, which is also noticeable in the so-called ‘war for talent’. Achieving personal career goals is no longer enough for employees today. Corporate values and in particular the so-called ESG criteria (Environment, Social, Governance) are thus also becoming increasingly important in the employment relationship and in corporate reporting requirements. In terms of social sustainability, labour law instruments can, for example, promote the creation of a discrimination-free working environment, the introduction of flexible working time models or the protection of whistleblowers. From an ecological perspective, labour regulations are also suitable for implementing ‘green mobility’ and other measures to reduce companies’ ecological footprints. Working from home, which experienced a huge boom during the COVID-19 pandemic, is also sustainable, especially from an ecological point of view. Appropriate consideration of these sustainable work tools in future corporate social responsibility (CSR) strategies not only creates a competitive advantage but can also be beneficial in recruitment.
This article illustrates a method for sensorless control of a switched reluctance motor. The detection of the time instants for switching between the working phases is determined based on the evaluation of the switching frequency of the hysteresis current controllers for appropriately selected sensing phases. This enables a simple and cost efficient implementation. The method is compared with a pulse injection method in terms of efficiency and resolution.
Gender pay gaps are commonly studied in populations with already completed educational careers. We focus on an earlier stage by investigating the gender pay gap among university students working alongside their studies. With data from five cohorts of a large-scale student survey from Germany, we use regression and wage decomposition techniques to describe gender pay gaps and potential explanations. We find that female students earn about 6% less on average than male students, which reduces to 4.1% when accounting for a rich set of explanatory variables. The largest explanatory factor is the type of jobs male and female students pursue.
User innovators follow multiple diffusion and adoption pathways for their self-developed innovations. Users may choose to commercialize their self-developed products on the marketplace by becoming entrepreneurs. Few studies exist that focus on understanding personal and interpersonal factors that affect some user innovators’ entrepreneurial decision-making. Hence, this paper focuses on how user innovators make key decisions relating to opportunity recognition and evaluation and when opportunity evaluation leads to subsequent entrepreneurial action in the entrepreneurial process. We conducted an exploratory study using a multi-grounded theory methodology as the user entrepreneurship phenomenon embodies complex social processes. We collected data through the netnography approach that targeted 18 entrepreneurs with potentially relevant differences through crowdfunding platforms. We integrated self-determination, human capital, and social capital theory to address the phenomena under study. This study’s significant findings posit that users’ motives are dissatisfaction with existing goods, interest in innovation, altruism, social recognition, desire for independence, and economic benefits. Besides, use-related experience, product-related knowledge, product diffusion, and iterative feedback positively impact innovative users’ entrepreneurial decision-making.
Advancements in Internet of Things (IoT), cloud and mobile computing have fostered the digital enrichment—or “digitization”—of physical products, which are gaining increasing relevance in practice. According to recent studies, global IoT spending will exceed USD 1 Trillion by 2021 and there will be over 25 billion IoT connections (KPMG, 2018). Porter and Heppelmann (2014) state that IT is “revolutionizing products [as …] IT is becoming an integral part of the product itself.” Senior business executives like GE’s former CEO Jeff Immelt (2015) are even proposing that “every industrial company in the coming age is also going to become a software and analytics company.” This reflects the increasing relevance of IT components’ (i.e., software, data analytics, cloud computing) integration into previously purely physical products. We call IT-enriched physical products, “digitized” products to differentiate them from purely intangible “digital” products, such as digital music, e-books, and software. Examples of digitized products include the Philips Hue smartphone-controllable lightbulb, Audi Connect internet-connected cars, or Rolls-Royce’s sensor-enabled pay per use jet engines.
Digitized products provide their producers with a wide range of opportunities to offer new functionality and product capabilities (e.g., autonomy) that traditional, physical products do not exhibit (Porter and Heppelmann, 2014). In addition, the digitization of products allows producers to continuously repurpose their offerings, by extending and/or changing the product functionality and, thus, enabling new value creation opportunities. Based on their re-programmability and connectivity, digitized products “remain essentially incomplete […] throughout their lifetime as users continue to add and delete […] and change […] functional capabilities” (Yoo, 2013). For instance, the Philips Hue connected lightbulb enables remote control of basic functions (e.g., switching on and off the light) as well as setting more advanced light scenes for day-to-day tasks (e.g., relax, read) via Amazon’s Alexa artificial intelligence assistant (Signify, 2019), offerings that were not intended use cases when Signify (previously known as Philips Lighting) created Hue in 2012. Thus, digitized products present limitless potentials for new functionality and unforeseen use cases, which provides them with a huge innovation capacity.
Despite the limitless potentials offered by digitized products, there has been a slow uptake of digitized products by businesses so far (Jernigan et al., 2016; Mocker et al., 2019). According to a 2016 MIT Sloan Management Review report (Jernigan et al., 2016) only 24% of the investigated firms were actively using IoT technologies – a key technology for digitized products. In a more recent research study Mocker et al. (2019) found that the median revenue share from digital offerings (i.e., solutions based on IT enriched products) in large companies only accounted for 5% of the total revenue of the investigated companies.
The slow uptake of digitized products might be explained by the challenges that firms face regarding the changing nature of digitized products. Pervasive digital technologies (such as IoT) change the nature of products by adding new functionality that was previously not part of the value proposition of the products/services (e.g., a pair of shoes embedded with sensors and connectivity allows joggers to have access to data regarding their run distance, speed, etc.) (Yoo et al., 2012). The addition of new functionality and use cases of digitized products makes it harder for producers to design and develop relevant products (Hui 2014). As described in the paper ‘Do Your Customers Actually Want a “Smart” Version of Your Product?’, “just because [firms] can make something with IoT technology doesn’t mean people will want it.” (Smith, 2017).
The shift in digitized products’ nature poses new challenges for producers along the entire product development process (Porter and Heppelmann, 2015; Yoo et al., 2012) and create a paradox in product digitization, described by Yoo et al. (2012) as the paradox of pace: while technology accelerates the rate of innovation, companies need to spend more time to digitize their products, extending time to market. The production of these digitized products also becomes more challenging, e.g., as companies need to deal with different clock-speeds of software and hardware development (Porter and Heppelman, 2015). The above-mentioned challenges suggest that producers need to better understand how they can generate value from their digitized products’ generative potentials.
The body of literature on digitized products has been growing in recent years. For instance, Herterich et al. (2016) investigate how digitized product affordances (i.e., potentials) enable industrial service innovation; Nicolescu et al. (2018) explore the emerging meanings of value associated with IoT; and Benbunan-Fich (2019) studies the impact of basic wearable sensors on the quality of the user experience. However, it remains unclear what it takes for firms to generate value with their digitized product potentials. This dissertation investigates this research gap.
Moral change and the purchase-sales-relationship: critical analysis of German and Swiss companies
(2022)
This study examines the awareness and causes of moral change from the economic perspective in Germany and Switzerland. Based on an analysis of value research to date and interviews with experts in B2B sales, the manifestations of moral change are critically examined and recommendations for action are derived on an employee-specific and company-wide level.
Eine zukunftsfähige Ausrichtung der betrieblichen Abläufe nach den Prinzipien des nachhaltigen Wirtschaftens erhöht die Wettbewerbsfähigkeit, die Innovationskraft und die Glaubwürdigkeit des Unternehmens bei allen Interessengruppen. Zudem zeigt die Praxis, dass Unternehmen damit nicht nur ökologische und soziale Aspekte angehen können, sondern auch ökonomisch besser aufgestellt sind, zum Beispiel durch Einsparungen an Ressourcen, einer höheren Akzeptanz im Markt und in der Gesellschaft oder einer besseren Mitarbeitermotivation. In der VDI 4070 Blatt 1 wurde eine Handlungsanleitung gegeben und eine strukturierte Vorgehensweise beschrieben, um Betriebe systematisch an ein nachhaltiges Wirtschaften heranzuführen. In Ergänzung dazu werden in Blatt 2 beispielhafte Methoden sowie bewährte und innovative Instrumente vorgestellt und praktische Anwendungshilfen und Beispiele aufgezeigt. Die Richtlinie richtet sich an Behörden, Beratungsunternehmen, kleine und mittelständische Unternehmen.
„Bürgerrechtler klagen gegen Weitergabe von Gesundheitsdaten“ – so titelt (spiegel.de, 2022) am 29.04.2022. Dabei geht es um die Weitergabe pseudonymisierter Daten von 73 Millionen Versicherten durch die gesetzlichen Krankenkassen. Diese Daten sollen der Forschung zur Verfügung gestellt werden. Die Kläger bezweifeln, dass die Daten nicht deanonymisiert werden können. Dieses aktuelle Beispiel zeigt einen konkreten und relevanten Anwendungsfall des Themas Anonymisierung/Pseudonymisierung im aktuariellen Kontext auf. Es ist davon auszugehen, dass die Relevanz in den kommenden Jahren weiter zunehmen wird.
Spätestens seit dem Inkrafttreten der DSGVO ist das Thema Datenschutz allgegenwärtig und stellt uns Aktuare vor große Herausforderungen. Europäische Initiativen zur Schaffung eines Binnenmarktes für Daten sollen zwar die Möglichkeit schaffen, Daten einfacher zu teilen und so beispielsweise Dritten für Forschungszwecke zur Verfügung zu stellen, werfen aber auch viele Fragestellungen auf. Eine naheliegende Lösung ist es, Daten zu anonymisieren oder zu pseudonymisieren. Aber was bedeutet das konkret und welche Konsequenzen ergeben sich daraus? Bis zu welchem Grad müssen Daten anonymisiert werden und welche ReIdentifikationsrisiken bestehen weiterhin?
Process risks are omnipresent in the corporate world and repeatedly present organizations with the challenge of how to deal with these risks. Efforts in trying to analyze and prevent these risks are costly and require many resources, which do not always bring the desired added value. The goal of this work is to determine how a benefit-oriented resource allocation can be made for risk-oriented process management. For this purpose, the following research question is posed: "How can systematic prioritization decisions regarding risk-oriented process management be made?” To answer it, an evaluation procedure is developed which assesses processes based on their characteristics regarding potential risk disposition as well as entrepreneurial relevance. For this purpose, requirements for such a procedure are first collected and used to define selection criteria for it. After the detailed analysis of known selection and evaluation procedures, one of them is selected and used for further development. Next steps include the definition of relevant criteria for the evaluation of the processes by examining process characteristics regarding their suitability for process evaluation. The focus here lies on characteristics that provide indications of the risk disposition and business relevance of processes. The result of this approach is a scoring model with a criteria catalog consisting of 15 criteria according to which a process is evaluated. The evaluation result is presented both numerically and in a matrix. This enables the comparison of several processes and a derived prioritization of those for a more in-depth risk analysis. The application of this approach will ensure a benefit-oriented allocation of resources in the management of process risks and increased process reliability.
Durch die Entwicklungen der vergangenen Jahre hin zu technisch komplexeren Maschinen und Anlagen steigt die Bedeutung der Instandhaltung als wesentlichem Schlüssel zur Sicherung der Verfügbarkeit von Maschinen und Anlagen. Wesentliche Ansatzpunkte zur Verbesserung sind hier die Verfügbarkeit von Informationen, voraussagende Instandhaltungsstrategien und eine verbesserte Informationsbereitstellung. Diese können auf technischer Ebene durch spezialisierte Cyberphysische Systeme realisiert werden. In diesem Beitrag wird ein Überblick über die wesentlichen Bausteine, aus smarten Komponenten, smarten Planungssystemen und smarten Benutzerschnittstellen gegeben, die für eine erfolgreiche Umsetzung notwendig sind.
Die Lohnlücke zwischen Frauen und Männern (der sogenannte Gender Pay Gap) wird üblicherweise in Bevölkerungsgruppen untersucht, die ihre Bildungslaufbahn bereits abgeschlossen haben. In diesem Beitrag betrachten wir eine frühere Phase der Berufstätigkeit, indem wir den Gender Pay Gap unter Studierenden, die neben ihrem Studium arbeiten, analysieren. Anhand von Daten aus fünf Kohorten einer Studierendenbefragung in Deutschland beschreiben wir den Gender Pay Gap und diskutieren mögliche Erklärungen. Die Ergebnisse zeigen, dass Studentinnen im Durchschnitt etwa 6% weniger verdienen als Studenten. Nach Berücksichtigung verschiedener entlohnungsrelevanter Faktoren verringert sich die Lücke auf 4,1%. Einer der Hauptgründe für die Differenz in der Entlohnung sind die unterschiedlichen Beschäftigungen, die männliche und weibliche Studierende ausüben.
Industrial practice is characterized by random events, also referred to as internal and external turbulences, which disturb the target-oriented planning and execution of production and logistics processes. Methods of probabilistic forecasting, in contrast to single value predictions, allow an estimation of the probability of various future outcomes of a random variable in the form of a probability density function instead of predicting the probability of a specific single outcome. Probabilistic forecasting methods, which are embedded into the analytics process to gain insights for the future based on historical data, therefore offer great potential for incorporating uncertainty into planning and control in industrial environments. In order to familiarize students with these potentials, a training module on the application of probabilistic forecasting methods in production and intralogistics was developed in the learning factory 'Werk150' of the ESB Business School (Reutlingen University). The theoretical introduction to the topic of analytics, probabilistic forecasting methods and the transition to the application domain of intralogistics is done based on examples from other disciplines such as weather forecasting and energy consumption forecasting. In addition, data sets of the learning factory are used to familiarize the students with the steps of the analytics process in a practice-oriented manner. After this, the students are given the task of identifying the influencing factors and required information to capture intralogistics turbulences based on defined turbulence scenarios (e.g. failure of a logistical resource) in the learning factory. Within practical production scenario runs, the students apply probabilistic forecasting using and comparing different probabilistic forecasting methods. The graduate training module allows the students to experience the potentials of using probabilistic forecasting methods to improve production and intralogistics processes in context with turbulences and to build up corresponding professional and methodological competencies.
Especially, if the potential of technical and organizational measures for ergonomic workplace design is limited, exoskeletons can be considered as innovative ergonomic aids to reduce the physical workload of workers. Recent scientific findings from ergonomic analyses with and without exoskeletons are indicating that strain reduction can be achieved, particularly at workplaces with lifting, holding, and carrying processes. Currently, a work system design method is under development incorporating criteria and characteristics for the design of work systems in which a human worker is supported by an exoskeleton. Based on the properties of common passive and active exoskeletons, factors influencing the human on which an exoskeleton can have a positive or negative effect (e.g. additional weight) were derived. The method will be validated by the conceptualization and setup of several work system demonstrators at Werk150, the factory of ESB Business School on campus of Reutlingen University, to prove the positive ergonomic effect on humans and the supporting process to choose the suitable exoskeleton. The developed method and demonstrators enable the user to experience the positive ergonomic effects of exoskeletal support in lifting, holding and carrying processes in logistics and production. The new work system design method will contribute to the fact that employees can pursue their professional activity longer without substantial injuries or can be used more flexibly at different work stations. Also new work concepts, strategies and scenarios are opened up to reduce the risk of occupational accidents and to promote the compatibility of work for employees. A training module is being developed and evaluated with participants from industry and master students to build up competence.
Being exposed to compulsory religious education in school can have long-run consequences for students’ lives. At different points in time since the 1970s, German states terminated compulsory religious education in public schools and replaced it by a choice between ethics classes and religious education. This article shows that the reform not only led to reduced religiosity in students’ later life, but also eroded traditional attitudes towards gender roles and increased labor-market participation and earnings.
The Principles for Responsible Investments (PRI) is “the world’s leading proponent of responsible investment” (PRI 2021a). With the development of six Principles for Responsible Investment, the PRI supports its international network of investor signatories in incorporating the environmental, social, and governance (ESG) factors into their investment and ownership decisions. The goal of PRI is to develop a more sustainable global financial system by encouraging “investors to use responsible investment to enhance returns and better manage risks” (PRI 2021a). This independent financial initiative is supported by the United Nations and linked to the United Nations Environmental Program Finance Initiative (UNEP FI 2021) and the United Nations Global Compact (UN Global Compact 2021).
Values Management System
(2022)
The ValuesManagementSystem (VWS) is a management standard to “provide a sustainable safeguard of a firm and its development, in all dimensions (legal, economic, ecological, social)” (VWSZfW, p. 4). It includes a framework for values-driven governance through self-commitment and self-binding mechanisms. Values promote a sense of identity and give organizations guidance in decision-making. This is especially important in decision-making processes where topics are not clearly ruled by laws and regulations.
VMSZfW must be embedded in the specific business strategy, structure, and culture of an organization. The following four steps describe the implementation of the ValuesManagementSystemZfW: (i) Codify core values of an organization, for instance, with a “mission, vision and values statement” or Code of Ethics, (ii) implement guidelines such as Code of Conduct and specific policies and procedures, (iii) systematize these by establishing management systems such as Compliance and CSR management systems, and (iv) finally organize and establish structures to ensure the strategic direction and operational implementation and review of these processes. The top management shows that values management is taken seriously by their self-commitment to the core values of the company.
The United Nations (UN) Global Compact is a call to companies to align their strategies and operations with ten universal principles in the areas of human rights, labor, environment, and anti-corruption, and to take actions that advance societal goals (UN Global Compact 2017, p. 3). The UN Global Compacts’ vision is “to mobilize a global movement of sustainable companies and stakeholder to create the world we want” (UN Global Compact 2021a). It is a global network with local presence all around the world.
Die Macht von Topmanagerinnen und Topmanagern ist in Verruf geraten. Je mächtiger die CEOs sind, desto eher neigen sie dazu, ihren eigenen Interessen zu folgen, sich unethisch zu verhalten und sich selbst zu überschätzen – zulasten des Unternehmenserfolgs. So zumindest die verbreitete Annahme, die von zahlreichen empirischen Studien und vielen Beispielen in den Medien gestützt wird. Aber stimmt sie auch?
Ivana Vitanova untersucht in ihrer Studie, inwieweit die Macht von CEOs mit deren Selbstüberschätzung zusammenhängt und wie dies den Erfolg des Unternehmens beeinflusst. Sie zeichnet dabei ein anderes Bild: CEOs, die mehr Macht haben, neigen zwar tatsächlich zu einer höheren Selbstüberschätzung. Allerdings kann dies dazu führen, dass das Unternehmen überdurchschnittlich erfolgreich ist. Weil solche Führungskräfte stärker an sich glauben, wichtige Entscheidungen mutig treffen und andere besser motivieren können. Aber der Reihe nach: Wie sind die Zusammenhänge und was für Konsequenzen ergeben sich daraus?
Personality matters! So lässt sich die Forschung zu Persönlichkeit und Berufserfolg des letzten Jahrhunderts zusammenfassen. Beruflicher Erfolg hängt nicht nur von den kognitiven Fähigkeiten ab, wie beispielsweise der allgemeinen Intelligenz, sondern auch von der Persönlichkeit. Das werden Führungskräfte sicher bestätigen können. Was aber macht eine Persönlichkeit aus, die beruflich sehr leistungsfähig ist? Wie wirken sich verschiedene Persönlichkeitsmerkmale darauf aus, wie gut man mit beruflichen Anforderungen zurechtkommt? Und welche Persönlichkeitsprofile eignen sich für welche Tätigkeitsfelder?
Mit diesen Fragen beschäftigt sich die Organisations- und Arbeitspsychologie seit vielen Jahren. Gewissenhaftigkeit (Conscientiousness) hat sie als einen besonders wichtigen Faktor für die berufliche Leistungsfähigkeit identifiziert. In einer Metastudie fassen Michael Wilmot und Deniz Ones die Erkenntnisse zur Gewissenhaftigkeit aus 100 Jahren Forschung zusammen – und erfassen dabei 2.500 primäre Studien mit über 1,1 Millionen befragten Personen.
The implementation of human resource (HR) policies often proves troublesome due to the appearance, and stubborn persistence, of gaps in the process. Human resource management (HRM) scholars problematise these gaps and advocate tight implementation to reduce gaps and to ensure the desired impact of policies on organisational performance. Drawing on organisational institutionalism, we contend that gaps in implementing HR policies can actually be productive, as they secure organisational legitimacy, and thus enable organisations to operate viably within several institutional environments. We suggest that different approaches to implementation are needed, some of them premised on accepting sustained implementation gaps. We introduce minimum and moderate implementation approaches, rooted in the notion of decoupling, to complement approaches aimed at tight implementation. Our aim is to support the further development of research based on a richer interpretation of HRM implementation challenges and choices they present for HR managers.
Nachhaltigkeit, Digitalisierung und New Work – es gibt viele Anlässe für Organisationen, Neues zu erlernen. In der Forschung wird seit den 80er-Jahren dabei anerkannt, dass organisationales Lernen neben dem Aufbau neuen Wissens auch Verlernen bedeutet. Dabei geht es weniger darum, dass Kenntnisse schlicht überflüssig werden. Stellt eine Organisation beispielsweise auf Glasfasertechnologie um, so wird das Wissen, wie man Kupferkabel anschließt, nicht mehr benötigt und irgendwann verschwinden. Beim organisationalen Verlernen geht es eher um Glaubenssätze, Annahmen und Routinen, die das Erlernen neuen Wissens behindern. So kann die (veraltete) Annahme, Kupferkabel seien weiterhin eine brauchbare Technologie, Unternehmen daran hindern, die Glasfasertechnologie voranzutreiben und einzuführen.
Wollen Unternehmen sozial und ökologisch nachhaltiger werden, beginnt es meistens mit Ankündigungen: Wir werden mehr Mitarbeiter dazu bewegen, mit dem Fahrrad zu kommen! Wir schaffen die Currywurst in der Kantine ab! Wir werden benachteilige Jugendliche stärker fördern! Solche Ankündigungen werden in der Forschung zu Environment, Social und Governance (ESG) als „Aspirational Talk“ bezeichnet. Sie zeigen den Anspruch eines Unternehmens auf: „Wir erkennen die Herausforderungen an und wollen sie meistern.“ Den Ankündigungen sollten dann freilich Taten folgen. Was aber passiert, wenn die Mitarbeiter zwischen dem, was angekündigt wurde, und dem, was gemacht wird, eine Lücke wahrnehmen?
Der Career Booster
(2022)
Das berufsbegleitende International MBA Program der ESB Business School in Reutlingen hat einen sehr guten Ruf. Der Schwerpunkt liegt neben Strategie und Business Development auf Digitalisierung, Marketing, Leadership und Nachhaltigkeit. Es wird immer wieder den Anforderungen der Wirtschaft angepasst, meint Studiendekan Prof. Gerd Nufer.
For some time now, eSports has complemented the portfolio of many sponsors in sports. Though partnerships with important organizations, brands are gaining a foothold in the eSports landscape. While the communication work with media and fans in the framework of conventional sports has been tried and tested for many years, Public Relations (PR) in eSports is new for companies. The paper examines the requirements of PR in eSports. These are identified by analyzing a quantitative survey among eSports fans. The results prove the existance of significant differences in the requirements of successful PR in eSports. The differences are mainly based on the different target groups and their media usage behavoir. Classic formats such as TV or print are ignored by eSport fans. This influences the choice of media partners for sponsors. Successful PR in eSports requires patience and long-term planning. It is important to maintain a close exchange with partners in order to jointly design attractive formats for media and their consumers.
Human Digital Twin
(2022)
Man stelle sich vor, man könnte mit Unterstützung von künstlicher Intelligenz Spielabläufe von Bundesligaspielen oder sogar ganze WM-Partien simulieren. Oder der Trainer würde die Mannschaft im Endspiel anhand von Daten über den Gegner aufstellen und entsprechend psychologisch und physiologisch verschiedene Spielertypen auf den Platz schicken (vgl. Jahn). Ist das reine Fiktion? Nicht wirklich. Bereits heute werden die Leistungen von Sportlern immer häufiger digital analysiert und bewertet. Beispielsweise hat SAP eine Plattform entwickelt, die ein digitales Datenbild von Fußballspielern erstellt (vgl. SAP). Bei der letzten WM erhielt jeder Spieler über die neue Fifa Player App kurz nach der Begegnung präzise Statistiken zu seinen Leistungen während des Spiels (vgl. FIFA). Noch bessere Informationen sollen in Zukunft virtuelle Abbilder der Fußballspieler, digitale Zwillinge, liefern. Die dafür notwendigen Daten werden mithilfe von Sensoren im Trikot, in den Schuhen oder im Ball gewonnen. Durch erfassten Bewegungs- und Positionsdaten sowie Ballkontakten entsteht ein präzises Datenbild des Spielers. Solche Simulationen, die auf einem Modell des Menschen in der digitalen Welt beruhen, erfahren derzeit große Aufmerksamkeit in Wissenschaft und Praxis (vgl. van der Valk et al.). Nicht nur in der Fußballwelt, auch in der Medizin und im Kontext von Industrie 4.0 und Produktdesign, haben digitale menschliche Zwillinge das Potenzial, zu einer Schlüsseltechnologie zu werden.
Addressing the high complexity of brand image measurement, the present research paper investigates the use of artificial neural networks in this particular application context. Since profound insights into the image of a brand are essential for management, the deployment of this learning algorithm is considered as it allows modeling of complex non-linear and multilayered relationships. The conceptual approach presented in the paper is illustrated with the empirical example of the sportswear manufacturer adidas. By using quantitative survey data, a multilayer artificial neural network is created to link the evaluations of specific brand attributes with the overall evaluation of the brand. Based on an analysis of the connection weights between neurons of the artificial neural network, the importance of different brand attributes for the brand evaluation is quantified. This results in concrete implications for brand management practice and potential for further investigations on the use of artificial intelligence in marketing analytics.
In contrast to classical advertising, event marketing is a dynamic communication instrument that is constantly bringing trends and innovations. The diverse application possibilities and potentials of event marketing make it possible to reach relevant target groups according to the current zeitgeist, to generate brand-relevant realities and worlds of experience, to generate emotions and sympathy values and in this way to create a bond between brand or company and recipients. Enduring brand experience worlds can be seen as a consistent further development of event marketing. Unlike typical branding events, which are limited in time, enduring brand experience worlds create theme worlds that can be experienced, usually for an unlimited period of time. The research paper reflects the development and current state of brand experience worlds. On this basis a systematisation of enduring brand experience worlds is presented and discussed.
Similarities and differences of the various types of enduring brand experience worlds are elaborated and critically appraised.
Die Debatte über die Zukunft der Europäischen Wirtschafts- und Währungsunion ist seit geraumer Zeit omnipräsent (Herzog und Hengstermann 2013). Mit der temporären Aussetzung der europäischen (nationalen) Schuldenregeln bis zum 31. Dezember 2022 ging abermals eine leidenschaftlich geführte Post-Covid-19-Reformdiskussion los. Zu den bisherigen Veränderungsnotwendigkeiten kommen nunmehr die geopolitischen Herausforderungen hinzu. Ist die Stabilität der Währungsunion in Gefahr?
Chinas Subsahara-Afrika-Engagement : Chancen und Herausforderungen für die bayerische Wirtschaft
(2022)
Afrika ist ein attraktiver Markt, auch für bayerische Unternehmen
Die Studie zeigt die Attraktivität der Zukunftsmärkte in Subsahara-Afrika für die bayerische Wirtschaft auf. Trotz einiger Herausforderungen und aktuell noch kleinen, aber profitablen Märkten sind viele Länder der Region aufgrund ihrer enormen Wachstumsdynamik grundsätzlich attraktiv für ein geschäftliches Engagement.
Auch die Volksrepublik China hat die Bedeutung Afrikas erkannt und ist seit dem Jahr 2000 verstärkt politisch und wirtschaftlich in Afrika aktiv. Die Initiativen im Rahmen des Forum on China and African Cooperation (FOCAC) und der Belt and Road Initiative bewegten chinesische Firmen seit 2013 zu einem verstärkten Afrikaengagement, das häufig durch massive Subventionierung und politische Flankierung begleitet wird. Im Infrastrukturbereich dominieren inzwischen chinesische Unternehmen. Das sollte von nicht-chinesischen Unternehmen akzeptiert werden. Die letzte FOCAC-Konferenz in Dakar im Jahr 2021 zeigte allerdings einen deutlichen Rückgang der Kredit- und Finanzierungszusagen, was sowohl durch statistische Daten, die einen Rückgang der Finanzierungsflüsse seit 2016 verzeichnen, als auch durch die Experteninterviews bestätigt wurde.
Ein Umgang mit dem chinesischen Wettbewerb sowie Ansatzpunkte für Geschäftsbeziehungen müssen gefunden werden. Auf Basis von Experteninterviews analysiert die Studie die vielschichtigen Implikationen und Handlungsoptionen der bayerischen Wirtschaft in Subsahara-Afrika vor dem Hintergrund der chinesischen Wirtschaftspräsenz. Bei der Analyse wird grundsätzlich differenziert, ob die chinesischen Firmen Wettbewerber oder Kunden bzw. potenzielle Partner sind.
– Auf der einen Seite sind chinesische Firmen oftmals Wettbewerber. Gerade bei Infrastrukturprojekten haben sie Wettbewerbsvorteile durch den niedrigen Preis und die günstige Finanzierung, die häufig von chinesischen Banken wie der Exim-Bank bereitgestellt wird. Gleichzeitig werden die Kredite der chinesischen Banken ohne komplexe Bedingungen für die afrikanischen Regierungen bzw. Auftraggeber vergeben. Neben diesen Wettbewerbsvorteilen wurden auch Wettbewerbsnachteile identifiziert. So offenbaren Infrastrukturprojekte und chinesische Produkte häufig eine niedrige Qualität, was bei großen Infrastrukturprojekten oft ein Resultat des niedrigen Preises ist. Außerdem bieten chinesische Unternehmen nach wie vor wenige After Sales Dienstleistungen an.
– Auf der anderen Seite können chinesische Unternehmen auch Kunden und Partner bayerischer Unternehmen sein. Im Ausschreibungsgeschäft, vor allem im Infrastrukturbereich, sind die Gewinn-Chancen nicht-chinesischer Firmen maßgeblich von der Quelle der Finanzierung abhängig. Sofern China die Finanzierung bereitstellt, finden sich allenfalls Einzelfälle von Zulieferungen durch nicht-chinesische Firmen. Bei den internationalen Ausschreibungen durch die African Development Bank oder Weltbank stehen die Chancen für nicht-chinesische Firmen gut, wenn in den Entscheidungskriterien die Qualität stärker als der Preis gewichtet wird. Die besten Chancen ergeben sich durch europäische Entwicklungsbanken bzw. bei privatwirtschaftlicher Finanzierung. Daher ist es für den Geschäftserfolg wichtig, die richtigen Ausschreibungen und Finanzierungsquellen auszuwählen.
Für den vertrieblichen Erfolg beim Geschäft mit chinesischen Unternehmen in Subsahara-Afrika sollte idealerweise ein Ansatz auf vier Ebenen verfolgt werden.
– Zum einen ist eine Unternehmenspräsenz in China bei den Firmenzentralen wichtig, da dort in den meisten Fällen die Beschaffung für Projekte in Subsahara-Afrika erfolgt. Deshalb sollten bayerische Unternehmen, wenn sie in China vor Ort sind, das Afrikageschäft mit chinesischen Partnern in Gesprächen mitberücksichtigen. Dabei hilft eine eigene Tochtergesellschaft in China oder regelmäßige Besuche des Top-Managements bei bestehenden und potenziellen Partnern.
– Zum anderen ist eine Vor-Ort-Präsenz in den wichtigsten Märkten Subsahara-Afrikas aus mehreren Gründen von Vorteil. Erstens, um mit den örtlichen Niederlassungen chinesischer Baufirmen zusammenzuarbeiten.
– Zweitens bietet die Präsenz in den afrikanischen Märkten die Möglichkeit, die afrikanischen Auftraggeber – zumeist staatliche Institutionen – von den Vorteilen eines bayerischen bzw. deutschen Projektanteils zu überzeugen.
– Drittens können lokal ansässige, chinesische Händler durch eine lokale Präsenz besser von bayerischen Unternehmen adressiert werden.
Im operativen Geschäft in den Märkten Subsahara-Afrikas sollten idealerweise Mitarbeiter mit Chinaerfahrung und chinesischen Sprachkenntnissen den Vertrieb bei den chinesischen Firmen und Partnern bestreiten. Es sollten auch die entsprechenden Kommunikationsmittel, wie WeChat, verwendet werden. Zudem ist es von großer Bedeutung, ein Vertrauensverhältnis zu den chinesischen Firmen aufzubauen. Dies steigert die Chancen auf weitere geschäftliche Beziehungen.
Zusammenfassend lässt sich sagen, dass die Präsenz der chinesischen Firmen zu Herausforderungen für das Afrikageschäft bayerischer Unternehmen führt. Gleichzeitig eröffnen sich aber auch Geschäftspotenziale. Es ist wichtig – je nach Branche und Set-Up des Unternehmens – die erwähnten Erfolgsfaktoren zu berücksichtigen. Dann bestehen durchaus Geschäftsmöglichkeiten – sei es im Wettbewerb mit den chinesischen Unternehmen oder als Partner und Lieferant der chinesischen Firmen.
This book is about the challenges that emerge for organizations from an ever faster changing world. While useful at their time, several management tools, including classic strategic planning processes, will no longer suffice to address these challenges in a timely and comprehensive fashion. While individual management tools are still valid to solve specific problems, they need to be employed based on a clear understanding of what the greater challenge is and how they need to be combined and prioritized with other approaches. In order to do so, companies can apply the clarity of thinking from the military with regard to which leadership level is responsible for what and how these levels need to interact in order to produce a single aligned response to an outside opportunity or threat. Finally, the tool of business wargaming, while known for some time, proves to be an ideal approach to quickly and effectively bring all leadership levels together, align them around a common objective and lay the groundwork for effective implementation of targeted responses that will keep the organization competitive and in the game for the long run. The book offers a comprehensive introduction to business wargaming, including a historical account, a classification of different types of games and a number of specific real-world examples. This book is targeted at practicing managers dealing with the aforementioned challenges, as well as for students of business and strategy at every level.
Durch Design Thinking lassen sich radikale Innovationen schaffen. Es findet jedoch immer in einer bestimmten Unternehmenskultur statt, die wiederum in eine nationale Kultur eingebettet ist. Das hat Auswirkungen auf die Implementierung, da dieses Umfeld förderlich oder hinderlich sein kann. Umgekehrt kann die Unternehmenskultur vom Design Thinking beeinflusst werden.
Initial Coin Offering (ICO) und damit verbundene Token spielen bei der Unternehmensfinanzierung eine immer bedeutsamere Rolle. Dies gilt insbesondere im Fall von Start-ups, deren Geschäftsmodell auf der Blockchain-Technologie basiert. Dieser Beitrag stellt die verschiedenen Tokenvarianten im Rahmen eines ICO vor und gibt einen Überblick über den aktuellen rechtlichen Hintergrund.
In Deutschland gilt für Abschlussprüfer von Unternehmen des öffentlichen Interesses eine um sogenannte Key Audit Matters erweiterte Berichtspflicht im Bestätigungsvermerk, und zwar bei der Prüfung von Abschlüssen von Geschäftsjahren, die nach dem 16.06.2016 beginnen. Die vorliegende Untersuchung beschäftigt sich mit den Einflussfaktoren für die Anzahl an Key Audit Matters und fokussiert sich dabei auf die Berichtspraxis im Zeitverlauf, indem neben dem Erstanwendungsjahr auch das Folgejahr betrachtet wird. Im Mittelpunkt steht eine multivariate Analyse, sie zeigt, dass die Zugehörigkeit zu bestimmten Branchen, bestimmt beauftragte Abschlussprüfer. Die Unternehmensgröße, die Erstanwendung neuer IFRS-Regelungen und die im Vorjahr berichtete Anzahl an Key Audit Matters im Vergleich zum Branchendurchschnitt des Vorjahres signifikanten Einfluss auf die Veränderung der Anzahl der Key Audit Matters im Zeitablauf haben. Dabei werden die im DAX 30, MDAX und SDAX notierten Unternehmen betrachtet.
Initial Coin Offerings (ICOs) haben in jüngerer Vergangenheit ein bedeutsames Volumen im Rahmen der Emissionsfinanzierung erlangt. Sie basieren im Wesentlichen auf der Blockchain-Technologie, besitzen aber gleichzeitig typische Charakteristika von Finanzierungsinstrumenten aus der „analogen Welt“. Dieser Beitrag stellt die Varianten von Coins bzw. Token zunächst dar und zeigt darauf aufbauend die inhaltliche Verbindung zu analogen Finanzierungsinstrumenten und deren Systematisierung im Kontext der Unternehmensfinanzierung auf. Dies ermöglicht sowohl Investoren als auch Emittenten einen Vergleich zwischen diesen neuartigen Finanzierungsalternativen und den klassischen Finanzierungsinstrumenten. Unser Beitrag zeigt, dass auch in der Welt der Token der Dreigliederung aus Eigen-, Fremd- und Mezzaninfinanzierung im Hinblick auf ihre Ausgestaltung gefolgt werden kann, die Instrumente jedoch durchgehend der Außenfinanzierung zuzuordnen sind. Eine besondere hybride Stellung nehmen Nutzungstoken ein, die bereits aufgrund Ihrer Grundstruktur im Vorhinein nicht eindeutig einer Kapitalart zugeordnet werden können.
Die zunehmende Technologie- und Produktkomplexität führen dazu, dass sich immer mehr Unternehmen für ihre F&E mit externen Organisationen vernetzen. So entstehen interorganisationale F&E-Projekte, welche temporäre Organisationen darstellen. Forschungsfragen zu diesen Projekten sind u.a. hinsichtlich der Praktiken und Verhaltensregeln offen. Über ein kulturbewusstes Projektmanagement können kooperations- und innovationsförderliche Praktiken und Verhaltensregeln aufgebaut werden, die für diese F&E-Projekte essenziell sind. So ist die Forschungsfrage dieses Beitrags, wie ein projektkulturbewusstes Management interorganisationaler F&E-Projekte erfolgen kann. Dafür wird auf Basis der theoretischen Grundlagen zum F&E-Projektmanagement, zu menschlichen Handlungssystemen und Ebenen der Zusammenarbeit, zu Kultur und Verhalten ein projektkulturbewusstes Management-Modell entwickelt. Das Modell umfasst zwei Teile. Im ersten Teil wird der Bereich aufgezeigt, in welchem sich die Projektkultur entwickelt. Im zweiten Teil wird aufgezeigt, wie die Faktoren für ein wahrscheinlich kooperatives und innovatives Verhalten innerhalb dieses Bereiches gestaltet werden sollten.
This article studies the effects of reverse factoring in a supply chain when the buyer company facilitates its lower short-term borrowing rates to the supplier corporation in return for extended payment terms. We explore the role of interest rate changes, rating changes, and the business cycle position on the cost and benefit trade-off from a supplier perspective. We utilize a combined empirical approach consisting of an event study in Step 1 and a simulation model in Step 2. The event study identifies the quantitative magnitude of central bank decisions and rating changes on the interest rate differential. The simulation computes with a rolling-window methodology the daily cost and benefits of reverse factoring from 2010 to 2018 under the assumption of the efficient market hypothesis. Our major finding is that changes of crucial financial variables such as interest rates, ratings, or news alerts will turn former win-win into win-lose situations for the supplier contingent to the business cycle. Overall, our results exhibit sophisticated trade-offs under reverse factoring and consequently require a careful evaluation in managerial decisions.
Das Weltwirtschaftswachstum der vergangenen Jahrzehnte war durch die Dynamik der Digitalisierung und Globalisierung in den Lieferketten geprägt. Die Corona-Pandemie hat die Abhängigkeit und Verletzlichkeit der Lieferketten offengelegt. Trotz einer Vielzahl verbindlicher Standards haben Unternehmen die Digitalisierung und Arbeitsteilung auch für regulatorische Arbitrage genutzt. Einerseits erhöht das die Effizienz der Wirtschaft - was mithin ökologische Ressourcen schont - andererseits werden damit internationale Standards konterkariert. Globalisierung und Digitalisierung sind Segen und Fluch zugleich.
In this paper, we examine the political gridlock in reforming the Economic and Monetary Union. We utilize a two–stage game with imperfect information in order to study the optimal sequencing. The main results are: first, optimal sequencing requires for incompliant Member States a default option in stage–two, which in principle is related to the today's fiscal architecture (EMU-I). Second, we show that compliant countries prefer a reform equilibrium today if and only if they have a free choice about the preferred fiscal architecture at the end — either EMU-II with binding European coordination or EMU-I related to Maastricht. Noteworthy, our sequencing approach works for any design of the EMU-II architecture.
Die leistungsfähigen Verfahren des maschinellen Lernens halten unaufhaltsam Einzug in die verschiedensten Anwendungsbereiche im Finanzsektor. Während sie von einer großen Gemeinschaft von Forschern und Anwendern laufend weiterentwickelt werden, nimmt sich auch die Bankenaufsicht dieses Themas aktiv an und bezieht in Richtlinien und Diskussionspapieren Stellung.
Dieser Beitrag entwickelt ein Managementmodell, das Unternehmen dabei unterstützt, relevante Aktionsfelder zur nachhaltigen Steuerung von Konsumenten entlang der eigenen Customer Journey zu identifizieren. Aufbauend auf dem SHIFT-Modell, als strukturelle Abbildung des nachhaltigen Käuferverhaltens, wird die Customer Journey entlang der owned, paid und earned Touchpoints aufgezogen. Mithilfe des faktisch analytischen Ansatzes, der die Integration neuer Erkenntnisse in die Forschungsstrategie unterstützt, werden Aktionsfelder identifiziert, die als grundlegende Logik Unternehmen dazu anleiten sollen, bei der Ausgestaltung der eigenen nachhaltigen Customer Journey dieses Strukturraster anzunehmen.
Bausparverträge sind kombinierte Spar- und Finanzierungsinstrumente, die für die breite Bevölkerung ausgelegt sind. Im Jahr 2020 umfasste der Bestand an Bausparverträgen in Deutschland ca. 25 Mio. Verträge. Ein wesentlicher Teil der Attraktivität des Bausparvertrags für Kunden liegt in der hohen Flexibilität dieser Finanzprodukte, die im Vertragsablauf eine flexible Anpassung an individuelle Finanzierungsbedingungen ermöglicht. In der Sparphase sind das insbesondere Möglichkeiten zur Erhöhung, Ermäßigung und Teilung der Verträge sowie zur relativ flexiblen Anpassung der Sparrate. Bei einem zuteilungsreifen Vertrag kann die Sparphase innerhalb bestimmter zeitlicher Grenzen fortgesetzt werden. In der Darlehensphase sind flexible Sondertilgungen jederzeit und ohne Vorfälligkeitsentschädigung möglich.
Die Vielzahl eingebetteter Optionen beeinflussen sich wechselseitig und müssen in ihrer Wirkungsweise immer gesamthaft betrachtet und gesteuert werden. Die empirische Erfahrung der letzten Jahrzehnte zeigt bezüglich der Optionsausübung ein Kundenverhalten, das sich zwar an finanzmathematischen Überlegungen orientiert, aber nicht vollständig finanzrational abläuft.
Distributed ledger technologies such as the blockchain technology offer an innovative solution to increase visibility and security to reduce supply chain risks. This paper proposes a solution to increase the transparency and auditability of manufactured products in collaborative networks by adopting smart contract-based virtual identities. Compared with existing approaches, this extended smart contract-based solution offers manufacturing networks the possibility of involving privacy, content updating, and portability approaches to smart contracts. As a result, the solution is suitable for the dynamic administration of complex supply chains.
Enterprise architecture (EA) is useful for promoting digital transformation in global companies and information societies. In this paper, the authors investigated and analyzed the process for digital transformation in global companies, together with related work in using and applying an enterprise architecture framework for the digital era named the adaptive integrated digital architecture framework (AIDAF). Moreover, they position the AIDAF framework for processing digital transformation in global companies. Based on this analysis, the authors propose and describe a new enterprise architecture process for promoting digital transformation in global companies. Furthermore, the authors propose an adaptive EA cycle-based architecture board framework on digital platforms, while verifying them with case studies in global companies. Finally, the authors clarify the challenges and critical success factors of the process and framework for digital transformation with architecture board reviews in the adaptive EA cycle to assist EA practitioners with its implementation.
As consumer awareness surrounding impacts of the climate crisis continues to be a notable threat, businesses are searching for new models to make their sustainability profile even better. As a result, the implementation of a company’s sustainability vision following the SDGs has to be linked closely to the integration of customers into strategic action. One success factor is the management of customers over their entire life cycle. The Customer Journey serves as a model to systematise this approach, by designing touchpoints throughout the purchasing process in order to motivate consumers to act sustainably. Based on behaviour models, the authors develop recommendations for the food industry to design a sustainable Customer Journey that helps to reduce the percentage of consumers reporting positive attitudes to sustainable products while not exhibiting corresponding behaviour.
Academic research is vital for innovation and industrial growth. However, a potential burden of processing ever more knowledge could be affecting research output and researchers’ careers. We look at a dataset of researchers who have published in journals in the field of economics during a period of 45 years. For a subset of these researchers, we amass data from journals listed in the EconLit database, supplemented with years of birth from public sources. Our results show an increase in the age of researchers at their first publication, in the number of articles referenced in debut articles, and in the number of co-authors. Simultaneously, we observe a decline in the probability of researchers changing research fields. Our findings extend earlier findings on patents and hint at a burden of knowledge pervading different areas of human progress. Moreover, our results indicate that researchers develop strategies of specialisation to deal with this challenge.
Omnichannel retailing and sustainability are two important challenges for the fast fashion industry. However, the sustainable behavior of fast fashion consumers in an omnichannel environment has not received much attention from researchers. This paper aims to examine the factors that determine consumers’ willingness to participate in fast fashion brands’ used clothes recycling plans in an omnichannel retail environment. In particular, we examine the impact of individual consumer characteristics (environmental attitudes, consumer satisfaction), organizational arrangements constitutive for omnichannel retailing (channel integration), and their interplay (brand identification, impulsive consumption). A conceptual model was developed based on findings from previous research and tested on data that were collected online from Chinese fast fashion consumers. Findings suggest that consumers’ intentions for clothes recycling are mainly determined by individual factors, such as environmental attitudes and consumer satisfaction. Organizational arrangements (perceived channel integration) showed smaller effects. This study contributes to the literature on omnichannel (clothing) retail, as well as on sustainability in the clothing industry, by elucidating individual and organizational determinants of consumers’ recycling intentions for used clothes in an omnichannel environment. It helps retailers to organize used clothes recycling plans in an omnichannel environment and to motivate consumers to participate in them.
F&E-Bereiche nur kostenorientiert zu steuern, wird der immensen Bedeutung von Innovationserfolgen für die Zukunft von Unternehmen nicht gerecht. Ein agiles Innovationsmanagement benötigt ein solides F&E-Performance-Managementsystem als Basis. Entscheidend ist neben der Wahl "richtiger" Methoden und Kennzahlen die Wahrnehmung der Business-Partnerrolle durch die Controller. In diesem Beitrag wird das Innovation Performance Management beispielhaft für WMF konkretisiert.
Bio-Gütesiegel im B-to-B-Marketing – Teil 1/2: Bio ist bereits seit Langem kein Nischenprodukt mehr. Deutschland hat europaweit nicht nur den höchsten Verbrauch, sondern gleichzeitig auch den höchsten Umsatz an Bio-Produkten. Etwa jeder Vierte kauft hierzulande regelmäßig Bio-Lebensmittel. Damit haben es ökologische Produkte bereits jetzt in beinahe jeden deutschen Haushalt geschafft. Basierend auf der Relevanz von ökologischen Produkten im Markt, ergibt sich ein gesteigerter Fokus auf die Beziehungen zwischen Lebensmittelherstellern und Lebensmittelhändlern, der in den letzten Jahren angezogen ist. Unternehmerische Anforderungen konzentrieren sich daher mehr als je zuvor neben dem üblichen B-to-C-Marketing auf das B-to-B-Marketing. Mit den neuen Marktherausforderungen steigen somit die Erwartungen an die Marketingleistungen im B-to-B-Bereich.
Bio-Gütesiegel im B-to-B-Marketing – Teil 2/2: Bio ist bereits seit Langem kein Nischenprodukt mehr. Deutschland hat europaweit nicht nur den höchsten Verbrauch, sondern gleichzeitig auch den höchsten Umsatz an Bio-Produkten. Etwa jeder Vierte kauft hierzulande regelmäßig Bio-Lebensmittel. Damit haben es ökologische Produkte bereits jetzt in beinahe jeden deutschen Haushalt geschafft. Basierend auf der Relevanz von ökologischen Produkten im Markt, ergibt sich ein gesteigerter Fokus auf die Beziehungen zwischen Lebensmittelherstellern und Lebensmittelhändlern, der in den letzten Jahren angezogen ist. Unternehmerische Anforderungen konzentrieren sich daher mehr als je zuvor neben dem üblichen B-to-C-Marketing auf das B-to-B-Marketing. Mit den neuen Marktherausforderungen steigen somit die Erwartungen an die Marketingleistungen im B-to-B-Bereich.
Learning factories on demand
(2021)
Learning Factories are research and learning environments that demonstrate new concepts and technologies for the industry in a practical environment. The interaction between physical and virtual components is a central aspect. The mediation and presentation usually occur directly in the learning factory and are thus limited in time and concerning the user group. A learning factory- on-demand- can be provided by dividing and virtualizing the individual components via containers and microservices. This enables both local operation and operation hybrid cloud or cloud systems. Physical components can be mapped either through standardized interfaces or suitable emulators. Using the example of the Learning Factory at Reutlingen University (Werk150), it will be shown how different use cases can be made available utilizing software-based orchestration, thus promoting broader and more independent teaching.
In today’s marketplace, the consumption of luxury goods is at a peak due to increasing global wealth and low interest rates, resulting in a vast supply of goods and services to which customer experiences are more relevant than ever before. One of the most recent developments in this field shows that consumers no longer simply purchase a product or service based on the fact sheet; they are also interested in the experience around the product. Successful brands must develop and maintain individual images to sustain their competitive advantage and build brand equity that is beneficial for customers and firms. Ideally, these will lead to satisfaction and loyalty between a brand, its products, and its customers. Existing research about brand experience and brand equity has mainly focused on functional aspects, which seem to differ for high-value luxury goods. Most studies have focused on industries like retail and fashion brands, sampling university students or visitors to shopping malls, and some have even mixed different types of industries together. This underpins the need for research within a single luxury industry with actual luxury customers who have a solid background with brand experiences.
The purpose of this study was to explore the brand experience spectrum within the automotive industry in Germany, particularly in the affordable luxury sport car sector. Identifying the factors and components that constitute, influence, or leverage/drive a brand experience from their perspective was a clear aim of the study. To achieve this, the study collected data from indepth interviews with German (n=60) respondents who had experience with affordable and luxury sport cars. The conceptual framework was based on two empirically tested models guiding this exploratory consumer research. The first model to build on was the consumerbased brand equity model, empirically tested by Çifci et al. (2016) and Nam et al. (2011). The second conceptual framework was Lemon and Verhoef’s (2016) customer journey model consisting of relevant touchpoints along the following three stages: pre-purchase, purchase, and post-purchase.
The findings of the research demonstrate that, although the six brand equity concepts – brand awareness, physical quality, staff behaviour, self-congruence, brand identification, and lifestyle – are broadly applicable in understanding customer experience in the affordable luxury car industry, the content of these dimensions differs from that suggested by the previous authors. The research established that cognitive and affective (or symbolic) components build the foundation of customer brand experience and supports Çifci et al.’s (2016) and Nam et al.’s (2011) study results. The study also identified brand trust as an important and highly relevant concept for customer brand experience in the luxury automotive car industry. Brand trust influences customer satisfaction and loyalty, therefore improving and complementing the existing model. Furthermore, the study confirmed Lemon and Verhoef’s (2016) process model of the customer journey and experience; however, it suggested two different customer journeys depending on the customers’ previous experience (first-time and experienced buyers). The differences between the two groups and the relevance of the journey touchpoints within the three purchase stages vary significantly in terms and are distinct. Identified key touchpoints for both groups are the contact to a dealer as well as information gathering online. Differences have been found in the length of purchase stages and across the customer journey. The study highlights the importance of trust, identification, and product quality for customer brand experience. Moreover, the findings of this study complement the brand equity model of Çifci et al. (2016) by adding the new concept of trust, which is highly relevant. The current knowledge is complemented by a new understanding and mapping of the customer journey for luxury sports cars in Germany. This study can assist practitioners and managers by providing a compass indicating which touchpoints are relevant to which customer group. Social value can be achieved by encouraging interactions between brand and consumer (e.g. central product launch events) and through brand-oriented interactions among consumers (e.g. dealer events, clubs, or communities). Customers are motivated to express their distinctiveness through product experience and brand identification (belonging/distinction) and to develop a loyal link to brands.
Intralogistics operations in automotive OEMs increasingly confront problems of overcomplexity caused by a customer-centred production that requires customisation and, thus, high product variability, short-notice changes in orders and the handling of an overwhelming number of parts. To alleviate the pressure on intralogistics without sacrificing performance objectives, the speed and flexibility of logistical operations have to be increased. One approach to this is to utilise three-dimensional space through drone technology. This doctoral thesis aims at establishing a framework for implementing aerial drones in automotive OEM logistic operations.
As of yet, there is no research on implementing drones in automotive OEM logistic operations. To contribute to filling this gap, this thesis develops a framework for Drone Implementation in Automotive Logistics Operations (DIALOOP) that allows for a close interaction between the strategic and the operative level and can lead automotive companies through a decision and selection process regarding drone technology.
A preliminary version of the framework was developed on a theoretical basis and was then revised using qualitative-empirical data from semi-structured interviews with two groups of experts, i.e. drone experts and automotive experts. The drone expert interviews contributed a current overview of drone capabilities. The automotive experts interview were used to identify intralogistics operations in which drones can be implemented along with the performance measures that can be improved by drone usage.
Furthermore, all interviews explored developments and changes with a foreseeable influence on drone implementation.
The revised framework was then validated using participant validation interviews with automotive experts.
The finalised framework defines a step-by-step process leading from strategic decisions and considerations over the identification of logistics processes suitable for drone implementation and the relevant performance measures to the choice of appropriate drone types based on a drone classification specifically developed in this thesis for an automotive context.
Corporate entrepreneurship in the public sector: exploring the peculiarities of public enterprises
(2021)
Entrepreneurship is predominantly treated as a private-sector phenomenon and consequently its increasing importance in the public sector goes largely unremarked. That impedes the research field of entrepreneurship being capable of spanning multiple sectors. Accordingly, recent research calls for the study of corporate entrepreneurship (CE) as it manifests in the public sector where it can be labeled public entrepreneurship (PE). This dissertation considers government an essential entrepreneurial actor and is led by the central research question: What are the peculiarities of the public sector and how do they impact public enterprises’ entrepreneurial orientation (EO)?
Accordingly, this dissertation includes three studies focusing on public enterprises. Two of the studies set the scope of this thesis by investigating a specific type of organization in a specific context—German majority-government-owned energy suppliers. These enterprises operate in a liberalized market experiencing environmental uncertainties like competitiveness and business transformation.
The aims and results of the studies included in this dissertation can be summarized as follows: The systematic literature review illuminates the stimuli of and barriers to entrepreneurial activities in public enterprises and the potential outcomes of such activities discussed so far. The review reveals that research on EO has tended to focus on the private sector and consequently that barriers to and outcomes of entrepreneurial activities in the public sector remain under-researched. Building on these findings, the qualitative study focuses on the interrelated barriers affecting entrepreneurship in public enterprises and the outcomes of entrepreneurial activities being inhibited. The study adopts an explorative comparative causal mapping approach to address the above-mentioned research goal and the lack of clarity around how barriers identified in the public sphere are interrelated. Furthermore, the study bases its investigation on the different business segments of sales (competitive market) and the distribution grid (natural monopoly) to account for recent calls for fine-grained research on PE. Results were compared with prior findings in the public and private sector. That comparison indicates that the barriers revealed align with aspects discussed in prior research findings relating to both sectors. Examples include barriers associated with the external environment such as legal constraints and barriers originating from within the organization such as employee behavior linked to a value system that hampers entrepreneurial action. However, the most important finding is that a public enterprise’s supervisory board can hinder its progress, a finding running counter to those of previous private-sector research and one that underscores the widespread prejudice that the involvement of a public shareholder and its nominated board of directors has a negative effect on EO. The third study is quantitative (data collection via a questionnaire) and builds on both its predecessors to examine the little understood topic of board behavior and public enterprises’ social orientation as predictors of EO. The study’s results indicate that social orientation represses EO, whereas board strategy control (BSC) does not seem to predict EO. Regarding BSC, we find that the local government owners in our sample are less involved in BSC. The third study also examines board networking and finds its relationship with EO depends on the ownership structure of the public-sector organization. An important finding is that minority shareholders, such as majority privately-owned enterprises and hub firms, repress EO when engaging in board networking.
In summary, this doctoral thesis contributes to the under-researched topic of CE in the public sector. It investigates the peculiarities of this sector by focusing on the supervisory board and social oriented activities and their impact on the enterprise’s EO in the quantitative study. The thesis addresses institutional questions regarding ownership and the last study in particular contributes to expanding resource dependence theory, and invites a nuanced perspective: The original perspective suggests that interorganizational arrangements like interfirm network ties and equity holdings reduce external resource dependency and consequently improve firm performance. The findings within this thesis expose resource delivery to potential contrary effects to extend the understanding of interorganizational action with important implications for practice.