330 Wirtschaft
Refine
Document Type
- Journal article (186)
- Book chapter (65)
- Conference proceeding (54)
- Book (23)
- Working Paper (14)
- Doctoral Thesis (6)
- Review (4)
- Report (2)
- Anthology (1)
- Patent / Standard / Guidelines (1)
Has full text
- yes (356) (remove)
Is part of the Bibliography
- yes (356)
Institute
- ESB Business School (258)
- Texoversum (51)
- Informatik (32)
- Technik (11)
- Life Sciences (5)
Publisher
- Springer (44)
- Hochschule Reutlingen (23)
- MIM, Marken-Institut München (20)
- Springer Gabler (18)
- Thexis Verlag (13)
- Emerald (11)
- MDPI (10)
- Stellenbosch University (8)
- IEEE (7)
- Wiley (7)
- Association for Information Systems (AIS) (6)
- SSRN (6)
- AMD Akademie Mode & Design (5)
- Elsevier (4)
- MIM (4)
- Wiley-Blackwell (4)
- Konrad-Adenauer-Stiftung (3)
- Reutlingen University (3)
- Sage (3)
- Science Publishing Group (3)
- University of Portsmouth (3)
- Beck, Vahlen (2)
- Centre of Sociological Research (2)
- Curran Associates (2)
- Deutsche Aktuarvereinigung (DAV) e.V. (2)
- Erich Schmidt Verlag (2)
- Fraunhofer-Institut für Arbeitswirtschaft und Organisation (2)
- Fraunhofer-Institut für Arbeitswirtschaft und Organisation IAO (2)
- Gesellschaft für Informatik (2)
- Handelsblatt Fachmedien (2)
- Handelsblatt Fachmedien GmbH (2)
- IUP Publ. (2)
- International Academy of Business Disciplines (2)
- Knapp (2)
- MIM Marken Institut München (2)
- MIT Center for Information Systems Research (2)
- Palgrave Macmillan (2)
- Research Academy of Social Sciences (2)
- Sciamus GmbH (2)
- Scienpress (2)
- Scientific & Academic Publishing (2)
- Scientific Research Publishing (2)
- Steinbeis (2)
- Wiley Interscience (2)
- AIMS Press (1)
- Academic Star Publishing Company (1)
- AfM Arbeitsgemeinschaft für Marketing (1)
- Altop-Verl. (1)
- American Marketing Assoc. (1)
- American Marketing Association (1)
- BDI Bundesverband der Deutschen Industrie e.V. (1)
- Beck (1)
- Canadian Center of Science and Education (1)
- Centre for Promoting Ideas (1)
- De Gruyter Oldenbourg (1)
- De Gruyter Open (1)
- De Montfort University (1)
- Development and Entrepreneurship Agency (1)
- EPubli (1)
- ESB Reutlingen Alumni e. V. (1)
- Ed2.0Work (1)
- Education and Novel Technology Research Association (1)
- Energieagentur Regio Freiburg GmbH (1)
- Erasmus University Rotterdam (1)
- European Association for the Development of Renewable Energy, Environment and Power Quality (1)
- European Society of Business and Social Sciences (1)
- Europäische Fernhochschule Hamburg GmbH (1)
- Fachmedien Otto Schmidt (1)
- Fraunhofer IAO (1)
- Fraunhofer-Verbund Innovationsforschung (1)
- Fuks e.V. (1)
- GESIS (1)
- Global Alliance of Marketing & Management Associations (1)
- Global Financial Institute (1)
- Global Science Institute (1)
- Globeedu Group (1)
- Harvard Business School (1)
- Harvard Business School Publ. (1)
- Hochschule Bonn-Rhein-Sieg (1)
- Hochschule Heilbronn (1)
- Hochschule der Medien (1)
- Horizon Research Publishing (1)
- IACSIT Press (1)
- IARIA (1)
- IGI Publ. (1)
- IJECM (1)
- IMC Information multimedia communication AG (1)
- Ifo (1)
- Ifo-Inst. (1)
- Indiana University (1)
- Infonomics Society (1)
- Inovatus Services (1)
- Institut für Wirtschaftsforschung (1)
- Institute of Academic Research and Publication (1)
- IntechOpen (1)
- JIBRM (1)
- John Wiley & Sons (1)
- KSP Journals (1)
- Kelley School of Business, Indiana University (1)
- KennisDC Logistiek (1)
- LAR Centre Press (1)
- Landesanstalt für Umwelt Baden-Württemberg (1)
- Lange (1)
- Leibniz-Universität Hannover (1)
- Liberales Institut der Friedrich-Naumann-Stiftung für die Freiheit (1)
- Liz Mohn Center gGmbH (1)
- MCB University Press (1)
- MFG Stiftung Baden-Württemberg (1)
- MIM, Marken-Institut (1)
- Marken-Institut München (1)
- Mieschke Hofmann und Partner (1)
- Ministerium für Wirtschaft, Arbeit und Wohnungsbau (1)
- New-Business-Verl. (1)
- North American Business Press (1)
- Open Access Publishing Group (1)
- Qeios (1)
- Routledge (1)
- Sciedu Press (1)
- Sciencedomain international (1)
- Scientific Research (1)
- Society for Industrial and Systems Engineering (1)
- Solutions by Handelsblatt Media Group (1)
- Springer Fachmedien (1)
- Springer Science + Business Media (1)
- Springer VS (1)
- Springer Vieweg (1)
- Talent First Network (1)
- Taylor & Francis (1)
- Treuhand-Kammer, Schweizerische Kammer der Wirtschaftsprüfer, Steuerexperten und Treuhandexperten (1)
- UVK Verlag (1)
- Univ. of Illinois (1)
- University of Maribor University Press (1)
- Universität Hohenheim (1)
- Universität Trier (1)
- VKU Verlag GmbH (1)
- VS Verlag für Sozialwissenschaften (1)
- Vahlen (1)
- Verein Deutscher Ingenieure e.V. (1)
- Verl.gruppe Handelsblatt (1)
- Verlag IFZ – Hochschule Luzern (1)
- Warsaw School of Economics, Department of Human Capital Development (1)
- Wydawnictwo Uniwersytetu Jagiellońskiego (1)
- ifo Institut - Leibniz-Institut für Wirtschaftsforschung an der Universität München, München (1)
Tech hubs (THs) and cognate structures are nowadays ubiquitous in the innovation ecosystem of Sub-Saharan African (SSA) countries. However, the concept of THs is fuzzy due to the lack of a clear and universally accepted definition. This ambiguity is further compounded by the diverse range of organizations that self-identify as hubs, or are categorized as such by others. As a result, research on THs in SSA remained limited. Against the backdrop of established research on the interconnectedness of technology, innovation and entrepreneurship in different organizational forms, this paper is meant to provide fresh insights into the study of THs in SSA. To advance future research, first, it reveals what is special about THs in SSA and how they are related to existing concepts. I particularly argue that they contour a fourth-wave model of incubation. Second, four main categories are unfolded to delineate THs in SSA which is the cornerstone for future research.
Purpose – This paper aims to determine the affecting factors of the brand authenticity of startups in social media.
Design/methodology/approach – Using a qualitative method based on a grounded theory approach, this research specifies and classifies the affecting factors of brand authenticity of startups in social media through in-depth semi-structured interviews.
Findings – Multiple factors affecting the brand authenticity of startups in social media are determined and categorized as indexical, iconic and existential cues through this research. Connection to heritage and having credible support are determined as indexical cues. Founder intellectuality, brand intellectuality, commitment toward customers and proactive clear and interesting communications are identified as iconic cues. Having self-confidence and self-satisfaction, having intimacy with the brand and a joyful feeling for interactions with the community around the brand are determined as existential cues in this research. This research furthers previous arguments on a multiplicity of brand authenticity by shedding light on the relationship between the different aspects of authenticity and the form that different affecting factors can be organized together. Consumers eventually evaluate a strengthened perception of brand authenticity through existential cues that reflect the cues of other aspects (iconic and indexical) which passed through the goal-based assessment and self-authentication filter.
Research limitations/implications – The research sampling population can be more diversified in terms of sociodemographic attributes. Due to the qualitative methodology of this research, assessment of the findings through quantitative methods can be considered in future research. Practical implications – Using the findings of this research, startup managers can properly build a perception of authenticity in their consumers’ minds by using alternate factors while lacking major indexical cues such as heritage. This research helps startup businesses to design their brand communications better to convey their authenticity to their audiences.
Originality/value – This research determines the factors affecting the authenticity of startup brands in social media. It also defines the process of authenticity perception through different aspects of brand authenticity.
Digitalization and enterprise architecture management: a perspective on benefits and challenges
(2023)
Many companies digitally transform their business models, processes, and services. They have also been using Enterprise Architecture Management approaches for a long time to synchronize corporate strategy and information technology. Such digitalization projects bring different challenges for Enterprise Architecture Management. Without understanding and addressing them, Enterprise Architecture Management projects will fail or not deliver the expected value. Since existing research has not yet addressed these challenges, they were investigated based on a qualitative expert study with leading industry experts from Europe. Furthermore, potential benefits of digitalization projects for Enterprise Architecture Management were researched. Our results provide a theoretical framework consisting of five identified challenges, triggers and a number of benefits. Furthermore, we discuss in what ways digitalization and EAM is a promising topic for future research.
Vor mehr als einem Jahrzehnt stellten die Autoren dieses Beitrags die folgende Denkaufgabe:
“Imagine the business of sports without fans. No spectators at sports matches, no buyers of merchandising, no potential customers for sponsoring companies, no recipients for the sports media. Such a scenario would be unthinkable.“ (Bühler & Nufer, 2010, S. 63)
Während der Corona-Pandemie 2020/21 wurde das Undenkbare dann aber doch Realität, als Zuschauer auf der ganzen Welt keine Sportveranstaltungen mehr besuchen durften. Das größte Sportevent der Welt, die Olympischen Spiele in Tokio 2020, mussten verschoben werden und fanden ein Jahr später unter nicht wirklich besseren Bedingungen vor so gut wie leeren Rängen statt. Das Gleiche galt für die UEFA EURO 2020, die ebenfalls um ein Jahr verschoben werden musste, dann aber zumindest (bis auf wenige Ausnahmen wie beispielsweise das Finale in Wembley) mit reduzierter Zuschauerzulassung stattfinden konnte. Hintergrund der Überlegungen sowohl des Internationalen Olympischen Komitees wie auch der Europäischen Fußballunion war damals die Befürchtung, dass ihre jeweiligen Premiumprodukte ohne Fans in den Stadien leiden würden. Natürlich gab es immer noch Millionen von Menschen, die Live-Streams von Sportveranstaltungen verfolgten oder in diesen schwierigen Corona-Zeiten allerhand Merchandise ihrer Lieblingsmannschaften kauften. Doch die Pandemie bestätigte einmal mehr die Grundregel im Sportbusiness: Der Wirtschaftsmarkt Sport im Allgemeinen und professionelle Sportorganisationen im Besonderen brauchen Fans, die bereit sind, ihre Zeit, ihre Emotionen und ihr Geld für ihren Lieblingssport und ihre Lieblingsmannschaften zu investieren. Zuschauer sind die primären – und wohl wichtigsten – Kunden eines Sportunternehmens. Daher ist es für jede professionelle Sportorganisation unerlässlich, eine nachhaltige Beziehung zu ihren Fans aufzubauen und aufrechtzuerhalten und sie auf jede mögliche Weise einzubeziehen. Vor diesem Hintergrund wird die Bedeutung des Fan-Engagements deutlich.
Sponsoring zählt zu den nicht-klassischen Formen der Marketing-Kommunikationspolitik und spricht Menschen in nicht-kommerziellen Situationen an. Gerade durch Sponsoring können Zielgruppen erreicht werden, die z.B. Werbung gegenüber negativ eingestellt oder durch klassische Kommunikationsinstrumente nicht erreichbar sind. Auch wird ein Sponsoringengagement i.d.R. eher akzeptiert als klassische Werbung, da dem Sponsoring per se eine gewisse Förderabsicht zugrunde liegt. In diesem Kapitel werden die wesentlichen Sponsoring-Grundlagen vorgestellt und das Kommunikationsinstrument Sportsponsoring sowohl aus der Perspektive von Sponsoren als auch aus der Sicht von Gesponserten genau beleuchtet. Zusätzlich werden die Besonderheiten des Sportevent-Sponsorings aufgezeigt und Ambush Marketing als Alternative zum Sportsponsoring präsentiert. Abschließend wird auf aktuelle Entwicklungen im Sportsponsoring im Rahmen der FIFA Fußball-Weltmeisterschaft 2022 und der bevorstehenden EURO 2024 eingegangen.
Do Chinese subordinates trust their German supervisors? A model of inter-cultural trust development
(2023)
In this qualitative study based on 95 interviews with Chinese subordinates and their German supervisors, we inductively develop a model which advances theoretical understanding by showing how inter-cultural trust development in hierarchical relationships is the result of six distinct elements: the subordinate trustor’s cultural profile (cosmopolitans, hybrids, culturally bounds), the psychological mechanisms operating within the trustor (role expectations and cultural accommodation), and contextual moderators (e.g., country context, time spent in foreign culture, and third-party influencers), which together influence the trust forms (e.g., presumptive trust, relational trust) and trust dynamics (e.g., trust breakdown and repair) within relationship phases over time (initial contact, trust continuation, trust disillusionment, separation, and acculturation). Our findings challenge the assumption that cultural differences result in low levels of initial trust and highlight the strong role the subordinate’s cultural profile can have on the dynamics and trajectory of trust in hierarchical relationships. Our model highlights that inter-cultural trust development operates as a variform universal, following the combined universalistic-particularistic paradigm in cross-cultural management, with both culturally generalizable etic dynamics, as well as culturally specific etic manifestations.
Why are organizations and markets slow to transform toward sustainability despite the abundant well-recognized opportunities it provides? An important subset of the phenomena this question addresses involves decision-makers recognizing the existence of opportunities but failing to undertake ambitious, effective, sufficient, or timely action. Building on existing research on capability traps, market formation, and managing sustainability, we focus on the forces con-straining organizations from developing the capabilities and market infrastructures required for sustainability transformations. We characterize types of sustainability initiatives and, using causal loop diagramming, visualize structures that enable and constrain how organizations can navigate individually and collectively worse-before-better dynamics resulting from uncertain,nonlinear, and delayed returns. Being under day-to-day pressures and deeply intertwined within their environment, organizational actors find it difficult to recognize, undertake, maintain, and coordinate necessary efforts internally and externally. We discuss research implications and directions for future research on avoiding these traps and accelerating sustainability transformations.
Since its first publication in 2015, the learning factory morphology has been frequently used to design new learning factories and to classify existing ones. The structuring supports the concretization of ideas and promotes exchange between stakeholders.
However, since the implementation of the first learning factories, the learning factory concept has constantly evolved.
Therefore, in the Working Group "Learning Factory Design" of the International Association of Learning Factories, the existing morphology has been revised and extended based on an analysis of the trends observed in the evolution of learning factory concepts. On the one hand, new design elements were complemented to the previous seven design dimensions, and on the other hand, new design dimensions were added. The revised version of the morphology thus provides even more targeted support in the design of new learning factories in the future.
Projektbasiertes Lernen (PBL) ist eine ideale Methode, um Studierenden an Hochschulen praktische Projektmanagement-Kompetenzen zu vermitteln. Selbst anspruchsvolle Projekte werden hierdurch möglich. Jedoch ist die Balance zwischen den angestrebten Lernzielen und der praktischen Projektdurchführung in der Hochschulpraxis herausfordernd. Mit Hilfe des ‚PBL-Gold Standards‘ lassen sich PBL-Projekte zielgerichtet entwerfen und auf Effektivität hinsichtlich der Lernziele überprüfen. Am Beispiel des Projekts ‚IP Plane‘ der Hochschule Reutlingen, dem Bau eines Motorflugzeugs durch Studierende, wird die praktische Umsetzung eines PBL-Projektes demonstriert.
The increase in product variance and shorter product lifecycles result in higher production ramp-up frequencies and promote the usage of mixed-model lines. The ramp-up is considered a critical step in the product life cycle and in the automotive industry phases of the ramp-up are often executed on separated production lines (pilot lines) or factories (pilot plants) to verify processes and to qualify employees without affecting the production of other products in the mixed-model line. The required financial funds for planning and maintaining dedicated pilot lines prevent small and medium-sized enterprises (SMEs) from the application. Hence, SMEs require different tools for piloting and training during the production ramp-up. Learning islands on which employees can be trained through induced and autonomous learning propose a solution. In this work, a concept for the development and application which contains the required organization, activities, and materials is developed through expert interviews. The results of a case study application with a medium-sized automotive manufacturer show that learning islands are a viable tool for employee qualification and process verification during the ramp-up of mixed-model lines.