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Purpose – This paper aims to determine the affecting factors of the brand authenticity of startups in social media.
Design/methodology/approach – Using a qualitative method based on a grounded theory approach, this research specifies and classifies the affecting factors of brand authenticity of startups in social media through in-depth semi-structured interviews.
Findings – Multiple factors affecting the brand authenticity of startups in social media are determined and categorized as indexical, iconic and existential cues through this research. Connection to heritage and having credible support are determined as indexical cues. Founder intellectuality, brand intellectuality, commitment toward customers and proactive clear and interesting communications are identified as iconic cues. Having self-confidence and self-satisfaction, having intimacy with the brand and a joyful feeling for interactions with the community around the brand are determined as existential cues in this research. This research furthers previous arguments on a multiplicity of brand authenticity by shedding light on the relationship between the different aspects of authenticity and the form that different affecting factors can be organized together. Consumers eventually evaluate a strengthened perception of brand authenticity through existential cues that reflect the cues of other aspects (iconic and indexical) which passed through the goal-based assessment and self-authentication filter.
Research limitations/implications – The research sampling population can be more diversified in terms of sociodemographic attributes. Due to the qualitative methodology of this research, assessment of the findings through quantitative methods can be considered in future research. Practical implications – Using the findings of this research, startup managers can properly build a perception of authenticity in their consumers’ minds by using alternate factors while lacking major indexical cues such as heritage. This research helps startup businesses to design their brand communications better to convey their authenticity to their audiences.
Originality/value – This research determines the factors affecting the authenticity of startup brands in social media. It also defines the process of authenticity perception through different aspects of brand authenticity.
Academic research is vital for innovation and industrial growth. However, a potential burden of processing ever more knowledge could be affecting research output and researchers’ careers. We look at a dataset of researchers who have published in journals in the field of economics during a period of 45 years. For a subset of these researchers, we amass data from journals listed in the EconLit database, supplemented with years of birth from public sources. Our results show an increase in the age of researchers at their first publication, in the number of articles referenced in debut articles, and in the number of co-authors. Simultaneously, we observe a decline in the probability of researchers changing research fields. Our findings extend earlier findings on patents and hint at a burden of knowledge pervading different areas of human progress. Moreover, our results indicate that researchers develop strategies of specialisation to deal with this challenge.
As consumer awareness surrounding impacts of the climate crisis continues to be a notable threat, businesses are searching for new models to make their sustainability profile even better. As a result, the implementation of a company’s sustainability vision following the SDGs has to be linked closely to the integration of customers into strategic action. One success factor is the management of customers over their entire life cycle. The Customer Journey serves as a model to systematise this approach, by designing touchpoints throughout the purchasing process in order to motivate consumers to act sustainably. Based on behaviour models, the authors develop recommendations for the food industry to design a sustainable Customer Journey that helps to reduce the percentage of consumers reporting positive attitudes to sustainable products while not exhibiting corresponding behaviour.
This paper takes a holistic view on an IP-traceability process in interorganizational R&D projects, as a particular Open innovation mode, aiming at showing different technologies which can be used in the front and backend of a traceability process and discussing these technologies in terms of their suitability for data from creativity processes in these projects. To achieve this goal a two-stage literature review on different technologies in the context of traceability was conducted. Then, criteria were derived from the characteristics of data from creativity processes and of interorganizational R&D projects, with which the resulting technologies were discussed. At the end, recommendations regarding suitable technologies for tracing individual creativity artifacts in interorganizational R&D projects were given.
Omnichannel retailing and sustainability are two important challenges for the fast fashion industry. However, the sustainable behavior of fast fashion consumers in an omnichannel environment has not received much attention from researchers. This paper aims to examine the factors that determine consumers’ willingness to participate in fast fashion brands’ used clothes recycling plans in an omnichannel retail environment. In particular, we examine the impact of individual consumer characteristics (environmental attitudes, consumer satisfaction), organizational arrangements constitutive for omnichannel retailing (channel integration), and their interplay (brand identification, impulsive consumption). A conceptual model was developed based on findings from previous research and tested on data that were collected online from Chinese fast fashion consumers. Findings suggest that consumers’ intentions for clothes recycling are mainly determined by individual factors, such as environmental attitudes and consumer satisfaction. Organizational arrangements (perceived channel integration) showed smaller effects. This study contributes to the literature on omnichannel (clothing) retail, as well as on sustainability in the clothing industry, by elucidating individual and organizational determinants of consumers’ recycling intentions for used clothes in an omnichannel environment. It helps retailers to organize used clothes recycling plans in an omnichannel environment and to motivate consumers to participate in them.
Intralogistics operations in automotive OEMs increasingly confront problems of overcomplexity caused by a customer-centred production that requires customisation and, thus, high product variability, short-notice changes in orders and the handling of an overwhelming number of parts. To alleviate the pressure on intralogistics without sacrificing performance objectives, the speed and flexibility of logistical operations have to be increased. One approach to this is to utilise three-dimensional space through drone technology. This doctoral thesis aims at establishing a framework for implementing aerial drones in automotive OEM logistic operations.
As of yet, there is no research on implementing drones in automotive OEM logistic operations. To contribute to filling this gap, this thesis develops a framework for Drone Implementation in Automotive Logistics Operations (DIALOOP) that allows for a close interaction between the strategic and the operative level and can lead automotive companies through a decision and selection process regarding drone technology.
A preliminary version of the framework was developed on a theoretical basis and was then revised using qualitative-empirical data from semi-structured interviews with two groups of experts, i.e. drone experts and automotive experts. The drone expert interviews contributed a current overview of drone capabilities. The automotive experts interview were used to identify intralogistics operations in which drones can be implemented along with the performance measures that can be improved by drone usage.
Furthermore, all interviews explored developments and changes with a foreseeable influence on drone implementation.
The revised framework was then validated using participant validation interviews with automotive experts.
The finalised framework defines a step-by-step process leading from strategic decisions and considerations over the identification of logistics processes suitable for drone implementation and the relevant performance measures to the choice of appropriate drone types based on a drone classification specifically developed in this thesis for an automotive context.
Enterprise architecture (EA) is useful for promoting digital transformation in global companies and information societies. In this paper, the authors investigated and analyzed the process for digital transformation in global companies, together with related work in using and applying an enterprise architecture framework for the digital era named the adaptive integrated digital architecture framework (AIDAF). Moreover, they position the AIDAF framework for processing digital transformation in global companies. Based on this analysis, the authors propose and describe a new enterprise architecture process for promoting digital transformation in global companies. Furthermore, the authors propose an adaptive EA cycle-based architecture board framework on digital platforms, while verifying them with case studies in global companies. Finally, the authors clarify the challenges and critical success factors of the process and framework for digital transformation with architecture board reviews in the adaptive EA cycle to assist EA practitioners with its implementation.
It has always been interesting for scientists to look at economic indicators in order to explain current economic developments and to forecast a boom or a recession. In addition to classic, hard economic indicators such as the Gross National Product or the Ifo index, there are also a number of psychological and soft indicators that economists consult. The lipstick effect is one of these psychological indicators. The paper introduces the lipstick effect, explains the causes behind the phenomenon, shows the connection to brand management and provides references to the current Corona pandemic.
Corporate entrepreneurship in the public sector: exploring the peculiarities of public enterprises
(2021)
Entrepreneurship is predominantly treated as a private-sector phenomenon and consequently its increasing importance in the public sector goes largely unremarked. That impedes the research field of entrepreneurship being capable of spanning multiple sectors. Accordingly, recent research calls for the study of corporate entrepreneurship (CE) as it manifests in the public sector where it can be labeled public entrepreneurship (PE). This dissertation considers government an essential entrepreneurial actor and is led by the central research question: What are the peculiarities of the public sector and how do they impact public enterprises’ entrepreneurial orientation (EO)?
Accordingly, this dissertation includes three studies focusing on public enterprises. Two of the studies set the scope of this thesis by investigating a specific type of organization in a specific context—German majority-government-owned energy suppliers. These enterprises operate in a liberalized market experiencing environmental uncertainties like competitiveness and business transformation.
The aims and results of the studies included in this dissertation can be summarized as follows: The systematic literature review illuminates the stimuli of and barriers to entrepreneurial activities in public enterprises and the potential outcomes of such activities discussed so far. The review reveals that research on EO has tended to focus on the private sector and consequently that barriers to and outcomes of entrepreneurial activities in the public sector remain under-researched. Building on these findings, the qualitative study focuses on the interrelated barriers affecting entrepreneurship in public enterprises and the outcomes of entrepreneurial activities being inhibited. The study adopts an explorative comparative causal mapping approach to address the above-mentioned research goal and the lack of clarity around how barriers identified in the public sphere are interrelated. Furthermore, the study bases its investigation on the different business segments of sales (competitive market) and the distribution grid (natural monopoly) to account for recent calls for fine-grained research on PE. Results were compared with prior findings in the public and private sector. That comparison indicates that the barriers revealed align with aspects discussed in prior research findings relating to both sectors. Examples include barriers associated with the external environment such as legal constraints and barriers originating from within the organization such as employee behavior linked to a value system that hampers entrepreneurial action. However, the most important finding is that a public enterprise’s supervisory board can hinder its progress, a finding running counter to those of previous private-sector research and one that underscores the widespread prejudice that the involvement of a public shareholder and its nominated board of directors has a negative effect on EO. The third study is quantitative (data collection via a questionnaire) and builds on both its predecessors to examine the little understood topic of board behavior and public enterprises’ social orientation as predictors of EO. The study’s results indicate that social orientation represses EO, whereas board strategy control (BSC) does not seem to predict EO. Regarding BSC, we find that the local government owners in our sample are less involved in BSC. The third study also examines board networking and finds its relationship with EO depends on the ownership structure of the public-sector organization. An important finding is that minority shareholders, such as majority privately-owned enterprises and hub firms, repress EO when engaging in board networking.
In summary, this doctoral thesis contributes to the under-researched topic of CE in the public sector. It investigates the peculiarities of this sector by focusing on the supervisory board and social oriented activities and their impact on the enterprise’s EO in the quantitative study. The thesis addresses institutional questions regarding ownership and the last study in particular contributes to expanding resource dependence theory, and invites a nuanced perspective: The original perspective suggests that interorganizational arrangements like interfirm network ties and equity holdings reduce external resource dependency and consequently improve firm performance. The findings within this thesis expose resource delivery to potential contrary effects to extend the understanding of interorganizational action with important implications for practice.
This article studies the effects of reverse factoring in a supply chain when the buyer company facilitates its lower short-term borrowing rates to the supplier corporation in return for extended payment terms. We explore the role of interest rate changes, rating changes, and the business cycle position on the cost and benefit trade-off from a supplier perspective. We utilize a combined empirical approach consisting of an event study in Step 1 and a simulation model in Step 2. The event study identifies the quantitative magnitude of central bank decisions and rating changes on the interest rate differential. The simulation computes with a rolling-window methodology the daily cost and benefits of reverse factoring from 2010 to 2018 under the assumption of the efficient market hypothesis. Our major finding is that changes of crucial financial variables such as interest rates, ratings, or news alerts will turn former win-win into win-lose situations for the supplier contingent to the business cycle. Overall, our results exhibit sophisticated trade-offs under reverse factoring and consequently require a careful evaluation in managerial decisions.