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Creating new business models, products or services is challenging in fast changing unpredictable environments. Often, product teams need to make many assumptions (e.g., assumptions about future demands) that might not be true. These assumptions impose risks to the success and these risks need to be mitigated early. One of the principles of the Lean Startup approach is to identify and prioritize the riskiest assumptions in order to validate them as early as possible. This helps to avoid wasting effort and time. In the literature there are several different methods for identifying and prioritizing the riskiest assumptions reported. However, only little research exists about the practical application of these methods in practice and how to teach them. In this paper, we present and empirically analyze a workshop format that we have developed for teaching the prioritization of Lean Startup assumptions. We aim at raising the awareness for assumption thinking among the participants and teach them through group work how to prioritize assumptions. The results of the analysis of a multitude of conducted workshops show that the applied method did lead to reasonable results and accompanying learning effects. In addition, the participants got aware of assumption thinking and liked learning in a practical way.
The very first International Workshop on Software-intensive Business: Start-ups, Ecosystems and Platforms (SiBW 2018) was held in Espoo (Greater Helsinki), Finland on December 3rd, 2018 – just a day before SLUSH 2018, the world’s biggest startup event. Thanks to the collaboration with the organizers of SLUSH, many of the software-intensive business researchers and practitioners took part also in this event.
The international workshop gathered together 35 registered attendees, from Sweden, Germany, Latvia, Finland, Italy and the Netherlands representing both academia as well as industry. The event itself was sponsored by VTT Technical Research Centre of Finland and the workshop was organized by the newly founded Software-intensive Business research community together with Software Startup Research Network (SSRN).
Objective: This paper aims at getting an understanding of current problems and challenges with roadmapping processes in companies that are facing volatile markets with innovative products. It also aims at gathering ideas and attempts on how to react to those challenges.
Method: As an initial step towards the objectice a semi-structured expert interview study with a case company in the Smart Home domain was conducted. Four employees from the case company with different roles around product roadmaps have been interviewed and a content analysis of the data has been performed.
Results: The study shows a significant consensus among the interviewees about several major challenges and the necessity to change the traditional roadmapping process and format. The interviewees stated that based on their experience traditional feature-based product roadmaps are increasingly losing their benefits (such as good planning certainty) in volatile environments. Furthermore, the ability to understand customer needs and behaviors has become highly important for creating and adjusting product roadmaps. The interviewees see the need for both, sufficiently stable goals on the roadmap and flexibility with respect to products or features to be developed. To reach this target the interviewees proposed to create roadmaps based on outcome goals instead of product features. In addition, it was proposed to decrease the level of detail of the roadmaps and to emphasize the long-term view. Decisions about which feature to develop should be open as long as possible. Expected benefits of such a new way of product roadmapping are higher user centricity, a stable overall direction, more flexibility with respect to development decisions, and less breaking of commitments.