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Die meisten Innovationsprojekte in Unternehmen scheitern nicht am Mangel an Ideen, Kreativität oder am Umsetzungswillen, sondern an vielen kleinen Hürden, die die Projekte massiv entschleunigen. So verlieren Initiativen an der Dynamik, die dafür sorgt, dass sich zügig Erfolge einstellen. Ein Bereich, in dem unkonventionell, agil und schnell Ergebnisse erzielt werden, ist das Guerilla Marketing. Was können Innovations-, Forschungs- und Projektleiter aus dem Methodenbaukasten lernen? Wie können konkrete Taktiken aus dem Marketing auch Innovationsprojekten zu mehr Viralität und Schwung verhelfen, um die Eigendynamik der Initiativen „unbremsbar“ zu machen? Das erfahren Sie in diesem essential.
his book highlights new trends and challenges in intelligent systems, which play an important part in the digital transformation of many areas of science and practice. It includes papers offering a deeper understanding of the human-centred perspective on artificial intelligence, of intelligent value co-creation, ethics, value-oriented digital models, transparency, and intelligent digital architectures and engineering to support digital services and intelligent systems, the transformation of structures in digital businesses and intelligent systems based on human practices, as well as the study of interaction and the co-adaptation of humans and systems. All papers were originally presented at the International KES Conference on Human Centred Intelligent Systems 2020 (KES HCIS 2020), held on June 17–19, 2020, in Split, Croatia.
Companies compete more and more as integrated supply chains rather than as individual firms. The success of the entire supply chain determines the economic well-being of the individual company. With management attention shifting to supply chains, the role of management accounting naturally must extend to the cross-company layer as well. This book demonstrates how management accounting can make a significant contribution to supply chain success.It targets students who are already familiar with the fundamentals of accounting and now want to extend their expertise in the field of cross company (or network) management accounting. Practitioners will draw valuable insights from the text as well.
This book investigates and highlights the most critical challenges the pharmaceutical industry faces in an increasingly competitive environment of inflationary R&D investments and tightening cost control pressures. The authors present three sources of pharmaceutical innovation: new management methods in the drug development pipeline; new technologies as enablers for cutting-edge R&D; and new forms of cooperation and internationalization, such as open innovation in the early phases of R&D. New models and methods are illustrated with cases from Europe, the US, and Asia. This third fully revised edition was expanded to reflect the latest updates in open and collaborative innovation, the greater strategic importance of venture capital and early stage investments, and the new range of emerging technologies now being put to use in pharmaceutical innovation.
Green fashion retail
(2017)
This book focuses on sustainability in fashion retail, which is fast becoming the pivot point of future fashion retail strategies. Chapters in the book provide theoretical and practical insight on how going green may positively influence the strategy of fashion retailers and marketers, who have to react to the changing society and customer needs. Structured in four main parts, and based on distinct research questions, readers will be able to dig deep into the individual levers for possible adaptions. It thus provides a solid understanding on how to integrate green aspects into any fashion retailers business model.