650 Management
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Creating new business models, products or services is challenging in fast changing unpredictable environments. Often, product teams need to make many assumptions (e.g., assumptions about future demands) that might not be true. These assumptions impose risks to the success and these risks need to be mitigated early. One of the principles of the Lean Startup approach is to identify and prioritize the riskiest assumptions in order to validate them as early as possible. This helps to avoid wasting effort and time. In the literature there are several different methods for identifying and prioritizing the riskiest assumptions reported. However, only little research exists about the practical application of these methods in practice and how to teach them. In this paper, we present and empirically analyze a workshop format that we have developed for teaching the prioritization of Lean Startup assumptions. We aim at raising the awareness for assumption thinking among the participants and teach them through group work how to prioritize assumptions. The results of the analysis of a multitude of conducted workshops show that the applied method did lead to reasonable results and accompanying learning effects. In addition, the participants got aware of assumption thinking and liked learning in a practical way.
Objective: This paper aims at getting an understanding of current problems and challenges with roadmapping processes in companies that are facing volatile markets with innovative products. It also aims at gathering ideas and attempts on how to react to those challenges.
Method: As an initial step towards the objectice a semi-structured expert interview study with a case company in the Smart Home domain was conducted. Four employees from the case company with different roles around product roadmaps have been interviewed and a content analysis of the data has been performed.
Results: The study shows a significant consensus among the interviewees about several major challenges and the necessity to change the traditional roadmapping process and format. The interviewees stated that based on their experience traditional feature-based product roadmaps are increasingly losing their benefits (such as good planning certainty) in volatile environments. Furthermore, the ability to understand customer needs and behaviors has become highly important for creating and adjusting product roadmaps. The interviewees see the need for both, sufficiently stable goals on the roadmap and flexibility with respect to products or features to be developed. To reach this target the interviewees proposed to create roadmaps based on outcome goals instead of product features. In addition, it was proposed to decrease the level of detail of the roadmaps and to emphasize the long-term view. Decisions about which feature to develop should be open as long as possible. Expected benefits of such a new way of product roadmapping are higher user centricity, a stable overall direction, more flexibility with respect to development decisions, and less breaking of commitments.
Customer relationship management (CRM) is one of the most frequently adopted management tools and has received much attention in the literature. From a company-wide perspective, CRM is viewed as a complex process requiring interventions in different company areas. Previous research has already highlighted the pitfalls and failures related to a partial and incomplete view of CRM. This study advances research on CRM by investigating the impact of the relative implementation time according to which interventions are implemented in different areas (customer management, CRM technology, organizational alignment, and CRM strategy) on CRM performance. The results of the empirical study reveal that compared to other critical CRM activities, a later implementation of organizational alignment activities has a negative impact on performance. Further, our results show that CRM implementations do not equally address the areas of customer acquisition, growth, and loyalty, since this clearly depends on company objectives and also on geographical differences.
The unprecedented acceleration in the dynamics of economic development and its dependence on global interactions makes predicting the future especially difficult. Nevertheless, an examination of long-term trends provides an opportunity to begin a discussion about what reality could await us tomorrow and how we want to deal with it. With this food-for-thought paper, the member institutes of the Fraunhofer Group for Innovation Research wish to present a selection of the trends that are destined to have a significant impact on innovation systems in the period leading up to 2030. Based on these trends, the paper derives theses for innovation in the year 2030 and describes the resulting tasks for business, politics, science and society.
Was ist Strategische Planung, welche Steueränderungen gibt es, was versteht man unter Break-Even-Analyse, Cashflow, Prozesskostenrechnung oder Balanced Scorecard und wo liegen die Besonderheiten der Konzernrechnungslegung? Ein aktuelles Nachschlagewerk mit zahlreichen Verweisen für Studenten und Praktiker.
Projektmanagement
(2018)
Komplexe Aufgaben erfordern geeignete Planungs- und Steuerungstechniken. Der Projektleiter muss kontinuierlich Termine, Kosten, Qualität im Griff behalten und sein Team anleiten und motivieren. Dieses Buch zeigt, wie Sie unterschiedliche Anforderungen meistern und Projekte erfolgreich zum Abschluss bringen.
The very first International Workshop on Software-intensive Business: Start-ups, Ecosystems and Platforms (SiBW 2018) was held in Espoo (Greater Helsinki), Finland on December 3rd, 2018 – just a day before SLUSH 2018, the world’s biggest startup event. Thanks to the collaboration with the organizers of SLUSH, many of the software-intensive business researchers and practitioners took part also in this event.
The international workshop gathered together 35 registered attendees, from Sweden, Germany, Latvia, Finland, Italy and the Netherlands representing both academia as well as industry. The event itself was sponsored by VTT Technical Research Centre of Finland and the workshop was organized by the newly founded Software-intensive Business research community together with Software Startup Research Network (SSRN).
Die digitale Transformation ist der Auslöser dafür, bestehende Produktionsparadigmen in Frage zu stellen bzw. weiterzuentwickeln. Sie bietet produzierenden Unternehmen die Chance, ihre Wertschöpfung grundlegend zu optimieren und neue Geschäftspotenziale zu erschließen.
Im Rahmen von Industrie 4.0 werden die aktuellen Informations- und Kommunikationstechnologien mit der Produktions- und Automatisierungstechnik kombiniert und eine neue Stufe der Organisation und Steuerung der gesamten Wertschöpfungskette über den kompletten Lebenszyklus von Produktien und Services angestrebt. Ziel ist die signifikante Flexibilisierung und Verbesserung der Wertschöpfung sowie eine Individualisierung der Produkte und Services durch eine intensive Kunden-Unternehmens-Interaktion und Vernetzung.
A new class of information system architecture, decision-oriented service systems, is spreading more and more. Decision-oriented service systems provide services that support decisions in business processes and products based on the capabilities of cloud-computing environments. To pave the way for the creation of design methods of business processes and products based on decision-oriented service systems, this article introduces a capability-oriented approach. Starting from technological capabilities, more abstract operational and dynamic capabilities are created. The framework created is based on an integrated conceptualization of decision-oriented service systems that allows capturing synergetic effects. By creating the framework, the gap between the technological capabilities of technologies and the strategic goals of enterprises shall be narrowed.
Die digitale Transformation ist der Auslöser dafür, bestehende Produktionsparadigmen in Frage zu stellen bzw. weiterzuentwickeln. Sie bietet produzierenden Unternehmen die Chance, ihre Wertschöpfung grundlegend zu optimieren und neue Geschäftspotenziale zu erschließen.
Im Rahmen von Industrie 4.0 werden die aktuellen Informations- und Kommunikationstechnologien mit der Produktions- und Automatisierungstechnik kombiniert und eine neue Stufe der Organisation und Steuerung der gesamten Wertschöpfungskette über den kompletten Lebenszyklus von Produktien und Services angestrebt.
Ziel ist die signifikante Flexibilisierung und Verbesserung der Wertschöpfung sowie eine Individualisierung der Produkte und Services durch eine intensive Kunden-Unternehmens-Interaktion und Vernetzung.