650 Management
Refine
Document Type
- Journal article (135)
- Book chapter (82)
- Conference proceeding (47)
- Book (41)
- Doctoral Thesis (5)
- Anthology (5)
- Working Paper (5)
- Review (2)
- Report (1)
Is part of the Bibliography
- yes (323)
Institute
- ESB Business School (239)
- Informatik (53)
- Texoversum (23)
- Technik (6)
- Life Sciences (2)
Publisher
- Springer (60)
- Springer Gabler (36)
- MIT Center for Information Systems Research (13)
- Schäffer-Poeschel (11)
- Erich Schmidt (10)
- Haufe (8)
- Emerald (6)
- Verl.-Gruppe Handelsblatt (6)
- Wiley (6)
- Center for Promoting Education and Research (5)
Risiken sind per se nichts Schlechtes, wenn der dadurch erzielte Ertrag für das eingegangene Risiko angemessen ist. Dieser Zusammenhang wird allerdings nicht immer verstanden – einer der Gründe für die Finanzkrise von 2008/09. Die in diesem Beitrag vorgestellten Kennzahlen zeigen, wie man Risiken mit erzielten oder möglichen Erträgen ins Verhältnis setzen kann.
Wer in ein Unternehmen investiert, tut dies, um in Zukunft Geld zu verdienen. Er rechnet mit einer risikoadäquaten Rendite. Die Auswahl der Kennzahlen, die diese Wertsteigerung transparent machen, ist allerdings nicht trivial. Denn von ihnen hängt ab, ob die Unternehmensziele richtig vorgegeben und ob die Anreize für das Management richtig gesetzt werden.
Umsatz und Gewinne stagnieren auf hohem Niveau, und dennoch steigen der Aktienkurs und der Gewinn pro Aktie – eine Entwicklung, die sich etwa bei Apple oder Ebay beobachten lässt. Aktionäre sollten wissen, welche Arithmetik sich hinter solchen Entwicklungen verbirgt und mit welchen Verfahren sie den Unternehmenswert am besten ermitteln können.
Real estate markets are known to fluctuate. The real estate market in Stuttgart, Germany, has been booming for more than a decade: square-meter price hit top levels and real estate agents claim that market prices will continue to increase. In this paper, we test this market understanding by developing and analyzing a system dynamics model that depicts the Stuttgart real estate market. Simulating the model explains oscillating behavior arising from significant time delays and endogenous feedback structures – and not necessarily oscillating interest rates, as market experts assume. Scenarios provide insights into the system's behavior reacting to changes exogenous to the model. The first scenario tests the market development under increasing interest rates. The other scenario deals with possible effects on the real estate market if the regional automotive economy suffers from intense competition with new market players entering with alternative fuel vehicles and new technologies. With a policy run we test market structure changes to eliminate cyclical effects. The paper confirms that the business cycle in the Stuttgart real estate market arises from within the system's underlying structure, thus emphasizing the importance of understanding feedback structures.
Managing decentralized corporate energy systems is a challenging task for enterprises. However, the integration of energy objectives into business strategy creates difficulties resulting in inefficient decisions. To improve this, practice-proven methods such as the balanced scorecard and enterprise architecture management are transferred to the energy domain. The methods are evaluated based on a case study. Managing multi-dimensionality and high complexity are the main drivers for an effective and efficient energy management system. Both methods show a positive impact on managing decentralized corporate energy systems and are adaptable to the energy domain.
The Football World Cup 2014
(2017)
International sporting events such as the Football World Cup constitute the ideal platform for companies to implement their target-group-specific marketing communications. Therefore, sporting event organisers sell exclusive marketing rights for their events to official sponsors. In return, these sponsors acquire exclusive opportunities to utilise the event for their own marketing purposes.
Ambush marketing is the method used by companies that do not actually hold marketing rights to an event, but still use marketing activities in diverse ways to establish a connection to it. The philosophy of ambush marketing consists of achieving conventional marketing objectives using unconventional methods. However, it creates the risk of fines or punishment, since companies that use these strategies even though they do not have sponsorship rights are violating legal requirements.
This case study introduces and analyses the marketing communications tools of sports sponsorship and ambush marketing.
Im Folgenden werden exemplarisch zwei Ambush-Marketing-Aktivitäten des Fast-Food-Anbieters Burger King im Rahmen der Fußball-Europameisterschaften 2016 vorgestellt. Nicht-Sponsor Burger King setzte Ambush Marketing dabei gezielt im Rahmen der EM ein,um gegen den offiziellen UEFA-Sponsor und Marktführer McDonald's Punkte zu sammeln.
In 2016, German car manufacturer the Audi Group (AUDI AG) was working on an expanding array of digital innovations. The goals of these innovations varied, and included strengthening customer- and employee-facing processes, digitally enhancing existing products, and developing new, potentially disruptive business models. Audi’s IT unit was critical to each of these efforts. Based on personal interviews with 11 IT- and non-IT executives at Audi, this case examines the different ways in which digitization can help to enhance and transform an organization’s processes, products, and business models. The case also highlights the challenges that arise as large companies “digitize.”
Organisationen sind immer mehr gefragt, auch digitale Arbeitsumgebungen bewusst zu formen. Neue Technologien und digitale Arbeitspraktiken verlagern den Ort, an dem eine gemeinsame Identität gebildet wird, zunehmend in virtuelle Räume. Bislang fokussieren sich Führungskräfte und Change Manager jedoch zu sehr auf Dinge, die sie anfassen und plastisch gestalten können. Die Autoren erörtern daher, wie Unternehmen auch in virtuellen Arbeitswelten die organisationale Identität gestalten und aufrechterhalten können, um auf diese Weise das Change Management zu unterstützen.