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Putting actions in context: visual action adaptation aftereffects are modulated by social contexts
(2014)
The social context in which an action is embedded provides important information for the interpretation of an action. Is this social context integrated during the visual recognition of an action? We used a behavioural visual adaptation paradigm to address this question and measured participants’ perceptual bias of a test action after they were adapted to one of two adaptors (adaptation after-effect). The action adaptation after effect was measured for the same set of adaptors in two different social contexts. Our results indicate that the size of the adaptation effect varied with social context (social context modulation) although the physical appearance of the adaptors remained unchanged. Three additional experiments provided evidence that the observed social context modulation of the adaptation effect are owed to the adaptation of visual action recognition processes. We found that adaptation is critical for the social context modulation (experiment 2). Moreover, the effect is not mediated by emotional content of the action alone (experiment 3) and visual information about the action seems to be critical for the emergence of action adaptation effects (experiment 4). Taken together these results suggest that processes underlying visual action recognition are sensitive to the social context of an action.
Prominent theories of action recognition suggest that during the recognition of actions the physical patterns of the action is associated with only one action interpretation (e.g., a person waving his arm is recognized as waving). In contrast to this view, studies examining the visual categorization of objects show that objects are recognized in multiple ways (e.g., a VW Beetle can be recognized as a car or a beetle) and that categorization performance is based on the visual and motor movement similarity between objects. Here, we studied whether we find evidence for multiple levels of categorization for social interactions (physical interactions with another person, e.g., handshakes). To do so, we compared visual categorization of objects and social interactions (Experiments 1 and 2) in a grouping task and assessed the usefulness of motor and visual cues (Experiments 3, 4, and 5) for object and social interaction categorization. Additionally, we measured recognition performance associated with recognizing objects and social interactions at different categorization levels (Experiment 6). We found that basic level object categories were associated with a clear recognition advantage compared to subordinate recognition but basic level social interaction categories provided only a little recognition advantage. Moreover, basic level object categories were more strongly associated with similar visual and motor cues than basic level social interaction categories. The results suggest that cognitive categories underlying the recognition of objects and social interactions are associated with different performances. These results are in line with the idea that the same action can be associated with several action interpretations (e.g., a person waving his arm can be recognized as waving or greeting).
2004 veröffentlichten Mark Zuckerberg und seine Mitbegründer Dustin Moskovitz, Chris Hughes und Eduardo Saverin "The Facebook" von ihrem Harvard-Wohnheimzimmer aus. In nur einem Jahr konnte Facebook seine Nutzerzahl auf eine Million steigern. Im Juli 2010 knackte das soziale Netzwerk bereits die 500-Millionen-Grenze.
Services Oriented Architectures (SOA) have emerged as a useful framework for developing interoperable, large-scale systems, typically implemented using the Web Services (WS) standards. However, the maintenance and evolution of SOA systems present many challenges. SmartLife applications are intelligent user-centered systems and a special class of SOA systems that present even greater challenges for a software maintainer. Ontologies and ontological modeling can be used to support the evolution of SOA systems. This paper describes the development of a SOA evolution ontology and its use to develop an ontological model of a SOA system. The ontology is based on a standard SOA ontology. The ontological model can be used to provide semantic and visual support for software maintainers during routine maintenance tasks. We discuss a case study to illustrate this approach, as well as the strengths and limitations.
This article briefly describes reasons for dramatising poetry in the language classroom and then gives practical descriptions of how poetry can be taken ‘from page to stage’. It focusses on the aspects content, form and context of poems and how they can be dramatised. A special focus is on working with Shakespearean sonnets but the ideas can be transferred to other types of poetry as well.
Ambush marketing in sports
(2014)
A sports event organizer sells exclusive marketing rights for his event to official sponsors, who, in return, acquire exclusive options to utilize the event for their own advertising purposes. Ambush marketing is the practice by companies of using their own marketing, particularly marketing communications activities, to create an impression of an association with the event to the event audience, although the companies in question have no legal or only underprivileged or non-exclusive marketing rights for this event sponsored by third parties. So, the objective of ambush marketing is to benefit from the success of sports sponsorship without having the duties of an official sponsor.
It is fine line between creative marketing communication and infringing on sponsorship rights. From the perspective of the event organizers and sports sponsors ambush marketing represents an understandable threat, while from the perspective of the ambushers it offers the opportunity to reach the target audience in an attractive environment and at affordable cost. The paper defines and structures the phenomenon of ambush marketing and analyses the impacts of ambush marketing in sports. The results of an empirical study on the effects of ambush marketing in the frame of the FIFA Soccer World cup are presented and discussed.
Im dritten Jahr der Rezession drehte sich in Mailand alles um die italienische Lebensart und um das Erbe der großen Designer. Die spektakulären Inszenierungen fehlten weitgehend auf der Messe und in den Schauräumen rund um die Via Durini, dafür hatte man sich auf das Produkt konzentriert. Wiederbelebung der Erfolgsmodelle, Überarbeitung in Material und Farbe, Fokus auf große Namen, das waren die Botschaften in Mailand. Eine menschlich existentielle Antwort auf die Krise der letzten Jahre, aber auch Hoffnung und Aufbruchsstimmung waren zu spüren. Die Eurozone erholt sich, politischer Neubeginn und selbstbewusste Kommunikation italienischer Kultur in Stil und Design, das waren die Botschaften, die die Messe und auch die Aussteller des "Fuorisalone" vermittelten.
Der vorliegende Beitrag stellte die beiden Verfahrensklassen parameterbasierte Verfahren und Suchverfahren für eine energieeffiziente Betriebsführung von Asynchronmaschinen im stationären Zustand kurz vor und zeigte das Potential zur Reduktion der Verlustleistung in stationären Arbeitspunkten für zwei Motoren unterschiedlicher Baugröße. Dabei wurde deutlich, dass insbesondere im unteren Teillastbereich eine erhebliche Verringerung der Verlustleistung erzielt werden kann.
Size and cost of a switched mode power supply can be reduced by increasing the switching frequency. This leads especially at a high input voltage to a decreasing efficiency caused by switching losses. Conventional calculations are not suitable to predict the efficiency as parasitic capacitances have a significant loss contribution. This paper presents an analytical efficiency model which considers parasitic capacitances separately and calculates the power loss contribution of each capacitance to any resistive element. The proposed model is utilized for efficiency optimization of converters with switching frequencies >10MHz and input voltages up to 40V. For experimental evaluation a DCDC converter was manufactured in a 180 nm HV BiCMOS technology. The model matches a transistor level simulation and measurement results with an accuracy better than 3.5 %. The accuracy of the parasitic capacitances of the high voltage transistor determines the overall accuracy of the efficiency model. Experimental capacitor measurements can be fed into the model. Based on the model, different architectures have been studied.