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Information demand of the sustainable consumer

  • Purpose: The purpose of this paper is to assess the state of the art concerning the information demand of the sustainable consumer focusing on the characterization of the sustainable customer, the demanded information content with regard to fashion products and the expected information frame. Findings: Key findings of this paper are that sustainable consumers share certain psychographics such as sustainable knowledge and perceived customer effectiveness. So demanded information content is about general sustainable knowledge and the concrete impact of sustainable purchase behavior. Fashion product attributes demanded are details about production, material and the after-purchase use. Concerning the information frame, consumers expect information to be credible, transparent and comprehensible. Eco-labels play an important role within the information frame.

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Author of HS ReutlingenSträhle, Jochen
Erschienen in:Emotionalizing fashion retail : the guide for retail success
Publisher:Books on Demand
Place of publication:Norderstedt
Editor:Jochen SträhleORCiD
Document Type:Book chapter
Publication year:2015
Tag:consumer behavior; information; sustainable consumer; sustainable consumption; sustainable fashion
Page Number:29
First Page:312
Last Page:340
PPN:Im Katalog der Hochschule Reutlingen ansehen
DDC classes:658 Allgemeines Management
Open access?:Nein