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In 2013, Royal Philips was two years into a daunting transformation. Following declining financial performance, CEO Frans van Houten aimed to turn the Dutch icon into a "high-performing Company" by 2017. This case study examines the challenges of the business-driven IT transformation at Royal Philips, a diversified technology company. The case discusses three crucial issues. First, the case reflects on Philips’ aim at creating value from combining locally relevant products and services while also leveraging its global scale and scope. Rewarded and unrewarded business complexity is analyzed. Second, the case identifies the need to design and align multiple elements of an enterprise (organizational, cultural, technical) to balance local responsiveness with global scale. Third, the case explains the role of IT (as an asset instead of a liability) in Philips’ transformation and discusses the new IT landscape with its digital platforms, and the new practices to create effective business-IT partnerships.
In its 100+ years of company history, IBM reinvented itself multiple times. In the last 20 years, IBM had shifted from individual products to integrated solutions and moved to become a globally integrated enterprise with standardized processes. In 2014, the expanding adoption of social, mobile, analytics, and cloud (SMAC) technologies generated excitement in the industry. IBM believed these technologies presented a huge growth opportunity. Simultaneously, management viewed SMAC technologies as disruptive forces demanding transformative changes to how IBM worked. And introducing new ways of working to 400,000 employees in 175 countries was a daunting task.
Based on personal interviews with 17 IBM business and IT executives, the case illustrates organizational challenges of introducing current technologies that even providers of these technologies face – in other words, when they “eat their own cooking.” It demonstrates the difficulties large companies face when implementing technologies that students use daily and take for granted.
The digital economy poses existential threats to — and game-changing opportunities for — companies that were successful in the pre-digital economy. What will distinguish those companies that successfully transform from those that become historical footnotes? This is the question a group of six researchers and consultants from Boston Consulting Group set out to examine. The team conducted in-depth interviews with senior executives at twenty-seven companies in different industries to explore the strategies and organizational initiatives they relied on to seize the opportunities associated with new, readily accessible digital technologies. This paper summarizes findings from this research and offers recommendations to business leaders responsible for digital business success.
The use of digital, IT-based components in physical products is becoming increasingly relevant in practice. Surprisingly, the strategic impact of these "digitized products" has not received a lot of attention in IS research so far. Extant papers on the topic rely on ambiguous terminology (e.g., "smart products", "cyber-physical systems", "digital product-service systems") and underlying concepts differ widely. Based on an extensive literature review, this article provides an overview of the different terms and identifies five conceptual elements that form the building blocks of digitized products in research: "hybridity" (i.e., the combination of digital and physical components), connectivity, smartness, digitized product-service bundles (servitization of digitized products), and digitized product ecosystems. The implication for practitioners is that each element comes with different managerial challenges that companies need to address when incorporating the respective element in their products. The research implication is that each conceptual element is supported by different theoretical streams.
IT platforms as the foundation of digitized processes and products are vital in a digital economy. However, many companies’ platforms are liabilities, not strategic assets because of their complexity. Consequently, companies initiate IT complexity reduction programs. But these technology-centric programs at best provide temporary relief. Soon after, companies’ platforms become just as complex as before. Based on four case studies, we identify three non-technical drivers of platform complexity: (1) Lacking awareness of consequences business decisions have on platform complexity, (2) Lacking motivation to avoid platform complexity, (3) Lacking authority to protect platforms from complexity. We propose measures to address these drivers that can help achieve more sustainable impact on platform complexity: (1) Removing information asymmetries between those creating complexity and those dealing with complexity, (2) Redefining incentives to include long-term effects on platform complexity, (3) Redressing power imbalances between those who create complexity and those who have to manage it.
Recent digital technologies like the Internet of Things and Augmented Reality have brought IT into companies’ core products. What were previously purely physical products are becoming hybrid or digitized. Despite receiving a lot of recent attention, digitized products have only seen a slow uptake in businesses so far. In this paper, we study the challenges that keep companies from realizing the desired impacts of digitized products and the practices they employ to address these challenges. To do so, we looked at companies from a set of industries that are highly affected by digital transformation, but at the same time hesitant to move to a more digitized world: the creative industries. Based on a literature review and twelve interviews in creative industries, we developed a conceptual model that can serve as a basis for formulating testable hypotheses for further research in this area.
In 2016, German car manufacturer the Audi Group (AUDI AG) was working on an expanding array of digital innovations. The goals of these innovations varied, and included strengthening customer- and employee-facing processes, digitally enhancing existing products, and developing new, potentially disruptive business models. Audi’s IT unit was critical to each of these efforts. Based on personal interviews with 11 IT- and non-IT executives at Audi, this case examines the different ways in which digitization can help to enhance and transform an organization’s processes, products, and business models. The case also highlights the challenges that arise as large companies “digitize.”
Digital technologies are moving into physical products. Smart cars, connected lightbulbs and data-generating tennis rackets are examples of previously “pure” physical products that turned into “digitized products”. Digitizing products offers many use cases for consumers that will hopefully persuade them to buy these products. Yet, as revenues from selling digitized products will remain small in the near future, digitized product manufacturers have to look for other sources of benefits. Producer-side use cases describe how manufacturers can benefit internally from the digitized products they produce. Our article identifies three categories of such use cases: product-, service-, and process-related ones.
Machine learning (ML) techniques are rapidly evolving, both in academia and practice. However, enterprises show different maturity levels in successfully implementing ML techniques. Thus, we review the state of adoption of ML in enterprises. We find that ML technologies are being increasingly adopted in enterprises, but that small and medium-size enterprises (SME) are struggling with the introduction in comparison to larger enterprises. In order to identify enablers and success factors we conduct a qualitative empirical study with 18 companies in different industries. The results show that especially SME fail to apply ML technologies due to insufficient ML knowhow. However, partners and appropriate tools can compensate this lack of resources. We discuss approaches to bridge the gap for SME.
The promise of the EVs is twofold. First, rejuvenating a transport sector that still heavily depends on fossil fuels and second, integrating intermittent renewable energies into the power mix. However, it is still not clear how electricity networks will cope with the predicted increase in EVs and their charging demand, especially in combination with conventional energy demand. This paper proposes a methodology which allows to predict the impact of EV charging behavior on the electricity grid. Moreover, this model simulates the driving and charging behavior of heterogeneous EV drivers which differ in their mobility pattern, decision-making heuristics and charging strategies. The simulations show that uncoordinated charging results in charging load clustering. In contrast, decentralized coordination allows to fill the valleys of the conventional load curve and to integrate EVs without the need of a costly expansion of the electricity grid.
While there has been increased digitization of private homes, only little has been done to understand these specific home technologies, how they serve consumers, among other issues. “Smart home technology” (SHT) refer to a wide range of artifacts from cleaning aids to energy advisors. Given this breadth, clarity surrounding the key characteristics and the multi-faceted impact of SHT is needed to conduct more directed research on SHT. We propose a taxonomy to help outline the salient intended outcomes of SHT. Through a process involving five iterations, we analyzed and classified 79 technologies (gathered from literature and industry reports). This uncovered seven dimensions encompassing 20 salient characteristics. We believe these dimensions/characteristics will help researchers and organizations better design and study the impacts of these technologies. Our long-term agenda is to use the proposed taxonomy for an exploratory inquiry to understand tensions occurring when personal and sustainability-related outcomes compete.
So-called cloud-based management information systems are a fairly new phenomenon in management accounting in recent years. Quite a few companies (and especially their business managers and management accountants) do not always work via the cloud, but with hybrid solutions or on-premise solutions of ERP software such as SAP or Oracle, but often still with "manual" solutions such as Microsoft Excel.
By 2019, Germany-based Kärcher, “the world’s leading provider of cleaning technology,” had turned its professional cleaning devices into IoT products. The data generated by these IoT-connected cleaning devices formed a key ingredient in the company’s ongoing strategic shift in its B2B business: Kärcher was transforming from a seller of cleaning devices to a provider of consulting services in order to help professional cleaning companies improve their cleaning processes. Based on interviews with seven IT- and non-IT executives, the case illustrates how the company learned to generate value from IoT products. And it demonstrates how a family-owned company transformed its organization in order to be able to more effectively develop and provide IoT products, while adding roles, developing technology platforms, and changing organizational structures and ways of working.
In times of climate change and growing urbanization, the way food is produced and consumed also changes. Meanwhile, digitization is transforming farming practices, which also applies to the domestic growing of crops. More and more so-called smart home farms (SHF) are finding their way into private households. This paper conceptualizes the unique nature of enabled smart services and their underlying technology. Following an inductive interpretive approach, this study explores the antecedents of smart home farming practices. Our sample consists of eleven actual smart home farmers. We found six constructs to be of salient importance: expected outcomes related to harvesting, positive feelings, and sustainability; a combination of one's affinity for green and novel technologies; and the smartness and visibility of the enabled services. In the outlook, we present some preliminary thoughts for testing our qualitative findings.
The time has come : application of artificial intelligence in small- and medium-sized enterprises
(2022)
Artificial intelligence (AI) is not yet widely used in small- and medium-sized industrial enterprises (SME). The reasons for this are manifold and range from not understanding use cases, not enough trained employees, to too little data. This article presents a successful design-oriented case study at a medium-sized company, where the described reasons are present. In this study, future demand forecasts are generated based on historical demand data for products at a material number level using a gradient boosting machine (GBM). An improvement of 15% on the status quo (i.e. based on the root mean squared error) could be achieved with rather simple techniques. Hence, the motivation, the method, and the first results are presented. Concluding challenges, from which practical users should derive learning experiences and impulses for their own projects, are addressed.
Facing ever-looming climate change, studying the drivers for individuals' Information Systems (IS) Use to reduce environmental harm gains momentum. While extant research on the antecedents of sustainable IS Use has focused on specific theories, interventions, contexts, and technologies, a holistic understanding has become increasingly elusive, with a synthesis remaining absent. We employ a systematic literature review methodology to shed light on the driving antecedents for sustainable IS Use among individual consumers. Our results build on findings of 29 empirical studies drawn from 598 articles retrieved from our premier outlets and a forward/backward search. The analysis reveals six salient complementary antecedents: Relief, Empowerment, Default, User-centricity, Salience, and Encouragement. We recommend considering these concepts when developing, deploying, promoting, or regulating digital technologies to mitigate individual consumers' emissions. Along with memorable and implementable concepts, our theoretical framework offers a novel conceptualization and four promising avenues for researchers on sustainable IS Use.
The proliferation of smart technologies transforms the way individual consumers perform tasks. Considerable research alludes that smart technologies are often related to domestic energy consumption. However, it remains unclear how such technologies transform tasks and thereby impact our planet. We explore the role of technological smartness in personal day-to-day tasks that help create a more sustainable future. In the absence of theory, but facing extensive changes in everyday life enabled by smart technologies, we draw on phenomenon-based theorizing (PBT) guidelines. As anchor, we refer to task endogeneity related to task-technology fit theory (TTF). As infusion, we employ theory on public goods. Our model proposes novel relations between the concepts of smart autonomy and -transparency with sustainable task outcomes, mediated by task convenience and task significance. We discuss some implications, limitations, and future research opportunities.
Most digital innovations fail when they transition from the exploring to the scaling stage. We describe how freeyou, the digital innovation spinoff of a major German insurer, successfully scaled online-only car insurance, focusing particularly on how it managed the IT-related challenges. The stark differences between the stages required very different approaches to application development, IT organization and data analytics. Based on freeyou’s experience, we provide recommendations for successful transitioning from exploring to scaling.
Governments and public institutions increasingly embrace digital opportunities to involve citizens in public issues and decision making. While public participation is generally seen as an important and promising venture, the design of the participation processes and the utilized digital infrastructure poses challenges, especially to the public sector. Instead of limiting conceptual guidance and exchange to one domain, we therefore develop a taxonomy for digital involvement projects that unites the domains of e-participation, citizen science and crowd-X. Embedded in a design science research approach, we follow an iterative design process to elaborate the key characteristics of a digital involvement project based on the participation process, its individuals and digital infrastructure. Through evaluating the artifact in a focus group with domain practitioners, we find support for the usefulness of our taxonomy and its ability to provide guidance and a basis for discussion of digital involvement projects across domains.