Refine
Document Type
- Conference proceeding (7) (remove)
Language
- English (7)
Is part of the Bibliography
- yes (7)
Institute
- Texoversum (7)
Publisher
- University of São Paulo (2)
- ADL Romania (1)
- AMFI (1)
- IEEE (1)
- Sciendo (1)
- Universität Bremen (1)
The strong demand to transform the textile and fashion industry towards sustainability requires continuous implementation of the Education for Sustainable Development (ESD) mission statement in education and industry. To achieve this goal, the European research project "Fashion DIET - Sustainable Fashion Curriculum at Textile Universities in Europe. Development, Implementation and Evaluation of a Teaching Module for Educators", co-funded by the Erasmus+ programme of the European Union (2020-1-DE01-KA203-005657), aims to create an ESD module for university lecturers and research-based teaching and learning materials delivered through an e-learning portal. First, an online questionnaire was rolled out to assess university faculty attitudes toward and needs for ESD content and methods. The feedback questionnaire enabled the selection of the most relevant data for the elaboration of an action and research-oriented professional development module for ESD in textile education, which will be accessible through an information & e-learning portal. The e-learning portal can be used as a web-based tool to apply and evaluate the project outcomes, e.g. the further education module and the teaching and learning materials for educators, such as manuals, broadcasts and the provision of interactive and physical materials. It thus ensures that the teaching materials can be used sustainably in the classroom. It also provides country-specific data for the fashion and textile industry and its market, taking into account the different perspectives of universities and schools. In any case, the portal represents (1) the web-based platform to support the dissemination of ESD as a guiding principle and (2) a central contact point for the target group to obtain relevant information on ESD. Fashion DIET explores the use of e-learning to improve teaching and learning on ESD, by training educators and empowering them as multipliers for a sustainable textile and fashion industry. At a higher level, the European project strengthens the quality and relevance of learning provision in education towards the latest developments in textile research and innovation in terms of a more sustainable fashion.
It is widely recognized that Education for Sustainable Development (ESD) plays a critical role in creating a more sustainable world by fostering the development of the knowledge, skills, understanding, values, and actions necessary for such change (UNESCO, 2020). In this context, ESD represents a holistic approach that focuses on lifelong learning to create informed people who can make decisions today and in the future. Related to the textile and fashion industry, ESD is an appropriate approach to continuously implement sustainability aspects in education and training. To achieve this goal, the European project "Sustainable Fashion Curriculum at Textile Universities in Europe - Development, Implementation and Evaluation of a Teaching Module for Educators" (Fashion DIET) has developed a digital teaching module in a partnership between a University of Education and universities with textile departments. The main objective of the project is to elaborate an ESD module for university lecturers in order to introduce a sustainable fashion curriculum in textile universities in Europe and implement it in educational systems. The project therefore aims to train educators along the textile supply chain, to inform the young generation about the latest aspects of sustainability and raise awareness by implementing ESD in textile education. This paper presents the learning outcomes of the modules on sustainable fashion design and related production technologies developed by the technical university partners, as part of the total of 42 courses covering didactic-methodological approaches and the sustainable orientation of the fashion market, offered at the consortium level. The project content is made available as Open Educational Resources through Glocal Campus, an open-access e-learning platform that enables virtual collaboration between universities.
The aim of this paper is to examine the impact of sustainability communication in the fashion industry on the customers’ behavior with a focus on consumers’ perception regarding websites with sustainability-specific content. Based on a profound literature review, a projective method in form of two dummy websites is developed. Both websites illustrate sustainability communication with comprehensive and transparent information demonstrating a credible, trustful and serious commitment. Additionally, both sites have the same structure and an appealing, visualized website design as well as a customer oriented communication. While each website consists of almost the same aspects such as Vision & Mission, Value chain, Corporate Commitment, Working Conditions, Environment, Social Commitment and documents such as a Sustainability Report and Code of Conduct, they differ enormously in the sustainability-specific content. For instance, website 1 represents a sustainable and responsible company communicating sustainable issues about eco-friendly materials, fair working conditions, ecological production and their social commitment. It further includes eco-friendly wash and care advices as seen by reformation to remember consumers to take care of the environment, e.g. to wash cold or by using ecological detergents. In contrast, website 2 does not represent a sustainable and responsible fashion brand. It also does not communicate sustainable efforts or a sustainable engagement. Rather it is about offering trendy, low-priced fast- fashion products, produced under unfair working conditions with wages and working hours as usual terms in production countries with a focus on style and design. Regarding website 2, all raw materials have been produced conventionally in developing countries and are therefore not eco-friendly, resulting in a pollution of the environment due to long transport routes. Additionally, the website voices the wish to improve the chances for developing animal protection only minimally, showing that the company is not socially committed. Although website 2 focuses on transparency and a customer-oriented communication, it is not sustainable. Both websites are tested via an online survey. A total of 90 fashion students participated in the sample.
The purpose of this paper is to review, compare and contrast the body of published literature regarding consumer related emotions in fashion shopping behavior. This paper analyses 39 academic articles which focus on emotions in fashion shopping behavior between 2000 and 2013. Therefore articles which examine the influence of environmental stimuli in a retail setting as well as articles which focus on the impact of factors affecting individuals especially in shopping for fashion were analysed. Most of the articles are based on the SOR paradigm. A larger focus is recently placed on the research of emotions and consumers’ behavior in online fashion environments. The influence of stimuli, occurring in endogenous and exogenous ways, on consumers’ emotion and resulting behavior could be confirmed in most studies. However the determination of addressed emotions is already widely researched, the impact on consumers’ shopping behavior has to be analysed more detailed.
In the luxury Fashion industry, consumers could be categorized into two groups: fashion leader and Fashion follower. Both groups of consumers purchase luxury fashion products aim at satisfying both their functional needs and social needs (i.e., social influence). Thus the demands of both consumer groups are related. In this paper, we construct a model to examine the effects of pricing and online retail service in luxury fashion firms with social influence. To maximize profit, we identify the optimal prices and online retail service when the luxury fashion firms provide the non-differentiated and differentiated online retail services, respectively. More insights are discussed.