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This article examines centralised and decentralised approaches towards managing internationalisation by means of a case study. Reutlingen University (Hochschule Reutlingen), a university of applied sciences in Southern Germany, has three decades of experience in managing internationalisation. Its strongly integrated and hybrid approach combines centralised and decentralised strategies with the aim of achieving responsiveness, innovation, transparency, quality, and goal alignment. Centralisation and decentralisation are manifested on two levels: university versus schools, and school versus individual programmes. Since internationalisation is embedded in virtually all areas of the university’s operations, examples will be provided ranging from administration and marketing to research, international programme management and curricula.
Entrepreneurship education is becoming increasingly important in higher education and also drives the development of innovative teaching formats, which can increase student engagement. It does, however, need greater international focus to become more attractive for both domestic and international students. This paper presents the examination and course design of two case studies, which promote entrepreneurship education for domestic and international students. These examples show that entrepreneurship courses are attractive due to their focus on interdisciplinarity, experience-based learning, and project-based work. Following a design-based research approach, this paper provides a practical contribution by offering a detailed overview of course design principles, classroom practice and presents reflections and learnings from an iterative development process.