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In daily life, people tend to use mental shortcuts to simplify and speed up their decision-making processes. A halo effect exists if the impression created by a dominant attribute influences how other attributes of an object or subject are judged. It involves a cognitive bias that leads to distorted assessments. However, the halo effect has barely been researched in a sports-related context, although it can substantially contribute to understanding how sport fans think and behave. The objective of this paper is to answer the question that is of interest for both theory and practice of sports marketing: Is there a halo effect in sports? Does the sporting success or failure of a professional soccer team radiate or even outshine other sports related and non-sports aspects and influence or distort how the club is perceived by its fans? Fans of six soccer clubs selected from the first German soccer league Bundesliga were interviewed. This paper presents the results of an empirical study based on a data set consisting of a total of 4,180 cases. The results of the analyses substantiate the distortion of the fans’ perception with regard to a very diverse range of aspects that is triggered by the sporting success or failure of their favorite club.
To date, special interest has been paid to composite scaffolds based on polymers enriched with hydroxyapatite (HA). However, the role of HA containing different trace elements such as silicate in the structure of a polymer scaffold has not yet been fully explored. Here, we report the potential use of silicate-containing hydroxyapatite (SiHA) microparticles and microparticle aggregates in the predominant range from 2.23 to 12.40 μm in combination with polycaprolactone (PCL) as a hybrid scaffold with randomly oriented and well-aligned microfibers for regeneration of bone tissue. Chemical and mechanical properties of the developed 3D scaffolds were investigated with XRD, FTIR, EDX and tensile testing. Furthermore, the internal structure and surface morphology of the scaffolds were analyzed using synchrotron X-ray μCT and SEM. Upon culturing human mesenchymal stem cells (hMSC) on PCL-SiHA scaffolds, we found that both SiHA inclusion and microfiber orientation affected cell adhesion. The best hMSCs viability was revealed at 10 day for the PCL-SiHA scaffolds with well-aligned structure (~82%). It is expected that novel hybrid scaffolds of PCL will improve tissue ingrowth in vivo due to hydrophilic SiHA microparticles in combination with randomly oriented and well-aligned PCL microfibers, which mimic the structure of extracellular matrix of bone tissue.
For a holistic assessment of the interaction between the human body and tight fitted clothing, it is necessary to consider the mechanical properties of the body. Default avatars in CAD software are usually solid and do not take this interaction into account. For this purpose, a solid avatar is converted to a deformable one by using the soft body physics implementation in the simulation program Blender. The fit of a 3D garment on both avatars are compared, which allows a first evaluation of the differences between these approaches.
Viele Unternehmen befassen sich in jüngster Zeit mit der Nutzung von Social Media für die interne Kommunikation und Zusammenarbeit. So genannte Enterprise Social Networks bieten integrierte Plattformen mit Profilen, Blogs, Gruppen- und Kommentarfunktionen für die unternehmensinterne Anwendung. Sehr häufig sind damit umfangreiche Investitionen verbunden. Die Budgets werden im Kern für die IT verwendet, "weiche Faktoren" bleiben häufig außen vor. Ein schwerer Fehler, wie aktuelle Marktstudien zeigen. Etliche der ambitionierten Projekte drohen daher zu scheitern.
Hochschulabsolventen sind für Unternehmen eine der wichtigsten Quellen für die Nachwuchsrekrutierung. Doch wie erreichen Sie die jungen Studenten am Besten? Eine bloße Ausschreibung einer Stelle auf der Unternehmenswebseite reicht nicht mehr aus. Wir zeigen Ihnen, wie Sie bereits vor dem Bewerbungsprozess in der Lebenswirklichkeit (Relevant Set) der Studierenden präsent werden, um überhaupt als Arbeitgeber in Betracht gezogen zu werden.