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Um sich in einem schnelllebigen und globalen Markt nachhaltig wettbewerbsfähig aufzustellen, bedarf es innovativer Ansätze, Produkte sichtbar zu machen. Vorreiter wie Apple oder Microsoft stehen mit ihren Marketingstrategien und der Präsentation ihrer Produkte für eine neue Denkweise. Doch wie kann ein klein- oder mittelständiges Unternehmen (KMU) mit solchen Strategien konkurrieren und sich und die eigenen Produkte am Markt erfolgreich platzieren? Der vorliegende Beitrag zeigt auf, wie ein Markteinführungskonzept mithilfe des Design-Thinking-Ansatzes auf Basis der Kundenbedürfnisse modular und skalierbar ausgestaltet werden kann, um auf die jeweiligen Anforderungen des einzuführenden Produktes adaptierbar zu sein.
Project managers still face management problems in interorganizational Research and Development (R&D) projects due to their limited authority. Addressing a project culture which is conducive to cooperation and innovation in interorganizational R&D project management demands commitment of individual project members and thus balances this limited authority. However, the relational collaboration level at which project culture manifests itself is not addressed by current project management approaches, or it is addressed only at a late stage. Consequently, project culture develops within a predefined framework of project organization and organized contents and thus is not actively targeted. Therefore, a focus shift towards project culture becomes necessary. This can be done by a project-culture-aware management. The method CLIPS actively supports interorganizational project members in this kind of management. It should be integrable in the common project management approaches, that with its application all collaboration levels are addressed in interorganizational R&D project management. The goal of this paper is to demonstrate the integrability of the method CLIPS and show how it can be integrated in common project management approaches. This enriches interorganizational R&D project management by a project culture focus.
Because of a high product and technology complexity, companies involve external partners in their research and development (R&D) processes. Interorganizational projects result, which represent temporary organizations. In these projects heterogenous organizations work closely together. Since project work is always teamwork, these projects face due to their characteristic’s major challenges on an organizational, relational, and content-related collaboration level. Thus, this paper raises the following research question: “How can a project team be supported on an organizational, relational, and content-related level in an interorganizational new product development setting?” To answer this research question, an explorative expert study was set up with two digital workshops using the interactive presentation tool Mentimeter. The results show that a cooperative innovation culture could support project teams on an organizational and relational level in the future in minimizing predominant problems. Moreover, it supports project teams for example in a functional communication. Furthermore, 18 values of a cooperative innovation culture result which are for example openness and transparency, risk and failure tolerance or respect. On a content-related level the results show that an adaptable tool which promotes creativity and collaboration method as well as content-related input support could be beneficial for problem-solving in an interorganizational new product development setting in the future. Because the tool can guide product developers through the process with suitable creativity and collaboration methods, can give content-related input and can enable interactive interchange on a table-top. Future research could mainly focus on the connection of the cooperative innovation culture and the tool since these potentially influence each other.
A closed-loop control for a cooperative innovation culture in interorganizational R&D projects
(2022)
Since project managers only have a limited authority in interorganizational R&D projects a cooperative innovation culture is essential for team cohesion and thus for achieving project scope in time and cost. For its development different factors depending on underlying values are essential. These factors must be learned iteratively by the project members so that they are living the values of a cooperative innovation culture. Hence, this paper raises the following research question: “How to control living the values of a cooperative innovation culture in interorganizational R&D projects?” To answer this question, a closed-loop control for a cooperative innovation culture is developed. The developed closed-loop control system includes several different functional units which show essential roles and several different variables which show what to consider and design in the control system. In addition, the developed closed-loop control system is generalized for other types of projects such as intraorganizational projects.
Since project managers still face problems in managing interorganizational R&D projects, it is a promising approach to manage these projects project-culturally-aware. However, an important prerequisite for a project-culture-aware management is that the involved individual organizations pursue a collaborative strategy. Therefore, our article provides a conceptual approach including a new tool, the Collaborative Iron Triangle, which supports both project sponsors and managers in different phases of the collaboration process to pursue a collaborative strategy in interorganizational R&D projects.
Die zunehmende Technologie- und Produktkomplexität führen dazu, dass sich immer mehr Unternehmen für ihre F&E mit externen Organisationen vernetzen. So entstehen interorganisationale F&E-Projekte, welche temporäre Organisationen darstellen. Forschungsfragen zu diesen Projekten sind u.a. hinsichtlich der Praktiken und Verhaltensregeln offen. Über ein kulturbewusstes Projektmanagement können kooperations- und innovationsförderliche Praktiken und Verhaltensregeln aufgebaut werden, die für diese F&E-Projekte essenziell sind. So ist die Forschungsfrage dieses Beitrags, wie ein projektkulturbewusstes Management interorganisationaler F&E-Projekte erfolgen kann. Dafür wird auf Basis der theoretischen Grundlagen zum F&E-Projektmanagement, zu menschlichen Handlungssystemen und Ebenen der Zusammenarbeit, zu Kultur und Verhalten ein projektkulturbewusstes Management-Modell entwickelt. Das Modell umfasst zwei Teile. Im ersten Teil wird der Bereich aufgezeigt, in welchem sich die Projektkultur entwickelt. Im zweiten Teil wird aufgezeigt, wie die Faktoren für ein wahrscheinlich kooperatives und innovatives Verhalten innerhalb dieses Bereiches gestaltet werden sollten.
Imagine a world in which the search for tomorrow's trends is not subject to a long and laborious data search but is possible with a single mouse click. Through the use of artificial intelligence (AI), this reality is made possible and is to be further advanced through research. The study therefore aims to provide an initial overview of the young research field. Based on research, expert interviews, company and student surveys, current application possibilities of AI in the innovation process (defined as Smart Innovation), existing challenges that slow down the further development are discussed in more detail and future application possibilities are presented. Finally, a recommendation for action is made for business, politics and science to help overcome the current obstacles together and thus drive the future of Smart Innovation.
Imagine a world in which the search for tomorrow's trends of (software) products is not subject to a long and laborious data search but is possible with a single mouse click. Through the use of artificial intelligence (AI), this reality is made possible and is to be further advanced through research. The study therefore aims to provide an initial overview of the young research field. Based on research, expert interviews, company and student surveys, current application possibilities of AI in the innovation process (defined as Smart Innovation), existing challenges that slow down the further development are discussed in more detail and future application possibilities are presented. Finally, a recommendation for action is made for business, politics and science to help overcome the current obstacles together and thus drive the future of Smart Innovation.
This paper takes a holistic view on an IP-traceability process in interorganizational R&D projects, as a particular Open innovation mode, aiming at showing different technologies which can be used in the front and backend of a traceability process and discussing these technologies in terms of their suitability for data from creativity processes in these projects. To achieve this goal a two-stage literature review on different technologies in the context of traceability was conducted. Then, criteria were derived from the characteristics of data from creativity processes and of interorganizational R&D projects, with which the resulting technologies were discussed. At the end, recommendations regarding suitable technologies for tracing individual creativity artifacts in interorganizational R&D projects were given.
Der Digitale Zwilling ist ein Technologie-Trendthema mit großen Potenzialen in einer Vielzahl von Anwendungsbereichen – insbesondere für produzierende Unternehmen. Eine Studie des Reutlinger Zentrums Industrie 4.0 beschäftigt sich mit heutigen und zukünftigen Anwendungsmöglichkeiten von Digitalen Zwillingen und gibt Impulse für eine schrittweise Implementierung im Unternehmen.