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The internationalisation of sports is clearly recognisable whenever athletes from different countries around the world compete with each other at the Olympic Games or various World Cups or World Championships. But internationalisation also takes place in the daily routine of top leagues such as the English Premier League or the NFL where teams are comprised of players from different national and cultural backgrounds. Not only is sports itself internationalised, but also the marketing of and with sports as the example of Lionel Messi – arguably the best football (or in order to avoid any misunderstandings: soccer) player of our time – shows. The Argentinean international plays for the Catalan club and Spanish champion FC Barcelona in US-American Nike-shirts (with Qatar Airways on the front and the logo of UNICEF at the back) and advertises privately for the German sporting-goods manufacturer adidas as well as Turkish Airlines. Sports marketing is as international as sports itself. However, the status quo and developmental stage of sports marketing differs from country to country, region to region and continent to continent. For example, the sports marketing approaches in Europe and the USA differ significantly in view of different league systems (open vs. closed system) and therefore different circumstances. German basketball clubs, for example, not only have sponsors on their shirts but also in their club names – whereas clubs (or better: franchises) of the NBA present themselves nearly ad-free. To gain a better understanding of the status quo of sports marketing in the various regions of this world is the main aim of this book and the very reason why it has been written.
Organizations are the business world´s central actors, employing multiple people who pursue collective goals while linked to an external environment. This volume is the first of two books dedicated to defining current theories of organizations and their practices. The text is filled with contributions by alumni of the ESB Business School at Reutlingen University. Part I discusses contemporary organizational forms and properties, including team aspects.
Contemporary theory and practice of organizations. - Part 2: Leading and changing the organization
(2016)
Organizations are the business world´s central actors, employing multiple people who pursue collective goals while linked to an external environment. The text is filled with contributions by alumni of the ESB Business School at Reutlingen University. Part II provides a detailed overview of key themes in modern leadership and coaching, as well as organizational intervention.
In order to be innovative, an organisation has to utilise the skills of all its employees. Implementing the potential of women, older staff members as well as people with different backgrounds leads to more creative ideas, new approaches and results in more innovative products. But how can a company use the innovative potential of its diverse workforce? And how can customer diversity be used to create innovations?
This book answers these questions as well as many more related to the topic of diversity management and innovation. Special emphasis is put on the role of women in the innovation system. Therefore, the language and effects of pictures used in job advertisements are addressed. Moreover, measures to advocate highly innovative women are identified including their demands regarding workplace requirements.
In addition, the book deals with diversity management in both publicly traded companies and public institutions. The involvement of children as Lead Users along the product development process is addressed as well. Given the fact that innovation does not only comprise products, but also services, a separate chapter focusing on the effect of Diversity on service innovations is included.
This is the first copy of JIEBS. The papers it presents are the result of a call for papers CEBS made in 2011. We actually received far more interesting papers and research reports than expected.They all passed a double blind review and the papers naturally are the original work of the named authors. The choice we finally made was also influenced by the topic of the CEBS annual conference 2011, namely the influence of infrastructure and skilled labour on Indo-European Business. The papers analyse structure and explain many issues related to this, they raise questions and point towards areas for further research and they form the nucleus of this new and currently only scientific platform for Indo-European business studies.
The economic thought of Friedrich List. - (Routledge studies in the history of economics ; 16)
(2019)
Friedrich List is, besides Karl Marx, one of the most important economists of the 19th century in Germany. Probably most modern economists know List for his idea of educational tariffs that protect infant industries from international competition an help them to become competitive before their country opens the domestic market for foreign rivals. Furthermore, List is still popular because of his contribution to establishing a railway system in the USA and Germany. However, a closer look at his work reveals that his ideas about the economic system could enrich the current theoretical and political debate on international trade and integration as well as economic growth.