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For a holistic assessment of the interaction between the human body and tight fitted clothing, it is necessary to consider the mechanical properties of the body. Default avatars in CAD software are usually solid and do not take this interaction into account. For this purpose, a solid avatar is converted to a deformable one by using the soft body physics implementation in the simulation program Blender. The fit of a 3D garment on both avatars are compared, which allows a first evaluation of the differences between these approaches.
The strong demand for a transformation of the textile and fashion industry towards sustainability requires a continuous implementation of the guiding principle of Education for Sustainable Development (ESD) in education and industry [1, 2]. In a first step of the European research project "Sustainable fashion curriculum at textile Universities in Europe - Development, Implementation and Evaluation of a Teaching Module for Educators" (Fashion DIET) a continuing education module shall be created to implement ESD as a guiding principle in university teaching. The research-based teaching and learning materials are delivered through an e-learning portal.
Three established test methods employed for evaluating the abrasion or wear resistance of textile materials were compared to gain deeper insight into the specific damaging mechanisms to better understand a possible comparability of the results of the different tests. The knowledge of these mechanisms is necessary for a systematic development of finishing agents improving the wear resistance of textiles. Martindale, Schopper, and Einlehner tests were used to analyze two different fabrics made of natural (cotton) or synthetic (polyethylene terephthalate) fibers, respectively. Samples were investigated by digital microscopy and scanning electron microscopy to visualize the damage. Damage symptoms are compared and discussed with respect to differences in the damaging mechanisms.
The pH value of the human skin is not in the neutral range but is slightly acidic with values of – depending on the body part – 3.5 to 6. This provides a suitable habitat for the commensal skin floral but has a killing effect on some pathogenic micro-organisms and an inactivating effect on some viruses. This protective acid mantle of the skin thus represents a first external protective layer against infestation by pathogens. An appropriate surface pH on textiles can help to minimize the transmission of pathogens through the clothing of healthcare workers while at the same time not exerting a negative influence on the skin’s own flora. In addition, the colonization of e.g. bed linen by pathogenic microorganisms can be reduced. This can also have a positive influence on bacteria-associated odor formation on functional clothing.
The pH value of the human skin is not in the neutral range but is slightly acidic with values of – depending on the body part – 3.5 to 6. This provides a suitable habitat for the commensal skin floral but has a killing effect on some pathogenic micro-organisms and an inactivating effect on some viruses. This protective acid mantle of the skin thus represents a first external protective layer against infestation by pathogens. An appropriate surface pH on textiles can help to minimize the transmission of pathogens through the clothing of healthcare workers while at the same time not exerting a negative influence on the skin’s own flora. In addition, the colonization of e.g. bed linen by pathogenic microorganisms can be reduced. This can also have a positive influence on bacteria-associated odor formation on functional clothing.
The following paper is dealing with the issue on which actual consumer lifestyle segmentation methods there are for particular European countries and accordingly for Europe as a whole. This is important for corporations to be able to place their products accurately by a consumer orientated marketing concerning the constant change of values and minds. Researching current literature, internet sources and documents, the state of the science is presented by a detailed description of the most popular lifestyle segmentation methods used in European countries. In addition to that, these instruments are discussed individually and then compared to each other. All instruments, the Sinus-Milieus, Euro-Socio-Styles, Roper-Consumer-Styles, RISC and Mosaic, are serving the same purpose even so they differ pretty much from each other. Each market research company has its own method to generate their model just as different segments and definitions for them. Furthermore every segmentation method is illustrated in a different way. This paper demonstrates all these instruments in detail and shows its advantages and disadvantages. Summing up literature research concerning the main research question, there are several models segmenting consumers in different lifestyle groups for e.g. in Germany, France or Great Britain, but still less models referring to the entire European market.
The purpose of this paper is to give an overview about the links between fashion businesses and film from a fashion business perspective. It focuses on the idea that digitalization brought much more film use for the fashion industry and that this development has just begun and not ended. This change finally also has an intense impact on the fashion industry, as fashion companies nowadays are content producers with films, too. The resulting closer connection with viewers via social media exposes fashion companies, gives on the other hand new influence potential to the fashion system. An in-depth future research about the fashion and film system is therefore required to develop answers for the current situation. This article should be interpreted more as a personal viewpoint of the author to this topic rather than a research paper based on the usual methodological criteria.
The purpose of this paper is to give an overview about the links between the fashion and music industry. It focuses on the idea that digitalization has broken the rules of the traditional music industry value chain. This touches both the production and the consumption side of music. This change finally also has an intense impact on the fashion industry, as the music industry has been big supplier of fashion trends itself. The absence of this supplier plus the changes within the fashion industry itself by the fast-fashion development are considered as a reason for more competition and therefore price pressure. An in-depth future research about the fashion and music system is therefore required to develop answers for the current situation. This article should be interpreted more as a personal viewpoint of the author to this topic rather than a research paper based on the usual methodological criteria.
Today, digitalization is firmly anchored in society and business. It is also recognized to have significant impact on the retailing sector. The in-store display of moving images has so far, however, gained little attention by researchers. The aim of this research is to provide a first estimation on the current state of moving images distribution in stationary retail stores. A store check was the basis for analysis and evaluation. In sum, 152 stores were analyzed in Stuttgart, Germany. Out of 152 observed stores, 62 stores showed 177 moving images. Detailed analyses about content, mood, color and the actors of motion pictures showed that all aspects are very well harmonized with the target group of the store. The chapter provides a basic estimation of the in-store diffusion of moving images. Thereby, avenues for further research are opened up.
Like many others, fashion companies have to deal with a global and very competitive environment. Thus companies rely on accurate sales forecasts - as key success factor of an efficient supply chain management. However, forecasters have to take into account some specificities of the fashion industry. To respond to these constraints, a variety of different forecasting methods exists, including new, computer-based predictive analytics. After the evaluation of different methods, their application to the fashion industry is investigated through semi structured expert interviews. Despite several benefits predictive analytics is not yet frequently used in practice. This research does not only reflect an industry profile, but also gives important insights about the future potential and obstacles of predictive analytics.