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The basis for developing future products in the automotive industry is finding creative and innovative solutions. Ideas can be found by means of creativity methods that support product developers throughout the creative process. Product developers are provided with a variety of different and new methods. This leads to a “method jungle” in which it is difficult for product developers to find the most suitable path. The successful use of methods in product development goes hand in hand with the acceptance and implementation of the methods. Despite the added value, only a low use is observed in the development process. The field of Creativity Support Tools also offers a wide variety of different tools that support the creativity process. Although a chasm exists between the many CSTs that are developed and what creative practitioners actually use. Therefore, previous studies iteratively developed a user-centered tool called “IDEA” that tries to provide a tool that responds to users' needs. The question arises how the developed tool IDEA performs in “real life setting” regarding its UX and usability as well as the creativity method acceptance and level of mental workload.
The replacement of conventional material with recyclates affects product personality, particularly regarding sustainability aspects influencing consumer behaviour. A definition of personality for products made of recyclates is missing in literature. As these products require appropriate aesthetics based on material origin to communicate the advantage concerning sustainability, there is a need for research in this regard. This paper aims to develop an adequate personality of a reusable water bottle made of ocean plastic by collecting personality traits that evoke associations related to the material's origin and sustainability. We conducted two quantitative field studies. Study 1 collected associated visual perceived attributes and context-related personality traits in order to develop and visualize a preliminary design. Study 2 evaluated the design regarding associated personality traits. The overall outcome was a product personality scale consisting of 23 items plus a concrete design recommendation for a water bottle made of recycled ocean plastic. The assessment of degree of sustainability was strongly influenced by participants’ associations with personal use, familiarity with usage and the factor of stability and resilience.
Since project managers still face problems in managing interorganizational R&D projects, it is a promising approach to manage these projects project-culturally-aware. However, an important prerequisite for a project-culture-aware management is that the involved individual organizations pursue a collaborative strategy. Therefore, our article provides a conceptual approach including a new tool, the Collaborative Iron Triangle, which supports both project sponsors and managers in different phases of the collaboration process to pursue a collaborative strategy in interorganizational R&D projects.
The desire to combine advanced user friendly interfaces with a product personality communicating environmental friendliness to customers poses new challenges for car interior designers, as little research has been carried out in this field to date. In this paper, the creation of three personas aimed at defining key German car users with pro environmental behaviour is presented. After collecting ethnographic data of potential drivers through literature review, information about generation and Euro car segment led to the definition of three key user groups. The resulting personas were applied to determine the most important interaction points in car interior. Finally, present design cues of eco-friendly product personality developed in the field of automotive design were explored. Our work presents three strategic directions for the design development of future in-car user interfaces named as a) foster multimodal mobility; b) emphasize the interlinkage economy - sustainable driving; and c) highlight new technological developments. The presented results are meant as an impulse for developers to fit the needs of green customers and drivers when designing user-friendly HMI components.